LONDON, U.K. – Jan. 6, 2025 – Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalised services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalised experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Centre at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single-person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalised smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognises that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalise the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analysing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognise individual voices and respond to commands in a way that works best for each user.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellnessWith AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalisation and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Colour Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to multiple online grocery retailers — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighbourhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Centre, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognising their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilising their communities to advance the Global Goals.

The event is scheduled to begin at 2:00 p.m. local time (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.

Oct. 3, 2024 – Samsung Electronics Co., Ltd. today held its annual Samsung Developer Conference (SDC) at the San Jose McEnery Convention Center. Celebrating a decade of collaboration and innovation with developers, the company shared its vision for providing a more personalised and secure experience with the latest multi-device AI technology in the spirit of “AI for All.”

With about 3,000 developers, partners and media in attendance, Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics said, “We have continued our journey of innovation with our many developers and partners for the last ten years,” highlighting the importance of open collaboration to strengthen both competitiveness and mutual growth in today’s AI era.

JH shared further detail surrounding the company’s commitment to using AI technology to offer stronger security, advanced personalisation, better family care experiences, and new opportunities for B2B businesses. “Samsung Electronics will continue advancing AI technology to a level where AI automatically recognises each user individually — from their voice to their location — to provide a more personalised experience,” he explained. “These efforts will create more convenient and secure multi-device experiences by leveraging Samsung’s AI-based software, platform innovation, and security technology.”

In addition, the company announced that it will integrate the software experience of its major product lines — from mobile devices to TVs and home appliances — under the name One UI next year. By providing a cohesive product experience and committing to software upgrades for up to seven years, Samsung will continue to bring innovation for its customers.

To realise its AI for All vision, Samsung will also create AI for good, empowering innovators to leverage new technologies to break new ground, address societal challenges head-on and create a better world for future generations.

Samsung Reiterates AI for All Innovation

At SDC24, the company reiterated its commitment to use AI technology to open possibilities, protect personal information, and enhance the daily lives of all who use it. Building on over a decade of investment into advanced intelligence technologies, Samsung shared how its commitment to AI for All is guiding the company’s research and innovation roadmap for developers and customers alike.

Inspired by the need to create AI rooted in personalisation for every individual, Samsung’s AI is made for all; it’s for families who want to make managing their evening routines easier, homeowners who are getting used to new spaces, and creators and innovators exploring cutting-edge technologies for inspiration. Samsung is providing AI for All without compromising privacy by leveraging on-device AI capabilities, while continuing to offer game-changing performance through cloud and generative AI.

Samsung is also committed to developing AI to better our world, as all employees uphold the global AI ethics principles of “Fairness,” “Transparency” and “Accountability” for both developing and using AI.

The AI for All strategy will more closely integrate Galaxy AI on mobile devices to enhance productivity, creativity and communication; Bespoke AI appliances to simplify users’ daily life; AI-powered displays on Samsung smart TVs with Tizen; and cross-platform AI enhancements coming to Bixby, SmartThings and One UI 7.

A Sneak Peek at One UI 7

One UI has always been designed to bring users the most personalised, creative and productive experiences possible on mobile devices. Samsung previewed a sneak peek of One UI 7 at SDC24, highlighting its new UX focused on simple, impactful, and emotive design alongside more ways to seamlessly integrate Galaxy AI features into daily activities. One UI 7 beta will be available to developers before the end of this year.

The AI Home Comes to Life

Samsung’s Bespoke AI appliances are bringing better experiences to the entire household, from the kitchen to the living room. With AI Vision Inside^[1]in the refrigerator with AI Family Hub or AI-applied features like AI Floor Detect in the Bespoke Jet Bot Combo AI, Samsung’s smart home appliances leverage the best of AI technology to make lives better, simpler, and easier than ever.

That capability grows even stronger with the AI-upgraded Bixby^[2]. Users can control their entire smart home from anywhere within earshot of a Bixby-enabled appliance. Bixby also provides accessibility benefits for users. For increased accessibility at home, it can open appliance doors with a simple call, without wake-up commands^[3] thanks to the Auto Open Door.

Bixby’s enhanced capabilities extend to Samsung smart TVs, as well. Users can now search for content using only descriptive details and customising settings with multiple commands, thanks to Bixby. Inspired by a continued commitment to simplifying the lives of everyday users, the mobile remote control feature enables users to control their TV from their phone and Samsung AI Cast can send AI-generated results from mobile devices to the TV. Available from the TV home screen, users can enjoy images and content lists developed with generative AI, including an integration with ChatGPT, now on a bigger display.

Samsung is integrating AI across its visual display applications too, from AI Upscaling and AI Customisation on smart TVs to offering a new Daily Board Software Development Kit (SDK) for developers to turn any smart TV screen into a one-stop-shop for daily information like weather, device health, and local updates through a new partnership with Nextdoor.

Next-Generation Signage Solutions With VXT

Samsung also showcased the next generation of signage solutions with Visual Experience Transformation (VXT), its software platform and accompanying content management solution (CMS) for content production, operation and management. By using an AI-powered chatbot with the Pre-Integrated Repeatable Solution (PIRS) & Widget aNd Extension (WiNE) Framework, VXT offers efficient, streamlined signage solutions and allows developers to seamlessly integrate solutions and simplify processes on the platform.

Tizen Leverages On-Device AI for World-Class Performance

Samsung’s major OS Tizen is bringing its industry-leading experience to more devices and services, as Samsung has equipped certain AI-enabled home appliances with the AI Home,^[4] a 7-inch LCD touchscreen display.

Tizen is also getting a boost with Tizen AI services. Powered by the Samsung Neural Processing Unit (NPU) and optimised to suit Samsung products and respond to user needs, Tizen AI services will provide smarter, safer and more personalised experiences, from controlling echo and noise levels while watching TV or making video calls to analysing users’ writing styles to improve notetaking.

Samsung’s commitment to enhancing experiences with AI is also reflected by stronger interoperability between Tizen and the Galaxy ecosystem. Multi-Control, which enables users to navigate and control both their smartphone and tablet using the same Bluetooth tools including mice and keyboards, will extend to smart monitors and TVs with Tizen.

Samsung has developed Tizen based on RISC-V^[5] for developers, and a new SDK for Tizen applications designed with RISC-V will be available in 2026.

Tizen also supports the latest version of Flutter, the cross-platform development framework, and will continue providing extension tools for app developers for a greater level of debugging and profiling.

SmartThings Takes New Leap Forward With AI and Expands to Health Experience

Over the past decade, Samsung SmartThings has grown into one of the largest connected platforms with more than 350 million subscribers and over 340 “Works with SmartThings” (WWST) partners.

Samsung is using advanced AI technology to unlock higher-level SmartThings experiences and explore a wider range of partnerships. SmartThings will play a key role as the groundbreaking technology that sets the company’s products and services apart.

One of the major updates coming to SmartThings this month is Home Insight,^[6] which analyses user data, usage patterns, device history and home stats collected in real time to offer a better home experience. It also recommends features to optimise the home, such as powering off idle devices while away during a specific time of day or season. Plus, the Galaxy Tab S10 is equipped with the Home Insight Widget, so it can be conveniently used as a home dashboard to monitor and control the house.

Samsung also introduced its plan to have all its products with screens run the SmartThings Hub. This will make Samsung devices better at working together to take care of the home, and even includes connectivity with partner devices. The plan includes adding ^[7] technology based on the SmartThings Hub, which embeds AI capabilities in the home’s connected devices, contributing to the vision of a truly AI-enhanced home.

In the spirit of open collaboration and innovation, Samsung shared the details of its latest SmartThings partnerships. This included a new partnership with various smart key developers, including Schlage^[8] and Aqara^[9], which will add the SmartThings Door Lock function to the Digital Home Key inside Samsung Wallet in 2025.

Samsung also highlighted a partnership between SmartThings and ^[10]. Kohler’s Chief Sustainable Living Officer (U.S.) Laura Kohler joined Jaeyeon Jung, Executive Vice President and Head of SmartThings, onstage to share how the new integration will help users monitor and reduce water usage with smart showerheads and faucets.

Tobin Richardson, Head of the Connectivity Standards Alliance (CSA), virtually announced that Samsung SmartThings was the first service to adopt the Matter^[11] 1.3 standard, playing a crucial role in the continued support and expansion of the Matter ecosystem.

Samsung also introduced a closer integration between SmartThings and Samsung Health. Girish Naganathan, CTO of the continuous glucose monitoring system (CGM) company Dexcom^[12], joined Samsung onstage to discuss the companies’ shared vision of more personalised, convenient health management at home, for both users and their loved ones.

Security as the Foundation for the AI Era

Finally, Samsung continued to highlight its commitment to robust security and privacy standards. With Samsung Knox, the company is continuing to invest in strengthening its security governance to ensure that the latest AI experiences never require the sacrificing of personal data. The blockchain-based, multi-device security solution Knox Matrix will expand from mobile devices to TVs and home appliances to further enhance security across multi-device experiences.

Samsung also highlighted the expansion of Passkey, which will come to Tizen beginning with 2025 TV models, the refrigerator with AI Family Hub and home appliances with AI Home. Passkey will bring greater convenience and security to users, while also supporting web browser-based logins through mobile QR code scanning.

Each of these features has a major role to play in keeping users more secure, developers supported, and devices offering the latest and greatest AI-powered innovations to make the most of our new AI era.

Samsung invites developers, creators, and partners, among others, to join in its commitment to open innovation and better experiences enabled by connectivity. For additional information about SDC24, please visit www.developer.samsung.com/sdc.

[1] As of March 2024, AI Vision Inside can recognise up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

[2] The update is available for appliances launched in 2024 including the Bespoke 4-Door French Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.

[3] The feature is currently available on select refrigerators and washing machines.

[4] Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry and Voice enabled with Bixby accessible through the AI Home utilise AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[5] RISC-V is an abbreviation of “Reduced Instruction Set Computer,” which is a combination of CPU commands that enable faster and more efficient processing of complicated operations.

[6] Summary and suggestion features are currently available only in the US and Korea and will gradually expand to other regions as of `24.10. Supported devices are Galaxy smartphones, tablets and Samsung smart TVs with plans for further expansion.

[7] Edge AI is a technology that processes data with high-performance devices at home without going through the cloud. It enables faster data processing speed and more powerful security.

[8] https://www.schlage.com/en/home.html

[9] https://www.aqara.com/en/

[10] https://www.kohler.com/en

[11] Matter: Connectivity standard recognised by CSA (Connectivity Standards Alliance) to improve interoperability between devices.

[12] https://www.dexcom.com/

Further expanding the AI for All vision, the conference included chapters “AI Meets the World” and “AI Meets You” where speakers from across the company and its partners demonstrated the critical role AI plays in improving users’ quality of life, equipping them with tools they can use to enrich their lives.

“Since our presentation at IFA last year, discussions around AI and its role in our lives have grown significantly,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we are proud to make AI more accessible and understandable, showing how it can simplify life rather than complicate it. We believe AI should act like multiple pairs of helping hands, meeting your needs  and the world beyond them. Our AI-enabled products allow people more time to focus on the things they care about.”

▲ Benjamin Braun, Chief Marketing Officer, Samsung Europe, speaking about AI For All at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

AI For All

Samsung’s AI for All spans a wide range of its AI enabled products, from mobile devices, home appliances and home entertainment systems. By the end of 2024, Samsung expects there will be 200 million Galaxy AI-enabled devices in users’ hands. Samsung understands its AI features need to adapt to how consumers want to live – as well as supporting the needs of the earth.

Central to this is the expanding SmartThings ecosystem, which connects over 500 million devices, offering seamless remote control of all Samsung AI-enabled products, from turning the heating on or off, managing all appliances when home or away and navigating Samsung TVs.

Never before has it been so easy for people across the world to use of the power of AI to take control of the world around them. Samsung AI enable products give this power to its users, allowing them to curate their everyday experiences. Whether striving for more sustainable living, expanding creativity or connecting with their loved ones.

However, only 15% of people said they have a full understanding of how AI can be used in their daily lives and yet 66% of us are looking for ways to create more time. This shows a clear opportunity for Samsung AI to give back to people, and why AI is for All. ^[1]

Launching following IFA, the latest operating system upgrade, One UI 6.1.1, will make AI features from the Galaxy Z Fold6 and Z Flip6, available on the Galaxy S24, Z Fold5 and Flip5.

This rollout of One UI 6.1.1 will also include brand new apps which bring more opportunity for creativity and connection. Including, Sketch to Image, which allows users to visualise their ideas through image options generated from a simple drawing and Portrait Studio which propels creativity by helping users create a more personalised avatar to use online.

▲ Deborah Honig, Chief Customer Officer and VP of One Samsung, speaking about SmartThings at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

AI Meets You

Samsung believes that its AI should enhance daily life by allowing users to personalise entertainment experiences. At IFA 2024, Samsung launched the Premiere 7 and 9 Projectors, Galaxy Book5 Pro 360, and Galaxy Book4 Edge 15-inch, all designed to help users focus on what they care about and who they share it with.

The Premiere 9 and The Premiere 7 projectors, bring advanced laser technology to home entertainment, delivering exceptional 4K resolution and immersive audio on screens up to 130 inches. They include AI-powered technology, including Upscaling, which enhances content to 4K quality, and Vision Booster, which adjusts brightness and contrast for optimal viewing in various lighting conditions. Designed to transform living spaces into premium home cinemas, these projectors offer a superior viewing experience with cutting-edge technology.

▲ Stephanie Chosen, Samsung Brand and Product Marketing Manager, speaking about The Frame and The Art Store’s collaboration with Jean-Michel Basquiat at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

The Galaxy Book5 Pro 360, in collaboration with Intel, combines the power of the new Intel® Core Ultra processor with Samsung’s mobile leadership to unlock the next level of cross-device AI experiences. Featuring Galaxy AI, it offers personalised productivity and seamless connectivity. With all-day battery life, users can accomplish more efficiently, while its enhanced graphics and displays provide a premium entertainment experience within Galaxy’s extensive mobile AI ecosystem.

The ultra-thin Galaxy Book4 Edge 15-inch, designed with Qualcomm, is powered by the Snapdragon® X Plus processor for exceptional performance and long battery life. It integrates advanced NPU technology for top-tier AI capabilities and combines Copilot+ PC features with Galaxy AI. This portable device enhances creativity and connectivity on a vibrant 15-inch display.

Also showcased on stage at IFA were the latest innovations in Samsung TVs. Since 2015, Tizen OS has powered hundreds of millions of smart TVs, leading the evolution of television viewing. 2024 Samsung AI TVs will receive Tizen OS upgrades for seven years considering hardware specification^[2]. This ensures that consumers can continue to enjoy the latest innovations and enhanced connectivity across all their Samsung devices.

Samsung’s Neo QLED 8K AI screens provide an enhanced viewing experience with built-in NQ 8 AI Gen 3 processors. These processors feature 512 neural networks—eight times more than before—and, when combined with the power of AI, deliver a customised, high-quality sound and picture experience. This technology upscales on-screen content to deliver the sharpest and smoothest picture yet.

The latest developments in The Frame and Art Store were also celebrated at IFA with the announcement of several new partnerships. Along with collaborations with Finnish design house Marimekko and Jean-Michel Basquiat, Samsung introduced an exclusive collection of 12 masterpieces by Belgian surrealist René Magritte. These partnerships enable users to bring extraordinary art into their homes, adding a touch of magic to their everyday surroundings.

Samsung also announced the exciting launch of the new Samsung Music Frame in partnership with Universal Picture’s Wicked. The Music Frame wireless speaker was launched earlier this year, delivering superior sound quality that fills any space with rich, clear audio. With built-in woofers and intelligent Dolby Atmos technology inside, the Music Frame intelligently adapts to your home acoustics and brings every sound and note to life. The limited-edition Wicked Music Frame comes with two movie art images and one wonderful exclusive image (only available as part of the limited-edition Music Frame) of the beloved Glinda and Elphaba, along with character autographs and an authenticity certificate.

Samsung is creating simple user experiences through its Bespoke AI appliances^[3], which now offer enhanced voice control through Bixby upgrades. The upgraded Bixby can understand multiple commands in one sentence, recall previous context^[4] to carry out continuous commands for personalised responses and provide answers to product related questions^[5]. It allows users to express their needs more naturally and easily than before.

Samsung also opens up greater control and accessibility benefits for users. For example, Samsung developed and applied an Auto Open Door feature on some appliance models so users can open doors with a light touch. A recent update allows people to open the door by simply saying, “Open the refrigerator door”, even without wake-up commands like “Hi Bixby”.

AI Meets the World

Samsung believes that AI is a force for good and one which has a critical role to play in allowing us all to take better care of the planet and each other.

Samsung has continued its mission to become Net Zero by 2050, with 93% of its DX Division operations running on to Renewable Energy sources^[6].

Within its products, Samsung continues to prioritise energy efficiency and is passionate about using AI to make this possible. Whether that’s AI inside appliances such as its refrigerators and washing machines or using AI to unlock the potential of its SmartThings Eco System to save more energy.

Samsung’s AI Hybrid refrigerators have been built with energy saving front of mind. By combining two power sources, a compressor and Peltier cooling technology, the fridge intelligently responds when more energy than usual is being used. For example, if the fridge door is left open for longer, the Peltier technology works as an extra cooling source to improve overall energy efficiency.

On stage at IFA Samsung revealed that the Bespoke AI Laundry Combo is now rolling out across Europe. The All-in-One washer and dryer combo is a single space efficient appliance that finishes the wash and dry cycle in one queue. The wash cycle not only meets but surpasses the minimum energy efficiency requirements for the A-grade rating by up to 20%^[7], and the wash and dry cycle combined also meets the A-grade rating.^[8] This impressive performance is achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures

▲ Katharina Mayer, Samsung Head of LifeStyle Lab Europe – Digital Appliances, speaking about the Bespoke AI Laundry Combo at Samsung’s IFA 2024 presentation, where the company unveils its latest innovations and celebrates the possibilities AI can create for everyone.

The SmartThings Ecosystem remains at the core of Samsung’s ability to pioneer energy efficiency, as it can make lots of small changes to make a big difference. The AI Energy Mode in SmartThings Energy^[9] can save up to 70% of energy consumption for washing machines^[10][11]. Also with SmartThings Away Mode users never have to worry about forgetting to turn off a light or the TV when they go out. Sensors in various appliances sense when there is no-one in the room and then shut down systems to save energy.

Bespoke AI appliances can also save energy costs through Optimal Scheduling and Optimal Charging. These features delay the start of a wash cycle and charging to avoid peak hours in order to reduce energy costs when combined with smart tariffs.

For more information on the products mentioned within this release, please visit the Samsung Global Newsroom here.

The Samsung exhibition at IFA will be open from September 6^th to 10^th at the City Cube, Berlin.

[1] This research was conducted between July 11th and July 19th, 2024, to gauge public sentiment towards AI across Europe. The survey sampled 11,000 adults from ten countries: the UK, Germany, France, Italy, Spain, Sweden, Finland, Norway, Denmark and Poland, with each country contributing 1,000 respondents, except the UK, which had 2,000 respondents.

[2] Details on supported models and features to be determined.

[3] The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner (sold in Korea only).

[4] Only available while the dialog box is open.

[5] Understanding multiple commands and Recalling previous context are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). Answering product-related questions is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.

[6] In September 2022, Samsung announced its New Environmental Strategy which includes the company’s goals to achieve net zero Scope 1,2 emissions by 2050, maximize resource circularity to contribute to a circular economy and tackle environmental challenges through technological innovation. Samsung’s Device eXperience (DX) division aims to reach net zero Scope 1,2 emissions by 2030. The DX division achieved 93.4% renewable energy conversion as of the end of 2023 — which includes 100% renewable energy used at major global manufacturing facilities in the United States, Europe, Korea, China, Brazil, India and Vietnam.

[7] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[8] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

[9] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[10] Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://blog.smartthings.com/smartthings-energy/how-to-reduce-your-carbon-footprint-with-smartthings-energy/

[11] Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened the press conference by describing how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.” The strategy that he and others outlined focused on the role of AI in enhancing connected experiences that are both simple and useful. Throughout the press conference, Samsung presented a number of products and services that help achieve these aims.

“With the emergence of artificial intelligence, smarter, better experiences will redefine how we live,” Han said. “Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.”

AI-Enabled Visual Display Products and Digital Appliances Bring New Experiences to the Home

During the CES press conference, Jonathan Gabrio, Head of Connected Experience Centre at Samsung Electronics America, outlined the ways in which AI technology is transforming how Visual Display products and Digital Appliances are used. For example, Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and a two times faster NPU than its predecessor. Thanks to this processor, it automatically upscales low-resolution content to provide users with up to 8K quality viewing experience^[1] and sharpens fast-moving images via AI Motion Enhancer Pro. Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyses voice and background noise by AI to optimise your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theatre. It doesn’t stop there, as it also features Tizen OS Home^[2]*, which offers the latest apps, services, personalized content, and service recommendations to upscale your entertainment experience.

As for viewers with different needs, Samsung also provides innovative accessibility features. A sign language feature in Samsung Neo QLED can be easily controlled with gestures for the hearing impaired, and an Audio Subtitle feature turns text subtitles into spoken words in real-time for the visually impaired.

Furthermore, Samsung is introducing the new The Premiere 8K, a projector that features not only a 150-inch display, but also the world’s first wireless 8K transmission for a projector. With The Premiere 8K, users will be able to enjoy a full-scale viewing experience like that of the cinema in the comfort of their own homes.

As for sound, Samsung also introduced Music Frame, a speaker with a customizable cover that integrates seamlessly into users’ homes. Via Q-Symphony feature, the Music Frame syncs with Samsung TVs and soundbars, bringing enriched bass and surround sound of dual built-in woofers to the home with minimal effort.

Samsung has also made major upgrades to Ballie, the rolling AI robot first introduced at CES 2020. Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customized services such as taking care of bothersome tasks or projecting images and videos on walls so that users can view key information for their daily lives such as weather or other relevant content wherever they are.

To enhance kitchen and food experiences, Samsung is unveiling the Bespoke 4-Door Flex Refrigerator with AI Family Hub+. This refrigerator features the new AI Vision Inside which uses an internal camera to recognise up to 33 different food items that are put into and taken out of the refrigerator, and suggests recipes using those ingredients. Users can also set “use by dates” on the Bespoke 4-Door Flex Refrigerator with AI Family Hub screen for food items, which then allows the refrigerator to send a notification when the set date draws near. By conveniently helping to save money by reducing food waste, these AI features enable more environmentally conscious lifestyles. The Anyplace Induction range takes AI connectivity a step further, as recipes saved on Samsung Food can be shared to the cooktop’s 7-inch display so that users can easily follow along while cooking.

Samsung’s AI technology extends into cleaning too. Its upcoming vacuum and mop robot cleaner, the Bespoke Jet Bot Combo, utilises AI technology to provide a more convenient, effective cleaning experience. With AI Object Recognition upgraded from the previous robot cleaner line-up, it will be able to distinguish more objects, as well as detect stains and spaces. The Bespoke Jet Bot Combo also recognises the type of floor it encounters — along with carpet length — and adjusts its settings accordingly.

Samsung Reveals Galaxy Book4 as Company’s Most AI-Ready Laptop Series Yet

Samsung has been elevating what a PC can do and has been collaborating with Microsoft to create new, seamless connected experiences. Now, these experiences are being advanced further with new connectivity features that make the Galaxy Book4 series smoother, smarter, and more adaptable, reinforcing Samsung and Microsoft’s commitment to providing the best PC experience possible.

Using intelligent, intuitive AI capabilities, Microsoft Copilot^[3] connects the Galaxy Book4 series with Samsung Galaxy smartphone to make them work seamlessly together, so that it feels like just one device. Microsoft Copilot can find, read or summarize text messages from a user’s Galaxy smartphone and even automatically create and send messages on a user’s behalf directly from the PC. Without having to turn on the smartphone and open each individual app, the Galaxy Book4 series can access smartphone functions and information more quickly and intelligently.

The Galaxy Book4 series can now turn Samsung Galaxy smartphones’ powerful camera into a PC webcam^[4], using it for video calls on virtual conferencing apps. Users can switch freely between front and rear cameras with just a click on their PC, and it also offers a variety of features from Galaxy smartphones – including Background Blur and Auto-framing – that help focus on the speaker’s image in any environment.

Through tight, ongoing collaboration between Samsung and Microsoft, more intelligent capabilities will continue to be made possible on the Galaxy Book4 series, with the above connectivity features being available starting from March.

Plus, the Galaxy Book4 series can be paired with other Galaxy devices beyond smartphones. Tab S9 Ultra can be used as an additional PC monitor, and users can enjoy crystal-clear sound quality with reduced latency when the PC is connected with Galaxy Buds2 Pro. With all these capabilities and more, the Galaxy Book4 series is designed to deliver the best PC experience possible.

Better Connecting Users and Devices through Spatial Intelligence

Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted the exciting new ways in which AI technology is impacting the relationship between users and their devices, including Samsung’s vision for SmartThings: The more Samsung devices a customer uses, the smarter those devices become and the better they can understand and support daily life.

Spatial AI is the key to enabling this vision, by helping devices understand the living space and routines of the user, thus enabling more a personalized home management experience. SmartThings uses LiDAR^[5] on connected devices like robot vacuums to create digital floor plans so users can easily check the status and location of all their devices.  And in March, SmartThings will roll out the upgraded 3D Map View for a more detailed experience on Samsung smartphones and TVs. Furthermore, a simple QR code will allow users to add family and friends to their SmartThings ecosystem, so that every member of the household can create their own routines.

Using smart sensors and AI, SmartThings can detect unusual circumstances, such as a fall, and send alerts to designated family and caregivers.  Also, thanks to the Galaxy SmartTag2, users can track their pets’ activities and digitally store identifying information by attaching the tag to a collar or harness^[6].

Another point EVP Jung discussed was how the Bixby voice assistant is allowing smart homes to become more dynamic with its enhanced AI capabilities. Bixby can now automatically route commands to the most appropriate devices based on an understanding of the user’s location and activities.  Key technologies like Multi Device Wakeup combined with a shared communication protocol, enable Bixby to listen to commands with all the devices in a room but then only perform the requested action on the most relevant device. So if a user is in the kitchen watching a recipe video on their Family Hub, and they can call out, “Hey, Bixby! Play music!”  At that point, music will play from the user’s smart speaker, but the recipe video will continue to play on the Family Hub, uninterrupted.

The TV, with the Samsung Daily+ service1, will increasingly become a central hub for much of this smart home functionality, while also granting access to a variety of additional services. These include SmartThings, to check and control multiple Home IoT devices at a glance, and Workout Tracker — through which workout data can be transferred to Samsung’s smart watches. Samsung also announced the new Daily Board* service1, which displays useful information about users’ homes, such as the weather or a live security camera feed from a home security system without the TV even being turned on.  As is the case with SmartThings features, users can also access this information via voice command.

Bringing the Home and Car Closer Together with Home-to-Car Capabilities

Samsung also announced developments in the automotive industry, starting with a partnership with Hyundai Motor Group. Samsung and Hyundai have signed a memorandum of understanding (MOU), which was announced ahead of CES 2024. Under the agreement, users will have access to Home-to-Car and Car-to-Home services, courtesy of SmartThings connectivity. Haeyoung Kwon, Head of Infotainment Development Centre and SDV^[7] Execution Sub-Division at Hyundai Motor Group, delivered remarks regarding the partnership.

“Using Hyundai Motor Group’s software-defined vehicle, SmartThings will now work with Hyundai, Kia, and Genesis vehicles through the app,” Kwon said. “All of us at Hyundai Motor Group appreciate our partnership with Samsung, and we’re excited about the new features we’re bringing to your vehicles through smarter connectivity.”

Through SmartThings, users will be able to utilise voice commands to remotely perform functions in their car, such as heating it up in advance or opening and closing windows. SmartThings connectivity goes the other way, too, with users able to control home functions from their vehicle. Users will be able to automatically open and close garage doors based on the location of the car, as well as regulate home temperature. All of these actions can be carried out via voice commands.

Additionally, Samsung has further deepened the longstanding partnership with HARMAN to elevate the way users experience driving. Michelle Gattuso, Vice President of Product Management at HARMAN, discussed how the two companies are building new technologies to elevate the driving experience.

“Samsung’s leadership in consumer technology — together with HARMAN’s automotive expertise — has opened the door to game-changing experiences like HARMAN Ready Care, Ready Vision and Ready Display,” Gattuso said. “But now, the work we do with Samsung is getting even more integrated. Samsung and HARMAN are working in lockstep to bring even more impactful experiences to the entire in-cabin ecosystem.”

HARMAN’s Ready Care, which focuses on driver safety, implements deep learning neural networking techniques to monitor the driver’s movement and cognitive alertness, and can provide personalized reminders and alerts. Additionally, Ready Care can now identify whether passengers are adults or children, and adjust airbag deployment settings accordingly.

Furthermore, Ready Vision brings an intuitive display directly to windshields — courtesy of augmented reality — in drivers’ line of sight, right when they need it. For example, drivers have access to a map that updates according to routes in real time, as well as recommendations for the fastest route or where to stop for coffee. Another HARMAN product, Ready Upgrade, allows automakers to frequently update their vehicle’s hardware and software. This keeps vehicles relevant, modern and efficient for longer.

Samsung Focuses on Security and Privacy Across Devices

In this future of AI-enabled, deeply interconnected devices, Samsung recognises that security and privacy are paramount. Shin Baik from the Mobile Experience Security Team discussed the company’s security solutions as a foundation for the hyper-connected era.

One such solution is Samsung Knox Matrix, which now provides end-to-end encryption across many Samsung Galaxy smartphones and smart TVs. The technology will allow devices to monitor each other to identify and isolate security threats. Additionally, Samsung’s partnerships with major tech companies allow users to experience security and privacy in a way that is tailored to their specific needs.

Samsung Makes Strides in Responsible Materials, Energy Management, and Accessibility

Meanwhile, Inhee Chung, Vice President of the Samsung Corporate Sustainability Centre, highlighted Samsung’s plans for a more circular economy. As part of these plans, Samsung increasingly incorporates recycled materials into its products — including recycled plastic sourced from discarded fishing nets in Galaxy devices^[8], recycled plastic in TVs, and recycled aluminium in Bespoke refrigerators^[9]. Additionally, the company’s Certified ReNewed program — available in the U.S. and select European countries — offers affordable refurbished phones, while Galaxy Upcycling allows consumers to reuse or repurpose their old phones in creative ways. The company plans to scale up recycling and upcycling, as well.

As for the ways Samsung’s technology contributes to sustainability efforts, the company is utilizing AI to make the use of its products more energy-efficient through features like SmartThings AI Energy Mode, which automatically optimises energy usage to help users save electricity. These features are yet another example of how AI technology will not only make lives easier, but also allow consumers to live in a way that is more environmentally and economically responsible.

Thanks to a new collaboration with Tesla, SmartThings Energy is becoming even more useful both inside and outside of the home. The collaboration has integrated SmartThings Energy with Tesla products, including electric vehicles (EVs), the Powerwall home battery, Solar Inverter and Wall Connector EV charging solution.  Another benefit is that SmartThings Energy users can take advantage of the Tesla app’s Powerwall “Storm Watch” function, which flags severe weather through SmartThings not only on the Tesla app, but also on users’ connected Samsung TVs and mobile phones. SmartThings can also help users prepare for power outages by activating AI Energy Mode to extend the usage time of backup energy stored in their Tesla Powerwalls.

Samsung is adding new features to increase device accessibility, such as digital appliances responding to hands-free gestures. Additionally, mobile devices provide auto-generated captions during calls. To further aid those with low vision, Relumino Together is a new viewing mode on Samsung TVs that enables users of all abilities to watch TV together, with or without visual adjustments^[10]. Now, everyone can enjoy home entertainment together at the same time.

* Official name of the service was updated at launch in March, 2024

[1] Samsung Neo QLED 8K will not support upscaling for game mode and sports channel content.

[2] Samsung account and internet connection required.

[3] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account to be used both on PC and Phone. Timing of feature and availability may vary by market and device.

[4] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account, Wi-Fi network connection to be used both on PC and Phone. Availability may vary by device.

[5] Light Detection and Ranging (LiDAR) is an optical technology used for distance sensing.

[6] Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings application, along with user registration by email.  The SmartTag2 finder’s device must support NFC reading and be connected to the internet.

[7] Software Defined Vehicle

[8] Recycled plastic sourced from discarded fishing nets are incorporated into the Samsung Galaxy S22 series, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Flip4, Galaxy Z Fold4, Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Tab S9 Series, Galaxy Tab S9 FE series, Galaxy Book3 series, Galaxy Book4 series, Galaxy Buds2 Pro, Galaxy Buds FE and more.

[9] Recycled Aluminium is incorporated into BESPOKE refrigerator door panels for models including RQ38B9981APG, RR40B9971APG, RR40B99C5AP/**, RW33B99*****, RW33B99C5TF/**, RZ38B98*****, and RZ38B98C5AP/**

[10] Available on Q80D and above. Works on sources provided through DTV and HDMI only.