Samsung Newsroom explored how Galaxy S26 Ultra’s AI features enhance travel moments while testing them on location in the city.

[Photo Assist]

Restore and Refine With a Single Prompt

When traveling, it’s easy to reach for the fork before snapping a photo. At a café in San Francisco, a cake had already been partially eaten — but with Galaxy S26 Ultra, even that missed moment was easily resolved.

By simply typing, “Make it look uneaten,” Photo Assist^[1] restored the cake to its original form.

▲ Before-and-after comparison of a partially eaten cake edited using Photo Assist

Re-Imagine Any Scene After the Shot

Capturing the perfect shot while traveling isn’t always easy. Moments when the scenery, subject and timing align are rare.

Using Photo Assist, a photo of San Francisco’s streets was combined with an image of a passing tram, creating a seamless result — as if taken in a single moment.

▲ Before-and-after comparison of a street scene combined with a tram using Photo Assist

Another notable feature is the ability to change the time of day. After uploading a daytime photo of San Francisco’s harbor and entering prompts such as “Make it look like sunset” or “Turn it into a night scene,” Galaxy AI adjusted the sky and lighting to recreate the scene at a different time of day.

▲ Before-and-after comparison of a daytime harbor scene transformed into sunset and nighttime scenes using Photo Assist

[Creative Studio]

Turn Photos Into Artistic Creations

After capturing a scene of sea lions at Pier 39 — one of San Francisco’s iconic landmarks — the photo was imported into Creative Studio. Selecting the Oil painting style, Galaxy AI^[2] analysed the image’s texture and colors, transforming it into an oil painting-style image.

▲ Before-and-after comparison of a sea lion scene at Pier 39 rendered in an oil painting style using Creative Studio

The result is re-imagined with a different aesthetic, making it feel like an entirely new piece.

Creative Studio^[3] on Galaxy S26 Ultra transforms travel photos into a range of styles, helping users preserve memories through fresh perspectives.

▲ Oil painting-style image of a San Francisco scene generated using Creative Studio

Create Custom Stickers With Ease

Custom stickers were also created using a photo of sea lions. After launching Creative Studio, selecting an image and choosing a style, tapping “Generate” produced a character sticker that captured the sea lions’ distinctive features.

Users can generate images repeatedly until they achieve the desired result, then choose from seven themes — such as “A slice of Life,” “School days” or “Today’s vibe” — to save the sticker as a themed set.

▲ Sea lion stickers designed using Creative Studio

These stickers can be used not only to decorate photos, but also across text-based apps including messaging and notes.

With Creative Studio, users can transform everyday photos into personalised content, sharing memories in new ways — whether among friends and family or on social media.

Capturing moments in San Francisco with Galaxy S26 Ultra and enhancing them with Galaxy AI made travel memories richer than ever. From shooting and editing to sharing, the entire process comes together seamlessly in a single device.

[1] Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed.

[2] Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties.

[3] Requires network connection and Samsung account login. Accuracy of output not guaranteed.

Samsung Newsroom experienced the Galaxy S26 Ultra’s camera firsthand after Galaxy Unpacked 2026 in San Francisco, showcasing the city’s diverse scenery and unique atmosphere.

Sharp Detail at Any Distance

Pier 39, one of San Francisco’s most iconic landmarks, offers sweeping ocean views. With Galaxy S26 Ultra, even Alcatraz Island across the bay — typically seen clearly only up close by boat — appears crisp and detailed.

▲ (From top to bottom) Photo taken with Galaxy S26 Ultra and a cropped zoom of Alcatraz Island from above

Galaxy S26 Ultra features a 200MP wide-angle camera and a 50MP telephoto camera with 10x optical quality zoom. The 200MP camera delivers exceptional detail, especially when images are enlarged. The wider F1.4 aperture captures more light than its predecessor, producing richer textures and finer detail.¹ Even when zooming in or cropping, details remain sharp.

The camera also excels at video recording. When filming the sea lions at Pier 39 in 8K, even distant landmarks like the Golden Gate Bridge remain clear and detailed when zoomed in.

▲ Video recorded with Galaxy S26 Ultra

Stable Video in Motion

Galaxy S26 Ultra is the first Galaxy device to support the Advanced Professional Video (APV) codec, a professional-grade format that preserves detail even after multiple edits.

When filming in crowded areas or on the move, Super Steady² keeps footage stable. The new horizontal lock option maintains a level frame in motion-heavy situations.

▲ Galaxy S26 Ultra records video while panning side to side.

To test the feature, Galaxy S26 Ultra was panned side to side at a nearby theme park. With the horizontal lock option on, the footage maintains a stable horizon. Compared with footage shot under the same conditions with the feature off, the difference is clear.

▲ Comparison of video recorded with Super Steady’s horizontal lock option on and off

With Galaxy S26 Ultra, users can record stable video without camera shake — from travel vlogs to activities like running or cycling.

Clear, Vivid Nights

As the sun sets, San Francisco’s streets take on a different atmosphere. With Galaxy S26 Ultra’s enhanced Nightography, the city’s iconic cable cars appear in motion at night.

▲ Galaxy S26 Ultra films the San Francisco’s night streets using Nightography.

A wider aperture and improved ProVisual Engine reduce noise in low light while preserving the mood of nighttime scenes. Moving cable cars and the night sky appear natural, reflecting the city’s after-dark atmosphere. Its nighttime charm — different from its daytime appeal — is rendered in vivid detail.

▲ Galaxy S26 Ultra films the San Francisco’s night streets using Nightography.

From the ocean and lively streets to the city at night, Galaxy S26 Ultra showcases San Francisco in stunning detail, creating vivid, lasting travel memories.

In part two of this series, Samsung Newsroom will explore the AI features of Galaxy S26 Ultra that extend the experience beyond capture to make everyday moments even more meaningful.

▲ Video of San Francisco shot with Galaxy S26 Ultra

[1] 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra

[2] Results may vary depending on editing method and/or shooting conditions

Following Galaxy Unpacked, the newly launched Galaxy S26 series has generated exceptional early demand, with initial pre-order figures surpassing previous records and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide.

In Europe, the Galaxy S26 series has surpassed pre-order numbers year-on-year since being announced. The Galaxy S26 Ultra has seen pre-orders increase by 20% year-on-year across Europe, and has also seen 10% increase in share of pre-orders vs. 2025.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the world’s first mobile phone with a built-in Privacy Display^[2].

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[3] — with significant gains^[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge^[5] provide proactive and relevant context-aware suggestions, while Now Brief^[6] surfaces timely reminders for important events. A choice of agents^[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Enhanced Nightography video,^[8] keeps footage vibrant even in low light, and upgraded Super Steady, ^[9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,^[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio^[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalized wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date.

The Buds4 series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, achieved by analysing hundreds of millions of global ear data points and running over 10,000 simulations^[13] to optimise for all-day wearability and comfort.

Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equaliser and Active Noise Cancellation^[14] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[15] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available through carriers, retailers and Samsung.com/uk. The Galaxy S26 series features a unified design language across all models, with shared color options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colorways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

New Galaxy Club

New Galaxy Club is an exclusive upgrade designed to put the customer first, delivering a future-proof Galaxy experience. For the Galaxy S26 Series, Samsung is offering a guaranteed 50% of your device’s price back when upgrading between months 12-15^[16], Samsung Care+ Accidental Damage Protection^[17] and the choice to spread costs over 24 months with 0% interest with Klarna^[18].

Enhanced Samsung Care+

Customers choosing the new Galaxy S26 series can also select Samsung Care+^[19], Samsung’s official device protection service. Available across 17 European markets, Samsung Care+ offers Samsung customers a range of services, including accidental damage cover with unlimited repairs and, a seamless walk-in service, extended warranty, and theft and loss protection, to ensure total peace of mind for Samsung Galaxy users.

Special Offers

Receive £10-£607 off when you trade-in a selected smartphone on samsung.com/uk^[20].

Received 15% off Galaxy Buds4 Pro or Buds4 when bought together on samsung.com/uk^[21].

In the UK and Ireland, Samsung is also offering a new promotion which allows customers who purchase Buds4 and Buds4Pro from selected retailers, to return their device within 100 days of purchase if they decide the device is not for them^[22].

[1]Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2]Requires manual activation in settings to function. Privacy Display feature is not AI-powered

[3]Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4]AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed

[6] Samsung account login and network connection required

[7]Availability may vary by region/country and language

[8]Results may vary depending on light condition and/or shooting conditions

[9]Super Steady results may vary depending on editing method and/or shooting conditions

[10]Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed

[11]Requires network connection and Samsung account login. Accuracy of output not guaranteed

[12]Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC

[13]Based on global ear data research conducted by Samsung Design Innovation Center

[14]Available on Buds4 Pro

[15]AI features require a compatible Samsung Galaxy phone

[16]Samsung will guarantee 50% of the original price you paid for your phone when you purchase between months 12 and 15 from the date you purchased with New Galaxy Club. Please note your phone must be in good working condition to be accepted. If you purchase with finance, 50% of price will be paid in a combination of settlement of the remaining balance of your loan, and either refunding or crediting you the difference. If you upgrade after month 15, we will only clear the remaining balance of your loan. If you purchased outright, if you upgrade between months 12 and 15 (only) 50% of price will be given by applying it as an upfront discount to the new device as part of the upgrade. If you upgrade after month 15, we will credit you with a fair market value for your device (at Samsung’s reasonable discretion)

[17]Samsung Care+ is brought to you by bolttech Insurance Services (UK) limited, which is authorised and regulated by the Financial Conduct Authority (FRN 832644). Claims are administered by bolttech Device Protection (Ireland) Limited registered in Ireland and underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189). Excess payable. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. Excludes repairs for cosmetic damage

[18]18+ UK only. New Galaxy Club membership can be paid in full with credit or debit card, or through a credit agreement. Credit is subject to status and credit check, and involves entering into a credit agreement. Minimum 10% payment upfront required, followed by 24 fixed monthly payments. Charges may apply if your device is not in good working condition when it is bought back, as set out in the full T&Cs

[19]Samsung Care+ is available within 60 days of device purchase. Excludes cosmetic damage. Theft & Loss cover requires activation of Knox Guard and is limited to two claims per year. Excess payable. Subject to eligibility. UK residents aged 18+ only. Three months’ free cover applies to monthly plans. From month 4, the monthly premium will be charged on or around the same date each month as your cover start date. Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676

[20]Purchase from Samsung.com and Samsung Experience Stores by 24/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £607 value based on Galaxy S25 Ultra 5G 512GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount

[21]Purchase from Samsung.com or Samsung Experience Stores by 31.03.26. Discount applies automatically at checkout when eligible products are added to the basket. Only one discounted Galaxy Watch, Buds4 or Buds4 Pro and Ring per full-priced product. Discounts can’t be used in combination with any other offer, including trade-in, price drops and voucher codes

[22] Promoter: Samsung Electronics (UK) Limited. Purchase Samsung Galaxy Buds4 or Buds4 Pro from a participating retailer before 30/04/2026 and register for the promotion using link below within 30 days. The product may be returned in good condition to Samsung 45-100 days after purchase (or delivery in the case of pre-orders) and Samsung will pay the purchase price (capped at RRP) by bank transfer. Maximum one claim per individual and two per household / business. For full terms and more information see https://samsungoffers.claims/budsbuyandtry.

▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

Design: Sleeker and Lighter Than Ever

The Galaxy S26 series makes a strong first impression with its refined, modern aesthetic, featuring a rounded curvature and cohesive colour palette that create a unified design identity across the lineup.

▲ The Galaxy S26 series (from left) Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26

The slimmer, lighter build is equally notable. Galaxy S26 Ultra is 0.3 mm thinner than its predecessor and weighs 214 grams. Its slimmer profile enhances portability while maintaining a secure, comfortable grip.

▲ The Galaxy S26 series comes in Cobalt Violet, Black, Sky Blue and White.

Display: Privacy From Every Angle

Debuting on Galaxy S26 Ultra, Privacy Display^[2] limits side-angle viewing without the need for a separate screen protector. The display remains clear from the front while restricting visibility from the sides to help shield on-screen content from nearby onlookers.

Users can also assign the Privacy Display to the side button’s double-press function for greater convenience. Even when viewed from the side, content stays concealed — making it especially useful on crowded public transportation or in elevators.

▲ Users can adjust the level of privacy protection in the settings and apply it selectively when entering a PIN, pattern or password, or when notification pop-ups appear.

Galaxy AI: Intuitive AI for Everyone

Galaxy AI stands out on the Galaxy S26 series, combining enhanced contextual awareness with proactive suggestions to simplify everyday tasks.

The new Now Nudge^[3] feature reduces app switching by surfacing relevant information in context. When a friend asks about evening plans on messaging apps, Galaxy AI checks the calendar, detects conflicts and displays a tailored “Nudge” pop-up.

A fan favourite since its debut on the Galaxy S24 series, Circle to Search with Google^[4] has evolved to support multi-element searches. Circling a celebrity’s outfit, for example, generates curated pieces to recreate the look.

The Galaxy S26 series further expands its AI ecosystem with Bixby^[5], Gemini^[6] and Perplexity^[7]. For example, users can use natural language commands to adjust settings, allowing them to effortlessly control their device even without knowing exact setting names or specific commands.

Saying “My eyes feel tired,” for instance, prompts Bixby to suggest activating Eye comfort shield — eliminating the need to navigate complex menus. Together, these agents understand user intent and context to streamline daily routines, reducing steps and delivering a more seamless, efficient mobile experience.

Camera: Pro-Level Capture, Powered by AI

The Galaxy S26 series marks another leap in mobile photography. Powered by advanced AI, the device enables effortless capture and editing of high-quality content — no expertise required.

Galaxy S26 Ultra features a 200-megapixel (MP) wide-angle camera and a 50 MP telephoto camera with 5x optical zoom and 10x optical-quality zoom, complemented by a wider apertures^[8] for enhanced low-light clarity.

With upgraded Nightography^[9], even a recreated San Francisco nightscape inside the exhibition hall appeared vivid and detailed despite dim surroundings. The AI ISP (Image Signal Processor)^[10], previously used in the rear camera, also extends to the front camera, capturing fine details — from individual hair strands to eyebrows — while preserving natural skin tones.

Beyond capture, the Galaxy S26 series expands creative possibilities. Powered by Galaxy AI, it provides an intuitive environment that turns ideas into finished results in moments.

The upgraded Photo Assist^[11] goes further — removing unwanted objects and naturally adding new elements. When prompted to restore a cake with a bite taken out, AI seamlessly reconstructs it as if untouched. The feature can also transform day into night or adjust wardrobe details to match the mood, enabling faster, more effortless editing.

▲ Photo Assist restores images using AI-powered editing.

With Creative Studio^[12], edited photos can be turned into polished content. Users can simply type a prompt — such as “Please draw me a dog” — to generate a context-based sticker set, ready for use in messages or when editing photos. The feature also supports invitations, profile cards and wallpapers, expanding everyday creative possibilities in the future.

Starting with the Galaxy S24 series, the Galaxy S series has ushered in a new era of AI phones. With the Galaxy S26 series, Samsung introduces its third-generation AI phone — delivering personalised experiences that go beyond intent recognition. Featuring the most powerful performance and the most intuitive Galaxy AI to date, the Galaxy S26 series opens a new chapter in mobile innovation.

Price and Availability

Galaxy S26 Ultra, S26+ and S26 will be available for pre-order from February 25 and will be available from March 11. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com exclusive colours, Pink Gold and Silver Shadow.

Galaxy S26 starts from RRP £879 (256GB), Galaxy S26+ from RRP £1,099 (256GB) and Galaxy S26 Ultra from RRP £1,279.

Samsung.com and Samsung Experience Store offers^[13]:

• Pre-order now and receive £170 off 1TB for Galaxy S26 Ultra^[14]
• Pre-order now and double the storage to 512GB for the price of 256GB, worth £170^[15] across Galaxy S26 series
• Trade-in a selected smartphone and receive £10-£437 off the Galaxy S26^[16]
• Trade-in a selected smartphone and receive £10-£542 off the Galaxy S26+^[17]
• Trade-in selected smartphone and receive £10-£607 off the Galaxy S26 Ultra^[18]

For service plans, additional offers, data plans and finance solutions, please visit samsung.com for more information.

[1]Samsung account login and network connection required. Galaxy AI features are provided for free. Future releases may include additional advanced features that are offered as part of a paid subscription plan. Different terms may apply for AI features provided by third parties

[2]Requires manual activation in settings to function. Privacy Display feature is not AI-powered

[3]Samsung account login required. Supported apps only. Accuracy of results is not guaranteed

[4]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[5]Samsung account login and network connection required.

[6]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary. 18+

[7]Pre-installed on Galaxy S26 Series devices. Requires network connection and a Perplexity account. To initiate Perplexity from the side button, users must assign it to the side button in device settings.

[8]47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra.

[9]Results may vary depending on light condition and/or shooting conditions.

[10]Results may vary depending on light condition and/or shooting conditions.

[11]Requires network connection and Samsung account login. A visible watermark is overlaid on the saved image to indicate it was generated by Galaxy AI. Accuracy of output not guaranteed.

[12]Requires network connection and Samsung account login. Accuracy of output not guaranteed.

[13]Purchase from samsung.com and Samsung Experience Stories by 10/03/26

[14]Purchase from samsung.com and Samsung Experience Stories by 10/03/26

[15]Pre-Order from Samsung.com. Operates as a price discount: Buy the larger storage variant (Galaxy S26 Series 512GB) by 10/03/26 and pay the future price of the smaller storage variant (Galaxy S26 Series 256GB)

[16]Purchase from samsung.com and Samsung Experience Stores by 10/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £437 value based on Galaxy S24 Ultra 5G 256GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[17]Purchase from samsung.com and Samsung Experience Stores by 10.03.26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £542 value based on Galaxy S24 Ultra 1TB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.

[18]Purchase from samsung.com and Samsung Experience Stores by 10/03/26. £10 value based on Galaxy Z Flip 5G 256GB in working condition. £607 value based on Galaxy S25 Ultra 5G 512GB. Values over £10 vary by model and condition. Only one trade in device allowed under this promotion. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount.