new Bespoke AI Laundry Combo

To celebrate the product’s launch across Europe attendees experienced engaging and interactive demonstrations, to see first-hand how the single, space-efficient AI appliance reimagines everyday laundry routines by saving space, time and effort.

Elevating the Laundry Experience at Home with AI

The Bespoke AI Laundry Combo is the latest advanced all-in-one washer and dryer that combines the power of two appliances, while also saving space in the home. It streamlines the laundry process by eliminating the need to transfer clothes between machines or drying racks, saving users valuable time.

Equipped with a range of AI features which bring a new level of convenience to users laundry routines, the Combo intelligently adjusts the washing and drying performance for smaller loads. The AI Wash & Dry^[1] function dispenses the appropriate amount of water and detergent for loads of up to 3kg of laundry, reducing unnecessary over-dosage based on load size, fabric type and soil level. It then adjusts the drying process to suit the weight and fabric type of users’ laundry.^[2]

Its 7-inch LCD display, powered by AI Home, acts as a central hub, providing cycle information, detergent levels, and energy usage. It also learns user preferences to suggest cycles and delivers post-cycle energy and water consumption reports via the display or SmartThings App^[3]. Additionally, users can enjoy entertainment services including internet browsing, smart view for mirroring your Samsung mobile or TV, music streaming and even advanced voice control thanks to embedded Bixby.

Benjamin Braun CMO Samsung Europe welcomes media and influencers to the launch of the Bespoke AI Laundry Combo in Berlin Germany

“Bringing the real benefits of the Bespoke AI Laundry Combo to life for people across Europe has been a real pleasure”, said Benjamin Braun, CMO Samsung Europe. “The capacity to wash and dry everything, from a family load of washing, to your bedding in one machine, is an amazing feat of laundry technology. Plus, with AI, there’s less pressure on you, the machine knows how to efficiently wash and dry your load. AI in action is great to see.”

All-in-One Laundry System for Hassle-free Laundry Experience

Through three custom-designed spaces guests experienced how Samsung’s innovative laundry solution effortlessly enhances modern living, and makes household tasks faster and smarter.

Bespoke AI Laundry Combo can save space by combining a washing machine and dryer into one

Save Space: The first room focusses on the Bespoke AI Laundry Combo’s ability to save space, with the studio set initially highlighting the limitations of a tightly packed utility room struggling to fit both a washer and a dryer. In a flash, the room is transformed to show how home living spaces can be maximised by replacing the two separate units with the Bespoke AI Laundry Combo.

Media and influencers had an immersive experience to learn about the time saving benefits of the Bespoke AI Laundry Combo

Save Time: The next room showcased the double timesaving power of the Bespoke AI Laundry Combo in action. The Super Speed cycle gets laundry done faster by washing^[4] and drying^[5] daily loads of up to 3kg within just 98 minutes^[6].

Massive Capacity: Second, to emphasise the timesaving benefits of the 18kg large capacity drum, where users effectively double the amount of clothes that can be washed in one go^[7], 18kg loads of clothes were displayed on clothes racks throughout the space. These magically disappeared with the seamless installation of the Bespoke AI Laundry Combo. The room turned from a cluttered, clothes-filled mess into a place for entertainment and stylish living.

The event showed how the Bespoke AI Laundry Combo uses smart sensors and AI to choose the best settings to wash and dry clothes

Smart Technology: The third and final room brought to life the AI and smart technology features of the Bespoke AI Laundry Combo and the intuitive sensing capabilities of AI Wash & Dry. AI Wash & Dry optimises both washing and drying for each unique load, freeing users from pain points like having to determine the optimal settings for each cycle or how much detergent and rinse is needed. Designed to mirror the inside of the Bespoke AI Laundry Combo’s spacious drum, the room engaged attendees in interactive stations spotlighting the machine’s innovative sensing capabilities – detecting wash load, fabric type, water, detergent and soil levels. The hands-on experience also highlighted the Bespoke AI Laundry Combo’s exceptional energy efficiency, whether used as a standalone washer, or using the most of the washer-dryer double action. The Eco 40-60 wash cycle is up to 20% more efficient than the A-grade energy efficiency class threshold for washing machines^[8]. Not only that, but the wash and dry combined cycle also qualifies for the washer-dryer to have an A-grade energy efficiency class rating.^[9] These impressive results were achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures.

For more information on the Bespoke AI Laundry Combo, visit Bespoke AI Heat Pump Washer Dryer 18KG WD8000DK | Samsung UK

[1] Sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. A turbidity sensor operates for all weights, while fabric sensing operates for 3.6kgs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together

[2] To prevent wear, wash similar fabrics together. AI Wash & Dry available for loads of up to 3kg.

[3] Available on Android and iOS devices (Android OS 9↑, iOS 14↑). A Wi-Fi connection and a Samsung Account are required. All devices need to be registered in the SmartThings app to monitor energy consumption.

[4] Wash in 28 minutes: Based on using a Super Speed cycle with a 3kg load. Individual results may vary based on actual load contents.

[5] Dry in 70 minutes: Based on using a Super Speed cycle with a 3kg load with a Residual Moisture Content (RMC) of 48% after a wash cycle. Individual results may vary based on actual load contents.

[6] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle time when drying a (50% cotton/50% polyester) 3kg load with a Super Speed cycle of WD25DB8995BZ model. Results may vary depending on the actual usage environment.

[7] When compared to a conventional 9kg capacity machine

[8] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer is 20% more energy efficient (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[9] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A (229kWh/ 37 EEI) as defined by EU Regulation 2019/2014.

“We know that there is a great opportunity for washing machines to contribute to a more energy-efficient lifestyle,” said Moohyung Lee, Executive Vice President and Head of the Customer Experience Team, Digital Appliances (DA) Business at Samsung Electronics. “With our newest washing machine lineup, Samsung is taking the next step in achieving that goal while also revolutionising the laundry experience.”

The models showcased at the event are being launched across four product series. These include products that are 10%, 20%, 30% and 40% more efficient than standard A rated washing machines. So no matter which product is selected by the consumer, it still provides energy efficient benefits. Plus, thanks to SpaceMax technology, the new products enable a large capacity of 11 kg ^[2] while the outside dimensions stay the same.

More Efficient Than Class “A” Through Samsung’s Advanced Technologies

The new washing machine lineup brings significant energy savings to the laundry process, with the most notable achievement being the 40% more energy efficient than A rated model1. Samsung has introduced advanced technologies into the lineup in order to achieve this.

The core technology leading the extra energy saving is the Bubble Shot^[3]. It sprays soapy water inside the drum on top of the clothes by pulling it through a circulation pump. This means the detergent penetrates evenly, enhancing overall washing efficiency.

The newly launched Bubble Shot Technology helps users save water and cycle time when using the Cotton cycle. using up to 20% less water^[4] than a conventional washing machine. Using the same amount of detergent, it also means the density of the detergent is higher, enhancing the performance while shortening the washing cycle time by up to 25%^[4] .

With AI Energy Mode^[5], available through the SmartThings app10, energy monitoring is extended even further. Users can monitor their daily, weekly and monthly power consumption, with the feature even estimating users’ monthly energy bills. If the monthly electricity bill indicates that it may exceed a users’ target, SmartThings Energy can turn on the energy saving mode, which then smartly reduces energy consumption by up to 70% compared to washing in warm water^[6].

Elevating User Experiences with AI-Based Technologies

While the new lineup improves the performance in energy efficiency, the core functions also help users reduce efforts in treating their laundry.

AI Wash takes the guesswork out of the perfect wash. Four sensors weigh your wash load and check the level of soiling to adjust the water, amount of detergent dispensed, rinse time and spin speed* for great results and minimal wear and tear with every wash.

In addition to that AI Ecobubble^[7] goes one step further by detecting for wash loads of up to 2kg.

A Wide Range of Impressive Laundry Features

Samsung has applied and expanded features in three important areas of the laundry experience ― the reduction of microplastics release, ease of use, and washing time. Here is how:

Less Microfiber Cycle: All entries in the lineup come with the standard Less Microfiber Cycle. It was created to help shed less microplastics being discharged into drain water from clothes. By adjusting the motor’s revolution speed and washing intensiveness, this cycle reduces the amount of microfiber released in the drain water

Detergent Scan^[8] and Care Label Scan^[9]: Enjoy personalised and efficient laundry. Clothing Care^[10] analyses your usage^[11] to make recommendations and customise cycles^[12]. By scanning the barcode on detergent, it automatically sets the appropriate amount for each load^[13]. When you take a photo of the care label on your clothes and register them in ‘My Closet’ it suggests customised courses for items selected from it, so you get the perfect wash.

Super Speed: With Super Speed, the loads can be finished in just 39 minutes.^[14] This short wash time is enabled by QuickDrive, which dynamically moves clothes. The rinsing time is also shortened using Speed Spray, which shoots powerful jets of water to quickly remove detergent residue. And the washer accelerates the spin speed based on the laundry load to quickly spin-dry clothes, as well.

Availability

There are two colour and four design variations across four product series in total (WW8/7/6/5000D). All models are now available for pre-order in the UK with pre-order offers^[15]. Be the first to see and get an exclusive discount, by visiting Samsung.com.

*Based on internal testing. The energy consumption of WW11DB8B95G** is 32kWh, which is 40% more energy efficient compared to the minimum threshold of energy efficiency class A (53kWh for 11kg models). Energy ratings and 40% saving tested with Eco 40-60 program

[2] Applicable models only (WW11DB8******, WW11DB7******)

[3] Applicable models only (WW**DB8******, WW**DB7******)

[4] Based on internal testing using the Cotton cycle on a WW7400D model with Bubble Shot compared to a conventional Samsung washing machine without Bubble Shot. Results may vary depending on the type of laundry and the usage environment. Bubble Shot is selectable for Cotton, Super Speed, Eco drum clean+, eco 40-60 cycles.

[5] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[6] Can be applied when the selected washing temperature is 20~40°C. Based on internal testing on the WW11BB944AGB model on a Cotton 40 degrees wash with the AI Energy Mode turned on compared to not using AI Energy Mode.

[7] AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

[8] Applicable models only (WW**DB8*9***, WW**DB7*9***). This function is only available when using certain detergents and softeners registered on SmartThings database (as of December 2023).

[9] Applicable models only (WW**DB8*9***, WW**DB7*9***, WW**DB7*3***). The user will be solely responsible for any consequence(s) that may result, including but not limited to any damage or harm caused by incorrect information provided by the user.

[10] Available on Android and iOS devices. A Wi-Fi connection is required.

[11] Stores user data, preferences and usage patterns to suggest the most useful options.

[12] The user will be solely responsible for any consequence(s) that may result, including but not limited to any damage or harm caused by incorrect information provided by the user.

[13] This function is only available when using certain detergents and softeners registered on SmartThings database (as of December 2023).

[14] Based on using Super Speed at the default settings with a 5kg load.

[15] This may be optional according to the country.

Getting Smart around the Home

One of Samsung’s major smart products is the Family Hub 2.0 refrigerator, which launched earlier this year. It uses voice recognition to provide an intuitive way for users to not just connect with their kitchen, but also the world around them. Say, “Can you purchase cheese?” and the refrigerator asks you, “Which product? Please tell me the number.” as it shows an app screen that lets you order food directly from the screen. You can play music or find out what the weather is like as you communicate with the smart refrigerator. It even gives you ideas if you need recipe inspiration.

Next, there is QuickDrive, an intelligent washing machine that was showcased during IFA 2017. It includes an AI-powered laundry assistant called Q-rator, which suggests the best cycle for your laundry based on information you input. Tell it what type of garments you want to wash, how dirty they are and what color they are and it will do the rest. It also lets you set the time for when the loads will be done, meaning your washing will be ready at a time that’s convenient for you. Plus, the system monitors the machine remotely and alerts you if it’s having any issues.

Last but not least, there is POWERbot, Samsung’s smart robot vacuum cleaner that received a 2017 CES Innovation Award. It uses a full suite of sensors to map your space, remember where it’s cleaned, and detect and work around any obstacles in its way, while automatically adjusting its suction power on different surfaces.

Samsung, the Leading Player in the Smart Appliances Era 

The Family Hub sits at the core, serving as the nerve center of a broader connected ecosystem in the home. Each connected home appliance can be configured to reflect the unique preferences for every household. It is a true smart evolution that brings a meaningful experience to users. What’s more, Samsung’s hardware analyzes user information more effectively than ever, and that is what makes Samsung a company with true innovative competitiveness.

The company recently announced its plan to apply Samsung Connect to its various home appliances at IFA 2017. Samsung Connect is a connectivity platform capable of connecting and controlling IoT devices regardless of their operating system. When the smart functions of Samsung’s home appliances are connected through Samsung Connect, users will be able to enjoy a smart lifestyle.

As more and more intelligence is interwoven into new products and technology, Samsung Smart appliances will evolve IoT and deep learning technology, creating a great deal of synergy. It won’t be long until home appliance products use their IQ to provide users more convenience and more time to do the things they enjoy.

“QuickDrive is the industry’s game changer, dramatically cutting the amount of time it takes for users to do laundry and giving them more time to enjoy life,” said B.S. Suh, Executive Vice President of the Digital Appliances Business at Samsung Electronics. “The new WW8800M washing machine uses QuickDrive technology to provide fast and powerful washing performance, with a range of technologies and smart functionality that make doing laundry so much easier.”

Improved washing performance with Samsung’s unique technology

Samsung’s QuickDrive technology cuts washing time by 50% and energy use by 20%¹ without compromising the cleaning performance. Its unique drum consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the WW8800M moves clothes from top to bottom in the drum, and the plate in the back of the drum introduces a back and forth movement. It creates a revolutionary dynamic action that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.

In addition, Samsung’s unrivalled QuickDrive technology was independently tested by Intertek, the world’s largest testing and inspection organization. Intertek confirmed that QuickDrive technology provides the same level of cleaning performance and fabric care as existing products, while reducing washing times.

The new WW8800M also has many of Samsung’s outstanding laundry technologies, like ecobubble^TM, which provides powerful washing performance by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximize the detergent’s effects even at low temperatures.

Smarter, IoT-enabled washing machine for user convenience

Throughout the washing cycle, QuickDrive^TM offers a range of smart and convenient features. The IoT-ready WW8800M boasts an AI-powered laundry assistant, which provides three key smart features that help manage laundry more conveniently:

• Enables consumers to manage a laundry finishing time, freeing consumers to control their schedule on their own terms.
• Automatically recommendations for optimal wash cycles based on the information such as colour, fabric type, and degree of soiling inputted by the user, eliminating the need for guessing about which cycle is best.
• Monitors the washer, proactively alerting users about potential problems and providing quick troubleshooting support.

The WW8800M also comes with Samsung’s innovative AddWash^TM, a feature that gives users the ability to add items at any time during the cycle². From a forgotten sock to a delicate item³ that needs to go in later in the cycle, AddWash even allows users to add detergent or fabric softener at a later time. The combination of these smart features and AddWash creates a synergistic effect that further enhances the user convenience, simplifying the laundry process.

Designed for higher durability and cost-efficiency

Finally, the WW8800M is designed for long-lasting performance. Equipped with Samsung’s Digital Inverter Technology, the WW8800M reduces noise and helps reduce energy consumption while providing exceptional durability⁴, enabling the washer to maintain its outstanding washing performance and fabric care. It also uses an Anti-Scale Heater a new type of anti-adhesion coating, which ensures up to 55 percent less scale buildup than conventional ceramic heaters⁵, helping the heater maintain its performance longer with more durability.

Samsung Electronics’ booth will be open at Level 2, City Cube Berlin from September 1 through 6 for IFA 2017.

UK availability and launch

The WW8800M will be available from Late October, from Samsung.com and select retailers including AO.com, Currys PC World / Dixons and John Lewis. UK RRP: £1629.99

Hi-res downloadable imagery can be found here.

1 Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.

2 The AddWash^TM door only opens only when the drum temperature is below 50°C.

3 Only fabric items, clothing, detergent and softener can be added.

4 Awarded a 20-year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE).

5 Tested on Anti-Scale Heater compared with Samsung’s original conventional heater of WF60F4E0N0W/ET, based on independent testing of weight variation in hard water.