From adopting micro-size RGB (red, green, and blue) LEDs as a backlight unit to pursuing enhanced colour expression and integrating AI technology for ultra-large displays, the development of the Micro RGB TV was a continuous series of firsts — with virtually no reference points to guide the process.

Samsung Newsroom spoke with Insang Hwang of the Visual Display (VD) Business Division’s Product Planning Group to learn more about how this new category of the Micro RGB TV was developed.

Micro RGB TV recognised for its technological excellence in the global market

Creating a New Category with No Reference

The Micro RGB TV began as a project to create an entirely new category in the TV market. Hwang recalled, “Because the mission was to create a category that didn’t previously exist, every department — from development to sales and marketing — had to work together with a shared sense of urgency and responsibility.”

One of the biggest challenges was the absence of any reference point. The team had to develop new technologies and products from scratch while simultaneously defining the value they could deliver to consumers. “We went beyond simply applying RGB light sources,” he said. “We developed a proprietary concept called ‘Micro RGB,’ which miniaturized even the backlight unit itself to the micro level.”

Pursuing 100% BT.2020 — The “Ultimate Colour Gamut”

At the core of the Micro RGB TV is its colour reproduction. By applying RGB LEDs as the backlight unit, the display achieves wide and highly accurate colour reproduction.

“Although the Micro RGB TV started with the goal of delivering richer colour reproduction, there was no clearly defined industry standard at the time,” Hwang said. “We felt a strong sense of responsibility, believing that the conditions we set could become the new standard for the market. That’s why we set the ambitious goal of achieving ‘100% BT.2020’ — the ultra-high-definition colour standard defined by the International Telecommunication Union (ITU) and often referred to as the ‘ultimate colour gamut.’”

Micro RGB TV achieves 100% BT.2020 — the “ultimate colour gamut” — setting a new standard in the TV market.

Achieving 100% BT.2020 means that a level of colour reproduction once limited to professional monitors can now be experienced on TVs — one of the most widely used displays in everyday home environments. It also marks a significant advancement in the technical standards of the display industry.

The journey, however, was far from easy. “In the early stages of development, we struggled to reach the target values,” Hwang recalled. “However, through persistent efforts to achieve perfect colour reproduction, the development team was ultimately able to meet its goal.” He added, “It wasn’t just about developing new technology. We also worked to establish measurable standards to validate its performance.”

Bringing Cutting-Edge Technology into Everyday Viewing

For product planners, the top priority is to convert advanced technology into an experience that users can easily perceive in everyday life. “We continuously thought about how to translate Micro RGB’s powerful hardware performance into a practical viewing experience,” Hwang said. “We focused on making its key strength — colour — something users can feel naturally in everyday content while delivering an immersive viewing experience.”

“While Micro RGB achieves one of the highest colour gamuts available in TVs today, only a limited amount of content fully utilises it,” he noted. “So we enhanced software capabilities to ensure users can experience the difference across a wider range of content — from HDR content to everyday content such as OTT streaming and sports.”

One of the key features is Micro RGB Colour Booster Pro. Hwang explained, “Leveraging a high-performance neural processing unit (NPU), AI analyses content in real time to enhance colour expression with precision. This allows users to enjoy Micro RGB’s vivid colour performance not only in HDR content but also in everyday viewing.”

Hwang explained that Micro RGB Colour Booster Pro enhances colour for a richer and more vivid viewing experience.

He added, “For example, in soccer — one of the sports most frequently watched on TVs — the newly introduced AI Soccer Mode Pro automatically detects the content and enhances colours such as the grass and team uniforms. With the global football season kicking off in June, it’s a feature worth noting for those seeking a more immersive viewing experience.”

In addition, the TV incorporates a Glare Free^[1] feature designed for real-world viewing environments. “We applied glare free technology so users can consistently enjoy Micro RGB’s exceptional colour performance regardless of lighting conditions,” Hwang explained. “Whether in a dark room or a brightly lit space, viewers can stay fully immersed without reflections interfering with the screen.”

Scaling Immersion with a 130-Inch Display

The newly introduced 130-inch ultra-large model delivers an overwhelming sense of immersion, as if the entire wall comes to life. As screen size increases, maintaining image detail becomes increasingly critical.

Hwang said, “We equipped the TV with Supersize Picture Enhancer, an AI-powered picture quality technology optimised for ultra-large displays. Thanks to this, viewers can enjoy Micro RGB’s rich colours and sharp image quality without distortion or pixelation.”

The sound experience and design were also significantly enhanced. “With a 160W 10.4.2-channel speaker system, the TV delivers immersive sound that fills the entire space without the need for external speakers,” he added.

Micro RGB TV features a wall-mount design that integrates seamlessly with the space, enhancing immersion.

The Micro RGB TV’s signature wall-mount design further reinforces immersion by blending the display seamlessly into its surroundings. “We developed a proprietary pocket structure and wall-mount bracket^[2] so the TV can sit flush against the wall with virtually no gap,” Hwang explained. “We focused on delivering an optimised viewing experience for ultra-large screens across picture quality, sound, and design.”

Toward the Next-Generation Screen Experience

The Micro RGB TV goes beyond technological advancement — it expands the boundaries of how users experience screens in everyday life while setting new standards for the industry.

“Samsung TVs are evolving into screens that seamlessly integrate into users’ lifestyles and living spaces, understanding their preferences through data and enabling interactions,” Hwang said. “They will go beyond content consumption to become powerful platforms that connect limitless experiences and services.”

As the Micro RGB TV continues to push the boundaries of innovation, Samsung is paving the way for the next generation of screen experiences.

[1]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL.

[2]Applicable to 85-, 75- and 65-inch models only