Samsung Electronics today announced that its 2025 OLED TV lineup will feature NVIDIA G-SYNC compatibility, delivering ultra-smooth gameplay, low latency, and enhanced responsiveness to meet the needs of gaming enthusiasts worldwide.

With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronize the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless and immersive gaming experience.^[1] Paired with Samsung’s Motion Xcelerator technology, which supports refresh rates up to 165Hz, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast-paced action scenes.

“With the addition of NVIDIA G-SYNC compatibility and our most advanced gaming features yet, Samsung’s 2025 OLED TVs deliver elite-level performance for even the most competitive players,” said Kevin Lee, Executive Vice President of the Visual Display Customer Experience Team at Samsung Electronics. “By building on our leadership in display innovation and integrating real-time AI enhancements, we’re redefining what gamers can expect from a TV—on and off the battlefield.”

The new lineup also supports AMD FreeSync Premium Pro, ensuring broad compatibility and adaptive sync performance across a range of GPUs. Additional core gaming features include Auto Low Latency Mode (ALLM) to minimise input lag and deliver instant response, and Samsung Gaming Hub, which provides instant access to console and cloud-based gaming platforms, including Xbox and NVIDIA GeForce NOW.

To further elevate gameplay, the 2025 OLED TVs introduce AI Auto Game Mode, which intelligently analyses game genres and scene content in real time to automatically optimise picture and sound settings—eliminating the need for manual adjustments. Gamers can also take advantage of the Game Bar, a pop-up interface that allows quick access to key settings without exiting the game.

While engineered for elite gaming, Samsung’s OLED TVs also deliver a premium cinematic and connected home experience as well. Features such as AI Upscaling, Glare Free screen technology, and SmartThings integration ensure immersive visuals and effortless control in any environment.

The NVIDIA G-SYNC compatibility feature will be available on Samsung’s flagship S95F model and will subsequently roll out to additional models in the 2025 OLED lineup.

For more information on Samsung OLED TVs, please visit www.samsung.com.

[1]NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

LONDON U.K.- 05 September– Samsung Electronics today announced the launch of its latest innovations in home entertainment, The Premiere 9 and The Premiere 7. These ultra-short throw projectors, designed to deliver an unparalleled viewing experience, transform any living space into a premium home cinema with stunning 4K resolution, immersive audio and other advanced features.

“The Premiere lineup is set to redefine the premium home cinema experience by combining our advanced laser technology with cutting-edge, user-friendly features that offer stunning picture quality and immersive sound,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “As we continue to innovate, we envision a future where our products transform everyday living spaces into immersive entertainment hubs, setting new standards for home entertainment.”

Unmatched Picture and Sound Quality

Samsung’s newest entries in The Premiere lineup meet the growing demand for high-quality entertainment solutions, using cutting-edge laser technology to bring the cinema experience directly to homes. The Premiere 9 features triple laser technology for enhanced colour accuracy and brightness, while both models offer ultra-short throw capabilities and vibrant 4K resolution on screens up to 130 inches.^[1]

The Premiere’s vibrant 4K resolution and exceptional colour accuracy bring every scene to life. The Premiere 9 and The Premiere 7 projectors provide colour gamut coverage of 154% and 100% of the DCI-P3 standard^[2] respectively, while both models support HDR10+, ensuring clear and vivid images — even in bright environments. With a maximum brightness of 3,450 ISO lumens^[3] for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, these projectors both deliver sharp and dynamic visuals.^[4]

To further enhance picture quality, The Premiere projectors are equipped with innovative AI picture enhancements, including AI Upscaling and Vision Booster. AI Upscaling ensures that content is displayed in stunning 4K resolution, regardless of its original quality^[5], while Vision Booster automatically adjusts brightness and contrast in various lighting conditions for optimal picture quality.

The built-in speakers with Dolby Atmos technology in both models provide powerful and immersive audio, creating a true home theatre experience without the need for additional sound equipment. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers for an expansive dome of sound.

Samsung Tizen OS Home Brings Streaming and Gaming, Along With Broad Connectivity

The new Premiere projectors come with Samsung Tizen OS Home, offering access to a wide range of streaming services, including Samsung TV Plus, Netflix, YouTube, Amazon Prime Video and more^[6]. This extensive selection ensures that users can enjoy their favourite movies, TV shows, providing a comprehensive entertainment experience at the click of a button.

For gaming enthusiasts, the Samsung Gaming Hub^[7] offers a seamless gaming experience. Users can enjoy games without the need for a console, accessing a wide choice of cloud-based games directly through the projector.

For those who want to create a tailor-made interior, Custom Ambient Mode offers personalised home decorations by projecting various widgets onto the living space. Users can combine photos, videos and widgets freely via the SmartThings app on their mobile phones.

Even when not being used as a fully cinematic projector, The Premiere ensures convenience and entertainment for all consumers as a Smart speaker with hands-free voice control and a variety of music applications.

The new Premiere projectors also enhance connectivity, providing a seamless and integrated entertainment experience. Users can effortlessly share content from their smartphones to the big screen with Tap View^[8] and Mobile Mirroring^[9], while embedded voice assistant support allows easy control of the projector and other connected devices with simple voice commands. Additionally, Samsung’s SmartThings integration enables users to manage smart home devices such as lights, thermostats and security systems from the projector, thereby creating a fully integrated home environment^[10].

A Design Fit for Any Home Environment

The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. The compact size and easy installation make the projectors an ideal fit for any room, maximising both functionality and aesthetic appeal.

Setting up any model of The Premiere is simple — users merely need to plug in the projector and connect to a wireless network. Ultra-short throw capabilities eliminate the need for complex installations, allowing users to enjoy large-screen projections with minimal effort.

The Premiere 9 is available to purchase in the UK from today (5^th September) through Samsung.com with The Premiere 7 coming later next month. For more information, please visit www.samsung.com/uk/projectors/

[1] The Premiere 7 provides 4K high resolution on screens up to 120 inches.

[2] DCI-P3, known as Digital Cinema Initiatives – Protocol 3, is a colour space commonly used in digital cinema and is the color standard for the film industry.

[3] ISO lumens is the brightness level based on the International Organization for Standardization (ISO) standards.

[4] The brightness levels for The Premiere 9 (3,450 ISO lumens) and The Premiere 7 (2,500 ISO lumens) reflect approximate increases of 23% and 14% over previous models (2,800 ANSI lumens and 2,200 ISO lumens). Actual performance may vary based on usage conditions.

[5] Upscaling may not apply to PC connection and Game Mode.

[6] Smart TV functionality requires internet connection. Product does not have TV tuner. Samsung account required to access our network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

[7] Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

[9] Internet connection, Samsung Account and compatible smartphone required.

[10] Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

LONDON, UK – 30 August 2023 – Over half of Brits (71%) are planning to watch the hotly anticipated rugby tournament from the sofa at home this September.

But when it comes to the big game, new research from Samsung has revealed that 44% of the nation are confused about the new rugby laws that will be introduced. And with over a quarter (27%) of the UK being self-professed sofa refs, there is more of a need than ever this year to understand the updates.

Which is why Former England rugby international and broadcaster Ugo Monye has teamed up with Samsung – for the recently launched 98” Q80C TV – to equip the nation to see clearly, without the need to ‘try’.

The presenter and pundit said: “Millions of people are excited about September’s line-up. And while the new laws are going to shake up the game – getting your head around the regulations is less exciting. But with the help of Samsung’s big TV’s, viewers can supersize their experience and feel like they are in the best seats in the stadium, ready from the comfort of their home for knock-out match analysis. Game on.”

Dan Harvie, Vice-President TV/AV Division, Samsung Electronics UK & Ireland added: “Ultra-large screen TVs are on the rise, as people look to watch more major cultural moments at home with friends and family.  And when it comes to the best way to watch rugby this September – bigger is better – our large screen TVs bring all the excitement of the stadium experience to consumers right from their homes. In fact, our customers are typically upsizing their TVs by an average of 13 inches, which is why we’re producing televisions with 98-inch screens for the first time ever. With the introduction of the new rugby laws, it’s never been a better time to upsize your screen to enjoy all the action up close in the sharpest definition.”

Ugo shares his top tips on the key laws to look out for over the next few weeks:

• Shot Clock: The main law change that rugby fans will notice is the shot clock. Designed to speed up play on the field and stop time-wasting, players have 90 seconds to take a conversion, 60 seconds for a penalty kick. Scrums and lineouts have a time limit of 30 seconds whilst the ball must be released within 5 seconds for rucks.

• Bunker: Another major introduction is the Bunker. Recently trialled at the Summer Nations Series, the match referee will be able to consult the Foul Play Review Official stationed in the ‘Bunker’ if they are unable to determine if a possible incident of foul play isn’t clear or obvious after two big screen replays.

• TMO innovations – Also known as Television Match Official, the TMO is an individual who watches the match action on a TV screen away from the pitch and feeds information to the referee via an earpiece. For this year, TMOs can only interrupt play to investigate serious or dangerous play that the officials have missed.

• Deliberate foul play – Referees can now show a full red card to players on the pitch for intentional foul play. Players that are handed a full red card will not be able to return to the pitch and can’t be replaced.

Samsung’s 98” Q80C TV is the ultimate TV for individuals that want to supersize their entertainment and enjoy all the thrills of the stadium experience at home – perfect for having friends over & group watching all the rugby action. Driven by the Neural Quantum Processor 4K, it uses AI Upscaling technology to enhance image quality to fit a super large screen, enhancing the depth and sharpness of the content allowing you to see every bit of crisp detailing on the pitch. Combined with Quantum HDR+ technology, it delivers superior black and brightness performance allowing you to see every bit of crisp detailing on the pitch as if you are in the stadium.

For more information on Samsung’s large screen TV range including the 98” Q80C TV, visit: https://www.samsung.com/uk/big-screen-tv/

At the Summit, hosted by Insight Media – a display focused consultancy, more than 100 attendees including display and equipment firms, video producers, tech media and global tech reviewers from the US and Europe showed strong interest in basic technologies related to filming and transmission of high-quality images such as 5G network technology, filming equipment and image compression codecs.

This year, the QLED summit was held under the theme of 8K display for one day with intensive sessions of ▲8K technology and current market situation ▲8K contents ecosystem and ▲8K-related technologies.

At the event, experts from the 8K ecosystem along with market research firms – ranging from display panels, filming equipment, content production, as well as compression and transmission technology industry to academic circles – shared the recent direction of 8K-related technologies from various perspectives and discussed future prospects.

The activity progress of the 8K Association was also shared as it held its first public seminar in the US Broadcasting equipment event NAB Show in April. Since then, the 8K Association continued their activities such as unveiling plans to gradually increase its members from the current orientation towards TV manufacturers to establish a foothold for standardization and expand the 8K ecosystem.

“With the rapid expansion of 5G wireless network technology, the 8K display market is expected to make great strides,” said Sonia Chen, Director of Display Marketing at Samsung Electronics’ Device Solutions America. “In particular, it will receive the spotlight among the millennial generation who are familiar with fast internet speed and high-quality image viewing.”

Professor Yung-Kyung Park, Head of the Color Design Research Institute at Ewha Womans University attended the summit to present the experimental results stating, “When we are viewing an ultra-high resolution image, our ability to recognize objects comprehensively tends to increase.”

“8K display technology is not a future technology – it is here today- and is available to viewers in Japan and other regions,” said Chris Chinnock, the president of Insight Media, who co-hosted the summit. He added, “unlike some concerns over a lack of 8K content, the development of all technologies and cooperation in the industry are proceeding rapidly. The industry prospects from experts who attended the summit are very positive, too.”

Meanwhile, guests in attendance, which included academics, industry professionals and members of the media, praised Samsung’s commitment to moving the 8K display industry forward and found value in the demonstrations of the technology through its QLED 8K TVs.

Hyogun Lee, Executive Vice President of Samsung Electronics Visual Display Business, showed confidence in the mainstreaming of 8K TV, stating that “for 4K TV too, there were concerns over a lack of content in its early days, but these concerns faded away after people experienced the actual picture quality. The best picture -quality experience will be chosen by consumers after all.”

For more information about Samsung’s QLED 8K TVs, please visit www.samsung.com

For more information about the 8K Display Summit, please visit www.displaysummit.com

“By introducing 8K in display signage, businesses can deliver impeccable picture quality to their audiences in a way that was previously not possible,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “The 82” QLED 8K Signage is just one of the many industry-leading products we are excited to showcase at ISE 2019. We look forward to introducing the global AV industry to the commercial applications of 8K.”

QLED 8K Signage: Market’s highest resolution with AI upscaling

Samsung will present the new 82” QLED 8K Signage, which combines the market’s highest resolution with Artificial Intelligence (AI) upscaling technology — producing lifelike images, enabling users to enjoy immersive viewing experiences. The AI upscaling technology in commercial displays will capture the attention of potential customers; and to store owners and advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality.

The new signage’s slim design, at less than 40mm deep, provides hassle-free installation by adopting Samsung’s advanced optical technology and blends into any environment in portrait or landscape mode. With a resolution of 7,680 x 4,320 pixels, individual pixels in an image become imperceptible to the human eye.

Similar to its 8K TV counterpart, the QLED 8K display delivers enhanced black color presentation through local dimming and Quantum Light Control. The display also features HDR10+ along with 4,000nit peak brightness and provides 100 percent Color Volume, presenting rich pictures.

292″ The Wall in 8K: Set to launch in the first half of 2019

Samsung will launch a 292” version of The Wall display in 8K globally in the first half of this year. The Wall is a large-format modular display ideal for luxury residences as well as for business purpose, configurable and customizable to a variety of sizes and ratios from 73” to 292”.

The Wall’s slim, bezel-less infinity design allows the display to blend subtly into its surroundings. The Ambient Mode^[1] allows customization of the display by showcasing diverse content such as photos and art and matching the background to complement its surroundings. A customizable décor frame also allows the display look, sleek and sophisticated from every angle to fit any luxury space.

To compliment the display’s visuals, Samsung works with industry-leading partners, including Harman Luxury Audio and Steinway Lyngdorf for sound solutions, Control4, Crestron and Savant for home automation solutions, and Domotz, Ihiji and OrvC on remote monitoring capabilities for channel partners.

Multi-Link LED HDR: Industry’s first 8K HDR for LED signage

Samsung will introduce Multi-Link LED HDR, the industry’s first 8K LED HDR technology. Using Samsung’s proprietary algorithm and scene analysis, Multi-Link LED HDR turns any content into HDR quality, without special meta-data.

Multi-Link LED HDR for signage delivers unparalleled image quality, featuring Inverse Tone Mapping (ITM) and Dynamic Peaking to maximize brightness and contrast ratio of the full screen by doubling peak luminance. Color Mapping feature also sets an adaptive color gamut for true and vivid LED colors.

Moreover, Multi-Link LED HDR delivers live content with lower latency through an optimal live mode. It helps eliminate cable clutter of other displays with a 100-meter (330 foot) LAN^[2] cable.

With the Multi 8K Frame Lock function embedded in Multi-Link LED, integrators do not require a separate device to sync content presented on 8K displays. Multi-Link LED HDR supports all Samsung SMART LED Signage products and is also compatible with The Wall Professional and the IFJ Series.

OMN/OMN-D Series: Bringing semi-outdoor signage to the world

Samsung will launch its semi-outdoor OMN/OMN-D series globally this year. These in-window displays available in both 46” and 55” sizes give businesses an eye-catching display solution with vivid and crisp content and excellent visibility, even in direct sunlight, with 4,000nit brightness and high contrast ratio of 5,000:1 all packed in a slim and neat design.

The OMN-D series is a double-sided display that allows store-front and indoor display, increasing sales opportunities both in and out of the store simultaneously. With WiFi embedded and using one electric power cord and one LAN cable, the series reduces cord clutter and increases energy efficiency.

Both displays feature dust-proof IP5X-validation and three-step overheat protection for durable performance, along with their own embedded solution, MagicINFO S6 powered by Tizen 4.0 for streamlined content management. The displays are optimized for a wide range of retail businesses from quick-service restaurants to department stores and more.

“We are proud to partner with Samsung in implementing the disruptive technology for semi-outdoor windows OMN. Thanks to over fifteen thousand digital windows installed in its stores and customers’ shops, today Luxottica is one of the largest private digital broadcasters globally. This new solution represents a step forward in the way our group engages with millions of consumers around the world,” said Mr. Carlo Panigati, Indirect Procurement Director at Luxottica, a leader in the design, manufacture, distribution and sale of fashion, luxury and sports eyewear based in Italy. Luxottica will begin using the OMN-series display in its stores across Europe, beginning in Italy.

Samsung will also be introducing the new QMR and QBR series 4K displays that feature five models – 43’’ to 75” in size, an intelligent upscaling engine and IPX5 dust-proof validation, embedded with KNOX security solution and Wi-Fi for wireless management. Created with shopping malls, retail stores and airports in mind, QMR series has 500nit brightness and a non-glare panel. Made for smaller shops, commuter stations and terminals, QBR has 350nit brightness. Both series are upgraded from the last with smaller bezels and a more symmetric design.

[1] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the product to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours

[2] Multi-Link LED HDR utilizes HDBaseT which provides the global standard for the transmission of ultra-high definition video and audio over a single cable.

To learn more about how the company’s latest TV mesmerises viewers with virtually perfect picture quality and sound, Samsung Newsroom sat down with members of the team behind it, including product planners Beomkyun Rha and Jonghyuk Kim, and developers Hyunseung Lee and Sunghwan Jang.

Fostering a Viewing Experience Like Nothing Seen Before

QLED 8K boasts a resolution of 7,680 x 4,320 pixels—16 times more than a full HD (FHD) TV, and four times higher than 4K UHD display. As developer Hyunseung Lee explained, the TV’s added resolution allows detailed in images to be expressed more clearly, and creates a sense of reality and depth that keeps you immersed in your content.

“With conventional SD (standard definition) or HD (high definition) displays, when people look closely at depicted images, they can recognise them as a cluster of pixels,” said Lee. “However, with QLED 8K, the level of resolution is so high that pixels become invisible to the human eye, and viewers become incapable of distinguishing depicted objects from the real thing.”

As fellow developer Sunghwan Jang noted, however, it’s not just QLED 8K’s sky-high resolution that enables it to provide such textured, realistic images. The TV’s exceptional peak brightness—up to 4,000 nits—allows it to illuminate small details with impeccable precision.

“Bright content is expressed differently in 8K resolution,” said Jang. “Because 8K features four times more pixels than 4K, images and videos that are brighter and include more detail can be presented more accurately in 8K.”

Taking Immersion to Another Level with AI

Samsung has implement artficial intelligence (AI) technology into the QLED 8K TV.  Adding machine learning to the TV’s repertoire of immersion-enhancing features has made it easy for users to enjoy a wide range of content in crystal clear 8K.

Samsung’s exclusive machine-learning technology automatically upscales lower-resolution videos into 8K picture quality, regardless of the video’s native resolution or method of transmission. The technology is powered by the Quantum Processor 8K, which, according to product planner BeomKyun Rha, was enhanced to better process details and lighting.

As Lee explained, the difference that the upscaling technology makes is often as clear as black and white. “When you look at 4K content next to upscaled 8K video, black areas of the screen are where you can see a major difference, even under bright conditions.”

The difference is also especially noticeable when viewing scenes with lots of detail and contrast. When viewing a nature documentary, for example, QLED 8K ensures sharp, natural colours that depict both the beaming yellow sun and the emerald waves beneath it with vivid accuracy.

Dealing with Challenges

When developing QLED 8K, Samsung’s R&D team was encouraged by the 8K market’s rapid development, but found it difficult to agree upon how to improve on QLED TV’s specifications, given the TV’s status as the cornerstone of the company’s display offerings.

“The most difficult thing to do was to coordinate the opinions of all the related divisions,” explained Jang. “For example, the goal was to achieve 4,000-nit brightness. Conventional 4K TVs feature an optimum brightness of 1,500 to 2,000-nits, so raising that figure to 4,000 presented a challenge.”

Because the market had never seen TVs that satisfied the 4,000-nit specification, the team set out to raise the bar by achieving that value. “We wanted to produce the world’s best TV,” said product planner Jonghyuk Kim. “A TV that would allow content to be depicted as faithfully to creators’ intention as possible.

Delivering on that brightness goal presented a number of difficulties, and the team sought the opinions of a various divisions to help address them. “Once the discussions were done, [we] tirelessly researched every detail, such as how to adjust the amount of light to find an optimal balance of performance and durability,” Kim continued. “We worked very hard to figure out just the right amount. If it was too little, the light would be insufficient, but if it was too much, it would impact the product’s durability.”

Looking Ahead

Of course, Samsung’s R&D team overcame the challenges it faced during QLED 8K’s development, eventually delivering a TV with the power to redefine standards for visual immersion. The team isn’t resting on its laurels, however, as there’s still more work to be done.

Currently, Samsung’s 8K AI Upscaling technology is capable of enhancing content with better picture quality and sound, but the goal is to enable the AI to analyse users’ viewing conditions and environments in order to provide a more optimised, personalised experience. This will eventually allow the technology to offer any viewer an optimal and immersive viewing experience.

“We want our consumers to be able to immerse themselves in their favourite content, and view photos and videos from their everyday lives at a level of detail that allows them to feel like they’re present in the moment or scene,” said Rha. “We consider it our duty at Samsung to create new, innovative products like QLED 8K, that can help consumers realise such experiences.”

[1] Samsung QLED 8K will not support upscaling for PC, game and analogue content are not subject to 8K upscaling