LONDON, UK – Jan. 17, 2025 – Samsung Electronics Co., Ltd., a global leader in display technology, today announced it will showcase its highly anticipated 2025 hotel TV lineup at Integrated Systems Europe (ISE) 2025 in Barcelona. The new lineup combines sophisticated designs, cutting-edge in-room entertainment features, and a unified platform, reinforcing Samsung’s commitment to redefining the premium hotel experience.

“Our 2025 hotel TV lineup is designed to elevate the guest experience with personalisation at its core,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Hotels can customise their room’s ambiance with The Frame’s Art Mode, offer seamless streaming with Apple Airplay and, the newly added Google Cast, and enable convenient control of the room environment through SmartThings Pro, all tailored to individual guest preferences.”

Redefining Hotel Aesthetics With The Frame

Samsung’s 2025 lineup introduces the award-winning The Frame (model name HL03F)^[1] as a hotel TV, bringing stunning 4K QLED picture quality with vivid colours, deep contrasts and lifelike visuals to every room, all while maintaining a sleek and sophisticated design that transforms interiors. With its innovative Art Mode, The Frame allows hotel managers to customise guest rooms and surroundings by displaying a curated selection of modern or classic artwork — or even other tailored images such as hotel-branded visuals — when the TV is not in use.

Combined with an Anti-Reflection Matte Display that limits light interference and a Slim-Fit Wall Mount that enables the TV to sit flush against the wall like a true art piece, The Frame elevates hotel aesthetics with a unique blend of luxury and personalisation.

As the official visual display sponsor of Art Basel, The Frame reflects Samsung’s dedication to combining cutting-edge technology with timeless design. Its introduction sets a new benchmark for hotels seeking to deliver a refined, personalised and visually captivating experience for their guests.

Enhancing Guest Experiences With Google Cast for Seamless Streaming

Samsung’s 2025 hotel TV lineup, along with the 2024 HBU8000, takes in-room entertainment to the next level by supporting Google Cast^[2] for secure, seamless, in-room streaming. Guests will be able to easily cast their favorite content directly from their Android and iOS devices to the TV without the need for additional dongles or login requirements. The connection process is quick and straightforward, utilizing QR codes for instant pairing.

“We’re thrilled to bring Google Cast to Samsung TVs, extending the convenience of seamless content sharing to both hospitality and consumer models,” said Tiger Lan, Google’s senior director of engineering for multi-device experiences. “Whether guests are enjoying their favorite shows and playlists on hotel TVs or streaming effortlessly at home, this collaboration ensures users have reliable, personalized access to their content wherever they are.”

The lineup also supports Apple AirPlay [3] allowing hotel guests to securely connect their iOS and iPadOS devices to the TVs in their rooms for an effortless streaming experience.

Unlike traditional systems, both Apple Airplay and Google Cast can be used independently of third-party system integrator (SI) requirements, simplifying installation for hotels and reducing infrastructure demands. Furthermore, Samsung ensures robust privacy by ensuring that no personal information or device pairing data is stored, giving guests complete peace of mind during their stay.

Streamlining Hotel Operations With a Connected Ecosystem

Samsung’s 2025 hotel TV lineup introduces a fully connected ecosystem designed to enhance operations and elevate guest experiences. With Tizen 9.0, guests benefit from an intuitive and seamless interface that simplifies access to streaming apps, smart room controls, and personalized services, creating a more enjoyable and connected stay.

For hotel operators, LYNK Cloud offers a powerful cloud-based solution that combines customisable content delivery, remote device management and over-the-top (OTT) entertainment. Equipped with an e-commerce platform, it enables guests to perform service interactions such as ordering room service, booking hotel amenities, and accessing a digital concierge. Simultaneously, hotel managers gain valuable insights to personalise guest content and deploy targeted promotions across rooms or properties globally, driving operational efficiency and guest satisfaction.

SmartThings Pro further strengthens IoT connectivity by enabling secure and centralised control of Samsung Hospitality TVs, Smart Signage, air conditioning systems and more. With a scalable dashboard and customisable application programming interfaces (APIs), SmartThings Pro allows hotel IT teams to monitor performance, manage devices across multiple units and seamlessly integrate with existing systems.

[1] The functionality of The Frame in the hotel TV lineup may vary from the consumer version

[2] Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above and iOS 14 and above. Availability may vary by device, software version, and region

[3] AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14, and later versions. Availability may vary by device, software version, and region.

LONDON, UK – January 6, 2019 – Samsung Electronics Co., Ltd. announced today it will offer iTunes Movies and TV Shows and Apple AirPlay 2 support on 2019 Samsung Smart TV models – beginning this spring. Support on 2018 Samsung Smart TVs will be made available via firmware update. In an industry first, a new iTunes Movies and TV Shows app will debut only on Samsung Smart TVs in more than 100 countries. AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

With the new iTunes Movies and TV Shows app on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes — including the largest selection of 4K HDR movies. iTunes Movies and TV Shows will work seamlessly with Samsung’s Smart TV Services, such as Universal Guide, the New Bixby and Search, to create a consistent experience across Samsung’s platform.

With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to 2019 Samsung Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

As the global leader in television for 13 years, Samsung Smart TVs have grown to become one of the largest entertainment platforms available on the market.

“We pride ourselves on working with top industry leaders to deliver the widest range of content services to our Smart TV platform,” said Won-Jin Lee, Executive Vice President, Visual Display Business at Samsung Electronics. “Bringing more content, value and open platform functionality to Samsung TV owners and Apple customers through iTunes and AirPlay is ideal for everyone.”

“We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,” said Eddy Cue, senior vice president of Internet Software and Services at Apple.