Building on his conversations from Art Basel in Basel 2025, where Samsung served as the Official Art TV Partner, RM shares how art can bring joy and meaning into daily life. The short film highlights how he curates artworks that reflect emotion and seasonality, celebrating the expressive energy and optimism of Keith Haring’s “Dancing Dog,” and introducing autumnal selections such as Lee Shinja’s “Spirit of Mountain” and Natasha Durley’s “Super Moon,” which evoke the serenity and lyricism of the fall landscape.

RM of BTS shares a selection of artworks to enjoy during the fall in a new short film. You can find it on his Instagram @rkive.

“Art has always been a way for me to reflect, to connect, and to find meaning in everyday moments,” said RM. “It’s exciting that the artworks that inspire me can now be enjoyed by anyone, right at home. With Samsung Art TV, I can bring a world of creativity into my space—and I hope everyone will be inspired to explore art in theirs, too.”

Samsung’s Art TV line-up combines advanced display innovation with aesthetic design to bring each work to life in true-to-artist detail. The Frame’s matte display^[1] minimises glare to replicate the texture of real canvas, while Neo QLEDs deliver stunning contrast, depth and colour through Quantum Dot and Mini LED technology, capturing every nuance of brushstroke and light.

▲ Lee Shinja’s “Spirit of Mountain” displayed on 2025 Samsung The Frame Pro.

Through Samsung Art Store^[2], available on The Frame and other Art TV models, users can access a growing collection of more than 4,000 artworks from world-renowned museums, galleries and artists. With intuitive curation features, they can easily transform their homes into personal galleries and experience art in new ways.

“Samsung Art TVs make it possible for anyone to live with art and be inspired by it every day,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “RM’s continued ambassadorship reflects our shared belief that art becomes most meaningful when it’s part of everyday life.”

▲ Natasha Durley’s “Super Moon” displayed on 2025 Samsung The Frame Pro.

This collaboration alongside being BAFTA’s Official Screen Partner, Samsung continues to expand how people experience both art and technology at home — building on its legacy as the world’s leading TV brand for 19 consecutive years ^[3] and reaffirming its commitment to making culture more accessible through innovation.

To learn more, visit www.samsung.com/uk/.

▲ Keith Haring’s “Dancing Dog” displayed on 2025 Samsung Neo QLED 8K.

[1]Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[2]Samsung Art Store is an art subscription service available on Samsung Art TVs, including MICRO LED, Micro RGB, The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 80 partners and 4,000 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

[3]Omdia, Feb-2025. (Results are not an endorsement of Samsung)

The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe and Latin America, offering a snapshot of the conversations shaping art in 2025.

Pascale Marthine Tayou’s Dreams in Giza brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including The Wait and A Day’s Weight, confront the complexities of belonging and diaspora with striking emotional intensity.

Dreams In Giza, 2022, Pascale Marthine Tayou

Together, these works capture the urgency of today’s cultural dialogue. They are presented alongside new additions from Tanja Nis-Hansen, Miao Ying, Robert Brambora, Jessy Razafimandimby, and others. Artists whose practices expand the global conversation and highlight the diversity of perspectives shaping art today.

The Frame Pro displaying A Day’s Weight, 2023, Ludovic Nkoth

“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”

Unveiled during Art Basel Paris, the collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. At the Samsung’s booth, visitors can experience the works displayed on Samsung Art TVs, seeing how technology transforms a television into a space for cultural connection.

Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensure these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.

“At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways.”

The Frame Pro displaying Deoxyribonucleic Acid Trip 1, 2021, Tanja Nis-Hansen

The collection will be available for users to experience live at the Art Basel Paris fair, taking place from October 24 to 26, 2025, with a bespoke Samsung booth featuring Samsung Art TVs displaying the 22 selected artworks. Along with the ABP collection, Samsung exclusively highlights Seundja Rhee at the exhibition as a featured artist, a Korean artist who established her career in Pairs, and renowned for her lyrical abstraction and her deep exploration of colour and form.

The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of colour, texture and detail, giving the impression of a gallery-quality piece at home.

Exclusive Artwork Available Across Samsung TVs

Samsung Art Store is available across the 2025 Samsung TV lineup, making art from the world’s leading artists, museums and galleries more accessible than ever. This includes The Frame and The Frame Pro, Samsung’s award-winning Art TVs.[2]

Featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks, The Frame Pro is Samsung’s most advanced art TV yet. Its Wireless One Connect Box[3] makes installation seamless by enabling users to keep cables out of sight up to 30 feet away, so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life, and is fully customisable — from its bezels[4] to different screen size options — ensuring the perfect complement to any décor.

Samsung also this year expanded Art Store to the Neo QLED 8K, Neo QLED 4K, and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit: https://www.samsung.com/uk/support/tv-audio-video/how-to-use-art-store/

[1] Art Store subscription and Samsung Account required to access full selection of artwork.

[2] Awards won include Which? Home Entertainment Brand of the Year 2025, Livingetc TV of the Year 2025 (The Frame Pro), GQ Best 4K TV 2025 (The Frame Pro), Ideal Home Highly Commended 2025 (The Frame)

[3] Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

[4] Bezels sold separately.