Samsung Electronics Co., Ltd., global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store^[1] and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre. At a dedicated booth, Samsung will demonstrate how its Micro RGB, OLED^[2] and The Frame Pro display each artwork in stunning detail.

“Building on six years of collaboration with Art Basel, this collection represents the caliber of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “Europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang‑Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high‑quality. It’s not about replacing the gallery — it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognised as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces — including “Sun, Moon, and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” — have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store through January 2027, offering global audiences digital access to important works of Korean artistic heritage.

The National Museum of Korea and the National Museum of Modern and Contemporary Art are also co-hosting “Korean National Treasures: 2,000 Years of Art,” the second overseas touring exhibition of the late Chairman Lee Kun-Hee’s donations, at The Art Institute of Chicago through July 5.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and the OLED, offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years,^[3] Samsung continues to advance display innovation designed to faithfully render works of art.

[1]Art Store subscription and Samsung Account connection required to access full selection of artwork.

[2]S99H only.

[3]Omdia, Feb. 2025.

For the first time, Samsung Art Store^[1] users can display celebrated works such as Diego Rivera’s “The Flower Carrier” (1935), Henri Matisse’s “Femme au chapeau” (1905), Wayne Thiebaud’s “Display Cakes” (1963), Jackson Pollock’s “Guardians of the Secret” (1943), and Piet Mondrian’s “New York City 2” (1941) on select Samsung displays — transforming any room into a dynamic gallery space.

The collaboration makes these iconic works from SFMOMA’s collection more accessible than ever before. It also represents a significant expansion of Samsung Art Store’s offering of modern masters by introducing works by Robert Rauschenberg and Wayne Thiebaud to the platform for the first time.

“Samsung is committed to leveraging its market-leading visual display solutions and partnerships to maximise the richness of Samsung Art Store experience in homes across the world,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Building on this commitment, our partnership with SFMOMA represents an exciting expansion into artworks by 20th-century masters — and we look forward to further enhancing our offerings through additional exciting, high-profile collaborations.”

“This partnership with Samsung Art Store opens an exciting new chapter in how we fulfill our mission to connect people with modern and contemporary art,” said Christopher Bedford, Helen and Charles Schwab Director of SFMOMA. “By making our collection available through innovative technology, we’re reaching audiences who may never visit San Francisco while creating new opportunities for art to enrich daily life around the world.”

Samsung Art TVs, including The Frame and The Frame Pro, are designed to display artwork with authentic colour, exceptional detail and a gallery-like presentation. Pantone Validated ArtfulColor preserves the authenticity of the original palette. Glare-free Matte Display^[2] and customisable bezels^[3] mimic the look of framed artwork, and the included Slim Fit Wall Mount keeps the TV close to the wall, all combining to create the look of an original work of art.

The Frame Pro adds an upgraded Neo QLED 4K display for even brighter colour and sharper contrast. Plus, its Wireless One Connect Box^[4] eases installation and enables a clean, clutter-free setup. Across these TVs and several others, Samsung Art Store continues to champion the fusion of art and technology, turning living rooms into curated galleries.

By partnering with leading cultural institutions like SFMOMA, Samsung continues to democratise access to art while supporting museums’ missions to share their collections with broader audiences.

The SFMOMA collection joins Samsung Art Store’s growing library of over 80 partnerships, offering subscribers an ever-expanding selection of art across movements, styles and periods.

The collection is available now exclusively through Samsung Art Store on Samsung Art TVs.

[1]Art Store subscription and Samsung Account connection required to access full selection of artwork.

[2] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[3]Customisable bezels sold separately.

[4]TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.

As March kicks off one of the busiest months of the year for the property market, new research from Samsung reveals how the right artwork could increase the value of your home. This could potentially see an increase by as much as £3,000 – rising to £7,000 for homes valued at £450,000 according to experts^[1].

According to research from Samsung, it takes as little as three minutes for buyers to form an opinion on a property. Recognising the importance of that critical first impression, the brand has launched an industry-first scheme helping homeowners use art strategically to elevate their interiors – and their asking price. With nearly half (43%) of Brits admitting that attractive artwork would make them more inclined to raise their offer on a property, the initiative presents a smart opportunity for sellers to elevate their space.

Participants can get their hands on Samsung’s The Frame TV, that offers a unique blend of technology and art – doubling up as a picture frame that can display up to 4,000+ different artworks^[2] when it’s not in use or in standby mode. The limited-run scheme launches to support sellers by using the impact of art to help boost or encourage their sale, creating that striking moment as potential buyers walk into a property. Samsung’s research shows a fifth (20%) of Brits agree the right artwork makes them feel emotionally connected to a space.

Property expert Jonathan Rolande, who examined the difference the presence of art had on perceived value of different UK homes currently on the market, comments:

“I’ve witnessed first-hand how a buyer’s reaction and decision is often made within the first 90 seconds of walking through the front door. It’s an emotional reflex. When a TV seamlessly blends into the space as curated artwork, it elevates that all-important first impression and helps sellers’ effectively bridge the emotional gap between a house and a home. The tangible price uplift moves it from being a simple design choice to a savvy financial move. In a competitive market, you must sell lifestyle, not just the bricks and mortar of a property.”

The scheme, which launches today, is open to anyone who currently has a property on the market. To apply, house sellers should email Samsung Frame Loan with proof of their address and property listing. The Frame TV will then be lent out on a first come, first served basis with the hope of enhancing that initial impact.

To help sellers decide what art they should display to get the sale over the line, Samsung has also partnered with Colour and Design Psychologist Karen Haller, who identified the visual cues most likely to influence buyer behaviour. To impress prospective buyers, Karen recommends:

• Softly does it. Softened, low intensity colours that incorporate a gentle contrast can take the edge off a space, helping buyers settle in and feel at ease.
• Go all natural. Pictures of nature, like landscapes and foliage, feel grounding and reassuring, helping buyers picture themselves at home.
• Simple is best. Artwork with clear structure and breathing space is easier to process, allowing buyers to absorb the whole room without visual stress.
• Inspire calm. Still water, open horizons and scenes of quiet moments encourage viewers to linger longer in a room, building a lasting connection.

Off the back of her insight, Karen recommends paintings with muted tones like ‘Abrielle’ by Petros Koublis, or forest scenes like that depicted in Aya Okawa’s ‘Ancient’, as her top picks to help potential buyers feel at home. Both pieces are among the 4,000+ artworks available via the Art Store with The Frame TV^[3].

For those unable to take advantage of the loan scheme, incorporating art thoughtfully throughout a space can still play a powerful role in shaping first impressions. For those mindful of how a television sits within a room’s design, options such as The Frame are designed to minimise visual distraction. With a matte, glare-free display^[4] and the ability to showcase digital artwork when not in use, it allows the screen to sit more harmoniously within a gallery wall or carefully considered aesthetics.

Zeena Hill, Marketing Director for Home Entertainment & Appliances at Samsung UK, said:

“When people step into a home, they’re not just measuring square footage, they’re envisioning a lifestyle. With The Frame, sellers unlock the power to transform any space into a dynamic canvas, blending cutting-edge picture quality with artistic elegance.

“The Frame range is a gateway to an ever-evolving gallery of masterpieces. Homeowners gain unlimited access to iconic classics, breathtaking modern artworks, and stunning photography, all curated to enhance their living space. With rich, authentic Pantone-validated colours and a sleek Matte finish, The Frame ensures a cinematic masterpiece or a timeless artwork, making it the ultimate centerpiece for any room. TV when it’s on, art when it’s off.”

Samsung The Frame and The Frame Pro are the perfect TVs to elevate any home. Both models boast glare-free Matte Displays so sunlight and windows won’t impact the display of artwork in true, vivid colour, resulting in an authentic art viewing experience in any home.

The Frame Pro owners can also eliminate clutter with a wireless connection that means you can plug in your gaming console and your set-top box up to 10 metres away from your TV, leaving your masterpiece uncluttered and cable free^[5].

[1] According to two property valuators, estimating the value of a home with and without artwork on the walls

[2] Art Store subscription and Samsung Account connection required to access full selection of artwork.

^[3]Art Store subscription and Samsung Account connection required to access full selection of artwork.

[4] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[5] TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.

The brand turned up to the car boot sale in Birchmere Park, the home of the best bouji bargains for those in the know, with its art TV, The Frame. The state-of-the-art device doubles as a picture frame when at rest, allowing you to display more than £4.7 billion[1] worth of art in your home for £849[2] – an amazing opportunity for any art lover! Samsung stunned Saturday shoppers by proudly displaying its Frame device amidst bric-a-brac and vintage goods, offering boot sale treasure hunters the chance to pick up the art deal of the century.

The Frame is Samsung’s leading lifestyle TV that aims to make art more accessible to everyone, as research reveals we’re a nation of growing art lovers. 85% of those under 28 years old now report art is one of their biggest interests, as 75% say they’d rather visit an art gallery than go clubbing on the weekend.[3]

It’s not just the younger generation that are proving art obsessed. With 62% of the British public reporting they’d rather look at art than watch sport on TV, and just over half (51%) preferring to hit up a gallery rather than shopping.

The Frame democratises art for all with more than 4,000 art works to choose from via the Samsung Art Store[4] alongside its monthly offering of free art, which offers users a curated mixture of art from some of the world’s most famous art galleries and museums as well as upcoming artists. It includes works from some of the most renowned artists in the world including Monet, Van Gogh and Matisse to name just a few – even the greatest art lover would struggle to view all the masterpieces featured in person during their lifetime.

It’s clear that Brits are art aficionados, as 55% say they also have a favourite painting. Da Vinci’s Mona Lisa, Gogh’s Sunflowers and Da Vinci’s last supper are revealed as the nation’s favourite artworks, followed closely by Gogh’s Starry Night and Munch’s The Scream.

When it comes to decorating with art, 64% wish they had more cash to splash on artwork to spruce up their homes, and 40% say they’d pick spending money on art over clothes and shoes. The Frame and The Frame Pro enables you to display your personal art choices as well as offering a premium TV viewing experience through either its QLED or Neo QLED screen and pantone verified colours. Showing every detail, whether you are displaying art or watching the latest movie.

Sofia Monteiro, European Product Manager at Samsung Art Store says: “We know we’re a nation of art lovers, so with The Frame we want to make sure more of us have access to some of the greatest works of art the world has to offer. Alongside a first in class viewing experience, The Frame offers the nation the chance to display over 4,000 works of art from our partner galleries around the world, a deal worth telling your friends about!”

Samsung The Frame and the new The Frame Pro are the perfect TVs to elevate any home. Both models boast glare-free[5] Matte Displays and can display artworks in true, vivid colour, resulting in an authentic art viewing experience in any home. The Frame Pro owners can also eliminate clutter with a wireless connection that means you can plug in your gaming console and your set-top box up to 10 metres away from your TV, leaving you masterpiece uncluttered and cable free.[6]

[1] Select group of art on the Art Store was calculated by expert Alastair Wright to have a real-world value of £4.7bn

[2] This cost includes the cost of a 43” Frame TV currently available for £799 on samsung.com https://www.samsung.com/uk/lifestyle-tvs/the-frame/ls03f-43-inch-the-frame-qled-4k-vision-ai-smart-tv-black-qe43ls03fauxxu/  and a year’s Art Store subscription at £39.99 (or £3.99 per month)

[3] Research conducted by 3Gem Oct 2025, 2,000 respondents

[4] Art Store subscription and Samsung Account connection required to access full selection of artwork.

[5] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[6] TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.

Gelb-Rot-Blau [Yellow-Red-Blue], detail (1925) by Wassily Kandinsky

As Centre Pompidou prepares to close its doors for a once-in-a-generation renovation, Samsung Art Store and Centre Pompidou announce a landmark partnership that will bring 25 masterpieces from the museum’s collection into homes around the world. From November 2025, users of Samsung Art TVs will be able to display a curated selection of works spanning more than a century of artistic innovation – from Brancusi to Pollock.

Among the highlights are Frida Kahlo’s The Frame (1938), Wassily Kandinsky’s Get-Rot-Blau (1925), Piet Mondrian’s New York City (1942), and Henri Matisse’s La Tristesse du Roi (1952) – alongside works by Marc Chagall, Joan Miró, Yves Klein, and Peter Doig. The collection spans over 100 years of art history, reflecting on Pompidou’s role as a living archive of modern art world.

“Centre Pompidou has always stood at the intersection of art and innovation,” said Gaële de Medeiros, Head of International and Economic Development, Centre Pompidou. “Through this partnership, our collection continues to be seen, shared and lived with, even as our physical space transforms.”

La Fée électricité [The Electricity Fairy], (1952-1953) by Raoul Dufy

The collaboration underscores Samsung’s commitment to making world-class art accessible beyond museum walls. With Samsung’s technology, users can transform their screens into digital canvases, curating their own art playlist experience at home.

“Art doesn’t lose its power when walls close, it finds new ones,” said Daria Greene, Head of Content & Curation at Samsung. “Through The Frame, these works can exist beyond geography, inviting people to experience modern art as part of their everyday lives.”

The Centre Pompidou Collection joins the growing roster of museum collaborations on Samsung Art Store, which includes The Met, Tate, MoMA, and Musée d’Orsay, expanding the ways people experience and enjoy art in daily life.

Discover Exclusive Artwork Across Samsung TVs

The Samsung Art Store is available on several models in the 2025 Samsung TV lineup, making art from the world’s leading artists, museums, and galleries more accessible than ever. This includes The Frame and The Frame Pro, the award-winning art TVs from Samsung.

The Frame Pro is our most advanced art TV yet, featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts, and deeper blacks. Its Wireless One Connect Box^[1] to make installation seamless, enabling you to keep cables out of sight – even up to 30 feet away – so you can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection with Matte Display that makes art look true-to-life, and is fully customizable – from its bezels^[2], to its size – offering the perfect complement to any décor.

Samsung also this year expanded Art Store to the Neo QLED 8K, Neo QLED 4K, and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit Samsung.com.

[1]Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

[2]Bezels sold separately.