Samsung Electronics Co., Ltd., global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store^[1] and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre. At a dedicated booth, Samsung will demonstrate how its Micro RGB, OLED^[2] and The Frame Pro display each artwork in stunning detail.

“Building on six years of collaboration with Art Basel, this collection represents the caliber of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “Europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang‑Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high‑quality. It’s not about replacing the gallery — it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognised as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces — including “Sun, Moon, and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” — have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store through January 2027, offering global audiences digital access to important works of Korean artistic heritage.

The National Museum of Korea and the National Museum of Modern and Contemporary Art are also co-hosting “Korean National Treasures: 2,000 Years of Art,” the second overseas touring exhibition of the late Chairman Lee Kun-Hee’s donations, at The Art Institute of Chicago through July 5.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and the OLED, offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years,^[3] Samsung continues to advance display innovation designed to faithfully render works of art.

[1]Art Store subscription and Samsung Account connection required to access full selection of artwork.

[2]S99H only.

[3]Omdia, Feb. 2025.

Gelb-Rot-Blau [Yellow-Red-Blue], detail (1925) by Wassily Kandinsky

As Centre Pompidou prepares to close its doors for a once-in-a-generation renovation, Samsung Art Store and Centre Pompidou announce a landmark partnership that will bring 25 masterpieces from the museum’s collection into homes around the world. From November 2025, users of Samsung Art TVs will be able to display a curated selection of works spanning more than a century of artistic innovation – from Brancusi to Pollock.

Among the highlights are Frida Kahlo’s The Frame (1938), Wassily Kandinsky’s Get-Rot-Blau (1925), Piet Mondrian’s New York City (1942), and Henri Matisse’s La Tristesse du Roi (1952) – alongside works by Marc Chagall, Joan Miró, Yves Klein, and Peter Doig. The collection spans over 100 years of art history, reflecting on Pompidou’s role as a living archive of modern art world.

“Centre Pompidou has always stood at the intersection of art and innovation,” said Gaële de Medeiros, Head of International and Economic Development, Centre Pompidou. “Through this partnership, our collection continues to be seen, shared and lived with, even as our physical space transforms.”

La Fée électricité [The Electricity Fairy], (1952-1953) by Raoul Dufy

The collaboration underscores Samsung’s commitment to making world-class art accessible beyond museum walls. With Samsung’s technology, users can transform their screens into digital canvases, curating their own art playlist experience at home.

“Art doesn’t lose its power when walls close, it finds new ones,” said Daria Greene, Head of Content & Curation at Samsung. “Through The Frame, these works can exist beyond geography, inviting people to experience modern art as part of their everyday lives.”

The Centre Pompidou Collection joins the growing roster of museum collaborations on Samsung Art Store, which includes The Met, Tate, MoMA, and Musée d’Orsay, expanding the ways people experience and enjoy art in daily life.

Discover Exclusive Artwork Across Samsung TVs

The Samsung Art Store is available on several models in the 2025 Samsung TV lineup, making art from the world’s leading artists, museums, and galleries more accessible than ever. This includes The Frame and The Frame Pro, the award-winning art TVs from Samsung.

The Frame Pro is our most advanced art TV yet, featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts, and deeper blacks. Its Wireless One Connect Box^[1] to make installation seamless, enabling you to keep cables out of sight – even up to 30 feet away – so you can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection with Matte Display that makes art look true-to-life, and is fully customizable – from its bezels^[2], to its size – offering the perfect complement to any décor.

Samsung also this year expanded Art Store to the Neo QLED 8K, Neo QLED 4K, and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit Samsung.com.

[1]Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

[2]Bezels sold separately.