Samsung Galaxy S24 series, powered by Galaxy AI^[1], is a personal travel guide in your pocket making the experience smoother and more accessible than ever.

Considering a weekend in Paris? Thanks to the 2024 Summer Olympics, that will be even more popular this year, making it a more challenging destination. Here are all the ways in which Galaxy AI can ease the journey at step, from planning and communicating better to discovering cultures and creating great memories.

THREE MONTHS OUT: You build an (intelligent) three-day itinerary. 

AI can help eliminate travel indecision and answer the question, where should I go?

As you scroll through social media, for example, a photo highlighting an exhibition at Paris’ Musée d’Orsay grabs your attention. Rather than switching apps to learn more, you use Galaxy S24’s Circle to Search with Google^[2] feature (available January 31), which lets you act on inspiration the moment it strikes.

You press and hold the Home button to activate the feature. The new experience, which brings Google’s latest AI capabilities to Galaxy users, allows you to search what’s displayed on your screen, including images, videos or text. With your finger or Samsung S Pen, you can simply draw a circle around what you’re curious about—in this case, a social media post—and Circle to Search with Google quickly pulls up relevant information, such as details about the exhibition.

For certain searches, this feature also allows you to get AI-powered overviews so you can more easily understand concepts, ideas or topics from helpful information pulled together from across the web. In this way, well ahead of your travels, AI adds a new dimension of preparation, helping you follow your curiosity with confidence.

On Galaxy S24, Circle to Search with Google lets you follow your inspirations directly and intuitively.

DAY ONE: You make connections across language barriers, thanks to your personal pocket translator.

Settling into your hostel, you’re keen to meet people and get all the hot tips on where to eat and what to see. But while travel is an exciting experience, it can be overwhelming if you don’t speak the language. In the hostel’s lounge area, you use Galaxy S24’s Interpreter feature to sidestep the language differences and converse with your fellow travellers in real time and in person, asking them for site-seeing recommendations with a local spin. On one side of the screen is the translated audio text of the person you’re speaking to, and on the other side is your part of the conversation translated for them.

Having made plans to meet up with your new companions later for dinner by the Seine, you use Chat Assist’s Message Translate feature to stay in touch throughout the day and time your rendezvous perfectly^[3]. By combining Message Translate with Chat Assist’s Writing Style tool, you can automatically adjust your messages to make sure you’re using a friendly tone instead of an unintentionally stilted, formal one^[4].

Thanks to mobile AI, you can make travel a more social experience, forging meaningful connections across language barriers in the moment – voilà!

Say au revoir to language barriers. Interpreter’s live translation makes it easy to talk to someone in another language.

DAY TWO: You explore the local food and culture, powered by your own digital travel agent.

Even the best planned vacations encounter hiccups, but with mobile AI, you’re prepared.

If you realise you booked your exhibition tickets at the Musée d’Orsay for the wrong day, for example, you can call to the ticket office with the peace of mind of knowing you don’t need to speak French.

Supported in 13 languages at launch^[5], Live Translate^[6] takes the stress out of problem-solving in a different language. Galaxy S24 is the first phone to offer real-time, two-way call translation within its native call app. When you phone the museum, the call app offers you an option to launch Live Translate, which provides both text and audio translations instantly.

The feature also works for the person on the other end of the line, regardless of whether they’re using a Galaxy device, allowing you to rebook your ticket as easily as you would at home and head out for a day full of art and culture.

DAY THREE: As your trip comes to a close, your AI-powered phone helps you fine-tune your holiday pics.

Before long, you’re having one last pain au chocolate in a boulangerie at Charles de Gaulle Airport, reflecting on your all-too-brief weekend in the City of Lights.

You want to send your hostel friends a group photo of you all in front of the Eiffel Tower, but the well-meaning passer-by who took it got the composition slightly wrong. The Eiffel Tower is tilting at an angle, and your group is off to the right instead of in the centre. With Generative Edit, you can go beyond the boundaries of photography and correct these issues in a couple of taps^[7].

When you rotate the image to straighten up France’s most iconic structure, Generative Edit fills in the newly created blanks in the corners using intelligent outpainting technology to extend what’s already there, with no cropping required. As for you and your friends, simply select them with your finger, move them to the centre and let Generative Edit’s inpainting capabilities fill in the blank space.

With Galaxy S24 at your side, mobile AI will change more than the logistics of travel. It will also change the traveller in profound ways, encouraging a sense of discovery, emboldening more meaningful interaction with locals and making the world feel grander, but at the same time, more accessible than ever.

[1] Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices.  The availability of AI features provided by third parties is subject to change.

[2] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[3] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[4] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Languages include: Chinese (simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

[6] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 13 languages from launch.

[7] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

DRIVE is a world first, state-of-the-art unit dedicated to research, data analysis and the testing of new technologies. A digital incubator, DRIVE is focused on revolutionising clinical practice and enhancing patient experiences and outcomes.

The first device being tested within the DRIVE facility is the Samsung Tablet. Once optimised with bespoke content, SMART Apps and a patient friendly interface, the Samsung Tablet will help take the NHS into a more digital era.

From supporting parents through difficult times by providing care plans and medication schedules at the touch of a button, to video conferencing capabilities which connect children with their normal family lives at home or with GOSH consultants, the Samsung Tablet can help the NHS deliver a continuity of care and support.

Suzanne Homewood, Director of Enterprise, Samsung UK commented:

“Being able to develop technologies which have the potential to transform lives and improve patient outcomes is hugely motivating. By joining forces with the world-class team at GOSH, we can begin to harness the power of our technology to find solutions to problems that haven’t yet been predicted, and accelerate the growth of digital healthcare. With DRIVE, we now have the ability to incubate and test new ideas which can eventually be scaled to help children, and the teams that care for them in the UK and across Europe. It’s an honour to be involved.”

The Tablet, protected with Samsung Knox for maximum security, will also give patients the ability to access the Samsung Health ecosystem securely, helping them to take control of their own recovery and improve their overall healthcare experience.

“The Samsung Tablet is just the tip of the iceberg for Samsung. From virtual reality ‘pain distraction’ prototypes to smart wearables, we’re powering ahead with our plans to get more projects into DRIVE so we can start to make a real difference to children, families and healthcare professionals from day one,” she added.

Samsung is one of seven founding partners of the DRIVE unit, joining Microsoft, ARM, NTT Data, Barclays, NHS Digital and University College London.

The Samsung AI Centre, Cambridge (SAIC-Cambridge) will be chaired by Professor Andrew Blake, a pioneer in the development of the theory and algorithms that can make it possible for computers to behave as seeing machines, and former Director of Microsoft’s Cambridge Laboratory.

The world-class institute opens up new opportunities for fundamental research in artificial intelligence and enables greater cooperation with the UK’s academic community on the development of advanced technologies. The site – one of several in the company’s global network of AI research – will reinforce Samsung’s position as a leader in this field and bring significant future benefits to the UK’s economy and society.

AI Vision

AI is being adopted in virtually every facet of our day-to-day lives and as a society, we are at the brink of realising near exponential possibilities to make our lives easier through this powerful new technology.

In the coming years, Internet of Things (IoT) devices embedded with AI will generate a vast array of data that can provide fascinating insights about our lives, analysing complex usage patterns and seamlessly enabling us to take advantage of intelligent services optimised for our own personal preferences and behaviours.

Samsung is well-positioned to bring this innovative user-centric AI to market as it is uniquely capable of realising connected AI due to its diverse product portfolio and its scale, and the company aims to expand its R&D workforce in the UK, including AI experts, from current 250 to 400 in the near future.

Seunghwan Cho, Executive Vice President, Samsung Electronics, said: “This new artificial intelligence research centre in Cambridge is one of the key milestones in the long-term strategy of the company. In this new world of connected devices and services based on AI, Samsung’s vision is to help people do their jobs and live their lives better. We enable a physical connection between people and information, finding new ways of working together to develop more human-centred technology that serves the needs of users first.”

The Cambridge area is a global epicentre of machine learning and one of the world’s foremost hubs for AI research and development, home not only to world-class talent but also some of the most well-renowned AI scholars with whom we will cooperate closely. The intended outcomes of this centre’s work will in future make a substantial impact on the development of the UK’s digital economy, as well as help contribute to global technological breakthroughs.

Professor Andrew Blake, Chair of the Cambridge AI Centre, said: “This new centre signifies Samsung’s commitment to the advancement of AI. The centre’s research will help us to better understand human behaviour, exploring areas like emotion recognition, and further expand the boundaries of user-centric communication to develop AI technologies that ultimately improve people’s lives.”

The development of AI technologies is a key priority for the UK Government, as highlighted by the recently announced AI sector deal. Samsung has been committed to the UK market for more than 20 years and affirms its continuous support to both the UK economy and consumers.

Prime Minister Theresa May said: “Today’s announcement by Samsung will create high-paying, high-skilled jobs and our modern Industrial Strategy will encourage further investment like this all around the country. It is a vote of confidence in the UK as a world leader in artificial intelligence, and the new AI research centre will benefit from the world-renowned talent and academic prowess of Cambridge.”

Digital Secretary Matt Hancock said: “Samsung’s decision to build a new artificial intelligence research centre in the UK, coming the month after our AI Sector deal and the day after the Prime Minister’s strong endorsement of AI in the NHS, is a huge endorsement of Britain’s creativity, innovation and entrepreneurial spirit. Through our Industrial Strategy we’re working with industry to invest almost £1 billion to make the UK a world leader in artificial intelligence and help us to seize all the opportunities this technology brings.”

“Samsung has a long history of pursuing innovation and we are excited to be bringing that same passion and technology leadership to AI,” said Hyun-suk Kim, President and Head of Samsung Research at the opening ceremony of the new AI Centre in Cambridge. With the new AI Centres and recruitment of leading experts in the field, our aim is to be a game changer for the AI industry.”

As a company Samsung will implement the results of its global network of AI research centres – including Cambridge – by building an open ecosystem of devices leveraging user-oriented AI to bring value back to users.

The event took place in New York at Samsung 837, Samsung’s marketing experience center. It happened at a time when discussion around AI is increasing in importance, with the technology expected to bring about dynamic changes.

Twenty renowned scholars including Professor Zoubin Ghahramani of the University of Cambridge, Professor Barry Smyth of University College Dublin, Professor Alexander Rush of Harvard University and Professor Rob Fergus of New York University were invited to the Samsung Global AI Forum. Along with Samsung Electronics executives and staff, they talked about the major areas of AI application and how the hindrances in advanced AI algorithms can be overcome.

The forum consisted of four separate sessions: Natural Language Processing; Computer Vision; Data Analytics/Recommendation System; and Overcoming Limitations in AI.

• In the first session on Natural Language Processing, participants reviewed the current stage of development in voice recognition and voice command technology and discussed ways to achieve a higher level of language processing in the future.

• The next session on Computer Vision covered the advancement of deep learning technology in image recognition, including its application in areas such as shopping, search, and autonomous driving.

• In the session on Data Analytics/Recommendation System, the participants discussed on how to drive consumer innovation and production efficiencies by leveraging data, which has been growing rapidly due to increasing smart devices and the Internet of Things (IoT).

• The last session addressed the future of deep learning technology and its limitations to apply in many areas which relate to interpreting the vast amount of quality data and the flexible application of algorithms.

“Today’s forum will provide an important opportunity for us to gain insights from global experts on how to prepare for the AI era. Samsung is determined to navigate through any challenges facing us along the way,” BK Yoon, President and CEO of Samsung Electronics told the attendants at the event. “Our passion and commitment together with your ideas and insights will help us take the lead in the age of AI.”

“Samsung has a significant number of consumer devices, and it puts the company in a unique position to apply its technology in smartphones as well as home appliances,” said Rob Fergus, Assistant Professor at New York University. “I think Samsung has a lot of potential for deploying AI in practice for a number of interesting applications.”

Samsung announced its plans to make the forum an annual event so that the direction of AI technology development and technology innovation can continue to be discussed, and the company will continue to strengthen its global network of AI scholars to speed up the rollout of the technology in the future.