A poll of 1,000 SME business owners has highlighted issues around data security in the UK workplace, with 21% of businesses describing their current approach to security as reactive rather than proactive.

The research also reveals how modern working habits may increase exposure to sensitive data, with nearly a third (32%) of SME employees working from coffee shops and almost a quarter (24%) working from public transport at least once a week.

In these environments, 36% say they’ve been able to clearly read sensitive emails or messages on someone else’s screen, while a quarter admit they have peeked at a stranger’s device.

The research comes as Samsung launches the Galaxy S26 Ultra Enterprise Edition, engineered with security and privacy at its core. The device features the world’s first built-in Privacy Display^[1] on mobile to narrow the viewing angle and shield your data from prying eyes, alongside government-grade Samsung Knox security to safeguard businesses against threats.

To help businesses turn the tide, former cyber security expert and 2026 Traitors winner, Stephen Libby, has appeared in a new video that brings to life the invisible threats lurking in and outside of the office.

Stephen comments: “Cyber security breaches are a massive issue for any business, and this traitorous behaviour can especially effect SMEs. A single incident can disrupt operations or even force business to close. With so much work now happening on phones, it’s crucial that businesses make sure they’re using devices with strong built-in security and privacy protections to keep sensitive information safe.”

Business owners say they’re aware of threats like phishing and scam messages (88%), malware (84%), unauthorised apps (53%), rooting/firmware tampering (32%) and snooping (29%). Yet one in five admit they wouldn’t know if their device had been compromised, and 58% say they download apps or software to work devices without checking security permissions first.

Annika Bizon, Mobile Experience VP of Product and Marketing, Samsung UK & Ireland comments: “Small and medium businesses are the backbone of our economy, yet they are increasingly targeted by cyber criminals because they often lack enterprise-grade protection.

“Technology should help level the playing field. By building advanced security directly into the Galaxy S26 Ultra Enterprise Edition, from Samsung Knox security and our Privacy Display technology, we’re helping businesses with the tools to stay proactive and protect sensitive data wherever work happens.”

Despite over half (55%) of SMEs being more aware of cyber security following recent high-profile breaches, a staggering 69% revealed that they have no allocated funds or insurance to cover an incident, further emphasising the need for tighter security practices in the workplace.

Top reasons for cyber security breaches affecting SMEs in the last 12 months:

1. Phishing scams
2. Not having enough protection in place
3. Lack of staff training
4. Third party or supplier issues
5. Remote or home working vulnerabilities

Although many blame breaches on phishing and staff awareness, 67% of SMEs haven’t introduced new cyber security measures in the past year. Worse still, 45% provide no training at all, so employees miss the warning signs of phishing and early malware, leaving businesses exposed.

While 43% say they feel watched or uncomfortable handling sensitive documents in public, a third (31%) still never use a physical privacy screen to protect their data. Mobile devices are also central to modern working habits, with three quarters (74%) using their mobile for work, yet almost half (49%) say cyber security isn’t a top priority when choosing a device.

Meanwhile, 58% connect to free public Wi‑Fi, with 15% admitting they access sensitive work documents while connected.

The Galaxy S26 Ultra Enterprise Edition comes as the answer to shaky cyber security in the workplace. The AI-powered phone with Personal Data Engine^[2] is designed to serve as a fortress, encrypting data and saving it onto your device with KEEP and Knox Vault, making it harder for anyone else to gain access to your personal data.

[1] Requires manual activation in settings to function. Privacy Display feature is not AI-powered.

[2] Personal Data Engine is exclusive to Samsung native apps and is not applicable to third-party applications. Personal Data Engine recognises 20 languages and certain accents/dialects. The Personal Data Intelligence menu must be switched on. Analysed data will be deleted once the Intelligence menu is turned off.

The latest agreement expands the collaboration to provide business customers with more convenient and valuable mobility experiences through SmartThings Pro. The B2B management platform offers efficient energy savings and integrated space management by connecting various devices, solutions and services across residential facilities to office buildings and commercial facilities. Attending the signing ceremony were Chanwoo Park, Executive Vice President at Samsung’s B2B Integrated Offering Center, and Sangdae Kim, Head of Kia’s PBV Division.

“By integrating SmartThings Pro into Kia PBV, we plan to present an intelligent new way for businesses to be connected to their customers,” said Chanwoo Park, Executive Vice President of B2B Integrated Offering Center at Samsung Electronics. “We will provide an optimised integrated store management experience based on customised solutions to cater for a range of B2B customers including the self-employed and small business owners.”

With the integration of SmartThings Pro and Kia PBV, B2B customers can connect their vehicles to external business spaces and execute automated routine controls set in vehicles to increase operational efficiency and convenience. For example, self-employed and small business owners who purchase Kia PBVs will be able to manage automation routines such as air conditioning, signage and home appliances in their stores through SmartThings Pro, making operation and management much more convenient.

Small business owners who remotely operate multiple unmanned stores or shared lodgings can use a Kia PBV to manage them in real time while on the move. As part of remote management, users can receive notifications of abnormal activity and device failures or maintenance. Users can also manage check-ins and check-outs, optimise air conditioning and prevent energy waste when customers are away.

Additionally, SmartThings Pro provides advance notifications of the on-site tasks that need to be carried out — such as consumable replacements and maintenance lists — tailored to the store or establishment where the PBV arrives, enabling easy operation.

SmartThings Pro also helps busy small mobile business owners like food truck operators. Food trucks move frequently and take time to prepare and organise signage, audio, cash registers, refrigerators, cooking appliances and lighting before and after hours of operation. With SmartThings Pro, users can be automate everything at once, allowing a single operator to run a food truck.

“Kia PBVs are designed to be more than just vehicles, they are intelligent business solutions that connect seamlessly with digital ecosystems,” said Sangdae Kim, Head of Kia’s PBV Division. “We anticipate that our business collaboration with Samsung Electronics, leveraging its AI B2B solution SmartThings Pro, will extend the vehicle user experience for our business customers beyond PBVs into the broader IoT ecosystem. This partnership is expected to create new opportunities for discovering customer value.”

[1] Platform Beyond Vehicle is Kia’s total mobility solution that combines fit-for-purpose EVs with advanced software solutions.

This partnership will see cutting-edge technology integrated across a range of different developments. These will include supporting the BTR and PBSA sectors with new apartment schemes in Birmingham and London, as well as serviced apartments, co-living spaces and high-end office developments in Central London. Boxbuild are set to deliver more than 1,000 units a year, with plans to grow this number. The first project will launch in late 2025, and the first installations are expected for March of next year.

This is the first time that Samsung will be working with a direct supplier to the BTR and PBSA markets. The partnership with Boxbuild will enable a joint, digital-first approach to designing and creating spaces with the right connectivity and appliances built in from the start. This will improve project efficiency, ensuring they are fit-for-purpose, future-proof and set new benchmarks for quality, design and functionality. Additionally, building connectivity in from the very start of a project will mean that consumers can take advantage of a full range of smart devices, appliances and automated routines. Using smart devices, they will be able to improve their energy efficiency, cutting costs, and will be able to reduce the invisible mental load of household chores utilising home connectivity.

Murtaza Bukhari, General Manager Strategic Partnerships UK & Europe, commented: “We’re very pleased to be able to work with Boxbuild and, for the first time, to be working directly with a supplier to these markets so that Samsung’s expertise and technology is included from the inception of projects. Our work together will play a pivotal role in continuing to drive technology adoption in the UK construction industry. This is particularly important as the smart technology movement continues to gather momentum thanks to increased awareness of the significant benefits that connectivity can bring to people’s lives, whether they’re at home or at work.”

Colin Graham, Director at Boxbuild added: “Boxbuild has always prided itself on sourcing only the finest materials and technology for use in the delivery of our projects and Samsung are global leaders in smart technology and one of the world’s largest consumer technology brands. This year they have also been pioneering new solutions such as AI in their products, successfully enhancing the day-to-day lives of their customers. Partnering with Samsung means that we can keep elevating our designs and installations, making a real difference in the way that people interact with their homes and offices.”

Boxbuild has an exclusive agreement with Forma, the global furniture, furnishings and supply company and will be the first to bring new, bespoke kitchen designs and products to the UK market under this UK exclusive brand. This groundbreaking work will all be underpinned by Samsung’s experience in innovation and connected living, allowing affordable, premium and beautifully-designed intelligent kitchens to be delivered to our customers.

To learn more about Samsung’s work with homebuilders and developers please click here.

• 79% of people looking to move (rent or buy) homes in the next five years want a smart home
• They’re willing to pay a premium of 7.7% on the average UK house price, a value of around £21,774
• 70% of survey respondents want to improve energy efficiency with smart technology and 63% want to save money. A further 75% want technology that will improve security
• Demographics are changing—48% of Gen Z want a smart home, but the number of over 65s looking for a smart home is increasing, a trend that we expect to continue

LONDON, U.K – June 27^th 2024 – Samsung Electronics Co., Ltd. Today, Samsung has released the latest data from its Smart Home Buyers Index 2024 (SHBI)^[1].

The SHBI demonstrates the strength of the market opportunity for developers and homebuilders, with an overwhelming 79% of people surveyed saying that they want a smart home^[2]. What’s more, they’re willing to pay an average premium of 7.7% on the average UK house price of £282,776, a value of around £21,774^[3]. With the smart home market predicted to show a compound annual growth rate of 11.66% between 2024 and 2028 and generate projected revenues of approximately £8.6bn in 2024 alone^[4], it’s clear that this movement is only gathering pace.

Financial concerns were chief among those looking for a smart home. In addition to the 63% of people who wanted cost savings through technology, around 70% of respondents highlighted energy efficiency as a key motivation in using smart technology, with 84% wanting to save money on their energy bills. This interest in energy-efficient devices and appliances was supported by Samsung’s analysis of search volumes, where searches for smart energy appliances rose nearly 60% from April 2023 to April 2024, led by air source heat pumps. Search volumes for air source heat pumps increased 173% year on year, overtaking searches for smart meters.

The focus on energy efficiency should be welcome news for an industry that is gearing up for the current UK Government’s Future Homes and Buildings Standards, which requires that new homes built from 2025 produce 75% to 80% less carbon than homes delivered under previous regulations. This comes into effect in 2025 and those homebuilders and developers that incorporate the appropriate future-proofed technologies, can support people in their quest for energy efficiencies and cost savings in the future, particularly as newer technologies become available.

Mark Seaman, Head of Samsung B2B Integrated Offering Team commented: “Samsung’s Smart Home Buyers Index uncovers the key consumer priorities for smart homes. We are a key partner for developers and homebuilders, guiding them as they deliver innovation and smarter living solutions. Through providing insights such as this, Samsung can help ensure the industry is keeping pace with changing consumer demands. The data shows that understanding the importance consumers place on smart homes will increase the value of rental and sale prices to help drive return on investment for homebuilders and developers.”

However, consumers’ finances should not be the only consideration when designing homes. After energy efficiency and cost savings, home security was the biggest reason people were looking to integrate smart technology, with 75% of people wanting peace of mind and to safeguard their homes with connected security features such as doorbells or cameras. Building connectivity into homes will allow for secure networks that are accessible from phones and other devices, enhancing a feeling of security and control.

The SHBI has also highlighted trends across age demographics. Smart homes are not just for young people. There has been an increase in the number of people more than 65 years old, who want to take advantage of smart technology in their homes. It’s therefore important that the industry doesn’t solely consider the technology needs of younger generations but are prepared to cater across demographics. This is particularly noteworthy with the older UK population^[5] expected to grow to around 26% by 2066^[6].

The UK construction industry is expecting new work output to grow by 21% during the five years from 2024 to 2029^[7]. Those responsible for new construction projects would do well to take heed of the SHBI’s insight that technology is a key reason people want to move into new builds. The survey found 80% of people finding such homes attractive, with 36% citing the amount of smart technology that is pre-fitted as the main reason. A further 53% believe new developments are designed for modern life, likely including technology capabilities, whereas 57% returned to energy efficiency as their motivation to move into new developments. When asked specifically about new builds, 40% of people aged over 65 thought that pre-fitted technology would motivate them to move into one, again demonstrating the importance of integrating technology in all types of homes, including retirement properties.

Mark continued, “It’s critical that homes can support ongoing technology development and adapt to the ever-evolving landscape for smart devices and appliances. The sole focus shouldn’t be on providing technology for the short-term but on ensuring that homes are future-proofed. With 61% of our survey respondents saying they expect AI to become more important to them in the coming years, even if they’re not using it now, it’s clear today’s consumers are increasingly aware of its potential.

“Recent years have seen significant focus on the UK housing market, and the cost-of-living crisis, rising inflation and uncertain energy prices have also been top of many people’s agendas. There is a real opportunity for developers and homebuilders to engage the right partners and integrate technology from the outset, taking a digital-first approach when building the homes of tomorrow, today.”

TO DOWNLOAD THE SMART HOME BUYERS INDEX, PLEASE CLICK HERE

[1] The SHBI provides an in-depth picture of key consumer trends regarding smart technology in the home. The Index is based on a bespoke survey of more than 1,000 consumers looking to move (buy or rent) homes in the next five years, combined with analysis of search volumes for smart devices and appliances from April 2023 to April 2024.

[2] Defined as a ‘home equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer’.

[3] Data taken from UK House Price Index as of May 2024 – https://landregistry.data.gov.uk/app/ukhpi/

[4] Data taken from Statista Market Insights: https://www.statista.com/outlook/dmo/smart-home/united-kingdom

[5] Data taken from the Centre for Ageing Better – The State of Aging 2023 – 2024

[6] Data taken from the Office for National Statistics – Living longer (ons.gov.uk)

[7] BCIS Building Forecast – Construction Industry Forecast | BCIS

A survey of 1,000 adults looking to move home (buy or rent) in the next five years, combined with the analysis of Google search trends between March 2022 and March 2023, showed six key insights:

• Consumers want smart technology and will pay a premium for a smart home – 6.5% more than the average house price in the UK**
• Customers are prioritising energy efficiency – 71% said energy efficiency is a key factor when considering a smart home
• Ideally, new build developments should be smart tech optimised to attract the modern buyer – a third are drawn toward new builds as they think they will be pre-fitted with smart tech
• Almost 40% of Gen Z buyers want their next property to be a smart home
• Smart Energy devices lead the online search categories when compared to lifestyle, home and security – half of all UK smart tech searches featured the phrase ‘smart energy’
• Device compatibility is key – 81% said it is “important” tech is compatible and works seamlessly with current device

With 35% of respondents saying they would be “much more likely” to go for a home if it was fully equipped with smart tech, and just over a third say they would move into a home without smart tech but would retrofit it later, the importance of this technology becomes clear. One in ten said they would only move into a house with smart technology.

Almost nine in ten (88%) of those planning to buy or rent in the next five years would consider a new build property, with nearly half of those doing so because the homes are likely to be energy efficient. Searches for ‘energy efficient new build homes UK’ doubled between March and April 2023.

Movers are keen to step into a home which is set up to suit their technological needs – with 86% saying they would consider a smart home when searching for their next property. The appetite is clearly there, with people being prepared to spend 6.5% more for a fully equipped smart home – which would add more than £18,000 to the average house price of £285,000.

Thinking specifically about which devices are most attractive to consumers in the home, the majority chose a smart meter or smart TV as the most popular device. In a breakdown of UK Google searches in April 2023 for smart devices across four categories; ENERGY, LIFESTYLE, HOME APPLIANCES, SECURITY, it is smart energy devices that stand out as the strongest category (50% searched this category).

It’s clear that concern around the cost of living and environmental impact is growing in importance. Technology relating to energy efficiency is highly sought after with 29% saying they would like an air source heat pump in their home, which again was in the top three searches for smart home products after a smart meter, and before a heat pump tumble dryer. Almost three quarters (71%) said energy efficiency is a key factor when considering a smart home and more than half (56%) say it will save them money.

Mark Seaman, Head of New Business Development at Samsung UK, commented: “These results have shown that there is a real opportunity for the construction industry to answer the technology requirements of the modern consumer, to build homes that are future fit, to give buyers smarter, more efficient and better-connected properties that stand the test of time.

“That’s why, over the past few years we’ve been focused on building partnerships across the construction industry to strengthen our collaborative approach to meeting the needs of home buyers. Adopting a consultancy mindset, we have proven experience partnering with clients from the planning stage through to completion to ensure the right smart technology is applied to developments. We’re helping shape the homes of the future – creating smarter spaces that are powered by technology and have the potential to benefit everyone.”

Mark Zwerner, Vice President Global Strategic Partnerships at ABB, added: “As a proud partner of Samsung, we are pleased to see this kind of evidence supporting our experience of the consumer desire for smart technology in the home.

“Our jointly developed interconnected solutions for energy management, the smart Internet of Things (IoT) connection, and home automation allow users to easily manage their homes via one single app, touch panels, or Smart TVs. As a major leader in innovation, Samsung also supports our vision of providing owners and operators with a fully connected solution to manage all units within a larger property.”

These results have shown that smart tech in the home has evolved considerably, and those in the construction industry have a real opportunity to answer the clearly signalled requests for energy efficiency, money saving and enhancement of daily life, which in turn will of course increase sales.

For more information on how Samsung can help businesses in the construction industry, please visit: https://www.samsung.com/uk/business/appliance-solutions/construction/

TO DOWNLOAD THE SMART HOME BUYERS INDEX, PLEASE CLICK HERE

LONDON, UK – 29 November 2021 – Samsung Electronics Co., Ltd. has today unveiled a unique photography series titled Wondershots, which celebrates the bold, diverse, and eclectic side of small businesses in the UK. From an indoor climbing wall sprawling through a Bristolian church, to the sprawling hills of the Yorkshire Moors showcasing a local llama trekking business, Wondershots celebrates the raw essence of modern British business through the power of photography.

Commissioned on behalf of Samsung for Business, the documentary-style series has been captured by British extreme photographer Lucinda Grange, who travelled across the UK with her team to put her daredevil camera techniques to work. The Series is a celebration of the dynamism of small British businesses who are able to work wonders from anywhere, powered by technology.

The launch of Wondershots arrives at a time of increasing prominence for small businesses across the UK. Recent research conducted by Samsung for Business revealed that one third of people would prefer to work for a small business, which peaks at nearly half (43%) for those in the 18–24-year-old age bracket. The study also found that over a third (34%) of Brits would prioritise shopping at a smaller business in their local area for products including food and flowers, highlighting the nation’s shift in values post pandemic towards more individual and smaller community-driven organisations.

The businesses involved in the Samsung Wondershots photography series are:

• In Good Company: a curated street art project founded in Leeds that connects with a network of global artists online and offline to bring more art, fun and colour to the city’s architecture.
• Lealholm Llamas: a llama trekking company providing unique tours of the Yorkshire Moors with its four amazing llamas: Tina, Debs, Cher and Dolly. They were able to pivot digitally during the pandemic, helping them support new revenue streams and connect with customers online.
• Plane Industries: from 35,000 feet to the middle of your living room, a team of designers and manufacturers at Plane Industries build furniture from authentic aircraft parts. Technology is essential to the design and concepting of new products so they’re heavily reliant on tech to get to a finished product.
• The Climbing Academy: with walls of varied shapes and angles up to 12m high, The Church is one of the UK’s most unique climbing wall locations. With a friendly team of experienced experts – who turn to tech to plan and follow their latest routes – The Church provides climbing experiences for all skill levels.

The collection of photographs taken by Lucinda is available to view on the Samsung Work Wonders web page here.

Reflecting on her role in the series, Lucinda Grange said: “Just like the risks I take with my photography, UK businesses are also taking on their own risks to be able to run profitable companies. I loved the idea of being able to capture these unique businesses in unconventional ways, reflecting the fact that business doesn’t have to be static if they’re powered by the right tech. I loved the ambition of Samsung’s photography series and was thrilled to be able to bring their vision to life in a bold and dynamic way.”

Commenting on the launch of the Wondershots photography series, Joe Walsh, Director of Business Technology Solutions at Samsung said: “The pandemic sent shockwaves through the world of work, but it also spawned the creation of new sectors and supercharged the potential of SMEs in all parts of Britain.

Whether that’s effectively connecting employees no matter their location, supporting productivity when on the move, or providing a platform to drive sales, technology has been the fuel propelling SMEs to work wonders from wherever – something many thought wasn’t possible during the pandemic. By partnering with Lucinda to launch our Wondershots photography gallery, we wanted to show that business doesn’t have to be from behind a desk, and this photography series lifts the lid on the vibrancy of UK businesses powered by technology.”

The importance of tech in the world of business has undoubtedly increased since the pandemic, with 61% of people agreeing that remote working and digital tools have made them more productive and efficient.

While there has been an increase Brits’ interest in working for smaller business, SMEs take note – 65% of people would not apply for a new job unless the employer offers mobile devices to support work on the move, proving that employers need to get ahead of their tech solutions to maintain an engaged and enthused workforce.

Laura Welington, founder of In Good Company who were photographed in the series, explained: “From my watch through to my phone and laptop – technology is vital for my small business and connecting me with all of my partners and collaborators. For me, it’s all about work/life integration, not work/life balance. Running my business is all-encompassing in the best possible way and technology helps me in achieving that equilibrium – quite literally, every minute of the day.”

Samsung’s research was conducted by Samsung for Business to celebrate Work Wonders, a new platform which showcases the vibrancy and variety of modern UK businesses. With the reassurance of Samsung’s end-to-end ecosystem of products, tools and services, Work Wonders is designed to help businesses of all sizes get the confidence they need to take it all the way in this new era of hyper-flexible working and new workplace norms.

For more information about Samsung for Business and Work Wonders, please visit here.

Notes to Editors:

Research was carried out by One Poll, on behalf of Samsung. A total of 1,000 UK office workers were surveyed between the 17^th-19^th September 2021.

A poll of 1,000 UK office workers has shown how the working world – in particular the office – has changed over the past 18 months, with 65% of people confessing that tech has enabled them to work wonders from anywhere as they adopt a more flexible, and positive attitude to work. Even the locations we’re working from have changed, since it’s now considered okay to work from practically anywhere – including cafes, public transport or even from the garden shed.

And it’s not just about where we work that’s changed, it’s how we talk and interact with each other too. One in two Brits (48%) said that since remote working, their communications with colleagues (and even the boss!) have become more informal, with nearly two thirds (63%) calling time on business jargon.

According to the report, formal language was used “too much” in the workplace – moving towards more informal ‘accessible’ language as hybrid working continues. And when it comes to more visual (mobile-first) forms of communications, nearly half (43%) admitted to using emojis in work emails or messages, with the laughing face, thumbs up, clapping and even eye roll emojis coming out on top – further suggesting the new era of business language.

Technology has been a key factor in business transformation, with devices and solutions to make remote working more manageable– reimagining what it means to work from anywhere, but still keeping workers productive. Nearly two thirds of people (65%) said tech has made them feel ‘more connected’ to their colleagues despite being further apart, regardless of where they work, and a fifth of people (21%) said they couldn’t do their job without it.

What’s most staggering perhaps, is that 65% of people would now not apply for a new job unless the employer offers mobile devices (laptops or work phones) to support work on the move.

Joe Walsh, Director of Business Technology Solutions at Samsung, said: “Businesses of all shapes and sizes fought for survival over the past 18 months when forced to work remotely, with both employers and employees witnessing a radical shift to a mobile workforce. There’s no doubt that technology lies at the heart of this transformation and whilst mobile tools and tech may have been used experimentally during the pandemic, the possibilities are very real now – with many opting for this hybrid style moving forward, having seen the benefits.

Samsung for Business provides technologies, solutions and tools that can help businesses overcome the barriers that limit how productive and profitable they can be, enabling employees to work wonders, literally wherever they are. We want our tech to work harder, so businesses don’t have to, providing built in security and support so it’s one less thing to worry about. We want to give businesses the confidence to go all the way in realising their potential and there’s no better time to do that than now, when the working world is in flux and hybrid working has been supercharged beyond belief.”

Remote working is here to stay, and the research validates that. Two thirds of people (61%) claim to have become more productive and efficient as a result, and over half (52%) of people said having the option to work remotely has also improved their relationships with loved ones. In fact, nearly one fifth of Brits (18%) said they are more likely to extend their holidays and spend more quality time with friends or family, given they can now work remotely from anywhere, removing the need to add on extra holiday to cover travel time.

Joe added: “For years, the perception was that work could only be done from the office or work premises. But with more of us working remotely, more permanently, we’ve shown that technology can revolutionise this old-fashioned view of working.

Many Brits are feeling more relaxed about the new world of work, having adapted well over the past 18 months. And as our research has shown, it has increased productivity and improved relationships, to the extent that very few want to go back to the old ways of full-time office work.”

The survey has been conducted by Samsung for Business to celebrate Work Wonders, a new platform which showcases the vibrancy and variety of modern UK businesses. With the reassurance of Samsung’s end-to-end ecosystem of products, tools and services, Work Wonders is designed to help businesses of all sizes get the confidence they need to take it all the way in this new era of hyper-flexible working and new workplace norms.

For more information about Samsung for Business and Work Wonders, please visit: Samsung.com/uk/workwonders.

Notes to Editors:

Research was carried out by One Poll, on behalf of Samsung. A total of 1,000 UK office workers were surveyed between the 17^th-19^th September 2021.

As well as a series of OOH placements which went live on Monday 4^th at Old Street roundabout in London, the flagship execution for ‘Work Wonders’, a creative concept conceived by Ogilvy, consists of an innovative partnership with Independent TV that drives awareness of Samsung’s business technologies, as well as the solutions, support and security they provide.

Driven by Starcom as the media agency behind the work, the partnership is made up of a compelling three-part video series that highlights three brilliant UK businesses, focusing on the human element of business technology.  This element of the campaign will air on Independent TV – the Independent’s new TV arm – in its first ever brand partnership on 6^th October.

The content features award-winning journalist and Independent lifestyle editor Harriet Hall as she speaks to these chosen businesses about how using technology has helped them work smarter and faster. The three spotlighted businesses are: Future Yards, a brand-new live music venue and artist hub in Birkenhead, Dame, the world’s first climate positive period brand and Lucy & Sam, naturally colourful organic baby and toddler clothing.

Commenting on the launch of the new Samsung for Business brand campaign, Sharon Hegarty, Marketing Director at Samsung UK and Ireland, said: “Work Wonders was designed to flip the norms of B2B campaigns on their head – putting dynamic storytelling at the heart of our executions to prove that with the right tools and technologies in place, anything is possible. By harnessing the power and reach of Independent TV, and leveraging our OOH spots, we want to show how despite difficulty that businesses have faced of late, technology can help them accelerate faster – and more confidently – as we return to a new paradigm.”

Eve Bulley, UK & Europe Client lead at Ogilvy said “We have seen a rapid increase in digital transformation over the past 18 months, and businesses are looking for help in navigating this. Work Wonders has been developed to position Samsung as a true partner, helping businesses to go further than before. Through a series of vibrant striking imagery, the Work Wonders concept showcases extraordinary ways which Samsung can help deploy mobile technology to overcome barriers that can often undermine performance.  We are excited to see this creative campaign come to life in OOH, Social, and Print.”

Michelle Lira, UK & Europe B2B Lead at Starcom said “The Independent were the perfect match for bringing this campaign to life; they were able to help us communicate the vibrancy of Samsung’s message whilst centering it around the human stories, rather than the specs and data. We wanted to show just how important tech is in helping keep the heart of the business going – by enabling business owners and helping employees connect to customers. We’re so excited to be paving the way with their first ever TV brand partnership.”

Work Wonders kicked off earlier this week, with the OOH campaign going live on Old Street roundabout and a series of fun teasers launching on Independent TV to build up to the first full episode of the media partnership. Over the coming days, Samsung will also be launching online videos across YouTube, which will be supported by advertorials about the products themselves, weaving in featured businesses, and paid media activations in Teads, social media targeting, and in print in ES Magazine.

The multi-touch campaign will run through to December and will be supported by a series of high-profile PR activations and talent partnerships – led by Ketchum – culminating in an event at Samsung’s KX experience store in late November.

Joe Walsh, Director of B2B, Samsung UK & Ireland says: “In a digital world, the role of the frontline worker is consistently becoming more challenging. They are expected to be more productive in the most extreme work environments. At Samsung, we always listen to our customers and use our expertise to develop reliable rugged devices that answer their key challenges by being easy to use and hard to break. The Galaxy XCover 5 is our most compact rugged device yet, built to increase day-to-day productivity and collaboration for field workers in all conditions – from extreme heat to the pouring rain – and enable them to get the job done.”

Built for Tough Environments

The Galaxy XCover 5 is equipped with various features to handle demanding jobs and activities. With military standard certification (MIL-STD 810H), enhanced shock absorption enables the Galaxy XCover 5 to withstand drops of up to 1.5 meters^[1] and IP68-rated dust and water resistance means it can be submerged in over a metre of water for 30 minutes,^[2] with complete protection against dust. And, as professionals in the field are required to wear gloves due to the demands of the job, or for health and safety precautions, the Glove Touch feature increases touch sensitivity allowing users to operate the device while wearing gloves for quick and convenient use.

Secured by Knox

In addition to being physically built to last, Samsung’s Rugged devices are protected by Samsung Knox, Samsung’s defence-grade security platform. Offering true end-to-end protection, the Samsung Galaxy XCover 5 comes with security embedded across every single layer of the device, from the chip all the way up to the apps. Samsung Knox protects confidential business information in real-time and pre-emptively responds to increasingly advanced malware and malicious threats.

As part of Samsung’s Enterprise Edition portfolio, the Galaxy XCover 5 also benefits from 5 years’ worth of security updates, giving users peace of mind knowing their data is protected for as long as they use their Galaxy device.

Integration with the Samsung Partner Ecosystem

The Galaxy XCover 5 is also enhanced with unique partner-enabled mobility solutions for use in a wide range of business scenarios, including the ability to integrate the walkie talkie capability in Microsoft Teams^[3] and transform the device into a barcode scanner.

Combined with the new Samsung Knox Capture^[4], the Galaxy XCover 5 can produce enterprise-grade scanning directly from the device’s camera at a competitive value, without compromising device performance. All scanned data is then directly transferred to business applications, saving time, and improving accuracy.

Both barcode scanning and push-to-talk can be easily accessed by creating a shortcut button using the programmable XCover Key – a customised feature that offers single-touch access to the most frequently used apps, such as LED flashlight, emergency calls or maps.

Greater Performance

Equipped with the powerful Exynos850 processor, 4GB RAM and up to 64GB internal storage, the Galaxy XCover 5 has the power to keep up with the demands of all businesses. The long-lasting, replaceable 3,000mAh battery also supports fast charging through USB and POGO pins, which enables customers to conveniently recharge using a wireless dock,^[5] resulting in less time spent plugged in and more time on the task at hand.

Professional Grade Camera

The Galaxy XCover 5 comes equipped with a single 16MP (F1.8) rear camera that provides impeccable sharpness making it effortless to capture professional-grade images and videos. The Live Focus feature allows the subject in shot to stand out and the 5MP (F2.2) front camera is ideal for video conferencing.

Availability

The new Samsung Galaxy XCover 5 will go on sale in the UK from 12^th March, available online from the Samsung Business Shop, at an RRP of £329. Samsung’s Rugged devices will also be available to purchase from Samsung Experience Stores once they re-open in line with government guidance.

For more information about Samsung’s latest Galaxy Rugged devices including specifications, please visit https://www.samsung.com/uk/rugged-range

[1] When tested on a flat surface, can withstand a drop of up to 1.5 metre. Drop test results meet MIL STD 810H standard.

[2] Water and dust resistant based on IP68 rating under IEC standard 60529, which tests submersion in freshwater up to 1.5 meters for up to 30 minutes. Resistance may decrease as a result of normal wear. Rinse residue/dry if wet.

[3] Microsoft Teams application and license required.

[4] Separate license required.

[5] POGO Charging Dock sold separately. Supports USB Type C, POGO Pin fast charging.

About Samsung for Business:

Samsung is committed to developing devices and solutions that are built for the way businesses are evolving today. By understanding the needs of organisations large and small, Samsung for Business provides innovative mobile-first technology that solves their challenges and brings new opportunities.

Backed up by Samsung’s unique defence-grade security platform, Knox, businesses can choose from a wide portfolio of devices knowing their company is in safe hands. Ranging from industry-ready and award-winning rugged devices, to top-spec Galaxy Enterprise Edition smartphones with full service support, Samsung strives to deliver technology that powers business success.

LONDON, UK – November 5, 2020 – Samsung Electronics Co., Ltd. is today launching Samsung One, the company’s new business partner programme aimed at supporting consistent and accelerated growth for its partners. Available via an instant-access mobile app, Samsung One combines sales enablement assets, training, product information, news, incentives and rewards into one place, making it easier and faster for Samsung’s partners to start connecting with their customers.

With over 12,000 salespeople currently selling Samsung technology to businesses in the UK, Samsung One represents the company’s commitment to maximising partner engagement. With instant and remote access, every sales agent gets the support they need to drive engagement and sales with customers.

Samsung One is comprised of five key pillars under which partners can access a wealth of beneficial tools to fuel their business growth:

• Commercial – an extensive dashboard showcasing partner sales data and analysis to take performance to the next level
• Mobile App – a central hub for salespeople to access all the relevant tools they need, showcasing product information and insights in real-time for when speaking to potential customers
• B2B Training – a series of B2B-specific training modules on Samsung technology, designed for the development of Samsung’s partners and its salespeople
• Champion Programme – a community for partners to share knowledge, advice and tips from their own experiences and encourage collective progress as a network
• Incentives – rewards for Samsung’s partners who reach certain targets, to drive best practice, encourage high performance and incentivise education among its sales force

Joe Walsh, director of B2B at Samsung UK & Ireland said: “We are delighted to be able to introduce the Samsung One Partner Programme. There is no doubt that this year’s unpredictable events have driven a need to be more connected, collaborate seamlessly, and empower our people, wherever they are. By launching this programme, we acknowledge that mobility and on-demand learning have become more vital than ever before.”

“With Samsung One, we bring a series of excellent support tools together to enable our partners and their customers to deliver consistent and accelerated growth. This represents our commitment to enhance our partners’ mobility strategy in business through education, motivation, communication and incentivisation. We strongly believe it will change the way we work with our partners and look forward to seeing what we can achieve together.”

Samsung One will include a four-tier certification level – Registered, Authorised, Advanced and Elite – that will certify partners based on their own targets. By personalising the programme for every partner, rather than adopting a ‘one size fits all approach’, Samsung ensures each company receives the bespoke necessary tools to achieve their goals and meet the needs of their own customers.

While Commercial, Marketing and Training benefits vary between tiers, every partner will receive full access to Samsung’s Service benefits – including Business Services Centre telephone support and support for Knox, Samsung’s security portfolio – regardless of its certification.

As a pivotal pillar of Samsung One, all partners will receive access to detailed B2B training materials that can be accessed via the app (on Android and iOS) or through all popular web browsers. The training content, hosted by Samsung, will cover essential topic areas that will enable improved sales performance, including deep dives into: Why Samsung for Business, Devices, Ecosystem, Enterprise Edition, Rugged Range, Samsung Knox, and Solutions & Partnerships.

On top of the knowledge that users will be able to develop individually, Samsung One’s Champion Programme will bring together experienced partners to create a community of third-party Samsung experts, where those of all levels can learn from. The panel of experts will be responsible for sharing knowledge from their own customer experiences and, in return, will be the first to receive training for flagship devices in addition to being invited to annual industry Champions events, hosted by Samsung.

Samsung is committed to rewarding exceptional partner performance and an Incentives programme will lie at the core of Samsung One. This will include Samsung Rewards loyalty care – an always-on credit card scheme available to all partners that sign up to the programme – training incentives for sales agents that complete courses, and major ad-hoc prizes for individual partners that meet set targets or goals.

Samsung One goes live today for all individual partners, subject to completing the relevant registration and validation stages. To find out more, please visit: www.SamsungOne.co.uk 

+++

About Samsung for Business:

Samsung is committed to developing devices and solutions that are built for the way businesses are evolving today. By understanding the needs of organisations large and small, Samsung for Business provides innovative mobile-first technology that solves their challenges and brings new opportunities.

Backed up by Samsung’s unique defence-grade security platform, Knox, businesses can choose from a wide portfolio of devices knowing their company is in safe hands. Ranging from industry-ready and award-winning rugged devices, to top-spec Galaxy Enterprise Edition smartphones with full-service support, Samsung strives to deliver technology that powers business success.

For more information, https://www.samsung.com/uk/business/.