New research highlights just how common these moments are for UK consumers, while also revealing a shift in what “value” really means. Increasingly, it’s no longer defined by price alone, but by how well a smartphone performs over time, from reliability and longevity to consistent, high-quality experiences.

The study found that:

• 20% of Brits feel stressed when their phone battery runs low
• 66% feel stressed when they lose internet connection
• The average person experiences 2 tech frustrations per day

Against this backdrop, the Galaxy A57 5G has been designed to bring greater reassurance to everyday use, combining dependable performance with features that matter most to users.

Designed Around What Matters Most

Today’s smartphone users expect more from their devices, not just in moments of excitement, but across the entire day.

Whether it’s staying connected, capturing memories, or simply getting through a busy schedule without interruption, the Galaxy A57 5G focuses on delivering a balanced, dependable experience. Enhancements across performance, camera and display are paired with long-term software support, helping the device stay useful and secure over time.

Helping Ease Battery Anxiety

Battery life remains one of the most consistent sources of frustration for smartphone users. Frequent charging and constant battery checks can interrupt even the simplest daily routines.

With power efficiency designed for real-world usage and a battery that can last up to two days on a single charge^[1], the Galaxy A57 5G is built to support users throughout their day, offering greater confidence when it matters most.

Capturing Moments with Clarity, Day or Night

Photography continues to be one of the most valued smartphone features, with users expecting reliable results across a variety of conditions.

The Galaxy A57 5G brings enhanced camera capabilities designed to deliver clear, detailed images, whether in bright daylight or low-light environments. Intelligent optimisation works in the background to help users get the most out of every shot, making it easier to capture moments as they happen.

Smarter Everyday Experiences with AI

As AI becomes a more integral part of mobile experiences, users are looking for ways it can make everyday tasks simpler and more intuitive.

With Awesome Intelligence^[2], the Galaxy A57 5G introduces a range of AI-powered tools designed to enhance photos, streamline productivity and support day-to-day activities, bringing practical innovation into everyday use.

Built to Last, Inside and Out

For many users, true value lies in how long a smartphone continues to perform.

The Galaxy A57 5G has been developed with longevity in mind, featuring durable construction alongside six generations of OS upgrades and six years of security updates^[3]. This long-term support helps ensure the device remains reliable, secure and up to date well into the future.

A Shift in What Value Means

The research also highlights a broader change in consumer priorities:

• 36% of users say functionality matters more than price

Annika Bizon, Mobile Experience VP of Product and Marketing at Samsung UK & Ireland, said: “Value today is about more than what you pay upfront – it’s about how your phone supports you every day. From staying connected when it matters most to knowing your device will last, these are the things that make a real difference to people’s lives.”

Supporting Everyday Experiences in 2026

As expectations continue to evolve, smartphones are playing an even greater role in helping people stay connected, productive and entertained.

The Galaxy A57 5G has been designed with this in mind, focusing on reliability, thoughtful innovation and long-term usability to support the moments that matter, every day.

Battery life based on typical usage scenarios. Actual performance may vary. Full disclaimers to be updated upon final research confirmation.

[1] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 and SM-A376 under default setting using LTE and 5G Sub6 networks. NOT tested under 5GmmWave Network.

[2] Samsung account login is required for certain AI features.

[3] Availability and timing of Android OS upgrades and security updates may vary by device model and market.

The process starts by collecting previously used Galaxy smartphones, such as those from trade-in programs. The batteries are carefully dismantled, discharged and shredded to safely recover cobalt. Then, the shredded fragments are processed into “black mass,” a powder mixture containing cobalt and other metals. The black mass undergoes further processing to extract cobalt, which is then used to produce cathode material—an essential component of smartphone batteries. The remaining cobalt goes through the final stage of the battery manufacturing process, becoming an integral part of the new Galaxy S25 batteries, with each Galaxy S25 battery featuring 50% recycled cobalt^[2].

Samsung will continue to expand the use of our new recycled cobalt batteries into our ecosystem to accelerate circularity.

Check out the video below to learn more about Samsung’s innovative Circular Battery Supply Chain.

[1] Inclusion may differ by markets.

[2] A minimum of 25% of the Galaxy S25 battery is cobalt by weight, 50% of which is recycled cobalt.