The Bespoke AI Jet Ultra is the world’s most powerful stick vacuum with up to 400W of suction power[2]. “The best vacuum I’ve ever used,” according to Tom’s Guide, its handy tools like the AI Cleaning Mode[3], Pet Tool+, Crevice Tool, and Combination Tool, make it easy to tackle every corner of your home, from carpets and upholstery to car interiors and hard-to-reach spots. It’s ultra smart too, with its AI Cleaning Mode 2.0[4], the Bespoke AI Jet Ultra automatically adapts to different surfaces – from hard floors to carpets – ensuring an efficient clean every time.

It’s smart features like these, alongside its thoughtful design, that has earned it recognition from independent consumer guide, Which?, with a Best Buy for its impressive performance, as well as an impressive 90/100 in Good Housekeeping.

To put your vac to the max, Seb Goff, Brand Marketing Lead for Digital Appliances at Samsung Electronics UK, shares some simple, practical vacuum tips and advice to keep your home fresh, tidy and ready for the cosy months ahead.

Staying on Top of The Cleaning

“Keeping your carpets spotless doesn’t have to be a chore especially with the latest Samsung cordless vacuum cleaners. These powerful devices make it easy to pick up everyday dust, dirt, and pet hair, leaving your floors fresh and looking their best.

“One of the best ways to stay on top of cleaning is to do quick, regular runs rather than waiting for a big clean-up. With our cordless vacuums, that’s simple, they’re lightweight, easy to manoeuvre, and always ready for action. You can even check your vacuum’s battery level or cleaning history right from your phone through Samsung SmartThings, a home management app that allows you to control and monitor a wide range of smart home devices whether that’s Samsung or a wide range of other brands. This means you always know when it’s time for a recharge or maintenance.

“For an even more effortless experience, Samsung’s vacuums feature an auto empty and dirt compaction system, which means no more messy dust bags or contact with debris. The Clean Station automatically empties the dustbin into a sealed bag, compacting dirt and keeping the process hygienic, perfect for allergy sufferers or anyone who just doesn’t want to deal with the mess.”

The Independent said the Clean Station “makes emptying the dustbin effortless” in a 5-star review. To watch the Bespoke AI Jet Ultra in action, check out the social content from content creator Justin Coakley who recently tried it out.

Tackling Muddy Footprints

“Muddy shoes and paws can quickly turn your hallway into a mess. Let the mud dry completely before vacuuming up the pieces, then finish with a quick mop or spot clean for any lingering marks. As well as our cordless range, we also have the Bespoke AI Jet Bot Combo, a robot vacuum that can tackle mess with the touch of a button. It cleans the floors for you with advanced LiDAR sensors guiding it around obstacles and detecting different floor types, automatically adjusting suction power and mop pads as needed. Plus, with SmartThings, you can schedule a clean or monitor your Bespoke AI Jet Bot Combo’s progress straight from your phone, perfect for keeping your home spotless on drizzly autumn days.”

Handling Autumn Leaves with Hard Floor Mode

“After autumn walks and wintery days out, soggy leaves have a habit of sneaking indoors. Thanks to its built-in AI, the Bespoke AI Jet Bot Combo can automatically adjust suction and brush speed depending on the surface, ensuring a thorough clean without the hassle. Something that is as fun as it is practical, you can watch your Bespoke AI Jet Bot Combo on its circuit round your house on SmartThings whilst you’re out, which could be of great help if you are multitasking multiple jobs at once. You can check out Keenan Lam on Instagram who shows how easy it is to track your Bespoke AI Jet Bot Combo whilst on the move.”

Find out more about Bespoke AI Jet Ultra, Bespoke AI Jet Bot Combo and SmartThings on Samsung.com.

[1] Move Over Spring – Autumn is Now UK’s Favourite Time to Clean – Samsung Newsroom U.K.

[2] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

[3] WiFI connection and Samsung Account required.

[4] AI certification verified by UL Solutions

LONDON, U.K. – June 13, 2025 – Samsung Electronics Co., Ltd. has launched the Bespoke AI Jet Lite, a lighter, more advanced model that builds on the success of its predecessor in its lineup of cordless stick vacuum cleaners.

“At Samsung, we continuously search for solutions that excel at everyday cleaning,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “To meet the increasingly varied cleaning requirements of modern homes, this stick vacuum has been designed to offer powerful suction and advanced AI features in a lightweight form factor.”

Lighter Weight, Powerful Suction

The new Bespoke AI Jet Lite has been designed to be lighter, weighing just 1.45kg in handheld mode — a 23% reduction compared to the previous model.^[1] Thanks to its lightweight design, users can easily clean hard-to-reach areas such as the tops of cabinets, window blinds, ceilings and walls. Even with the brush attachment, the unit remains under 3kg, ensuring easy maneuverability for comprehensive cleaning throughout the home.

Despite its reduced weight,^[2] the product is equipped with a HexaJet Motor that rotates at up to 140,000rpm, creating powerful suction of up to 280W.^[3] The impressive suction power allows the stick vacuum to excel when used independently for cleaning, but it can also be used in conjunction with a robot vacuum for a truly comprehensive cleaning experience.

Furthermore, upgraded AI functionality enhances convenience during the cleaning experiences. Based on Samsung’s AI Optimum Tech, AI Cleaning Mode 2.0^[4] is able to classify more cleaning environments,^[5] such as long-pile or short-pile carpet types — as well as corners^[6] — by sensing the brush load and vacuuming air pressure. It then automatically adjusts settings, like suction power, to deliver the same performance as Mid mode, while reducing battery power use by 14% and increasing maneuverability by 8%.^[7]

Advanced Hygiene Features

The Bespoke AI Jet Lite ensures a clean, fresh home environment with its advanced hygiene features. These include the HEPA Filtration System, which is enhanced with a four-layer fine dust filter and optimised machine sealing to effectively capture even fine dust particles.^[8] This allows users to breathe cleaner air while vacuuming, reducing their exposure to airborne dust.^[9] Moreover, its dustbin and multi-cyclone system parts are fully washable, so it is easy for users to maintain cleanliness, ensuring a sanitary and fresh^[10] experience.

For added convenience, the All-in-one Clean Station provides a seamless and hygienic way to empty the dustbin while automatically charging the vacuum. Thanks to its multi-layered filtration, — which traps 99.999%^[11] of dust particles — the station efficiently^[12] empties the bin without releasing fine dust.

A New Addition to Samsung’s Extensive Vacuum Cleaner Lineup

The Bespoke AI Jet Lite is part of Samsung’s diverse vacuum lineup for this year, which includes the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum^[13].

These new products reflect Samsung’s commitment to delivering personalised cleaning experiences that cater to a wide range of customer preferences. Consumers looking for a strong cordless stick vacuum cleaner with an AI-enhanced functionality can choose the maximum power model, the Bespoke AI Jet Ultra which delivers up to 400W^[14] of suction power. Those who prefer a lighter model can opt for the Bespoke AI Jet Lite, offering up to 280W of suction power.

In addition to the Bespoke AI Jet series, Samsung offers a comprehensive lineup that includes models like the Jet 95, 85 and others. Each series features a variety of specialised cleaning solutions, such as Spray Spinning Sweepers, Clean Stations and different brush configurations, allowing consumers to choose the ideal vacuum for their home’s unique needs.

Availability

The Bespoke AI Jet Lite is now available in selected retailers and on Samsung.com.

[1] Compared with the Samsung VS9700. Handheld body weight: Bespoke AI Jet Lite 1.45kg vs. VS9700 1.89kg. Bespoke AI Jet Lite with Slim LED Brush+ = 2.49kg and Bespoke AI Jet Lite with Jet Dual Brush+ = 2.7kg, VS9700 = 3.17kg when it adapted the Active Dual Brush for floor cleaning.

[2] Bespoke AI Jet Lite motor = 115g, VS9000 motor = 205g, VS9700 motor =150g.

[3] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet handheld part of the stick vacuum cleaner (with no brush) in Jet mode and a fully charged high capacity battery (VCA-SBTD95, 2500mAh) of the non-motorized tool when the dustbin is empty, using Jet Mode and a sufficient high capacity battery that is fully charged (VCA-SBTD95, 2500mAh). Results may vary depending on actual usage.

[4] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App available on Android and iOS and Wi-Fi is on. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi is off or unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. In such cases, AI Mode operates limitedly. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep the Wi-Fi in the house on at all times. A Samsung account is required.

[5] The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[6] AI Cleaning Mode 1.0 recognizes 4 usage conditions, including hard floor, carpet, mat and lifting (moving). AI Cleaning Mode 2.0 with Slim LED Brush+ recognizes corners as well as the 4 usage conditions, while AI Cleaning Mode 2.0 with new Jet Dual Brush+ recognizes 4 types of flooring: hard floors, lifted surfaces, and long- and short-pile carpets. The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions. Corner detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.

[7] Based on internal testing when using the Jet Dual Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with up to 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state using the high-capacity battery (VCA-SBTD95). The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 Cl. 7.3.9 standard. In average, the maneuverability increases by 8% compared to Mid mode. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

[8] Refers to dust particles with the size of 0.3µm or above.

[9] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage.

[10] After cleaning, dry the fine dust filter completely for more than 24 hours in the shade before use.

[11] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-2 Cl. 5.14 standard. Results may vary depending on the actual usage conditions.

[12] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.

[13] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

[14] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min. Results may vary depending on actual usage.

Bespoke AI Jet Ultra in a hallway

Samsung Electronics Co., Ltd. today announced that the global rollout of the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner with up to 400W suction power, ^[1] which was unveiled at the Welcome to Bespoke AI event held this month. Featuring the upgraded AI Cleaning Mode 2.0 and advanced HEPA filtration system, this latest innovation builds on Samsung’s leadership in smart home cleaning appliances.

“Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Building on the previous achievement of the Bespoke Jet AI, which was the world’s first UL-verified AI-powered cordless stick vacuum cleaner, ^[2] we’re confident that this new model will be a true game changer in the global market.”

Clean Thoroughly With the World’s Most Powerful Suction Power

Bespoke AI Jet Ultra in a living room

The Bespoke AI Jet Ultra features world-leading suction power and AI-enabled features that revolutionise the cleaning experience by allowing users to put less effort into vacuuming. The Bespoke AI Jet Ultra generates suction power of up to 400W ^[3] thanks to its HexaJet Motor to tackle even the toughest cleaning tasks. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with reduced thickness improve airflow and increase motor efficiency to drive high suction power. Bespoke Jet AI Ultra comes with two batteries so users can clean their whole home non-stop for 160 minutes. A large capacity battery works continuously for up to 100 minutes ^[4], which is also inter-changeable with a lightweight battery that will work for up to 60 minutes4, giving users the flexibility to suit their cleaning needs. It also ensures that the batteries retain 70% of their original performance up to 500 cycles ^[5], and there is a 2-year warranty on the batteries ^[6].

Intelligent Cleaning Support Through AI Cleaning Mode 2.0

Bespoke AI Jet Ultra in a dress room

The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0. ^[7] By sensing the brush load and vacuuming air pressure, as well as recognising different cleaning environments ^[8], it automatically adjusts the cleaning performance using Samsung’s AI Optimum Tech. For example, when using the Active Dual Brush, it can recognise whether a carpet is normal- or long-pile. The vacuum cleaner senses corners ^[9] with the Slim LED Brush+, and by adjusting the suction power and brush speed ^[10] for the different situations, it uses power more efficiently, reducing battery consumption by 21% and increasing maneuverability by 8% with performance akin to Mid mode. ^[11]

Advanced HEPA Filtration System

Complementing this powerful and intelligent experience, Samsung has enhanced the filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust. ^[12] When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of 99.999%. ^[13]

Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust ^[14] to escape into the air.

Pricing

• Bespoke Jet AI Ultra will be available on Samsung.com and in select retailers from 31^st March
• RRP £1,199.99

[1]Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

[2]In May 2023 it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organisation.

[3]Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.

[4]The stated run time applies when using the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

[5]Maintains 70% capacity after 500 cycles of use, based on the battery package capacity. 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on actual usage. Based on internal testing.

[6]The 2 year warranty is limited to the battery only and excludes normal wear and tear. The battery can be replaced free of charge when used for fewer than 500 cycles and the remaining battery life is over 70%.

[7]WiFI connection and Samsung Account required.

[8]The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[9]Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognised as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.

[10]The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.

[11]Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. Results may vary depending on the actual usage conditions.

[12]Refers to dust particles in the size range of 0.5 to 4.2µm.

[13]Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage.

[14]Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.