The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[1] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[2] and energy consumption by up to 75%.^[3]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Jet Ultra – featuring a suction power of 400W^[4] while reducing overall weight, it is the World’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling – utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[5] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[6]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[7]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[8] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

[1]Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[2] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[3]Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.

Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

[4]Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognised as the most powerful in the world as of the release date of the press release..

[5]As of April 2025, AI Vision Inside can recognise 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form..

[6]A Wi-Fi connection and Samsung account are required..

[7]A Wi-Fi connection and Samsung account are required..

[8]3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.
.

LONDON, UK – Dec. 19, 2024 – Samsung Electronics Co., Ltd. today announced that it is bringing its advanced screen technology to a broader range of home appliances, representing a bold step forward in realising its “Screens Everywhere” vision. This year, Samsung is upgrading the kitchen experience by launching a refrigerator with a new 9” AI Home^[1] screen^[2]. Screen options are being widened for consumers in the laundry category as well, with the 7” AI Home applied to the Bespoke AI Laundry Combo now being included in the newly launching Bespoke AI Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.

“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and functionalities”, said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”

Diversifying Bespoke Refrigerators With a New, Compact Screen and Enhanced Features

By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realising an interconnected smart home. Supporting voice control via Bixby^[3], the screens on Samsung appliances showcase essential information about the task such as internal temperature or washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs where users can monitor and control their connected appliances^[4] from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.^[5]

In the kitchen, to complement the existing 21.5” Family Hub^[6] refrigerator, Samsung is unveiling the Bespoke Refrigerator with 9” AI Home, which caters to consumers seeking the Family Hub’s advanced features in a more compact size. Strengthening its role as a controlling hub, the updated Map View allows users to select modes for connected devices⁴ like the robot vacuum^[7], and can be accessed directly from the home screen. Moreover, the 9” AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs^[8]. Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy and built-in entertainment options.

Expanding Screen Options Across Various Product Categories

As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing the Bespoke AI Laundry Combo’s 7” AI Home screen to this year’s new Bespoke AI Washer and Dryer set. This screen makes laundry efficient and convenient with intuitive menu navigation, real-time updates on washing cycles, and energy monitoring. These advancements, along with helpful features like the aforementioned Map View, enrich day-to-day experiences that users have with their appliances. By adding the AI Home to a wider lineup and adopting diverse screen sizes, Samsung is continuing to expand options and choices for a wide variety of customer needs.

[1] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[2] Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). You can access your AI recipe recommendations through the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account to enjoy the features available on the AI Home our network-based service that includes apps and our other smart features available through your device.

[3] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America).

[4] Applicable to appliances connected to the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] SmartThings login with the same account as the mobile phone is required for phone calls.

[6] The Family Hub is provided in various sizes according to region and project.

[7] Map View supports mode changes on select refrigerators, wine cellars, robot vacuums and air conditioners with Wi-Fi.

[8] A Wi-Fi connection and a Samsung account are required.

new Bespoke AI Laundry Combo

To celebrate the product’s launch across Europe attendees experienced engaging and interactive demonstrations, to see first-hand how the single, space-efficient AI appliance reimagines everyday laundry routines by saving space, time and effort.

Elevating the Laundry Experience at Home with AI

The Bespoke AI Laundry Combo is the latest advanced all-in-one washer and dryer that combines the power of two appliances, while also saving space in the home. It streamlines the laundry process by eliminating the need to transfer clothes between machines or drying racks, saving users valuable time.

Equipped with a range of AI features which bring a new level of convenience to users laundry routines, the Combo intelligently adjusts the washing and drying performance for smaller loads. The AI Wash & Dry^[1] function dispenses the appropriate amount of water and detergent for loads of up to 3kg of laundry, reducing unnecessary over-dosage based on load size, fabric type and soil level. It then adjusts the drying process to suit the weight and fabric type of users’ laundry.^[2]

Its 7-inch LCD display, powered by AI Home, acts as a central hub, providing cycle information, detergent levels, and energy usage. It also learns user preferences to suggest cycles and delivers post-cycle energy and water consumption reports via the display or SmartThings App^[3]. Additionally, users can enjoy entertainment services including internet browsing, smart view for mirroring your Samsung mobile or TV, music streaming and even advanced voice control thanks to embedded Bixby.

Benjamin Braun CMO Samsung Europe welcomes media and influencers to the launch of the Bespoke AI Laundry Combo in Berlin Germany

“Bringing the real benefits of the Bespoke AI Laundry Combo to life for people across Europe has been a real pleasure”, said Benjamin Braun, CMO Samsung Europe. “The capacity to wash and dry everything, from a family load of washing, to your bedding in one machine, is an amazing feat of laundry technology. Plus, with AI, there’s less pressure on you, the machine knows how to efficiently wash and dry your load. AI in action is great to see.”

All-in-One Laundry System for Hassle-free Laundry Experience

Through three custom-designed spaces guests experienced how Samsung’s innovative laundry solution effortlessly enhances modern living, and makes household tasks faster and smarter.

Bespoke AI Laundry Combo can save space by combining a washing machine and dryer into one

Save Space: The first room focusses on the Bespoke AI Laundry Combo’s ability to save space, with the studio set initially highlighting the limitations of a tightly packed utility room struggling to fit both a washer and a dryer. In a flash, the room is transformed to show how home living spaces can be maximised by replacing the two separate units with the Bespoke AI Laundry Combo.

Media and influencers had an immersive experience to learn about the time saving benefits of the Bespoke AI Laundry Combo

Save Time: The next room showcased the double timesaving power of the Bespoke AI Laundry Combo in action. The Super Speed cycle gets laundry done faster by washing^[4] and drying^[5] daily loads of up to 3kg within just 98 minutes^[6].

Massive Capacity: Second, to emphasise the timesaving benefits of the 18kg large capacity drum, where users effectively double the amount of clothes that can be washed in one go^[7], 18kg loads of clothes were displayed on clothes racks throughout the space. These magically disappeared with the seamless installation of the Bespoke AI Laundry Combo. The room turned from a cluttered, clothes-filled mess into a place for entertainment and stylish living.

The event showed how the Bespoke AI Laundry Combo uses smart sensors and AI to choose the best settings to wash and dry clothes

Smart Technology: The third and final room brought to life the AI and smart technology features of the Bespoke AI Laundry Combo and the intuitive sensing capabilities of AI Wash & Dry. AI Wash & Dry optimises both washing and drying for each unique load, freeing users from pain points like having to determine the optimal settings for each cycle or how much detergent and rinse is needed. Designed to mirror the inside of the Bespoke AI Laundry Combo’s spacious drum, the room engaged attendees in interactive stations spotlighting the machine’s innovative sensing capabilities – detecting wash load, fabric type, water, detergent and soil levels. The hands-on experience also highlighted the Bespoke AI Laundry Combo’s exceptional energy efficiency, whether used as a standalone washer, or using the most of the washer-dryer double action. The Eco 40-60 wash cycle is up to 20% more efficient than the A-grade energy efficiency class threshold for washing machines^[8]. Not only that, but the wash and dry combined cycle also qualifies for the washer-dryer to have an A-grade energy efficiency class rating.^[9] These impressive results were achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures.

For more information on the Bespoke AI Laundry Combo, visit Bespoke AI Heat Pump Washer Dryer 18KG WD8000DK | Samsung UK

[1] Sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. A turbidity sensor operates for all weights, while fabric sensing operates for 3.6kgs and under. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together

[2] To prevent wear, wash similar fabrics together. AI Wash & Dry available for loads of up to 3kg.

[3] Available on Android and iOS devices (Android OS 9↑, iOS 14↑). A Wi-Fi connection and a Samsung Account are required. All devices need to be registered in the SmartThings app to monitor energy consumption.

[4] Wash in 28 minutes: Based on using a Super Speed cycle with a 3kg load. Individual results may vary based on actual load contents.

[5] Dry in 70 minutes: Based on using a Super Speed cycle with a 3kg load with a Residual Moisture Content (RMC) of 48% after a wash cycle. Individual results may vary based on actual load contents.

[6] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle time when drying a (50% cotton/50% polyester) 3kg load with a Super Speed cycle of WD25DB8995BZ model. Results may vary depending on the actual usage environment.

[7] When compared to a conventional 9kg capacity machine

[8] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer is 20% more energy efficient (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[9] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A (229kWh/ 37 EEI) as defined by EU Regulation 2019/2014.

LONDON, UK. Sept. 5, 2024: Samsung Electronics Co., Ltd. today announced that it is launching the Bespoke AI Laundry Combo to the UK and European market at IFA 2024 in Berlin. Set to redefine laundry experiences by combining a washer and dryer into a single, space-efficient appliance that completes washing and drying in one device. The Bespoke AI Laundry Combo also leverages AI, heat pump technology and a 7” display to provide a convenient, entertaining laundry experience that also saves energy.

“As the world, and Europe in particular, is prioritising smarter, more efficient home appliances, we’re thrilled to be launching the Bespoke AI Laundry Combo in Europe,” said Moohyung Lee, EVP and Head of the Customer Experience Team for the Digital Appliances Business at Samsung Electronics. “By integrating AI and heat pump technology, we aim to provide our customers with a more convenient and energy efficient laundry experience.”

Elevating the Laundry Experience at Home with AI

The Bespoke AI Laundry Combo is designed to significantly increase laundry capacity without compromising functionality. This all-in-one combo seamlessly integrates a washer and dryer into a single unit, providing a space-saving and efficient laundry solution with broad functionality. It performs as effectively as two separate machines while conserving valuable space, and more importantly eliminates the need to transfer laundry between those machines after the wash cycle finishes. For users, this means they don’t have to keep checking the wash cycle’s progress in the attempt to prevent unpleasant odors, and can use their time more flexibly.

A key feature of the Bespoke AI Laundry Combo is the AI Wash & Dry^[1], which sets a new standard for laundry efficiency. This advanced system uses a range of sensors to optimise both washing and drying for each load, freeing users from having to determine the optimal settings for each cycle. Upon sensing the weight of the laundry, it dispenses the right amount of water and detergent. It also detects the fabric and monitors the level of soiling during the cycle, adjusting wash time and detergent use accordingly. After the wash cycle, the technology optimises the drying process based on the weight and fabric,^[2] ensuring excellent cleaning and drying results. With AI Wash & Dry, users benefit from a thorough, more efficient^[3] and personalized laundry experience.

Another benefit the Bespoke AI Laundry Combo brings is its exceptional energy efficiency. The wash cycle is up to 20% more efficient than the A-grade energy efficiency class threshold^[4], and the wash and dry cycle combined also meets the A-grade energy efficiency class rating^[5]. These impressive results are achieved through advanced heat pump drying technology, which dries clothes quickly, gently and efficiently at lower temperatures. In contrast to conventional combination units which use a heater to blow hot air into the drum, Samsung’s heat pump system continuously recycles hot air and optimises heat transfer by reheating and dehumidifying the hot air through the heat exchanger. This results in the reduction of drying time by up to 60%^[6] and an energy consumption cut of up to 75%,^[7] making it an energy efficient and cost-effective choice for laundry needs. The heat pump method also enhances air circulation, preventing fabric shrinkage and reducing damage to clothing. Furthermore, when the AI Energy Mode^[8] is applied through SmartThings, you can reduce energy use by up to 60% on washing, and up to 30% on drying^[9]. This is made feasible through reducing heater use, one of the most energy consuming parts of the washing machine, and consequently increasing cycle time.

Seamless, Efficient User Experiences

The Bespoke AI Laundry Combo offers an enhanced user experience with the AI Home^[10], an intuitive 7” wide LCD display that serves as a central control hub for laundry, and moreover the entire home. The wide display delivers substantial information about the laundry including cycle details, remaining amount of detergent, and energy consumption. When showing cycles, the combo uses machine learning to remember user habits and recommend cycles^[11] based on periodic and seasonal needs.^[12]

When the cycle is finished, it provides an energy and water consumption report that can be viewed on the 7-inch LCD display or the SmartThings App^[13]. Additionally, users have clear view of the 3D Map View, which shows all connected appliances within the home and enables users to seamlessly monitor and control them. Users can check if the oven is on, or get the robot vacuum cleaner to start cleaning, all while they are in the laundry room. The Bespoke AI Laundry Combo was verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating, proving its competitiveness in security.

Furthermore, users of the Bespoke AI Laundry Combo can now enjoy the updated Bixby^[14] which comes with better understanding capabilities allowing for more responsive interaction than before. Through AI, Bixby can understand complicated and casual conversations, allowing users to give multi-intended, complex commands^[15]. Upon using the Bespoke AI Laundry Combo, users can ask “What’s the weather like?”, and then say “Start the wash cycle and lower the living room temperature,” and have their requests finished in one sequence. Bixby provides support for Device Q&A as well, assisting users when they have questions about certain features on their appliances. When an error is displayed on the LCD display, users can ask directly what this means, instead of having to look through the user manual or search on their phones. Lastly, the laundry combo has been updated so that it responds without the “Hi Bixby”, or “Bixby” wake-up phrases. Users can naturally approach the washing machine, and say ‘Open the washing machine door’, and then get a prompt response or see the action carried out.

New Line-up for the UK, includes Largest Ever Washer Dryer with Improved Energy Efficiency and Advanced AI Features

An additional line-up of washer dryers has also launched and now available in the UK, built to take the guesswork out of the perfect wash every time, thanks to latest AI-powered features.

Featuring SpaceMax technology, the new line-up has the largest Samsung washer capacity to date – 11kg for a wash and 6kg for drying. Packed with additional features that help users reduce efforts in treating their laundry, such as AI Wash, delivering a thorough wash with less water and detergent by sensing the weight of the fabric and the level of soiling – saving 15% of detergent in the process^[16] AI Ecobubble^[17]goes one step further by mixing air, water and detergent, to cleverly create bubbles that wash your clothes at cooler temperatures, helping you to bring down your energy bills.

Thanks to these features, the new washer dryer line-up brings significant energy savings to the laundry process, providing 10% greater energy efficiency than any other A-rated models on the market^[18]. Plus with AI Energy Mode, available through the SmartThings app, energy monitoring is extended even further. Users can monitor their daily, weekly and monthly power consumption, with the feature even estimating users’ monthly energy bills, smartly reducing energy consumption by up to 70% – amounting to savings of over £300 – compared to washing in warm water^[19].

Availability

The Bespoke AI Laundry Combo will be rolled out across various European markets beginning Q4 2024.

The new washer dryer range for the UK comes in black and white and is available in two size variations across three product series:

Available in 11kg/6kg capacity:

• Series7: WD11DB7B85GBU1 & WD11DB7B85GWU1
• Series 5: WD11DG5B15BBEU & WD11DG5B15BEEU

Available in 9kg wash / 4kg dry capacity:

• Series 6: WD90DG6B85BBU1 & WD90DG6B85BEU1
• Series 5: WD90DG5B15BBEU & WD90DG5B15BEEU

All models are now available in the UK starting at £799 from Samsung.com.

For more information on Samsung home appliances, please visit Samsung.com.

[1] Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[2]To prevent wear, wash like fabrics together.

[3] Based on AI-based algorithm and internal testing using the AI Wash & Dry cycle on an IEC 8lb load. A turbidity sensor operates for all weights, while fabric sensing operates for 8lbs and under. Actual results may vary depending on individual use.

[4] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[5] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

[6] MBased on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 78 minutes vs. WD21B6400KV/** combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[7] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle. Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs. WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

[8] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required..

[9] Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) with IEC 3kg on AI Wash & Dry cycle with AI Energy Mode ON.

[10] Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[11] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App. Detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[12] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[13] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[14] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.

[15] This function may produce inaccurate results, and will be updated periodically to improve accuracy.

[16] Compared to a regular Samsung auto dispenser, which is set to dispense the recommended amount of detergent. Based on the continuous analysis of the amount of detergent used in the last 10 cycles. Actual results may vary depending on individual use.

[17] WAI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

[18] Energy rating on all is D/A (D for Dry & A for Wash). All products apart from WD90DG5B15BBEU & WD90DG5B15BEEU are 10% more energy efficient than 18 A rated models.

[19] £300.30 and 70% based on internal testing on the WW600D on a cotton 40 degrees wash with the AI Energy Mode turned on compared to not using the 19 AI Energy Mode. £300.30 saving based on completing 284 cycles/year over the standard 11-year lifecycle with an energy cost 9of 24.5p per kWh. Available on Android and IOS devices. A Wi-Fi connection and a Samsung account are required.

London, United Kingdom – Sept. 5, 2024 – Samsung Electronics Co., Ltd. today announced it is showcasing its latest energy-efficient appliance lineup at IFA 2024. The new product range includes a BESPOKE AI Washer with A-55% extra energy efficiency,^[1] a Bespoke AI Laundry Combo that achieves an A rating for the complete cycle,^[2] and an A-10% Bespoke Dishwasher^[3]. Drawing on its longstanding dedication to enhancing energy efficiency, Samsung has improved its core technologies to offer better ways to save energy in everyday life.

“Samsung has a long track record of bringing its energy efficient lineup to European markets, and IFA is an ideal setting for showcasing these types of solutions,” said Moohyung Lee, EVP and Head of the Customer Experience Team for Digital Appliances Business at Samsung Electronics. “We expect that new models will be the right choice for customers who are seeking for the extra energy efficiency at home.”

A More Efficient Washing Experience

The most notable achievement out of Samsung’s high-energy rating lineup at IFA 2024 is the BESPOKE AI Washer. The model, due to launch next year^[4], consumes up to 55% less energy than the minimum energy efficiency requirements for a Class A rating.^[5] Following the A-40% model that launched in the first half this year, the new product has applied Samsung’s technologies to achieve an additional energy saving.

Samsung applies advanced technologies to achieve up to 55% less energy consumption than the minimum energy efficiency requirements for the Class A rating. The core of these advanced technologies is the Bubble Shot, which pulls soapy water through the circulation pump and sprays it on top of the laundry inside the drum. This makes washing more effective by drenching the laundry more easily and allowing the detergent to penetrate clothing evenly. It combines with Ecobubble and algorithms to enhance extra energy efficiency.

The implementation of AI Home^[6] is an additional noteworthy change. This 7’’ wide LCD touchscreen on the device serves as an intuitive control center for the laundry. Not only can users quickly choose their laundry cycle, they can also receive the personalised washing recommendations that suits their habits and periodic needs.^[7] It allows for effective user control and laundry care.

All-in-one, Energy Efficient Laundry Solution

At IFA, Samsung is also displaying the Bespoke AI Laundry Combo, which will soon be available in the European market. The model combines a washer and a dryer in a single machine freeing users from the hassle of transferring the load to the dryer after washing. The combo is distinctive in that there is significant improvement in energy efficiency, achieving an A rating across the entire washing and drying cycle,^[8] with an A-20% for washing^[9]This is the highest level in Samsung’s combo lineup in Europe.

Samsung has worked hard to improve the drying efficiency especially. The Heatpump Drying technology dries clothes quickly, gently and efficiently at low temperatures. Furthermore, a specially designed duct structure improves the efficiency of internal air circulation, allowing for the efficient reuse and transfer of heat energy. Meanwhile, to achieve a high energy rating in the wash only cycle, the Bubble Shot Technology is implemented. It make the laundry drench well by spraying soapy water from the top using the circulation pump. As a result, the combo’s complete wash cycle exceeds the minimum energy efficiency requirements for the Class A threshold by up to 20%, with the wash and dry cycle receiving a well-deserved Class A.

Clean Effectively, Save More Energy 

The Bespoke Dishwasher^[10] with extra energy efficiency will be also displayed at IFA 2024. It not only boasts a stylish look with its Kitchen Fit Sliding Door^[11] design that seamlessly matches kitchen furniture, but also offers effective performance while saving energy by up to 10% than the requirements for an A energy rating.^[12]

A WaterJet Clean and an Active Fan Dry system play an important role in delivering this extra efficiency. First, WaterJet Clean delivers intensive cleaning from every angle with rotating dual wash arms, thanks to the specially designed All-in-one Sump module.^[13] It generates a unique flow path to make the product exceptionally power efficient and uses only 7.9 liters^[14] of water ― which is a significantly low level compared to conventional models^[15] ― without impacting its performance.

The Active Fan Dry system,^[16] on the other hand, enhances internal air circulation, leading to less energy consumption. It blows gentle and moderate wind using two fans on the walls of the tub during drying. Since this wind helps evaporate moisture, less latent heat is required from the rinsing water. Therefore, it reduces the amount of energy used for heating the rinsing water. As a result, users can neatly finish the cycle with enhanced energy efficiency.

Additional Energy Savings Through SmartThings Connectivity

With these advancements in hardware, Samsung’s new energy efficient lineup also support SmartThings AI Energy Mode.^[17] After connecting appliances to SmartThings, users can check daily, weekly and monthly power consumption. And when the estimated monthly electricity bill exceeds the targeted amount, they can activate AI Energy Mode through SmartThings app to proactively save energy. Through using the cycles that work with AI Energy Mode, the BESPOKE AI Washer can reduce energy usage by up to 70%^[18].

Visitors at IFA 2024 ― held in Berlin from September 6 to 10 ― will be able to see Samsung’s new energy efficient appliances at Samsung booth. The Bespoke AI Laundry Combo is set to launch in the UK in the fourth quarter this year, with ranging updates on the wider product range to be announced.

* The content has been revised to provide more accurate information.

[1] Based on Samsung internal testing, Applicable models in WW9000F series are 55% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.

[2] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

[3] Based on internal testing, DW60C*8******* in DW8700B series are 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2017

[4] Planned to launch in first half of 2025

[5] Based on Samsung internal testing, Applicable models in WW9000F series are 50% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.

[6] Does not mean all services available on the AI Home are AI or generate information or outcome using AI. AI Smart Dial, AI Wash & Dry, Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information

[7] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[8] Based on internal testing. Complete operating cycle from washing to drying of this model is rated Energy efficiency class A as defined by EU Regulation 2019/2014.

[9] Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. This 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[10] Model code: Model code: DW60C*8*******.(Europe)

[11] Kitchen Fit Sliding Model: DW60CG8**I00**. Custom panel weight range: 4.5~12kg (Self adjusting).

[12] Based on internal testing, DW60C*8******* in DW8700B series are 10% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2017.

[13] The sump module gathers water during wash cycles, houses various filters, and contains the main pump for water circulation and drainage.

[14] Only when using the Eco cycle.

[15] Compared to DW60BG750***, DW60C*8******* consumes 1.3L less water during the Eco cycle.

[16] When using Active Fan Dry, the drying time may increase, because the rinsing water temperature is lower.

[17] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[18] Disclaimer for 70% – ** Based on internal testing on the WW11BB944AGB model on a Cotton 40 degrees wash with the AI Energy Mode turned on compared to not using AI Energy Mode.
Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

“Samsung’s home appliances have been developed and are evolving in the way that can elevate the user experience,” said Miyoung Yoo, EVP and Head of Software Development Team of Digital Appliances Business at Samsung Electronics. “By introducing the upgraded Bixby, we look forward to enhancing consumers’ lives, enabling easier use of their appliances as well as providing a better, more personalised user experience.” 

Samsung launched multiple home appliances with AI features earlier this year, such as the Bespoke 4-Door French Door Refrigerator with AI Family Hub^[3] featuring AI Vision Inside,^[4] Bespoke Jet Bot Combo AI with upgraded AI Object Recognition,^[5] and Bespoke AI Laundry Combo with AI Home.^[6] Taking another step forward, Samsung aims to create an even richer consumer experience by introducing new features. 

Bixby: Better Voice Control for Appliances

The upgraded Bixby enables better voice control through three main capabilities^[7]— understanding complex commands (Multi-Intent), recalling previous conversations (Multi-Turn) and responding to product-related questions (Device Q&A).^[8] Samsung is providing the update to five products launched in 2024 first: the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; and Bespoke Jet Bot Combo AI.^[9]  

First, the upgraded Bixby can understand commands that consist of multiple or unrelated requests in one sentence. Users can control other devices connected by SmartThings^[10] with the upgraded Bixby as well, so they can express their needs more naturally than before. For example, users can ask the Bespoke AI Laundry Combo, “Hi Bixby, what’s the weather like? Start washing and clean the living room” and Bixby will process the command sequentially.^[11]  

Second, Bixby is capable of remembering contexts of past conversations,^[12] allowing users to engage in ongoing dialogues with devices rather than issuing isolated commands. If users say to the Bespoke 4-Door Refrigerator with AI Family Hub, “Hi Bixby, tell me what time the family dinner is today” and Bixby responds to it, users can follow up and say, “Then set the washing machine to finish one hour before that.”^[13]  

Last but not least, it provides assistance to users when they encounter problems while using appliances or become curious about certain cycles or features. When the screen on the appliance shows an error code, users can turn to Bixby to ask what it means instead of searching through the user manual or contacting the call centre. They can ask questions like, “Hi Bixby, I can hear clicking noises in the fridge, why is that?”, and Bixby will provide several answers. Appliances with screens, such as refrigerators with AI Family Hub or the Bespoke AI Laundry Combo, will display the response on the screen, while appliances without screens will provide audio responses. 

Samsung plans to exhibit the Bespoke AI appliances featuring the upgraded Bixby, allowing more people to experience and understand how it will enhance the user experience. 

[1] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America), and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[2] The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.

[3] This is a global name, naming is different by region. North America: Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub+.

[4] As of March 2024, AI Vision Inside can recognize up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

[5] Based on Samsung’s deep learning model trained using predefined sets of data. May yield incomplete or incorrect information. New datasets may be introduced to Samsung’s learning model from time to time to enhance its accuracy.

[6] Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry, and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[7] In order to control other devices, all devices must be connected to SmartThings under the same Samsung account. Control is limited to connected devices’ original features, and voice control activated features may be limited, depending on the type of the product and the model that execute the commands.

[8] Multi-Intent and Multi-Turn are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian, and Portuguese (Brazil). Device Q&A is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.

[9] Sold in Korea only.

[10] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users must use the same log-in account between devices.

[11] The following scenario is based on English (US) and may vary depending on user language settings or regional differences.

[12] Only available while the dialog box is open.

[13] This is an example in which a family dinner is scheduled and the smart control is turned on, with the end of the wash cycle being possible within that timeframe.

LONDON, United Kingdom – August 20, 2024 – Samsung Electronics today announced that an expanded number of products in its Digital Appliances Business have been verified to level ‘Diamond’ under UL Solutions’ Marketing Claim Verification IoT Security Rating Program. Following the Bespoke 4-Door Flex Refrigerator with AI Family Hub+^[1] ― which was the first product in the home appliances industry to earn the ‘Diamond’ level from UL Solutions ― and Bespoke Jet Bot Combo AI,^[2] two products ranging in the UK were verified to the same level recently. The Bespoke AI Laundry Combo^[3] and the Air to Water Heat Pump^[4] acquired the Verification in June. In the UK, Samsung now possesses four ‘Diamond’ level verifications by UL Solutions for its home appliances.

“As AI becomes more advanced, security is naturally becoming more important in terms of protecting users’ privacy,” said Miyoung Yoo, EVP and Head of the Software Development Team, Digital Appliances Business at Samsung Electronics. “The result shows that Samsung has proved its competitiveness in security based on Samsung Knox. We will continue to prioritise security so that consumers can enjoy the AI capabilities of our products in a safer environment.”

UL Solutions’ IoT Security Rating Program

UL Solutions is a leading global safety science company that evaluates hundreds of marketing claims each year. One of their services, the UL Solutions’ IoT Security Rating Program verifies the security capabilities of smart home products.

UL Solutions differentiates security capability performance using five levels – Bronze, Silver, Gold, Platinum and Diamond. Each level requires rigorous testing, and of them, the highest ‘Diamond’ level is only given after products pass tests evaluating the ability to detect malicious software modulation, prevent illegal access attempts, and anonymise user data. Especially, the products that achieve this highest ‘Diamond’ level differentiate themselves from level ‘Platinum’ products in their ability to detect unknown potential vulnerabilities, and operate programs for early detection of security vulnerabilities as well.

Products Newly Verified to Level ‘Diamond’

These additional certifications were obtained for the Bespoke AI Laundry Combo and the Air to Water Heat Pump. They are distinctive by being able to be linked with other devices using SmartThings connectivity,^[5] and providing various AI or smart functions.

The Bespoke AI Laundry Combo is an All-in-one washer and dryer that frees users from the hassle of transferring laundry after washing to the dryer. Featuring a 7-inch LCD display,^[6] users can get recommended cycles^[7] based on their preferences, as well as periodic and seasonal needs.^[8] It also shows all connected appliances^[9] within the home, allowing users to monitor and control them seamlessly.

The Air to Water Heat Pump has a slim fit design that goes harmoniously with the home environment. Its 7-inch LCD display^[10] supports various languages and help users monitor solar PV energy usage. Users can control their connected appliances through this display.

Thanks to Samsung Knox, which is applied to all Samsung home appliances, the data and the connection between devices can be thoroughly protected. Customers can utilise products’ AI features with confidence, having been assured of their strong security performance.

Meanwhile, visitors at IFA 2024 ― being held in Berlin from September 6 to 10 ― will be able to see Samsung’s home appliances that are proven for their security excellence. At the booth, Samsung will showcase the newly certified Air to Water Heat Pump as well as the Bespoke AI Laundry Combo.

[1] RF**DB99****, RF**DB95****, RF**DG9H****, available in North and Latin America, Europe, Middle East, Southeast Asia, India and Korea

[2] VR7M*97****, available in North America, Europe, Southeast Asia and Korea

[3] WD**DB89****, WD53DBA*00H*, available in North and Latin America and Korea

[4] AE***DN**P*, MIM-E03*N, available in Europe

[5] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[6] For AI Home available on Bespoke AI Laundry Combo: AI Opti Wash & Dry and Bixby accessible through the AI Home utilise AI-based algorithm. Our AI-based algorithms may be updated periodically to improve accuracy. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App and the phone call features.

[7] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[8] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[9] Appliances must be connected to the range via the SmartThings App and using the same Samsung account.

[10] Selected models only