Samsung’s Black Friday deals are here, bringing savings across Galaxy smartphones, tablets and earbuds, TVs, gaming monitors and home appliances.

But with plenty of offers competing for attention, finding the right deal is about more than spotting the biggest saving. Whether you’ve been holding out for a new smartphone, dreaming of a bigger screen or finally replacing an appliance that’s seen better days, we’ve rounded up some of the Samsung Black Friday offers worth knowing about.

The best Samsung Black Friday deals at a glance

What Samsung Black Friday phone deals are available?

If you’re searching for the best Black Friday phone deals, two of the key offers to consider are the Galaxy Z Fold8 and Galaxy S26.

• Galaxy S26 – for a more traditional flagship smartphone:

If you want flagship Galaxy features without changing the way you use your phone, the Galaxy S26 combines performance and camera features in a compact design.

For Black Friday, customers can save £250 on Galaxy S26 on eligible purchases made by 17 November.³

Not sure whether it’s time to replace your current phone? Our buying guide covers some of the signs that it may be worth upgrading, from declining battery life to running out of storage.

• Galaxy Z Fold8 – for more screen space:

For anyone who regularly wishes their phone had a little more room, the Galaxy Z Fold8 gives you extra screen space for multitasking, entertainment and everyday productivity, while still having a device that folds down into a smartphone.

Its 7.6-inch main display provides additional room for running apps, reading or watching content, alongside a cover display for everyday use.

Black Friday Price Promise: Find it cheaper at selected online retailers from 4 November to 1 December and we’ll return the difference¹⁷.

Are there Samsung tablet Black Friday deals?

Yes, Samsung’s Black Friday offers include savings on the Galaxy Tab S12 Series.

From catching up on a series to getting through emails, studying or working across multiple apps, the Galaxy Tab S12 Series gives you a larger screen when your phone simply isn’t enough.

Customers can get up to £140 off Galaxy Tab S12 Series with code BLACK1 on eligible purchases made by 1 December.⁴

There is also an extra £100 off when trading in a selected device with code S12TI, with the trade-in promotion available on eligible purchases until 8 December.⁵

Are Galaxy Buds on offer for Black Friday?

Yes, Samsung’s Black Friday audio offers include savings across Galaxy Buds4 and Galaxy Buds4 Pro with customers able to save up to £50 on eligible purchases made by 1 December.⁶

Whether it’s the morning commute, a long flight or simply blocking out distractions while you work, Galaxy Buds4 Pro sit at the premium end of Samsung’s wireless earbuds range, designed for music, calls and everyday use alongside compatible Galaxy devices.

What Samsung Black Friday TV deals are available?

If you’re searching for Black Friday TV deals, the right Samsung TV depends on what matters most in your room – from design to picture technology.

• The Frame – for a TV designed to fit your interiors

For anyone who loves movie night but doesn’t necessarily want a large black rectangle dominating the room the rest of the week, The Frame is designed to make your TV part of the interior.

When you’re not watching films, sport or your latest box-set, Art Mode can display artwork on screen, helping The Frame blend more naturally into your space.

For Black Friday, customers can claim their VAT back on selected The Frame TVs⁷, as well as get up to £150 off when recycling an old TV on eligible purchases⁸.

• Micro RGB – for premium picture technology

If your Black Friday wish list starts with picture quality, Micro RGB is the ultimate premium technology to consider.

Samsung Micro R95H RGB uses red, green and blue LEDs in its backlight to deliver Samsung’s widest-ever TV colour spectrum¹⁸. Trusted Reviews has described Samsung’s Micro RGB technology as “an outstanding achievement for such a new technology.”

Customers can claim their VAT back on selected Micro RGB TVs during Black Friday⁹, alongside up to £150 off when recycling an old TV on eligible purchases¹⁰.

With Samsung TV Plus, Samsung TV owners can also enjoy subscription-free entertainment with channels spanning sport, food, reality, news and popular dramas. Recent additions include The Chase, The Voice Global, Real Madrid TV and Fearne Cotton’s Happy Place, alongside favourites such as Come Dine With Me, Poldark and The Graham Norton Show.

What Samsung Black Friday monitor deals are available?

For gamers who want to go big this Black Friday, the Odyssey OLED G9 pairs an ultrawide display with OLED picture technology, creating a more immersive view for gaming while also giving multitaskers plenty of room to work across multiple windows.

For Black Friday, customers can claim their VAT back on selected Samsung monitors including selected Odyssey gaming monitors^11.

Are there Black Friday washing machine deals?

A washing machine might not be the most glamorous thing on a Black Friday wish list, until yours starts making laundry harder than it needs to be.

Samsung’s Black Friday washing machine deals include savings across selected laundry appliances, such as the Bespoke AI Series 8 Washing Machine.

Customers can save up to £150 on selected washing machines and tumble dryers¹², alongside the opportunity to claim their VAT back on selected appliances¹³.

Selected washing machines are also available with free standard installation, subject to eligibility¹⁴.

Samsung washing machines also connect with SmartThings on compatible models, providing additional ways to manage and monitor laundry from a connected device¹⁹.

Are there Black Friday fridge freezer deals?

Planning a bigger kitchen upgrade? Black Friday can also be a chance to tackle one of the more substantial purchases on the household list.

Samsung is also offering Black Friday Fridge Freezer deals, with customers able to save up to £500 on selected fridge freezers¹⁴.

VAT-back offers are also available across selected home appliances during the Black Friday promotional period.¹⁵

For households considering a larger kitchen upgrade, Samsung’s Fridge Freezer range includes the Bespoke AI Side-by-Side Refrigerator Series 7, with storage designed for everyday family use.

Does Samsung have a Black Friday Price Promise?

Still wondering whether to buy now or keep hunting for a better price? Samsung’s Price Promise is designed to offer some extra reassurance.

If you find an eligible product cheaper at a selected online retailer between 4 November and 1 December 2026, Samsung will return the difference, subject to the full promotional terms.

The Price Promise applies to eligible purchases made through Samsung.com/uk, the Samsung Shop App or Samsung Experience Stores. Evidence of the lower price is required and claims must be submitted by 8 December 2026²⁰.

Are there any other Samsung Black Friday savings?

Black Friday savings don’t have to stop at your next tech purchase. Eligible Samsung Wallet users can also access Dining Pass, bringing restaurant and coffee offers directly into Samsung Wallet.

Planning dinner out? Through tastecard, users can access offers including 2 for 1 meals, 25% off the total bill or 50% off food at thousands of restaurants across the UK. And for the daily coffee run, Coffee Club gives users 25% off barista-made, 7 days a week at coffee shops across the country.²¹

Can I trade in or recycle my old Samsung device, TV or appliance?

Trade-in and recycling offers are available on selected Samsung Black Friday purchases.

For eligible Galaxy devices, customers may be able to trade in a selected old device towards the cost of a new one. Galaxy Tab S12 Series shoppers, for example, can get an additional £100 off when trading in a selected device using code S12TI.⁴

For selected TVs and home appliances, Samsung’s Trade Up programme can provide an instant discount when an old product is recycled. Selected TVs are eligible for up to £150 off, depending on the product and promotion.²²

Eligibility and discounts vary, so check the individual product page before purchasing.

When do Samsung Black Friday deals end?

The Galaxy Z Fold8 and Galaxy S26 offers run until 17 November 2026, while a number of offers across the Galaxy Tab S12 Series, Galaxy Buds, TVs, monitors and home appliances run until 1 December 2026.

Some additional offers, including selected trade-in or installation promotions, have different closing dates.

Which Samsung Black Friday deal is right for me?

The right deal ultimately comes down to what you want your next upgrade to do.

Need more screen space wherever you go? Take a look at the  Galaxy Z Fold8. Prefer a familiar flagship smartphone? The Galaxy S26 could be the better fit. For entertainment and productivity on a bigger canvas, there’s the Galaxy Tab S12 Series, while Galaxy Buds4 Pro offer a premium audio option for life on the move.

At home, The Frame puts design front and centre, Micro RGB focuses on premium picture technology and Odyssey OLED G9 brings an ultrawide view to gaming and multitasking. And if the upgrade you really need is sitting in the kitchen or utility room, Samsung’s Black Friday Washing Machine and Fridge Freezer deals are worth exploring too.

Ready to find your Black Friday deal?

Explore the latest Samsung Black Friday deals at www.samsung.com/uk/offer/black-friday/. Check individual product eligibility and full promotional terms before purchasing.

1. Samsung Electronics (UK) Limited. Purchase Between 28.10.2026 and 01.12.2026. £100 discount on Galaxy Fold8 Ultra, Fold8 or S26 Ultra smartphones purchased from Samsung.com/uk using PayPal as the payment method. Excludes accessories and memory storage. Can be used in conjunction with other discounts and promotions. One (1) redemption per household; non-transferrable. Samsung Student site and Enhanced Partnership Programmes excluded. To redeem, proceed to checkout and select PayPal or PayPal Pay Later as payment option. Subject to status and credit approval. Finance provided by PayPal Credit. Samsung Electronics (UK) Limited acts as a broker and offers finance from a limited number of providers. PayPal Pay Later, PayPal Credit and PayPal Pay in 3 are trading names of PayPal UK Ltd, 5 Fleet Place, London, United Kingdom, EC4M 7RD. Please be aware that late or missing repayments may also affect your credit rating, which could make it more difficult or expensive for you to obtain credit in the future. T&Cs apply. ︎
2. Purchase from Samsung.com by 01.12.26. £30 value based on Galaxy S20 128GB in working condition. £713 value based on Galaxy Z Fold7 1TB. Values over £30 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. ︎
3. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
4. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
5. Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
6. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
7. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
8. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
9. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK ︎
10. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
11. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
12. Purchase from Samsung.com/UK by 01.12.26. ︎
13. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. **Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. Purchase from Samsung.com, Samsung Experience Stores, or Shop App by 31.12.26. £0 value on standard installation will be shown at checkout. Mainland Great Britain only. Excludes Scotland. ︎
15. Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. ︎
16. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
17. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
18. Samsung’s Red, Green and Blue LEDs are the smallest of any LED TV available on the market and are the first to measure less than 100 micrometres across. Statement verified as of August 2025. ︎
19. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
20. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1 & S12TI) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
21. UK residents aged 18+ only. Requires one Samsung Pay in-store or contactless transaction of at least £0.01 every 30 days and registration through the Samsung Wallet App. Maximum one active membership per Samsung Account. Memberships end at 23:59 on 22 October 2027. Full terms apply. ︎
22. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎

Black Friday falls on Friday 27 November 2026. Customers in the UK can visit www.samsung.com/uk/offer/black-friday/ to register for early access to offers starting on Wednesday, 4 November 2026.  

Galaxy smartphone offers: Upgrade what’s possible in your pocket

Considering the Galaxy Z Fold8 or the Galaxy S26 this Black Friday? Discover new ways to enjoy your favourite content, capture memories and get things done.

Galaxy Z Fold8 unfolds to give you more space for watching, browsing and reading.

Galaxy S26 brings Galaxy AI to everyday tasks, including Photo Assist, which lets you move, resize or remove objects, or completely transform your images.

• Save £250 on Galaxy S26 from 28 October to 17 November 2026¹.
• Black Friday Price Promise. Find it cheaper at selected online retailers from 4 November 2026 to 1 December 2026 and we’ll return the difference².

Galaxy tablet and laptop offers: Upgrade your work and creativity

Explore the Galaxy Tab S11 Ultra, Galaxy Tab S10 FE and Galaxy Book6 Pro this Black Friday for work, study and creativity.

Galaxy Tab S11 Ultra combines AI tools for summarising content and refining writing with Samsung DeX for organising your workspace. Galaxy Tab S10 FE offers practical tools in Samsung Notes, including Handwriting Help³ to tidy notes and Solve Math⁴ to help with calculations.

Prefer working on a laptop? Galaxy Book6 Pro includes AI Select and AI Cut out to turn on-screen images into visuals for presentations, alongside natural-language search to help find files, photos and settings⁵.

• Get up to £140 on the Galaxy Tab S12 Series with code BLACK1*, plus get an extra £100 off when you trade in with code S12TI**⁶. Offer available from 4 November 2026.
• Get up to £75 off the Galaxy Tab S10 FE Series when you checkout with PayPal⁷. Offer available from 28 October 2026.
• Get an extra £200 off when you trade in a Galaxy Book6 Pro with code EXTRATRADE⁸. Offer available from 28 October 2026.

Galaxy earbuds and smartwatch offers: Get more from every day

Discover Galaxy Buds4 Pro, Galaxy Buds4 and Galaxy Watch9 this Black Friday, with features to support your day – from your morning commute to your evening workout.

Galaxy Buds4 Pro combine enhanced Active Noise Cancellation and Adaptive EQ to adapt listening to your surroundings, while Galaxy Buds4 offer an open-fit design for everyday listening.

Galaxy Watch9 provides activity and sleep insights, with an AI-powered Energy Score⁹ informed by recent sleep and activity trends.

• Save up to £50 on Galaxy Buds4 and Galaxy Buds4 Pro¹⁰. Offer available from 28 October 2026.
• Get £50 off the Galaxy Watch9 with code BFW¹¹. Offer available from 28 October 2026.

Samsung TV offers: Upgrade your viewing experience

Considering a Micro RGB TV or The Frame TV this Black Friday? Samsung’s TVs offer different ways to upgrade your enjoyment of films, sport and gaming.

Micro RGB TVs use micro-sized red, green and blue LED backlights, together with AI processing, to refine colour and picture quality.

The Frame combines TV entertainment with Art Mode to display artwork or your own photos when you are not watching.

• Claim your VAT back on selected Micro RGB and The Frame TVs, plus get up to £150 off when you recycle your old TV¹². Offer available from 4 November 2026.

Samsung home appliance offers: Upgrade your everyday routines

Explore Samsung Bespoke AI washing machines and Samsung Bespoke AI refrigerators this Black Friday for help managing everyday tasks.

Bespoke washing machines feature AI Wash+, which senses load weight and soiling to adjust water, detergent and rinsing, and recognises supported fabric types under specified conditions.

Samsung’s Bespoke AI refrigerator features AI Vision Inside, which helps identify supported foods as they enter or leave the fridge, making it easier to keep track of ingredients.

• Save up to £500 on Home Appliances*, plus claim your VAT back on selected appliances**¹³. Offer available from 4 November 2026.
• Save up to £500 on Fridge Freezers*, plus claim your VAT back on selected appliances**¹⁴. Offer available from 4 November 2026.
• Save up to £150 Washing Machines and Tumble Dryers*, plus claim your VAT back on selected appliances**¹⁵. Offer available from 4 November 2026.

Samsung Black Friday 2026: Register for early access on Samsung.com

Ready for a premium upgrade? Visit www.samsung.com/uk/offer/black-friday/ and register for early access to upcoming Samsung

1. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
2. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
3. Handwriting Help feature runs on-device and does not require an internet connection, but requires Samsung Account login. ︎
4. Solve Math feature runs on-device and does not require an internet connection, but requires Samsung Account login. Incorrect handwriting recognition may lead to inaccurate calculations. Available only on S Pen-supported devices. ︎
5. Requires internet connection and Samsung Account login. Galaxy AI select download and installation may be required when launching the app for the first time. ︎
6. *Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. **Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
7. Purchase from Samsung.com by 17.11.26. Only redeemable for a £75 discount when purchasing Galaxy Tab S10 FE+ or a £50 discount on Tab S10 FE. One (1) redemption per household; non-transferable. UK residents 18+ only. You must checkout using PayPal as the payment method. ︎
8. Purchase from Samsung.com or Samsung Experience Stores by 10.11.26. Trade in to receive an extra £200 off Galaxy Book6 Pro. Apply code at checkout to redeem. ︎
9. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes. ︎
10. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
11. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
12. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK **Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
13. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
15. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎

Samsung Week is Samsung’s largest annual promotion for customers around the world. Now in its seventh year, the event is being held under the theme “Discover New Ways to Live Smarter.”

During Samsung Week 2026, the company is offering special purchase benefits on Samsung.com and showcasing new experiences enabled by its latest AI products.

More Benefits, More Choices on Samsung.com

For Samsung Week 2026, Samsung has enhanced its online offers and premium services¹.

Customers can get more out of their Samsung Rewards Points on Samsung.com throughout the event. Samsung Rewards Points can be applied toward purchases of devices and accessories as well as digital content and services including Galaxy Store, Samsung Art Store, and Samsung Food.

Based on devices registered to their Samsung Account, customers can receive personalised product recommendations. Samsung.com may recommend Bespoke AI appliances that connect through SmartThings for a more integrated home experience, or Galaxy Watch models that support health and fitness goals through Samsung Health. Customers can also easily access Samsung Care+, a professional product care service, and trade-in options.

The latest mobile products are also available in Samsung.com-exclusive colors including Galaxy Z Fold8 Ultra in Green Shadow, Galaxy Z Fold8 in Pistachio, and Galaxy Z Flip8 in Mint.

In addition, purchases of the new Galaxy Z series, Galaxy S26 FE, or Galaxy Tab S12 series come with a six-month subscription to Google AI Pro².

Meanwhile, Samsung is promoting Samsung Week 2026 through large digital billboards at iconic landmarks around the world, including Times Square in New York and Piccadilly Circus in London.

Smarter Experiences for Work, Wellness, and Home

Throughout Samsung Week 2026, Samsung is highlighting products featuring AI-powered innovation and enhanced services designed to make everyday life more convenient across productivity, health, cooking, and entertainment.

Galaxy Z Fold8 Ultra makes it easier to work efficiently using Multi Window on a large screen and, when paired with a Smart Monitor, helps users stay focused wherever they are.

Together, Galaxy Watch Ultra2 and Galaxy S26 Ultra support healthier lifestyles with detailed workout data and health insights, while Galaxy Buds4 Pro adds to the enjoyment of exercise with a comfortable fit.

In the kitchen, the Bespoke AI Refrigerator, Bespoke AI Oven, and Galaxy Z Fold8 create a smarter cooking experience — from ingredient management and recipe recommendations to automated cooking settings.

Samsung Micro RGB TV and soundbars deliver immersive viewing and gaming, while the Bespoke AI Laundry Combo simplifies laundry by handling everything from washing to drying.

For more details about Samsung Week 2026, visit Samsung.com/uk/offer/samsung-week.

1. Event pages and details vary by country. Personalised product recommendations are available only to customers who have consented to marketing and cookies. ︎
2. Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. unless canceled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro ︎

Samsung Electronics Co., Ltd. has announced the launch of its new Bespoke AI Washer and Dryer lineup^[1], designed to meet growing consumer demand for appliances that can reduce everyday effort, help manage energy consumption and integrate seamlessly into connected homes^[2]. Combining enhanced AI features, an intuitive Smart Screen experience and SmartThings-enabled^[3] energy management, the lineup helps users manage laundry more conveniently and efficiently.

“As consumers increasingly seek appliances that adapt intelligently to their daily routines, Samsung continues to expand the role of AI across the home,” said Hyoung Min Park, VP and Head of the Customer Experience Team for the Digital Appliances (DA) Business at Samsung Electronics. “In this respect, the new Bespoke AI Washer and Dryer lineup delivers a more personalized and convenient laundry experience.”

Enhanced AI Features Deliver Intelligent Fabric Care

The new Bespoke AI Washer and Dryer are equipped with Samsung’s latest AI-enhanced laundry cycles, designed to optimise performance across a wider range of fabric types for smaller loads and laundry conditions.

On washers, AI Wash+ expands fabric recognition capabilities to include outdoor and denim fabrics in addition to the previously supported fabric types^[4]. Using multiple sensors, the system detects the weight and five different fabric types, automatically dispenses an appropriate amount of water and detergent, then continuously monitors soil levels during the wash cycle. If needed, it can adjust detergent usage and washing time to help deliver thorough yet efficient cleaning performance.

On dryers, AI Dry+^[5] analyses the moisture level and drying temperature of a load while detecting four different fabric types.^[6] Based on these insights, it automatically adjusts the performance of the Inverter Compressor and Heat Exchanger to optimise drying conditions. By generating the appropriate amount of heat according to the weight and moisture content of each load, AI Dry+ helps reduce energy consumption and drying time by up to 20%^[7].

Smart Screen and Voice Control Simplify Everyday Laundry

The new lineup enhances everyday convenience with the Smart Screen^[8], a 7-inch LCD that serves as an intuitive control center for laundry. The display provides easy access to functions and settings through touchscreen controls, while also personalising the user experience by remembering usage habits, suggesting cycles^[9] and delivering timely information. After each cycle, users can access laundry reports through the SmartThings app^[10], including insights into energy and water consumption.

The lineup also features Samsung’s upgraded Bixby^[11] voice assistant, which enables users to manage laundry more easily through natural voice interactions. For example, users can ask Bixby to start a preferred cycle, add extra rinsing, check remaining wash time or explain information shown on the screen without touching the controls. Bixby can also provide spoken feedback on information displayed on the screen, making laundry management more accessible and intuitive.

Connected Experiences Support Smarter Energy Management

Through SmartThings, users can access a range of connected features designed to enhance convenience and support more efficient energy management.

As household energy costs remain a key concern for consumers, the new lineup supports AI Energy Mode^[12] in SmartThings Energy, which helps users monitor daily, weekly and monthly energy consumption while also providing estimated electricity costs. When compatible cycles are selected^[13], AI Energy Mode can reduce energy use by up to 70% by applying AI Ecobubble technology^[14] to wash at lower temperatures and extending cycle time as needed^[15]. For the dryer, AI Energy Mode helps reduce energy use by up to 20%^[16] through intelligent optimisation of the drying process.

Availability

The new Bespoke AI Washer delivers large-capacity performance in a 24-inch standard-depth design and is available in capacities ranging from 9kg to 11kg, while the matching-design dryer is available in 9kg. The new Bespoke AI Washer and Dryer lineup will be introduced beginning in July 2026, with availability varying by region and model.

[1]Applicable to the following models – Washer: WF90H1*C4***, Dryer: DV90F*******.

[2]Interconnected features available on compatible Samsung Bespoke models via SmartThings app only. Feature availability varies by model

[3]Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4]Fabric sensing uses an AI algorithm to sense 5 fabric types (Cotton, Delicates, Towels, Denim, Outdoor) for loads up to 2kg. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[5] Based on an AI-created algorithm. Actual results may vary depending on individual use. Must check the clothing care label before using the AI Dry+ cycle.

[6]Fabric sensing uses an AI algorithm to sense 4 fabric types (Normal, Denim, Towels, Delicates) for loads up to 2kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, dry like fabrics together.

[7] Tested on the Samsung DV9400D compared with Samsung DV5000D on Eco Cotton and AI Dry+ cycle. Use blended shirts of 2kg load.

[8]Smart Screen refers to the 7’’ LCD screen on the product. Certain functions accessible through the Smart Screen utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information. You will need a Samsung account to access the Smart Screen, which offers a network-based service that includes apps and our other smart features available through your device.

[9]Messages with cycle suggestions are displayed on the SmartThings app.

[10]Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

[11]Bixby is Samsung’s voice recognition assistant. Service availability may vary by country, carrier, language, device model, or OS version. A Samsung account and Wi-Fi connection are required.

[12] Must be activated via SmartThings Energy available on Android and iOS devices. A Samsung account and Wi-Fi connection are required.

[13]AI Energy Mode is available for selected cycles only..

[14]AI Ecobubble is Samsung technology designed to optimize laundry cycles through fabric sensing, bubble generation, and AI Energy Mode.

[15]Based on internal testing on the WW11BB944AGB model in normal usage conditions. Energy savings of up to 70% achieved by washing at lower temperatures with Ecobubble compared to default settings. Results may vary depending on clothes and environment.

[16]Based on internal testing using the SuperSpeed cycle on DV90F09F4SU2 to dry a 5kg load. Results: Power consumption without AI Energy Mode = 0.952kWh. Power consumption with AI Energy Mode = 0.720kWh. Results may vary depending on actual usage conditions.

The typical European home is rich in history, but as society evolves, expectations are changing. Ageing properties, rising energy costs and shifting demographics are exposing how current homes weren’t built for how people live today.

Fox Al Rajim, Samsung’s European Lifestyle Lab Insights Manager, recently explored Samsung’s role in helping existing homes adapt to modern living with the support of artificial intelligence (AI).

Across the continent, one in four adults now live with a disability, which accounts for around 90 million people.^[1] With the share of people aged over 65 increasing^[2], the importance of home modernisation continues to climb. Many homes are not currently designed with this range of needs in mind, and new housing is in decline. With this context, adaptive technology is more important than ever.

“People live in their homes longer than they did in the past, so these structures now need to work throughout many different stages of life,” Fox says. “We strive to make everyday living easier and more intuitive as our needs change over time.”

Designing homes for real lives

AI is beginning to change how people interact with their homes. Rather than adapting to appliances, users are increasingly able to set the terms themselves. Voice control, personalised settings and automated features are becoming part of everyday use, supporting independence and making tasks easier to manage.

Samsung’s Voice Control and Auto Open Door features, found in refrigerators such as Family Hub^[3], reflect this shift, designed with accessibility top of mind from the outset.

Sustainability is another factor shaping European households, with many households particularly as they look to use energy more efficiently and make more eco-conscious choices.

Samsung Lifestyle Lab Europe data shows that 60% of people report experiencing energy stress, while almost half (45%) struggle with heat loss in their homes^[4].

“Luckily, new AI enhancements can help consumers optimise energy use and improve efficiency with visible real-time impact”, says Fox.

Samsung’s latest washing machines feature elements like Enhanced AI Wash+, making them up to 65% more energy efficient than the standard European Class A requirement, by sensing the load and adjusting water, detergent and cycle settings accordingly – helping households reduce energy use and manage costs more effectively. ^[5]

From smart homes to adaptive homes

Time is also shaping how people experience their homes.

Modern life is busy, and domestic responsibilities remain unevenly distributed. Women in Europe still spend significantly more time on household chores than men, while consumers overall devote hours each week to rote tasks like laundry. ^[6]

Attitudes towards AI are changing as a result.

“Our research found that 63% of people say they feel ready to adopt more AI technology in their homes,^[7]” says Fox. “For anyone who is short on time, AI adoption is simply the most practical solution.

“This is giving rise to a new idea: the adaptive home. Unlike traditional smart homes, which rely on pre-set commands, adaptive homes are dynamic. They learn from behaviour, anticipate needs and respond in real time, whether that’s adjusting energy usage, streamlining chores or tailoring interactions to individual users.

“AI’s role is not to replace human decision making, but to complement it,” says Fox. “It acts as a companion within the home, learning, supporting and evolving alongside its occupants.”

This shift is particularly significant in Europe. Large scale renovation is often slow and expensive, but intelligent technologies offer a more immediate route to improvement. By layering digital capabilities onto existing spaces, homes can become more accessible, efficient and responsive without the need for major structural change.

In practice, expectations of the home are changing. Technology is becoming part of how homes keep up with everyday needs, often without requiring major change.

For Samsung, the opportunity lies in turning this vision into reality: creating technologies that are not only smart, but meaningful and designed to improve daily life in ways that are intuitive, inclusive and enduring.

Because ultimately, the future of the home is not just about innovation and smarter technology. It’s about making better living possible, for everyone.

[1] Council of the European Union (2026), Disability in the EU: facts and figures (infographic compiling Eurostat statistics on EU population aged 16+ and Eurobarometer survey data on discrimination). https://www.consilium.europa.eu/en/infographics/disability-eu-facts-figures

[2] Eurostat. (2024). Level of disability (activity limitation) by sex, age and income quintile. https://ec.europa.eu/eurostat

[3] A Wi-Fi connection and a Samsung account are required to access the Family Hub, our network-based service, including apps, Bixby, and other smart features available through your refrigerator.

[4] Samsung (2024), Lifestyle Lab Europe: European Residential Environment Quant Study (EU9, Q4 2024, n=4,583).

[5] Based on Samsung internal testing. The energy consumption of the WF90H/24 (9kg) model achieves an EEI of 18.2 (18.2kWh / 100 cycles), which is up to 65% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program.

[6] European Institute for Gender Equality (2021), Gender Equality Index 2021 report: Domain of time – Gender differences on household chores entrenched from childhood. https://eige.europa.eu/publications-resources/toolkits-guides/gender-equality-index-2021-report/gender-differences-household-chores

[7] SmartLab (2025), AI Home study commissioned by Samsung, (UK, France, Germany and South Korea, August 2025, n=1,212).

Today, Samsung Electronics showcases its latest Bespoke AI kitchen appliances, bringing a vision for true home companions that work to eliminate the stress of daily chores to Europe. Held at Samsung’s AI Home in Milan, the event will showcase the latest innovations in high-end kitchen design, technology, materials and appliances.

Samsung unveils a new generation of appliances designed to reflect how kitchens are evolving across Europe, supporting how people cook, connect and manage everyday life at home. With Bespoke AI enabling better living, optimising performance and personalising experiences, Samsung’s high-standard appliances are also built to last.

Designed for Modern European Kitchens                                                                             

From managing busy households to making better use of open-plan spaces, these appliances are designed to support daily kitchen routines more efficiently. More information and key features include:

• Door Refrigerator with Full Metal Cooling: maintains stable temperatures to help keep food fresher for longer^[1], while AI Energy mode improves energy efficiency^[2]. The All-Around Cooling feature distributes cold air evenly throughout the fridge, while the Auto Open Door makes it easier to access fridge contents when hands are full.

• Extractor Induction Hob: brings cooking and ventilation together in a single appliance, removing the need for a separate hood. This makes it well-suited to open-plan spaces, while still delivering strong extraction performance.

• Bespoke AI Dishwasher: automatically adjusts water usage, temperature and cycle time based on each load, helping deliver consistent cleaning results, while improving efficiency, so much so, it is 20% more energy efficiency than the minimum A-Grade requirement on the ECO cycle^[3]. Its built-in design and Auto Open Door function also allows it to sit neatly within modern kitchen cabinetry.

In the living category, the latest products demonstrate how Samsung is extending intelligent, connected experiences across the entire home. The new line-up includes:

• A-65% Bespoke AI Washer: Consuming 65% less energy than the minimum energy efficiency requirements for a Class A rating in the European market^[4], this washer includes a 7” intuitive Smart Screen and the enhanced AI Wash+ which intelligently detects weight, soiling and more fabric types than before to adjust the amount of water and detergent to deliver optimal results.

• Jet Stick 85S/95S: With 250W and 280W of suction power respectively, the 85S/95S includes mop brush compatibility for added flexibility.

“The kitchen is the heart of many homes; it’s where we cook together, spend time together and eat together,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “By incorporating AI improvements into well-established designs, we can conserve both time and energy, making daily life smoother and more integrated with modern lifestyles.”

Samsung’s The Brief in Milan

In Milan, Samsung showcased its broader vision for connected living through the SmartThings ecosystem. Attendees experienced the new appliances first-hand through product briefings, live demonstrations and interactive sessions.

In addition, CK Kim, Executive Vice President and Head of the Digital Appliances (DA) Business, hosted a briefing outlining Samsung’s vision for the home powered by Bespoke AI appliances that enhance everyday living through greater convenience, connectivity, and energy efficiency.

Benjamin Braun, Chief Marketing Officer of Samsung Europe, followed with the regional market strategy, introducing the “Home Companion” concept and emphasising intuitive, connected appliances designed to meet evolving needs for European consumers.

Across the range, advanced technology is paired with thoughtful, human-centric design, reinforcing Samsung’s commitment to innovation that feels both purposeful and personal.

‘Design is an Act of Love’ Exhibition

Alongside its latest product innovations, Samsung is also highlighting its design philosophy with an exhibition titled “Design is an Act of Love”at Milan Design Week. Immersive in nature, the exhibition will explore the Human Side of Tech through a dialogue between experimental concepts and the latest commercial products.

For more information on Samsung’s new Bespoke AI range, please visit https://www.samsung.com/uk/home-appliances/.

[1] When the AI precision cooling is activated, the refrigerator usage pattern is analyzed and the defrosting is initiated when the doors are not opened frequently to help minimize the refrigerator’s temperature fluctuations and ensures optimal performance. Actual results may vary depending on individual use.

[2]The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

[3]Based on Samsung internal testing, the DW90H/24 models are up to 20% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 20% savings tested with the ECO cycle.

[4]Based on Samsung internal testing. The energy consumption of the WF90H/24 (9kg) model achieves an EEI of 18.2 (18.2kWh / 100 cycles), which is up to 65% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.

The activation uses real-time environmental and behavioural data to turn the natural energy of Piccadilly Circus into dynamic, mood-based creative. The result is a living digital canvas that mirrors the changing rhythm of the city and reflects Samsung’s belief that technology should adapt to meet people’s desires.

As consumers seek healthier, more active and more balanced lifestyles, their needs and motivations shift each day. Samsung’s AI-enabled ecosystem is designed to support those moments, helping to make people’s everyday lives better and smarter.

A custom-built Mood Calculator captures and processes live data to generate a “Mood Score” for Piccadilly Circus, which determines which of six creative ‘mood’ states appears across the Piccadilly Lights. On launch day (17 December 2025), a large-scale lighting takeover will synchronise the surrounding architecture with the screen content mood colour. For the following six days, the responsive screen creative will continue to inspire visitors. Each mood state links directly to Samsung’s AI-enabled products and connected ecosystem, showing how AI already powers everyday life across home, health, entertainment and productivity.

To capture the city’s rhythm, the system processes anonymised crowd density and movement patterns, local weather conditions and time-of-day signals through an on-site data engine. The Piccadilly Lights then delivers full-motion displays of the relevant creative in real time, supported by fallback and manual override options to ensure brand-safe delivery.

The campaign has been developed with a strict privacy-first approach. All visual data is processed securely on-site, with no facial recognition, no personal identifiers and no recording or storage of imagery, and only anonymised numerical data is used to trigger creative outputs.

By turning a public location like Piccadilly Circus into a responsive digital installation, Samsung shows how AI-enabled technology can adapt to real life.

Donna Buckingham, Head of Account Management, Cheil UK, said: “Turning the live mood of London into real-time creative on the most iconic screen in Europe is a rare creative feat. This work shows Samsung’s belief that technology should adapt to people, brought to life through data, AI and pure craft.”

Amy Campbell, Director of Corporate Marketing, Samsung Electronics UK, added: “London never feels the same from one day to the next, and neither do we. Some days we’re full of energy, others we need a bit of help to keep life moving. This experience captures that feeling in a relatable way and shows how Samsung’s AI-enabled ecosystem can support people in those everyday moments. It’s technology that understands the ebb and flow of real life.”

Nearly half (47%) of 18-to-24-year-olds say they can only cook one or two meals from memory, while one in five Brits (22%) admit they can manage just two dishes or fewer without relying on a recipe. Alarmingly, 6% say they cannot cook a single meal without step-by-step instructions.

The findings point to a wider erosion of basic cooking know-how across the UK. Just over six in 10 feel confident boiling an egg (61%) or baking a jacket potato (63%), suggesting that even simple skills that older generations can easily navigate, are no longer guaranteed.

Yet this is not a nation that has given up on cooking altogether. In fact, 86% of Brits still see cooking from scratch as an essential life skill highlighting a clear disconnect between aspiration and ability. This nods to the increasing importance of reducing processed foods within every day diets.

“It seems that a lack of confidence and practical guidance are hampering people’s abilities to achieve success in the kitchen,” says Sebastian Goff, Brand Marketing Lead for home appliances at Samsung UK. “For many younger Brits, the growing confidence gap around preparing meals from scratch is increasingly becoming a source of stress rather than enjoyment. A worrying shift for something so central to everyday life.”

Almost two in five (39%) say preparing meals from raw ingredients feels like “too much hassle”, while 38% find cooking so stressful that they actively avoid it. The knock-on effect extends beyond the kitchen, with 17% admitting they shy away from cooking for others because they don’t feel capable enough.

Sebastian adds: “The challenge isn’t limited to what people cook but how they use the kitchen in general. Only half (50%) of Brits say they feel confident using the full range of functions on their oven, so many are missing out on features specifically designed to make cooking easier.

“This is where technology has the potential to close the growing generational cooking skills gap. Smart appliances such as our Samsung ovens can guide users, reduce guesswork and even set the correct temperature according to the dish. It can help turn everyday cooking back into a positive experience so you can enjoy healthy, home cooked meals.”

Helping rebuild cooking confidence at home

To help close the cooking confidence gap, Samsung shares three simple ways technology can support people in the kitchen.

1. Start small:
   Kitchen confidence grows through repetition. Mastering a few everyday dishes using reliable settings dedicated to simple dishes helps turn cooking into a habit. Consistent results build confidence and make it easier to take on bigger cooking challenges over time.

2. Take the pressure out of perfection:
   Cooking doesn’t need to be flawless to be successful. There are plenty of recipe videos, apps and appliance settings that can offer support and help people feel more relaxed in the kitchen. If it doesn’t work first time that’s ok! This makes cooking less stressful and far more enjoyable.

3. Let your kitchen do the thinking:
   Some modern ovens, cooktops and fridges are designed to take the guesswork out of meal planning and cooking. Features like automatic programmes, temperature sensors, burn detection and guided cooking modes take the uncertainty out of timings and settings. For example, AI Pro Cooking^[1] features in some Samsung ovens uses AI to suggest optimal cooking settings and can even alert you on your phone if your food is about to burn.

[1] Requires SmartThings App available on Android and iOS devices. An internet connection is required.

For many people, the fridge has become a guessing game. More than half of Brits (56%) admit they’re unsure where different vegetables should be stored, and that uncertainty is coming at a cost. With over two thirds (68%) regularly throwing away produce that has spoiled prematurely, and only a third (33%) feeling they’re storing food correctly, it’s clear the nation is muddling through rather than feeling in control.

And the problem isn’t just down to habits. Sebastian Goff, Brand Marketing Lead at Samsung UK says: “Fridges that don’t maintain a consistent temperature throughout form part of the problem, leaving items at the back prone to freezing while others sit too warm. This inconsistency accelerates spoilage.”

As a result, people feel forced to eat food that’s not fully fresh to avoid waste, with 70% admitting they’ll “give it a go” even when vegetables show signs of going off

To help households achieve the stable environment fresh food needs, Samsung’s Twin Cooling Plus technology uses two separate air flows and precise temperature control to maintain optimal humidity levels in the fridge. This stops vegetables from drying out, prevents odours mixing, and keeps produce fresher for longer – helping to reduce the very waste so many households are struggling with.

And that confusion isn’t just costing money – it’s sparking conflict at home. A striking 71% of Brits say they have argued with someone over correct storage.

Carrots have emerged as the most divisive item in the storage debate, splitting the nation perfectly down the middle with 50% insisting they belong in the fridge and 50% arguing for the cupboard. Other everyday staples also spark strong disagreement, with several foods showing similarly dramatic fridge versus-cupboard divides:

“As households begin planning their festive meals and the shopping for them, the debate over where to store vegetables feels particularly timely,” continues Sebastian. “Proper storage can extend the life of vegetables by up to 50%^[1], but most people don’t know how to get it right, ending up wasting an equivalent of 37kg^[2] of potatoes every year – that’s over 200 portions^[3].”

The research also reveals that many people aren’t using their fridges to their full potential. Over one in four (26%) never adjust their fridge temperature at all, and almost half (42%) don’t use any of the specific settings designed to keep different items fresher for longer.

It’s no wonder 62% of Brits say they’d like a fridge that automatically tells them where to store their food. Confusion over the right way to store food is having a real impact on what ends up in the bin – often long before food should spoil. Everyday staples are taking the biggest hit, with vegetables like salad leaves, carrots and cucumbers forming the top three items most likely to be wasted.

THE UK’S TOP 10 MOST WASTED FOODS:

1. Lettuce / salad leaves
2. Carrots
3. Cucumbers
4. Tomatoes
5. Broccoli
6. Potatoes
7. Onions
8. Avocados
9. Peppers
10. Spinach

To help households reduce waste and minimise the cost of spoiled food, Samsung is highlighting the science behind food freshness.

Sebastian adds: “We want to help consumers take the guesswork out of refrigeration, so they can feel confident they’ve got the perfect environment for storing fresh food. Incorrect moisture levels are often the reason vegetables spoil prematurely, which is where features like Humidity Fresh+ can help. It automatically adjusts the moisture in the fridge by opening or closing a vent, keeping humidity at optimal levels for fresh produce, meaning families can save money, reduce waste and feel more confident in their kitchens.”

Formula for fresher food, for longer

1. Know your zones:
   Different areas of the fridge naturally run at different temperatures. The top and middle shelves are best for everyday items like cooked food, dairy and drinks, while the bottom shelf is the coldest, making it ideal for raw meat and fish. The door is the warmest spot, suited to condiments rather than fresh produce.

1. Humidity control matters:
   Green vegetables last longer in higher humidity, whilst root vegetables prefer dryer conditions. Keeping them in the crisper drawer helps maintain the right moisture levels – closing the vent for leafy greens and opening it slightly for produce that prefers drier conditions. Samsung’s Humidity Fresh+ drawer, available in all classic fridge and freezers, adjusts this automatically, removing the guesswork.

1. Don’t overpack:
   A fridge needs space for cool air to circulate. When it’s too full, warm patches develop and food spoils faster. Aim to keep your fridge no more than two-thirds full to maintain consistent cooling throughout.

1. Let technology guide you:
   Smart features can offer reminders, show the ideal place to store different foods and help maintain optimal temperatures. Samsung’s connected fridge technology is designed to make storage simpler, reduce waste and extend the life of fresh ingredients.

* £88 = average amount that is self-reported to be wasted on thrown away vegetables per household, per year based on research question asked ‘Approximately how much would you estimate you throw away in spoiled vegetables each month?’

[1] Modelling the impact of shelf‑life extension on fresh produce waste in UK homes, March 2025: https://www.sciencedirect.com/science/article/pii/S2772912525000089?via%3Dihub

[2] £88 (Average amount that is self-reported to be wasted on thrown away vegetables per household, per year) / £2.32 (average UK retail cost of potatoes per kg) equals ~38kg (37.93) kg of potatoes per household. https://www.soilassociation.org/farmers-growers/market-information/price-data/horticultural-produce-price-data/

[3] Based on 37kgs of potatoes, one side portion is 150 g (0.15 kg):   n = 37/0.15 ≈ 246 portions