LONDON, UK – 11^th August, 2021:  The Samsung Bespoke Refrigerator range is available to buy now from Samsung Electronics UK Ltd at https://www.samsung.com/uk/refrigerators/bespoke-refrigerator/

The range encompasses the latest trends of modularity and personalisation in the home, with units that can be customised to suit individual styles and storage needs.

Truly innovative, the Bespoke Refrigerator range offers interchangeable panels in 14 on-trend colourways, from bright pastels to sleek monochromes, and a range of finishes such as Glam, Satin, Stainless Steel and Cotta.

With more time spent at home, people have become increasingly attentive to the way appliances fit into their living spaces. Whatever combination of units might suit a customer as their lifestyle needs change and grow – whether it’s having identical fridge freezers or a more eclectic ‘mix and match’ approach – the Samsung Bespoke Refrigerator range has a solution for everyone.

Introducing the Bespoke Refrigerator range

Samsung’s Bespoke Refrigerator line-up offers a selection of module(s) based on more considerations than ever before, including customer personal taste and lifestyle needs.

Choose from:

The Bespoke Fridges & Freezers (1-door module)

The Bespoke Classic Fridge Freezer (2-door module)

Available in two height options

In addition to its dynamic range of colours, materials and modules, the Bespoke Refrigerator delivers on performance, as well as design, and includes many advanced refrigeration features*. These include Twin Cooling Plus technology, Smart Conversion, Total No Frost, Humidity Fresh++ and SpaceMax technology. The Bespoke Refrigerator range also boasts both a Wine Shelf and Slide & Fold shelves, the latter bringing further flexibility.

Adapting to lifestyle needs with modular appliances

Multi-functionality and modularity are key emerging trends that allow for change and adaptation within any living space. Samsung’s Bespoke Refrigerator range offers combinations of freestanding modular units, that can be changed as often as desired. Multiple Bespoke fridges can also be combined and upgraded, meaning that Bespoke modules can simply be added for extra refrigeration space.

Creating opportunities through customisation

With the last year igniting a heightened interest in personalisation within the home, the new Bespoke Refrigerator line-up can be customised allowing the modules, colours and materials to match each person’s unique tastes and needs. The days of a ‘one-size-fits-all’ mentality for kitchen appliances are gone, and Samsung believes that customisation is as much about personalisation as it is about having more choice.

“We’re delighted to bring the Bespoke Refrigerator range to the UK” says Dan Harvie, Vice President, Head of Home Appliances, Samsung Electronics UK Ltd. “Our modular design enables people to easily adapt to changing circumstances and the multitude of colourways and materials available bring a level of appliance personalisation that we have never experienced before. The past year has seen people invest more time and energy into making their house a reflection of their personality and with Bespoke, this is now easier than ever to achieve.”

Bringing the ‘Bespoke Home’ vision to life

Products from the Bespoke Refrigerator range are the first items available from Samsung’s innovative Bespoke portfolio, announced in May 2021 as part of the brand’s vision for the modern-day home – the Bespoke Home. The Bespoke Home is filled with appliances that are beautifully designed to suit a multitude of customer preferences, but that are also flexible so they can respond to customers’ changing needs.

Order the Bespoke Refrigerator now at https://www.samsung.com/uk/refrigerators/bespoke-refrigerator/

Bespoke Fridges & Freezers 1.85m (1-Door) – RRP: £899.99-£999.99

Bespoke Classic Fridge Freezer 1.85m (2-Door)- RRP: £749.99-899.99

Bespoke Classic Fridge Freezer 2.03m (2-Door) – RRP: £999.99- £1,349.99

LONDON, UK – July 1, 2021 – Iconic British fashion designer, Charlie Casely-Hayford, has teamed up with Samsung UK to create a series of limited-edition garments to celebrate the launch of its exciting new modular and customisable Bespoke Refrigerator range.

Available in 14 colours, and with a playful ability to combine duality with personalisation, the launch of the new Bespoke Refrigerator range was the inspiration for Charlie’s fashion brand Casely-Hayford’s new collection – fusing sleek design with boxed edges to create a selection of limited-edition, premium, ready-to-wear items.

Casely-Hayford is best known for his bespoke tailoring, along with a style aesthetic that embodies duality and authenticity; but the beauty of this partnership is the focus on personalisation. Following a recent survey, with 40% of people still claiming that the way they dress is very or extremely important to their identity*, Charlie’s vision is to create designs that will look and feel more personalised to each customer, with options to wear standalone pieces or create more bespoke outfits through innovative detailing that allows for more modular design options.

Commenting on the launch of the new Bespoke fashion collection, Charlie said: “Modularity is something I’m hugely passionate about. My vision is to design clothing that allows people to build a wardrobe that’s fit for the future, through pieces that can be styled in different ways to create fresh looks every time. Bespoke fashion is my passion and partnering with Samsung on this collection has allowed me to explore new concepts and colour combinations, whilst staying true to my design aesthetic. I’m excited to see these hybrid designs come to life in an innovative way; it also proves that inspiration can literally come from anywhere”.

Samsung Bespoke x Charlie Casely-Hayford Collection

Charlie has created a unique 3-piece modular collection with detachable and reversible elements to inspire multiple complementary looks. Using a sophisticated colour palette, perfectly paired with the tones and modularity of Samsung’s Bespoke Refrigerator panels, Charlie infuses his modern design ethos with Samsung’s innovative styling to create a set of highly customisable and unique garments. A recent survey** noted that “people are looking to invest in essential workwear pieces, which they can wear comfortably while also looking and feeling good”, reflecting Charlie’s design concept of being relaxed yet fashionable. Each piece has its own multi-use detailing, making it easy to match the personal styles of every individual.

Malika Jacket: The first piece in the collection is a reversible single-breasted blazer in a trendy soft lavender shade to imitate the glamorous Bespoke lavender fridge panel. The lavender side holds a smooth, shined finish that can be reversed into a matte, muted, sleek non-pocketed blazer in navy. Both sides can be left open or simply fastened with a single button, perfect for a day to night look.

RRP: £695

Maria Shirt: The second piece in the collection is a customisable, clean white shirt, based on a previous design created by Joe Casely-Hayford OBE. This reinvented classic can be altered to a customer’s own style and sense of occasion. The detachable sleeves and collar allow the piece to be versatile in all weather conditions, as well as suitable for a multitude of different social and professional outings.

RRP: £395

Lea Trousers: The final showstopping design in the collection is a tailored trouser in luxurious glam navy which has a unique additional skirt attachment to assemble a standout look. This piece exemplifies modular fashion offering wearers total flexibility.

RRP: £365

Commenting on the partnership, Dan Harvie, Vice President, Head of Home Appliances, Samsung Electronics UK Ltd. said: “Charlie and the Casely-Hayford team were the ideal partners to help us launch our new Samsung Bespoke Refrigerator range. It might sound unusual to pair fridges and fashion together, but Charlie’s Bespoke-inspired collection perfectly encapsulates our vision of combining elegance, multi-functionality and modularity in our products. In doing so, his collection demonstrates beautifully how a modular, customisable style aesthetic is as desirable in the world of fashion as it is in the kitchen.”

Reinventing and Reworking Style

Charlie’s inspiration comes from his father’s mantra of ‘slow fashion’, and he has worked hard to re-evaluate what this means for his line of clothing, emphasing the importance of customisable clothing in realising this vision. This design ethos has always been in his DNA however, as Casely-Hayford pursues his philosophy of building modular fashion pieces to allow customers to create future-fit wardrobes. This new collection, created with Samsung, brings this to life, effortlessly reflecting the innovative style and colour features of the Bespoke Refrigerator range.

Bringing the ‘Bespoke Home’ Vision to Life

Products from the Bespoke Refrigerator range are the first items available from Samsung’s innovative Bespoke portfolio, announced in May 2021 as part of the brand’s vision for the modern-day home – the Bespoke Home. The Bespoke Home is one adorned with appliances that are beautifully designed to suit a multitude of customer preferences but, at the same time, fully flexible to respond to the evolving tastes and lifestyle needs of individuals.

For more information, please visit:

•   www.samsung.com/uk/refrigerators/bespoke-eu/

Notes to Editors:

• Collection available to buy from https://casely-hayford.com/

*Canvas8 research – How is style impacting Briton’s moods in lockdown “people are looking to invest in essential workwear pieces, which they can wear comfortably while also looking and feeling good”

**Canvas8 research – How is style impacting Briton’s moods in lockdown “40% of people still claiming that the way they dress is very or extremely important to their identity*”

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”

The Customisable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select regions across Asia and Africa. Bespoke comes in over 20 original colours and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance.

In North America, consumers can choose from a 4-Door Flex, a 1-Door Column, or a 2-Door Bottom-Mount Freezer. Samsung created a variety of unique metal colours for the region, including Champagne Rose Steel, Navy Steel, and Matte Black Steel.

In Europe, Bespoke is available in 1-Door and Slim 1-Door Fridge and Freezer options, and Classic Fridge Freezer models in 1.8- and 2-meter options with six different finishes and a broad palette, ranging from classic white to soft pastels and statement colours.

A Kitchen Packaged for You

The new Bespoke kitchen package is Samsung’s first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customised appliances to the entire kitchen starting with markets in the U.S. and Europe. Launching in the second half of this year, the North American offering centres on the company’s flagship Bespoke refrigerators and expands to include a Bespoke range microwave oven and dishwasher, exquisitely built in the same look and feel as the refrigerator.

The package allows customers to unify or mix and match their kitchen aesthetic around their favourite colour and finish, with choices of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.

Appliances that Plug Right into Your Lifestyle

Samsung will also launch its expanded lineup of purposeful lifestyle appliances in North America and Europe this year, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and hygiene.

New lifestyle appliances that are launching in North America and Europe include:

• Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape and does it with upgraded Bespoke style. It launches in Europe and in the U.S. in the second half of 2021.

• Bespoke air purifier draws air from five directions to purify it rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust,* while the 3-way smart discharge circulates clean air in various directions. The unit is available in a range of designs and colours and launches in the U.S. during the third quarter.

• Bespoke Jet comes with a Clean Station and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own. The new Bespoke Jet will be available in three colours and launches in the U.S., Europe, CIS and Southeast Asia in the second half of 2021.

• Jet Bot AI+ is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors, to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+ is integrated with the SmartThings app to assist with remote home monitoring. It will be available in the U.S., Europe, CIS and Southeast Asia in the second half of 2021.

Other new lifestyle appliances include:

• Bespoke ShoeDresser** pampers your favourite shoes so they feel fresh after each wear. The unit deodorises, dehumidifies, and dries shoes based on their material and shape, ensuring they are maintained with proper care.
• Bespoke Cube refrigerator** provides modular storage for items other than groceries, such as wine, beer and beauty products. This device is quiet enough to have in the bedroom or next to the sofa, or wherever one prefers to hold special items that need to stay cool.
• Bespoke water purifier** is available with a single faucet or multiple faucets. It is equipped with a four-level filter system and can filter up to 2,500 liters of water, which is enough for a four-person family to drink for a year. Water volume and temperature can be set by voice control using Bixby.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasises connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralised and effortless home management platform.

• SmartThings Cooking provides personalised meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances. The service is already available in North America and select countries in Europe.

• SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+ robot vacuum to let users check on their pet when not at home. The service is set to launch globally in during the second half of 2021.

• SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, removing the guesswork. The SmartThings Clothing Care service is currently available in the U.S. and Europe. The update to connect the new Bespoke AirDresser will be available in the U.S. and select European markets in the second half of 2021.

• SmartThings Air syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real time. It launches in the U.S. in the second half of 2021.

Please note, products and colour options vary per market including across Europe.

* Disclaimer: Based on internal testing in accordance with the Korea Air Cleaning Association indoor air purifier test and evaluation (SPS-KACA 002-0132:2018). Reduced the amount of 0.01µm dust by 99.999% after 13 minutes using the High mode. Results may vary depending on the actual usage conditions.

** Disclaimer: currently only available in Korean market

Samsung Digital Appliances welcomes you to experience a new way of home living.

At BESPOKE HOME 2021, Samsung will be introducing its Bespoke Home vision, along with the latest products and technologies that align with this new direction.

The event will be streaming on Samsung Newsroom, Samsung.com/uk, and Samsung YouTube on May 11 at 15:00 BST (21:00 ICT).