LONDON, United Kingdom – August 8, 2024 – According to research by Samsung UK, more than a quarter (26%) of Brits consider vacuuming their ‘guilty pleasure’, with 30% claiming it as their all-time favourite chore.

To celebrate the nation’s passion for vacuuming, Samsung has therefore unveiled the country’s top cleaning icons. It has teamed up with renowned artist, Nathan Wyburn, to create unique dirt-based depictions of their faces using the powerful Bespoke Jet^TM AI vacuum. Nathan is known for his creative pop culture portraits using unexpected supplies, previously working with materials as diverse as marmite on toast and glitter.

Top reasons for the nation’s vacuum obsession include it being super satisfying (48%) and relaxing (33%), and 24% stating they love the exercise they get from this household task. It’s just as well we’re a nation of vacuum fanatics, with almost half (48%) of UK households being carpeted – equating to 2481km² of soft flooring to keep clean.^[1]

While sculpting each portrait, Nathan was tasked with using the Bespoke Jet^TM AI vacuum’s wide range of attachments and features across a variety of surfaces, including the Active Dual Brush to powerfully clean carpets and the Slim LED Brush+ which thoroughly cleans hard floors. As the art developed, the flexible tool – normally used for cleaning the tops of fridges and cupboards – also came in handy for those finishing touches without disturbing the rest of the work.

 In a nation-wide poll, Mary Poppins was crowned the number one ‘cleaning icon’ surpassing the likes of Mrs Hinch and Cinderella, as well as other fictional characters including the adored undercover nanny, Mrs Doubtfire, and clean-obsessive, Friends fan-favourite, Monica Gellar, all of whom have been celebrated in special works of art.

Britain’s top 10 cleaning icons:

1. Mary Poppins
2. Mrs Hinch
3. Mrs Doubtfire
4. Stacey Solomon
5. Cinderella
6. Monica from Friends
7. Kim Woodburn
8. Marie Kondo
9. The Janitor (Scrubs)
10. Argus Filch (Harry Potter)

Real-life cleaning inspirations Mrs Hinch, Stacey Solomon, Kim Woodburn and Marie Kondo, all made the list with one in four (28%) respondents saying that they selected their icons because they inspired them to keep their homes in tip-top condition.

Our fascination for floor care even extends to our daily dose of social media, with 28% admitting they love to watch carpet cleaning content and 24% saying they could watch it ‘for hours’.

The Harry Potter fandom also came through for Hogwarts janitor Argus Filch, who was amongst the top ten, and fans of the popular comedy show Scrubs also voted for the mischievous Janitor. With so many beloved fictional characters on the list, it’s no wonder nearly half (48%) of respondents chose their favourites because they ‘made chores more fun’.

Artist, Nathan Wyburn, comments: “I’d never thought of making art with a vacuum cleaner, so I jumped at the challenge! Who wouldn’t want to recreate legends like Mrs Doubtfire?! As an artistic tool, the Bespoke Jet AI’s precision and power gave me a lot of creative freedom, so I’m chuffed with the outcome. With more than two hours of battery life, it also meant I didn’t have to wait to recharge the battery while creating each portrait. Now that I’ve seen the depth of clean in my artwork, I can’t wait to create more art when vacuuming with it in my home!”

Dan Barfield, Director – Head of Digital Appliances Division, Samsung UK & Ireland, said:

“Thanks to advancing technologies such as AI, vacuuming has evolved to a chore that we can take pride and enjoyment from. Nathan’s portraits are a testament to the Bespoke Jet^TM AI’s capabilities and how it’s raising the bar on cleaning as Samsung’s most powerful vacuum to date, with 280W of suction and super-charged battery life.”

“With such illustrious cleaning icons leading the way alongside our intuitive, easy to use vacuum cleaners we believe vacuuming will continue to wipe the floor with any other cleaning chore.”

On the more practical side, a key culprit to the obsession with vacuuming stems was our love for pets, who were identified as the top contributors to unclean carpets by 40% of the respondents. The Bespoke Jet AI Pet Tool+ which removes pet hair without tangling ensures pet lovers can vacuum with ease just like the rest of the nation.

The Bespoke Jet AI vacuum is designed for every lifestyle, with world-class suction power and AI-based cleaning services, which are capable of automatically optimising to each environment. For further information on this clever appliance visit here.

To celebrate the nation’s love for vacuuming, customers can enjoy 15% off the powerful Bespoke Jet AI or any other Samsung vacuum using ICONS15 code on Samsung.com until 15^th August^[2]. Plus, get up to £200 off selected vacuum when you recycle your old one for free^[3].

Research data:

The research was conducted by Censuswide, among a sample of 2000 UK Respondents (Nat Rep). The data was collected between 17.07.2024 – 19.07.2024. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.

About the Samsung Bespoke Jet AI

The Samsung Bespoke Jet^TM AI is the most powerful Samsung vacuum cleaner to date. Thanks to two batteries, it offers up to 160 minutes of uninterrupted cordless vacuuming. The wide range of attachments includes a dedicated Pet Tool+ which picks up pet hair without tangling thanks to a rubber nozzle and bristles. Thanks to AI mode, the vacuum classifies complex cleaning environments, such as floor type and saves energy by reducing battery power by 14%. £899 from Samsung.com.

[1] Calculated based on the average total floor area of a dwelling in the UK (94m² according to English Housing Survey 2018-2019) and a total of 26.4 million dwellings in the UK (based on ONS 2021 Housing report).

[2] Purchase from Samsung.com by 15/08/24. Apply discount code at basket. Not in conjunction with any other offer except Trade Up.

[3] Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product.

The popular power ballad from 1984 has claimed the crown as the ultimate dusting and vacuuming track.

Other favourites in the list of tracks cranking up the cleaning energy were ‘I Will Survive’ by Gloria Gaynor, ‘Take on Me’ by a-ha and ‘Girls Just Want to Have Fun’ by Cyndi Lauper.

‘Total Eclipse of the Heart’ by Bonnie Tyler also made the Top 20, according to new research commissioned by Samsung to mark the release of its new cordless Bespoke Jet AI vacuum and hit new team of Clean Qweens.

Ready to take on any mess, the Clean Qweens are here to prove that cleaning can be a party, and they just want to have fun doing it. With the nation’s most powerful¹ cordless vacuum and ballads at their disposal, the dynamic cleaning troupe is taking the bore out of the chore, bringing their own blend of self-expression & entertainment.

To celebrate the launch of the Samsung Bespoke Jet AI, consumers have the chance to win a home visit from the fabulously fierce cleaning ensemble, clad in show-stopping outfits.

To kick-start their vacuuming voyage, the Clean Qweens paid a visit to one of the nation’s favourite, self-confessed cleaning fanatics, Rylan who welcomed the team into his house, equipped with their powerful vacuums.

Rylan said: “I love a clean and tidy house! So having the Clean Qweens around and having a laugh while they kept the place looking pristine, was lots of fun.

“I’m not sure whether it was the vacuum, the music or both but they definitely put their backs into it and the place was spotless.”

Dan Barfield, Head of Digital Appliances Division, Samsung UK & Ireland, said:

“The right tune and tech can be the perfect companions to get you into the cleaning mood, infusing that extra boost of energy and motivation needed to tackle the task with gusto. With its infectious rhythm, uplifting tempo, and empowering lyrics, we can see why Queen’s ‘I Want to Break Free’ hit the top spot on the list.

“Transforming the way we approach vacuuming, the Samsung Bespoke Jet AI proves that cleaning can be anything but dull and monotonous. Working harder for longer, it ‘will survive’ even the most demanding cleaning challenges.”

Other tracks Brits love to groove to when getting out the vacuum include September by Earth, Wind & Fire, and Shut Up and Dance by Walk the Moon.

While 17 per cent love nothing more than to crank up Taylor Swift’s 2014 hit Shake it Off.

The study of 2,000 adults also found almost a third (31 per cent) have ended up doing more cleaning than they’d planned, because they were vibing to the music so hard.

Londoners are most likely to listen to music while they clean, while residents in Yorkshire and the Humber are least, according to the data.

The North West is home to the UK’s most conscientious carpet cleaners – vacuuming on average seven times a month. Northern Ireland in contrast ranks lowest, averaging four.

“Helping Brits to stay dust free, the Clean Qweens are turning vacuuming into a thrilling performance with the nation’s most powerful ¹ and intelligent cordless vacuum.” adds Dan Barfield, Head of Domestic Appliances UK and Ireland for Samsung Electronics.

“We know cleaning isn’t everyone’s cup of tea which is why we are giving people the opportunity to have their homes vacuumed for free by the Clean Qweens and the chance to win a Bespoke Jet AI vacuum cleaner.”

For more information, head over to Samsung’s Instagram page @SamsungUK between 16th November and 30th November 2023.

TOP 20 SONGS TO CLEAN TO:

1. “I Want to Break Free” – Queen
2. “Don’t Stop Believin'” – Journey
3. “I Wanna Dance with Somebody (Who Loves Me)” – Whitney Houston
4. “Happy” – Pharrell Williams
5. “Girls Just Want to Have Fun” – Cyndi Lauper
6. “I Will Survive” – Gloria Gaynor
7. Uptown Funk” – Mark Ronson ft. Bruno Mars
8. “I Want to Know What Love Is” – Foreigner
9. “Total Eclipse of the Heart” – Bonnie Tyler
10. “Shake It Off” – Taylor Swift
11. “Take On Me” – a-ha
12. “I Don’t Want to Miss a Thing” – Aerosmith
13. “Can’t Stop the Feeling!” – Justin Timberlake
14. “September” – Earth, Wind & Fire
15. “November Rain” – Guns N’ Roses
16. “Is This Love” – Whitesnake
17. “I’ll Be There for You” – Bon Jovi
18. “Shut Up and Dance” – Walk The Moon
19. “Alone” – Heart
20. “Heaven” – Bryan Adams

TOP 5 BENEFITS OF LISTENING TO MUSIC WHILE CLEANING:

1. Makes cleaning more enjoyable
2. Reduces boredom
3. Motivation to get the task done
4. Provides a sense of rhythm and routine
5. Helps me stay focused

London, United Kingdom – June 7, 2023 – Samsung Electronics Co., Ltd. today announced the upcoming global launch of the Samsung Bespoke Jet AI, the company’s most powerful cordless stick vacuum yet with up to 280W^[1]of suction power, a self-emptying enhanced All-in-One Clean Station and artificial intelligence (AI)-based functionality. The Bespoke Jet AI will be available from June in the UK with pre-orders available.

Featuring a 280W model, the Bespoke Jet AI is available in Satin Black in the UK.

“The Bespoke Jet AI is designed for every lifestyle thanks to its world-class suction power and AI-based cleaning services capable of automatically optimising to each environment,” said Junwha Lee, Executive Vice President and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With the Bespoke Jet AI, Samsung is delivering an intelligent cordless stick vacuum that empowers users to undertake their lifestyles in premium fashion.”

Samsung’s Most Powerful and Longest-Running Cordless Stick Vacuum Yet

The Bespoke Jet AI features the powerful HexaJet Motor which, with up to 280W of suction power and a maximum consumption power of 730W, makes it Samsung’s most powerful vacuum motor to date. This ultra lightweight motor, weighing in at only 150g, provides a comfortable cleaning experience while still providing a 25% increase in suction power compared to the previous model^[2], as well as a motor efficiency of 52%.

In order to allow users to clean for longer without stopping to charge, the Bespoke Jet AI offers up to 100 minutes of usage^[3], the longest single battery runtime of any Samsung cordless stick vacuum. Its 4,500mAh battery features 80% more capacity than the previous model and has been optimized to retain 70% of its performance for up to 500 cycles.^[4]

The Bespoke Jet AI also features a selection of brushes and other accessories. The Active Dual Brush offers efficient cleaning on all types of floors and built-in LED lighting to highlight dust in dark spots, while the Slim LED Brush+ features a highly maneuverable design as well as LED lighting in order to effectively clean trickier areas. For more convenient storage of the device and its brushes, the Accessory Cradle allows users to store their device wherever they want.

AI-Based Cleaning for an Exceptional Intelligent Cleaning Experience

With its all-new AI mode that harnesses Samsung’s AI Optimum Tech, the Bespoke Jet AI provides a more effective cleaning experience while catering to a diverse range of environments. The Bespoke Jet AI is the first cordless stick vacuum cleaner to feature an AI verification from UL Solutions, a leading independent safety science organisation. Its AI Cleaning Mode allows it to determine floor type in order to provide both optimised cleaning and maximum battery efficiency.

With AI Cleaning Mode, the Bespoke Jet AI will first detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. This data will then be analysed in order to classify the floor type it is placed on, and the resulting algorithm will be automatically applied in order to provide the optimal suction power and brushroll speed.^[5]

The Bespoke Jet AI’s AI Cleaning Mode is capable of reducing battery consumption by up to 14% and can boost maneuverability by up to 6% when used with the Active Dual Brush. When used with the Slim LED Brush+, battery consumption can be reduced by up to 21%^[6], with maneuverability boosted by up to 8%.^[7]

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings and Smart Wi-Fi connectivity let users customise their vacuum and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

More Hygienic Experiences With An Upgraded All-in-One Clean Station

The Bespoke Jet AI’s upgraded All-in-One Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quicker and more hygienic cleaning. When the dustbin is being emptied, the All-in-One Clean Station’s Air Spin Edge technology spins the Spinning Cyclone at a blade rate of up to 1,000 RPM to drain waste, including any remaining hair that may be stuck in the dustbin’s grille.

The enhanced All-in-One Clean Station can automatically shut its cover after every disposal and offers more powerful dust management performance with a 99.999%^[8] Multi-layered Filtration System for trapping fine dust and an improved hair removal rate of 99%^[9]for more efficient dustbin emptying.

The launch of the Bespoke Jet AI signifies Samsung’s focus on growing its presence within the global stick vacuum market by providing consumers with more solutions that combine premium design with convenient usability.

Content has been revised as of July 14, 2023 to provide more accurate information. 

[1] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[2] Compared to 210W suction power of Bespoke Jet

[3] Run time is based on using the large battery, with a rated capacity of 3970mAh with a non-motorised tool.

[4] Maintains 70% capacity after 500 cycles of use, based on the battery package capacity (4500mA). 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on usage. Based on internal testing.

[5] Brushroll speed adjustment only applicable to the Jet Dual

[6] Based on internal testing when using the Slim LED Brush+ using a floor composition of 76% wooden and 24% carpet. In accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard.

[7] Based on internal testing when using the Active Dual Brush, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.3 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state. The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 CL. 7.3.9 standard. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

[8] Based on internal testing, in accordance with the IEC 62885-2, CL.5.11 standard.

[9] Based on internal testing. The hair removal rate is measured by comparing the weight of the dustbin before and after sucking in hair until it reaches the Max Line and being emptied using the Clean Station. Results may vary depending on the actual usage conditions..

“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to take steps towards enjoying a more sustainable, connected, and stylish lifestyle.”

Sustainable Life – Technologies That Make a Positive Impact

Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber Filter: a simple solution for minimising micro plastic emissions during laundry cycles.

From sourcing and production to distribution, usage, and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a closed-loop recycling center, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets, and expanding its use of recycled fishing nets. Once products have been manufactured, they are shipped to users in Samsung’s eco-packaging, which began replacing plastic tape and coil with paper earlier this year.

Samsung continues to expand services that make saving energy effortless. Which is why, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers, and air conditioners, as well as Samsung’s Eco Heating System, will feature an upgraded version of SmartThings AI Energy Mode that will soon be available in 65 countries^[1]

In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in tackling microplastic pollution. After developing a laundry cycle that reduces microfiber discharge by up to 54%^[2], Samsung and Patagonia have teamed up once again to launch the Less Microfiber Filter. The Less Microfiber Filter is capable of capturing up to 98%^[3] of microfibers shed during laundry cycles. When used to wash two kilograms of laundry four times a week, the filter can help reduce up to 132 grams of microplastic discharge per person per year — an amount equivalent to approximately eight 500ml plastic bottles. The Less Microfiber Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year.

Connected Life – Paving the Way for Hyper-Connected Homes

To “Bespoke” one’s life is to optimise devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.

Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalised automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.

Samsung has also announced the launch of the Bespoke Jet AI — the company’s most powerful^[4] cordless stick vacuum cleaner, and the world’s first to be verified by UL(Underwriters Laboratories) Solutions, a leading independent safety science organisation, for AI. Combining up to 280W^[5] of suction power with a run time of up to 100 minutes^[6] per charge, the Bespoke Jet AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode^[7] intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,^[8] including the floor type, and automatically optimises settings such as suction power and brush speed^[9] to maximise cleaning performance, usage time, and maneuverability. The vacuum also features a new All-in-One Clean Station that produces a powerful spinning cyclone to instantly and effectively^[10] empty the dustbin.

Stylish Life – Taking Personalised Design to the Next Level  

The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.

In addition to launching the Bespoke AI^TM Washer and Dryer in the U.S. and Southeast Asia this year, Samsung continues to expand its personalisation options to empower more people to customise their home. Currently available to all consumers in the U.S. since last year, Samsung’s MyBespoke customisation service makes it easy for users to cultivate a kitchen look that truly reflects your way of life by using photos or artwork to create one-of-a-kind refrigerator panels. To further elevate Bespoke’s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 are now available for purchase on Samsung.com and can also be found at Samsung flagship stores in the U.K., U.S., and Korea.

To learn more about the next evolution of Bespoke, tune into Bespoke Life 2023 on June 7 at 10:00 EDT (16:00 CEST, 23:00 KST). The event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom, and  Samsung.com.

[1] AI Energy Mode is currently available in 40 countries including the U.S. AI Energy Mode is planned for expansion in the following countries in June: Greece, South Africa, Dominican Republic, Luxembourg, Bulgaria, Slovakia, Argentina, Ireland, Estonia, Costa Rica, Croatia, Puerto Rico, Finland. Further expansion is planned for the following countries in September: Morocco, Saudi Arabia, United Arab Emirates, Oman, Jordan, Iraq, Israel, Egypt, Kuwait, Turkey, Tunisia.

[2] Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW9400B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

[3] Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.

[4] PBased on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute).

[5] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute). Results may vary depending on actual usage.

[6] The stated run time is based on using a large capacity battery at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.

[7] AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings.

[8] The ability to identify different cleaning environments can be affected by environmental conditions.

[9] The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.

[10] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.