Samsung Electronics Co., Ltd. today announced that two series of robot vacuum cleaners, the Bespoke AI Jet Bot Steam^[1] and the Bespoke Jet Bot Combo,^[2] and Bespoke AI Refrigerators^[3] have received IoT security certification from TÜV Nord, a global certification organisation based in Germany.

This marks the first time Samsung’s digital appliances have received TÜV Nord security certification, further underscoring the company’s leadership in both home appliance technology and data security.

“As the global focus on smart home security intensifies, Samsung continues to deliver robust protection through our Knox security platform,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This certification validates the strength of our security technologies, and we will continue to enhance differentiated protection to safeguard customer data.”

TÜV Nord is a globally renowned institution, acknowledged as an IECEE-accredited National Certification Body. The certification is based on the ETSI EN 303 645 standard, established by the European Telecommunications Standards Institute (ETSI), which defines security and privacy requirements across the lifecycle of consumer IoT devices — from design and development to distribution and operation. Key criteria include data encryption, authentication and access control, secure software updates, personal data protection and vulnerability management.

The European market is already tightening security requirements with updates to the Radio Equipment Directive (RED) and upcoming implementation of the Cyber Resilience Act (CRA). Against this backdrop, TÜV Nord certification demonstrates Samsung’s readiness to meet evolving international standards and its commitment to protecting users in connected environments.

Samsung has strengthened its home appliances with a wide range of Knox security technologies that safeguard user data through multiple layers of protection. These include the verification of unauthorised firmware modifications when the device is turned on. Additionally, all monitoring video footage and user commands from the robot cleaner are encrypted and only decrypted at their intended destination.^[4]

The certified 2025 Bespoke AI Refrigerators and the Bespoke AI Jet Bot Steam further enhance security capabilities by integrating Knox Matrix and Knox Vault. Knox Matrix enables mutual security checks between devices, ensuring users are promptly alerted in the event of data theft risks. Knox Vault secures sensitive personal information, such as passwords, by processing and storing it on a dedicated hardware subsystem.

The Bespoke AI Jet Bot Steam will be unveiled at IFA 2025 in September. The Bespoke Jet Bot Combo and Bespoke AI Refrigerators are already being rolled out in select markets globally.

[1]VR90F*******, VR80F*******, VR70F*******

[2]VR7MD97****/**, VR7MD96****/**

[3]RM90F**B***, RF90F**A***, RF90F**E***, RM90F**C**, RM90F**D**, RM90F**E**, RM90F**X*, RF90F**B***, RF**DB99***, RF**DB95***, RF**DG9H***

[4]Available on Samsung devices running Android 11 or later, and may not work on some devices.

“At Samsung, we innovate to create experiences that help our customers live more convenient and connected lives. From our first AI smartphone and No.1 best-selling TVs^[1] to refrigerators that use AI technology to monitor the food inside and help you keep track of your shopping list, our products are brought to life through the power of SmartThings and AI innovation,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “At World of Samsung, we are celebrating how the power of artificial intelligence is here today – and how it’s making a real impact on our customers’ lives now and in the future.”

‘World of Samsung’ brings media and partners to Germany to not only see Samsung’s newest devices but experience hands-on how these devices use AI capabilities to make life less complicated, more convenient, and better connected. During the event, Samsung will also share details of its “AI for All” vision, which focuses on how AI technology will enable people to experience their devices more intuitively and conveniently than ever before.

Entering a new era of mobile AI and empowering everyday experiences

Initially unveiled last month at Galaxy Unpacked, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 unleash new mobile experiences with Galaxy AI^[2]. At ‘World of Samsung’ attendees will be able to experience how AI amplifies nearly every interaction on the Galaxy S24 series.

For example, Live Translate^[3] allows two-way, real-time voice and text translations of phone calls within the native app on-device, meaning if you’re planning a vacation in a foreign country, you can easily update hotel bookings, make dinner reservations and contact locals with ease, even if you don’t speak the same language.

Meanwhile, the new Note Assist^[4] feature in Samsung Notes helps you create AI-generated summaries of meetings, and even template that streamlines notes into pre-made formats, ensuring your notes stay organised and succinct.

Finally, the Galaxy S24 series marks a milestone in the history of search as the phone to debut intuitive, gesture-driven Circle to Search with Google. To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture^[5]. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on the Galaxy S24’s screen to see helpful, high-quality search results. That way, if you’re on social media and see a jacket you like, you can simply select the image and instantly be taken to the product page.

Spotlighted at CES, the new Galaxy Book4 series – which includes the Galaxy Book4 Ultra, Book4 Pro and Book4 Pro 360 – is Samsung’s most intelligent PC line-up yet. The series comes with a new Intel® Core Ultra 9 processor that combines a faster central processing unit (CPU), a higher-performance graphics processing unit (GPU) and a newly added Neural Processing Unit (NPU) into a single package. Coupled with Intel’s AI PC Acceleration program — which includes more than 100 Independent Software Vendors (ISV) – the new processor is enabling exciting new AI capabilities and helping boost productivity on the Galaxy Book4 series.

Redefining home entertainment with latest television and audio innovations

‘World of Samsung’ will highlight the 2024 TV and audio line-up, including the 2024 Neo QLED 8K televisions and Micro LED innovation, offering premium options for every customer.

Driven by Samsung’s most innovative processor yet, the NQ8 AI Gen 3^[6], the powerful and intelligent 2024 Neo QLED 8K offers unrivalled picture quality. The Gen3 processor has an on-device AI engine (NPU) two times faster than the previously used Gen2 processor and is Samsung’s fastest processor yet – resulting in picture quality that brings you closer than ever to your content. For sports fans, the AI Motion Enhancer Pro solves common issues with streaming high-res matches by reducing ball distortion. It automatically detects the sports type and applies the proper ball detection model using AI deep learning technology.

Also showcased at World of Samsung is the new Transparent MICRO LED innovation. An evolution in display technology, it fuses aesthetic design with technological advancement, not only providing lifelike picture quality but also integrating with future technologies to provide limitless possibilities in transparent display applications. In addition, Samsung’s Transparent MICRO LED delivers superior brightness, and innovative Bezel-less design and unmatched transparency thanks to a high opening area within each pixel, enhancing clarity of your content whilst maintaining the visibility of real-world objects behind the screen.

The event also celebrates Samsung’s new lifestyle TV products and new features, elevating the user’s bespoke and personalised experience. The Music Frame is a customisable and versatile speaker, integrating seamlessly with SmartThings. It functions as an independent wireless speaker or can be paired with a Samsung TV and soundbar via the Q-Symphony feature to enrich surround sound capabilities and enrich bass. The Music Frame blends into the living space, disguising itself as a picture frame to both complement your décor and deliver rich surround sound in unison.

Upgrading the connected home with AI-powered appliances

Samsung’s BESPOKE appliances will also be showcased at ‘World at Samsung’, providing amplified user convenience through enhanced connectivity and AI integration. Featuring sleek designs along with the latest AI capabilities, BESPOKE home appliances offer futuristic style and added functionality for the modern home.

The new Family Hub Refrigerator boasts new unique capabilities, such as AI Vision inside^[7],Enjoy a smart way to manage your food. Using an internal camera^[8], AI Vision Inside can identify certain fresh food items when put in or taken out and allows you to manage a food list^[9] that can also be checked from the SmartThings app^[10]. You can view door bin images, get recipe suggestions, or manage ‘Use by date’ by manually setting the date.

Other appliances in the BESPOKE range also leverage latest advancements in AI. Thanks to a new circulation pump and AI enhancements to the software algorithms, the new Bespoke AI washing machine, now exceeds the minimum A Grade energy efficiency requirements by up to 40%^[11]. In addition the AI Wash feature uses 5 different sensors to intelligently adjust the washing performance for each load, for more thorough and efficient washing. In the Bespoke Jet Bot Combo, upgraded AI Object Recognition means it can now drive more precisely than ever by expanding the number of objects it can distinguish and comes with AI Floor Detect so it can detect different surfaces and adjust the cleaning power needed, (just like our Bespoke Jet AI stick vacuum cleaner.

For more information on Samsung’s full range of AI-enhanced products, visit: https://www.samsung.com/uk/

[1] Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia

[2] Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices.  The availability of AI features provided by third parties is subject to change.

[3] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 13 languages from launch.

[4] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[6] Available on QN900D only

[7] As of March 2024, AI Vision Inside can recognize 33 food items. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

[8] Red light will turn on when camera is working. User’s appearance can be captured, but surroundings other than food item will be automatically blurred.

[9] User may need to manually operate the list for accuracy.

[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. You must use a same log-in account between the devices.

[11] Based on Samsung internal testing, applicable models in the WW8000D series are 40% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.

“I am thrilled to introduce our innovative vacuum cleaner lineup for 2024, the Bespoke Jet Bot Combo, which leverages our latest AI technology to meaningfully improve its usability,” said Moohyung Lee, EVP and Head of the Customer Experience Team of Digital Appliances Business at Samsung Electronics. “With powerful cleaning as a baseline, the new robot cleaner moves the consumer cleaning experience forward through innovative features. We firmly believe it will make cleaning more enjoyable for our customers.”

Bespoke Jet Bot Combo^[1] Brings a Bevy of Advanced, AI-Based Features^[2] for a Cleaner Home

Bespoke Jet Bot Combo with enhanced AI features

The Bespoke Jet Bot Combo is an AI-applied vacuum and mop robot cleaner that improves the user experience both during and after cleaning. The upgraded AI Object Recognition applied to the Bespoke Jet Bot Combo evolves from the technology previously introduced in the Bespoke Jet Bot AI+. It expands the number of objects it can distinguish, enabling more precise driving thanks to 3D sensor applied.

The most notable improvement is that AI Object Recognition can also recognize space and stains to provide users with better cleaning experiences. It determines and categorizes mapped areas like a living room and a kitchen, and automatically suggests setting up “no-go zones” such as the bathroom or the entrance, to ensure the robot vacuum avoid designated areas. Meanwhile, when the Bespoke Jet Bot Combo detects a stain, it goes back to the clean station to heat the mop pads with high temperature steam and water and then returns to the area. With powerful spinning mops at 170 RPM, it can actively scrub off even hardened stains. These result in highly effective autonomous cleaning that reduces user intervention in a variety of environments.

Additionally, the model can even sense the floor type to provide enhanced cleaning, using a feature called AI Floor Detect. It distinguishes between hard floors and carpeting, and then automatically boosts its suction power which is appropriate even to vacuum up deep-lying dust in carpets. Furthermore, it helps prevent users’ carpets from getting wet and being contaminated by dirty mop pads. When the Bespoke Jet Bot Combo detects a carpet, it determines whether to lift up the mop pads or to detach them at the clean station to provide the improved anti-cross contamination solution.

The Bespoke Jet Bot Combo provides an end to end cleaning experience. The clean station supplies a 3-step Total Cleaning System for mop pads, which includes auto wash, steam cleaning and auto dry with hot air. After it washes the mops with hot water heated by high temperature steam, it then sprays steam on them to prevent odors, enabling more hygienic maintenance.

Availability

For firsthand experiences of the Bespoke Jet Bot Combo, attendees of CES® 2024 can visit the Samsung booth. It is currently in development and the features described above are subject to change.

[1] Currently in development and subject to change

[2] Based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.