London, United Kingdom – January 2^nd, 2023 – Samsung Electronics Co., Ltd. today announced the global launch of the Bespoke Infinite Line refrigerator in select markets around the world. The Bespoke Infinite Line refrigerator will expand to the global market including five countries in Europe^[1], Mexico, Thailand, and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar and features a timelessly contemporary, modular design that seamlessly blends into any interior. With simple lines, high-quality materials, and features that maximise convenience and streamline food storage, the Bespoke Infinite Line refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces new joy of customizing experience to more users,” said Jun Hwa Lee, EVP and Head of Customer Experience of the Digital Appliances at Samsung Electronics. “Combining high-quality materials with the modular designs, the Bespoke Infinite Line refrigerator introduces Bespoke’s signature take on customization to the premium appliance sector, offering the ultimate blend of style and performance.”

A timeless design that elevates any kitchen

The Bespoke Infinite Line refrigerator brings a timeless aesthetic, reflecting the latest trends,  and is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing, and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design that can be customised and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ needs change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line refrigerator looks outstanding in any interior.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting – two features that epitomise the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresher for longer by quickly compensating heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while also giving users clear views of every corner of their fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters^[2], while the wine cellar offers room to store up to 101 bottles.

Raising the bar for kitchen convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line comes packed with features that maximise convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side^[3] that instantly opens the door with a simple touch.^[4] This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way, while its stylishly simple look reflects modern consumers’ demand for clutter-free designs.

The dishwasher-safe,^[5] BPA-free^[6] AutoFill Pitcher^[7] provides easy access to refreshingly cold filtered water, anytime. It also features a built-in infuser^[8] that allows users to create deliciously flavored beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker,^[9] meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice

Flexible cooling for optimal freshness

The Bespoke Infinite Line refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry^[10]is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavours and textures for longer.

The wine cellar’s Triple Temperature Zone^[11] brings that same level of optimised freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation.

Seamlessly syncs with your lifestyle

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a richer and more delicious dining experience. Part of the SmartThings app,^[12] SmartThings Sommelier at Home takes the guesswork out of storing wine by analysing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.^[13]
In addition, with SmartThings Energy^[14] support, users can enjoy real-time insights into their refrigerator’s electricity use, as well as tips to reduce their carbon footprint and save money.

AI Energy Mode takes that efficiency to the next level by analysing usage patterns and other factors and optimising settings to save energy.

For more information about the Bespoke Infinite Line refrigerator, please visit Samsung.com

[1] UK, Germany, Italy, France, Benelux

[2] Fridge capacity: 393L; freezer capacity: 412L.

[3] Auto Open Door’s hinge is placed on the right side of the fridge and wine models and on the left side of the freezer.

[4] Door automatically opens to about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

[5] Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS./em>

[6] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

[7] Exclusive to refrigerator model.

[8] To produce flavored water the Infuser should be filled with your preferred fruits or herbs before use.

[9] Exclusive to freezer model.

[10] Exclusive to the refrigerator model.

[11] Exclusive to wine cellar model.

[12] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required

[13] Food pairing service is available in certain countries

[14] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and projector to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colours are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colourful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colours that blend in with your interior, as well as accent colours.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of colour and materials even more options to choose from.  Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colours, which means that there are over 20,000 possible colour combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and colour options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking expreience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilise this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a projector that’s not limited by space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilise cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart projector that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when it is turned on, users can search for content using just their voice. When the projector is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the colour and tone of the wall that is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the projection from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilise spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilise the device on a tabletop or floor by connecting it to a standard E26 light socket[1]. There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries^[2] that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilise mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

[1] Light socket connection feature will be first applied in US.

[2] USamsung is not liable for 3rd party external batteries.