“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to take steps towards enjoying a more sustainable, connected, and stylish lifestyle.”

Sustainable Life – Technologies That Make a Positive Impact

Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber Filter: a simple solution for minimising micro plastic emissions during laundry cycles.

From sourcing and production to distribution, usage, and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a closed-loop recycling center, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets, and expanding its use of recycled fishing nets. Once products have been manufactured, they are shipped to users in Samsung’s eco-packaging, which began replacing plastic tape and coil with paper earlier this year.

Samsung continues to expand services that make saving energy effortless. Which is why, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers, and air conditioners, as well as Samsung’s Eco Heating System, will feature an upgraded version of SmartThings AI Energy Mode that will soon be available in 65 countries^[1]

In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in tackling microplastic pollution. After developing a laundry cycle that reduces microfiber discharge by up to 54%^[2], Samsung and Patagonia have teamed up once again to launch the Less Microfiber Filter. The Less Microfiber Filter is capable of capturing up to 98%^[3] of microfibers shed during laundry cycles. When used to wash two kilograms of laundry four times a week, the filter can help reduce up to 132 grams of microplastic discharge per person per year — an amount equivalent to approximately eight 500ml plastic bottles. The Less Microfiber Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year.

Connected Life – Paving the Way for Hyper-Connected Homes

To “Bespoke” one’s life is to optimise devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.

Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalised automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.

Samsung has also announced the launch of the Bespoke Jet AI — the company’s most powerful^[4] cordless stick vacuum cleaner, and the world’s first to be verified by UL(Underwriters Laboratories) Solutions, a leading independent safety science organisation, for AI. Combining up to 280W^[5] of suction power with a run time of up to 100 minutes^[6] per charge, the Bespoke Jet AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode^[7] intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,^[8] including the floor type, and automatically optimises settings such as suction power and brush speed^[9] to maximise cleaning performance, usage time, and maneuverability. The vacuum also features a new All-in-One Clean Station that produces a powerful spinning cyclone to instantly and effectively^[10] empty the dustbin.

Stylish Life – Taking Personalised Design to the Next Level  

The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.

In addition to launching the Bespoke AI^TM Washer and Dryer in the U.S. and Southeast Asia this year, Samsung continues to expand its personalisation options to empower more people to customise their home. Currently available to all consumers in the U.S. since last year, Samsung’s MyBespoke customisation service makes it easy for users to cultivate a kitchen look that truly reflects your way of life by using photos or artwork to create one-of-a-kind refrigerator panels. To further elevate Bespoke’s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 are now available for purchase on Samsung.com and can also be found at Samsung flagship stores in the U.K., U.S., and Korea.

To learn more about the next evolution of Bespoke, tune into Bespoke Life 2023 on June 7 at 10:00 EDT (16:00 CEST, 23:00 KST). The event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom, and  Samsung.com.

[1] AI Energy Mode is currently available in 40 countries including the U.S. AI Energy Mode is planned for expansion in the following countries in June: Greece, South Africa, Dominican Republic, Luxembourg, Bulgaria, Slovakia, Argentina, Ireland, Estonia, Costa Rica, Croatia, Puerto Rico, Finland. Further expansion is planned for the following countries in September: Morocco, Saudi Arabia, United Arab Emirates, Oman, Jordan, Iraq, Israel, Egypt, Kuwait, Turkey, Tunisia.

[2] Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW9400B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.

[3] Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.

[4] PBased on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute).

[5] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute). Results may vary depending on actual usage.

[6] The stated run time is based on using a large capacity battery at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.

[7] AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings.

[8] The ability to identify different cleaning environments can be affected by environmental conditions.

[9] The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.

[10] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.

Bespoke Life 2023 will showcase Samsung’s commitment to transforming customers’ lives through sustainability, connectivity and design, delivering streamlined convenience and sustainable innovations that enrich customers’ daily routines.

Be sure to tune in to the global livestream to learn more. Bespoke Life 2023 will be streamed live on Samsung Newsroom, Samsung.com and Samsung’s official YouTube channel on the 7^th June at 3pm BST.