“As people look to get more out of their food — with help from their appliances — we’re thrilled to be upgrading Samsung Food with different types of powerful new functionality,” said Moohyung Lee, EVP and Head of Customer Experience Team for Digital Appliances Business at Samsung Electronics. “Moving forward, with a key focus on user experiences, we will continually enhance the platform with AI and other technologies to support the preparation of meals that are easier, simpler and healthier.”

Photo Image of Samsung Food

Samsung Food is a holistic food platform available on various Samsung devices, including and beyond home appliances. Samsung Food+, the premium subscription service^[3] of Samsung Food, elevates the experience by integrating a health profile and goals, providing personalised meal plans with recipe recommendations. And now, AI is being added to bring differentiated functionality to users around the globe.

Samsung is making food preparation more convenient by rolling out the Vision AI technology for Samsung Food+, which allows users to add items to their Food List by simply snapping a photo of their food items with a smartphone. This functionality means that users owning Bespoke refrigerators with a Family Hub screen^[4] without AI Vision Inside — the internal camera that recognises food items that goes in and out of the fridge — can now also easily add items with photos to their Food List.

Other benefits of the Samsung Food+ subscription service include automatically adding purchased ingredients to the Food List when users check out at the store or online, and searching for recipes based on the contents of the Food List. Users can also get alerts to help them use the items before the manually set use-by-date, helping reduce food waste.

Samsung Food+ further provides the meal plans based on users’ Food List to support sustainable food practice goals by personalising each plan based on the ingredients in users’ Food Lists, prioritising those nearing use-by-date. And with the new “Search with Your Food List” feature, recipes using the ingredients listed in their Food Lists will show on top of the search results to help users with ideas on what can be made with what they have. Recipe recommendations are also provided based on the Food List, and whatever has been used from the Food List is recommended to be added to the Shopping List. This intelligent approach helps inventory maintenance and to reduce food waste while ensuring fresh, tasty meals.

Reach Health Goals With Personalised Meal Plans

Samsung Food now features enhanced tools designed to support users to better maintain their health and to reach wellness goals. The platform provides nutrition-focused meal plans that track and monitor caloric intake within daily meal schedules, whether for recipes or individual food items. It offers “Tailored for You” plans^[5], delivering weekly recipe and snack recommendations based on users’ nutritional needs^[6], chosen diets and previous recipe preferences. The system tracks macronutrient intake within daily meal plans and allows customisable calorie and macronutrient targets for individual health objectives. While Samsung Food users receive three days of recommendations per week, paid and subscribed Samsung Food+ users benefit from a full week of recommendations, with the intelligent platform also factoring in the manually set use-by-dates of ingredients.

Reference Image of Samsung Food’s “Tailored for You” Meal Plan Service

Now available in eight languages across 104 countries,^[7] Samsung Food will ensure that all updates are accessible in each of the eight languages and region of availability.

[1] Samsung Food is a mobile application that is downloadable on any smartphone platform. Samsung account log-in is required.

[2] As of July 2024.

[3] £6.99 per month or £58.99 per year

[4] All models of Bespoke Family Hub refrigerators support Samsung Food service with Wi-Fi connection and Samsung account connection.

[5] This feature is provided based on the users’ personal details, profile information, information that the users voluntarily provide about their food, dietary and nutritional preferences, health data and more. Full list of collected information and usage can be found at Privacy Policy (UK) – Samsung Food

[6] Nutrition goals are set and recommended based on research and studies done by various organisations such as The World Health Organisation (WHO), The 2020-2025 American Dietary Guidelines, The U.S. Department of Agriculture (USDA), and Master of Science qualified Registered Nutritionist-Dietitian (RND).

[7] The Samsung Food app supports English (U.S.), English (U.K.), German, Spanish (Spain), Spanish (Mexico), French, Italian and Korean. Supporting languages may be added at a later date.

London, United Kingdom – January 2^nd, 2023 – Samsung Electronics Co., Ltd. today announced the global launch of the Bespoke Infinite Line refrigerator in select markets around the world. The Bespoke Infinite Line refrigerator will expand to the global market including five countries in Europe^[1], Mexico, Thailand, and Australia by the end of the year.

Samsung’s new premium built-in refrigerator is available with a choice of fridge, freezer or wine cellar and features a timelessly contemporary, modular design that seamlessly blends into any interior. With simple lines, high-quality materials, and features that maximise convenience and streamline food storage, the Bespoke Infinite Line refrigerator adds lasting value to consumers’ kitchens.

“Each expansion of the Bespoke lineup introduces new joy of customizing experience to more users,” said Jun Hwa Lee, EVP and Head of Customer Experience of the Digital Appliances at Samsung Electronics. “Combining high-quality materials with the modular designs, the Bespoke Infinite Line refrigerator introduces Bespoke’s signature take on customization to the premium appliance sector, offering the ultimate blend of style and performance.”

A timeless design that elevates any kitchen

The Bespoke Infinite Line refrigerator brings a timeless aesthetic, reflecting the latest trends,  and is built to last. Known as Infinite Design, the new aesthetic is distinguished by its seamless look, durable materials, premium finishing, and elegant design cues.

As a Bespoke refrigerator, the Bespoke Infinite Line fridge naturally features a modular design that can be customised and combined to suit consumers’ changing needs. Infinite Design enhances that versatility by ensuring that the refrigerator will remain stylish no matter how consumers’ needs change. With its simple lines, smooth surface, Timeless Greige finish and elegant gold copper edge frame, the Bespoke Infinite Line refrigerator looks outstanding in any interior.

The refrigerator’s exterior is made from premium aluminum that is more dent- and scratch-resistant and allows marks and stains to be easily wiped away. The interior is bright and refined with its Black Metal Cooling and Tunnel Lighting – two features that epitomise the refrigerator’s elegant balance of form and function.

Applied to the duct and door, Black Metal Cooling not only creates a sense of depth for a distinctly premium look, but it also helps keep food fresher for longer by quickly compensating heat loss. The Tunnel Lighting on the frame and shelves enhances the aesthetic while also giving users clear views of every corner of their fridge. Not only is the interior striking, but it is also spacious. The fridge and freezer feature a combined capacity of 805 liters^[2], while the wine cellar offers room to store up to 101 bottles.

Raising the bar for kitchen convenience

To offer users an experience that is more in tune with how they use their fridge today, the Bespoke Infinite Line comes packed with features that maximise convenience. Together, these technologies provide instant access to food and refreshments for a truly outstanding user experience.

The new Auto Open Door features a sensor on its side^[3] that instantly opens the door with a simple touch.^[4] This makes it easy for users to access their fridge even when their hands are full of groceries or sticky from food prep. The door’s built-in sensor means there is no handle to get in the way, while its stylishly simple look reflects modern consumers’ demand for clutter-free designs.

The dishwasher-safe,^[5] BPA-free^[6] AutoFill Pitcher^[7] provides easy access to refreshingly cold filtered water, anytime. It also features a built-in infuser^[8] that allows users to create deliciously flavored beverages by adding any fruits and herbs they like. The Dual Auto Ice Maker,^[9] meanwhile, ensures that users always have plenty of ice, offering a choice of either whiskey ball ice or cubed ice

Flexible cooling for optimal freshness

The Bespoke Infinite Line refrigerator’s flexible storage options allow users to simultaneously store different foods under optimal conditions, keeping everything inside deliciously fresh.

The Flex Pantry^[10]is an independently controlled drawer that can be quickly converted to different preset temperatures to suit users’ daily needs. The two built-in temperature modes are ideal for storing a wide range of high-quality ingredients, from meat and fish to fruits and vegetables, preserving their natural flavours and textures for longer.

The wine cellar’s Triple Temperature Zone^[11] brings that same level of optimised freshness to wine storage. With three separate climate zones and precise temperature controls, it allows users to simultaneously store different bottles of wine under optimal conditions, delivering the ultimate in wine preservation.

Seamlessly syncs with your lifestyle

The refrigerator’s seamless connectivity makes using it a breeze by simplifying everything from wine storage to managing energy use.

Support for SmartThings Sommelier at Home offers users a richer and more delicious dining experience. Part of the SmartThings app,^[12] SmartThings Sommelier at Home takes the guesswork out of storing wine by analysing wine labels and offering details on optimal storage conditions. When combined with SmartThings Cooking, the service recommends the perfect food to pair with wine, just like a real sommelier.^[13]
In addition, with SmartThings Energy^[14] support, users can enjoy real-time insights into their refrigerator’s electricity use, as well as tips to reduce their carbon footprint and save money.

AI Energy Mode takes that efficiency to the next level by analysing usage patterns and other factors and optimising settings to save energy.

For more information about the Bespoke Infinite Line refrigerator, please visit Samsung.com

[1] UK, Germany, Italy, France, Benelux

[2] Fridge capacity: 393L; freezer capacity: 412L.

[3] Auto Open Door’s hinge is placed on the right side of the fridge and wine models and on the left side of the freezer.

[4] Door automatically opens to about 25 mm. If you do not open the door further, it will close automatically after 2 seconds (automatic closing may not be possible in certain environments).

[5] Tested for 125 cycles in accordance with the “Mechanical dishwashing resistance of utensils” test method (BS EN 12875-1:2005) and certified as dishwasher safe by SGS./em>

[6] Bisphenol A (BPA) is found in polycarbonate plastics and epoxy resins, which are often used in food and beverage containers, and has been linked with possible adverse health effects.

[7] Exclusive to refrigerator model.

[8] To produce flavored water the Infuser should be filled with your preferred fruits or herbs before use.

[9] Exclusive to freezer model.

[10] Exclusive to the refrigerator model.

[11] Exclusive to wine cellar model.

[12] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required

[13] Food pairing service is available in certain countries

[14] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and projector to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colours are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colourful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colours that blend in with your interior, as well as accent colours.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of colour and materials even more options to choose from.  Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colours, which means that there are over 20,000 possible colour combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and colour options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking expreience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilise this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a projector that’s not limited by space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilise cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart projector that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when it is turned on, users can search for content using just their voice. When the projector is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the colour and tone of the wall that is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the projection from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilise spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilise the device on a tabletop or floor by connecting it to a standard E26 light socket[1]. There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries^[2] that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilise mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

[1] Light socket connection feature will be first applied in US.

[2] USamsung is not liable for 3rd party external batteries.

LONDON, UK – 11^th August, 2021:  The Samsung Bespoke Refrigerator range is available to buy now from Samsung Electronics UK Ltd at https://www.samsung.com/uk/refrigerators/bespoke-refrigerator/

The range encompasses the latest trends of modularity and personalisation in the home, with units that can be customised to suit individual styles and storage needs.

Truly innovative, the Bespoke Refrigerator range offers interchangeable panels in 14 on-trend colourways, from bright pastels to sleek monochromes, and a range of finishes such as Glam, Satin, Stainless Steel and Cotta.

With more time spent at home, people have become increasingly attentive to the way appliances fit into their living spaces. Whatever combination of units might suit a customer as their lifestyle needs change and grow – whether it’s having identical fridge freezers or a more eclectic ‘mix and match’ approach – the Samsung Bespoke Refrigerator range has a solution for everyone.

Introducing the Bespoke Refrigerator range

Samsung’s Bespoke Refrigerator line-up offers a selection of module(s) based on more considerations than ever before, including customer personal taste and lifestyle needs.

Choose from:

The Bespoke Fridges & Freezers (1-door module)

The Bespoke Classic Fridge Freezer (2-door module)

Available in two height options

In addition to its dynamic range of colours, materials and modules, the Bespoke Refrigerator delivers on performance, as well as design, and includes many advanced refrigeration features*. These include Twin Cooling Plus technology, Smart Conversion, Total No Frost, Humidity Fresh++ and SpaceMax technology. The Bespoke Refrigerator range also boasts both a Wine Shelf and Slide & Fold shelves, the latter bringing further flexibility.

Adapting to lifestyle needs with modular appliances

Multi-functionality and modularity are key emerging trends that allow for change and adaptation within any living space. Samsung’s Bespoke Refrigerator range offers combinations of freestanding modular units, that can be changed as often as desired. Multiple Bespoke fridges can also be combined and upgraded, meaning that Bespoke modules can simply be added for extra refrigeration space.

Creating opportunities through customisation

With the last year igniting a heightened interest in personalisation within the home, the new Bespoke Refrigerator line-up can be customised allowing the modules, colours and materials to match each person’s unique tastes and needs. The days of a ‘one-size-fits-all’ mentality for kitchen appliances are gone, and Samsung believes that customisation is as much about personalisation as it is about having more choice.

“We’re delighted to bring the Bespoke Refrigerator range to the UK” says Dan Harvie, Vice President, Head of Home Appliances, Samsung Electronics UK Ltd. “Our modular design enables people to easily adapt to changing circumstances and the multitude of colourways and materials available bring a level of appliance personalisation that we have never experienced before. The past year has seen people invest more time and energy into making their house a reflection of their personality and with Bespoke, this is now easier than ever to achieve.”

Bringing the ‘Bespoke Home’ vision to life

Products from the Bespoke Refrigerator range are the first items available from Samsung’s innovative Bespoke portfolio, announced in May 2021 as part of the brand’s vision for the modern-day home – the Bespoke Home. The Bespoke Home is filled with appliances that are beautifully designed to suit a multitude of customer preferences, but that are also flexible so they can respond to customers’ changing needs.

Order the Bespoke Refrigerator now at https://www.samsung.com/uk/refrigerators/bespoke-refrigerator/

Bespoke Fridges & Freezers 1.85m (1-Door) – RRP: £899.99-£999.99

Bespoke Classic Fridge Freezer 1.85m (2-Door)- RRP: £749.99-899.99

Bespoke Classic Fridge Freezer 2.03m (2-Door) – RRP: £999.99- £1,349.99

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”

The Customisable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select regions across Asia and Africa. Bespoke comes in over 20 original colours and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance.

In North America, consumers can choose from a 4-Door Flex, a 1-Door Column, or a 2-Door Bottom-Mount Freezer. Samsung created a variety of unique metal colours for the region, including Champagne Rose Steel, Navy Steel, and Matte Black Steel.

In Europe, Bespoke is available in 1-Door and Slim 1-Door Fridge and Freezer options, and Classic Fridge Freezer models in 1.8- and 2-meter options with six different finishes and a broad palette, ranging from classic white to soft pastels and statement colours.

A Kitchen Packaged for You

The new Bespoke kitchen package is Samsung’s first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customised appliances to the entire kitchen starting with markets in the U.S. and Europe. Launching in the second half of this year, the North American offering centres on the company’s flagship Bespoke refrigerators and expands to include a Bespoke range microwave oven and dishwasher, exquisitely built in the same look and feel as the refrigerator.

The package allows customers to unify or mix and match their kitchen aesthetic around their favourite colour and finish, with choices of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.

Appliances that Plug Right into Your Lifestyle

Samsung will also launch its expanded lineup of purposeful lifestyle appliances in North America and Europe this year, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and hygiene.

New lifestyle appliances that are launching in North America and Europe include:

• Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape and does it with upgraded Bespoke style. It launches in Europe and in the U.S. in the second half of 2021.

• Bespoke air purifier draws air from five directions to purify it rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust,* while the 3-way smart discharge circulates clean air in various directions. The unit is available in a range of designs and colours and launches in the U.S. during the third quarter.

• Bespoke Jet comes with a Clean Station and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own. The new Bespoke Jet will be available in three colours and launches in the U.S., Europe, CIS and Southeast Asia in the second half of 2021.

• Jet Bot AI+ is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors, to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+ is integrated with the SmartThings app to assist with remote home monitoring. It will be available in the U.S., Europe, CIS and Southeast Asia in the second half of 2021.

Other new lifestyle appliances include:

• Bespoke ShoeDresser** pampers your favourite shoes so they feel fresh after each wear. The unit deodorises, dehumidifies, and dries shoes based on their material and shape, ensuring they are maintained with proper care.
• Bespoke Cube refrigerator** provides modular storage for items other than groceries, such as wine, beer and beauty products. This device is quiet enough to have in the bedroom or next to the sofa, or wherever one prefers to hold special items that need to stay cool.
• Bespoke water purifier** is available with a single faucet or multiple faucets. It is equipped with a four-level filter system and can filter up to 2,500 liters of water, which is enough for a four-person family to drink for a year. Water volume and temperature can be set by voice control using Bixby.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasises connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralised and effortless home management platform.

• SmartThings Cooking provides personalised meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances. The service is already available in North America and select countries in Europe.

• SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+ robot vacuum to let users check on their pet when not at home. The service is set to launch globally in during the second half of 2021.

• SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, removing the guesswork. The SmartThings Clothing Care service is currently available in the U.S. and Europe. The update to connect the new Bespoke AirDresser will be available in the U.S. and select European markets in the second half of 2021.

• SmartThings Air syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real time. It launches in the U.S. in the second half of 2021.

Please note, products and colour options vary per market including across Europe.

* Disclaimer: Based on internal testing in accordance with the Korea Air Cleaning Association indoor air purifier test and evaluation (SPS-KACA 002-0132:2018). Reduced the amount of 0.01µm dust by 99.999% after 13 minutes using the High mode. Results may vary depending on the actual usage conditions.

** Disclaimer: currently only available in Korean market

“European consumers have a preference for built-in style kitchens and a desire to reflect the family’s identity and personal taste in their interior design,” said Harry Choi, Corporate SVP, Head of Design Team, Samsung Electronics “We are excited to see how Samsung’s new lifestyle innovations of quality craftsmanship and innovations such as the BESPOKE satisfy the unique needs of each household.”

Catering to personal tastes with BESPOKE

Samsung’s BESPOKE lineup is a new category of refrigerators that allows users to set up their kitchen in a customised style, to suit modern kitchen trends. They are designed to be either freestanding or recess fit, meaning they can have cabinetry fitted around the fridge, offering the ability to seamlessly maintain the built-in look which is a whole new category option in the market.

The new BESPOKE refrigerator lineup incorporates a modular design and offers 3 different types, ranging from 1-door tall fridges & freezers to classic style refrigerators.  With the ability to configure BESPOKE in many ways, consumers can enjoy the flexibility of tailoring their fridge to their lifestyle and design needs.

Consumers can also create kitchen space that is uniquely their own. For the front panel, consumers can choose from three different materials—cotta metal, satin glass, and glam glass—and multiple colour options.

More built-in offerings for consumers

Samsung is also preparing a new premium built-in kitchen lineup for Europe in 2020 that includes an oven, hood integrated induction, dishwasher and refrigerator. Its traditional yet bold, simple but daring design, along with its outstanding functionality, will capture the consumer’s attention.

The first product in the lineup, to be unveiled at IFA 2019, is the Dual Cook Steam oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Both the BESPOKE refrigerator and the new premium lineup of built-in appliances are available in Satin Glass material, with a texture that is chic, anti-glare, and blends into any space for a beautiful ambient look. This effect is even more noticeable when a Satin Glass BESPOKE, and the new built-in appliances are placed side-by-side.

Both the BESPOKE Lineup and the Dual Cook Steam oven can be experienced in the Berlin City Cube at IFA between 6th September and 11th September.