As we head into the Black Friday sales period, when TV deals dominate headlines and shoppers scramble for the best bargains, Samsung reveals a surprising truth: most Britons struggle to understand which TV best suits their needs and often invest without fully grasping its features and benefits.[1]

Jeremy Demont, Director of TV/AV Product Management at Samsung UK shares some useful guidance to help you choose the right TV for you this Black Friday and festive season.

What’s more important? Picture quality or screen size?

“Black Friday is still a key moment for people looking to secure a great TV deal. Don’t be fooled by the idea that bigger means better. The savvy shopper looks beyond a bargain price and focuses on brands that deliver a premium end-to-end experience through superior picture quality, thoughtful design and innovative features. Ultimately you don’t want to be replacing your TV every 2-3 years.”

An example and testament of that quality, Samsung’s QN90F Neo QLED TV has earned awards and full 5/5 ratings from multiple highly-respected publishers. ‘One of the best TVs you can buy,’ according to What Hi-Fi, ‘stunning’ picture quality praise from TechRadar, and Expert Reviews highlighted its ‘exceptional gaming support.’ Samsung TVs have also received industry certifications, such as Real Quantum Dot Display for its QLED TVs from TÜV Rheinland, an international certification organisation based in Germany.

Samsung is currently offering up to £250 off with Trade Up on selected models of its OLED, Neo QLED and The Frame TVs[2], and on top of that you can claim cashback equal to the VAT paid[3] on TVs that will last you many years.

Which TV will last for the future?

“New Samsung research reveals that more than half of UK shoppers (54%) spend less than two hours researching a new TV – and 8% do none at all[1],” says Jeremy. “It’s therefore important to understand the basics – whether you’re buying Micro RGB, OLED, Neo QLED, QLED, or Ultra HD – and make sure the TV is built to be future-proof so you’re investing in years of great viewing, not just the moment.”

Samsung Micro RGB

To help with making your decision, Samsung has put together a guide that explains TV screen technology in a little more detail. Its latest TVs are packed full of exciting features. On select models, thanks to Vision AI, AI upscaling can keep content sharp, ensuring your viewing is in 4K or 8K, even if it wasn’t originally filmed that way.[4]

Jeremy notes, “Broadcast TV still accounts for more than half (56%)[1] of all UK viewing which doesn’t broadcast in higher quality than HD and sometimes even only in SD. Therefore, it’s definitely worth paying for a better TV as features such as AI upscaling in our Samsung TVs will automatically improve lower-resolution content bringing it closer to true 4K clarity even when streaming.[4]

“At Samsung, our focus has always been on delivering the most immersive viewing experience possible whether you’re watching a movie, the football or streaming a TV series. It’s about picture processing, brightness, motion handling, colour accuracy, and sound integration – all of which elevate everything you watch. That’s why we’ve remained the global TV market leader for 19 consecutive years.[5]”

Samsung has been the Global TV Market Leader for 19 Consecutive Years

What else do you get when you choose a Samsung TV?

Samsung’s industry-leading 7 years of OS upgrades[6] ensure your TV will be up-to-date long after you’ve bought it. That means you’ll continue to receive new user interface features, performance improvements, and security enhancements for years to come – just like a smartphone. It also means that you’ll have an up-to-date TV not just for the international football in summer 2026, but for tournaments in many years to come.

Thanks to Samsung’s Made For package, you get more than just a screen too – all TV models come with access to a world of premium entertainment. Shoppers can enjoy over £500 in free subscriptions[7] to popular apps including Xbox Game Pass, Calm, Channel 4+, NFL Game Pass and more. Adding even more value, users can redeem up to £150 in credit on their Galaxy Store account when they set up their new TV.

Furthermore, everyone has access to thousands of movies, shows and entertainment through Samsung TV Plus. It comes integrated into its Smart TVs, so you can instantly access a vast library of shows, movies and more. No downloads, no installation, no subscription fee — it’s seriously all for free.[8]

So, if you’re a film fanatic and want to elevate your viewing experience further through sound devices, for a limited time only on Samsung.com, you can get a free Sound Device with select TVs[9], as well as free delivery.[10]

To browse Samsung’s full Black Friday deals, visit Black Friday 2025 | Black Friday Deals | Samsung UK.

[1] Research commissioned by Samsung and conducted by Opinion Matters, among a sample of 2000 UK respondents (Nat Rep 16+). Data collected between 04.07.2025 and 07.07.2025.

[2] Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product.

[3] Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase by 02.12.25 from Samsung.com to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/novembercashbackUK

[4] Upscaling may not apply to PC connection and Game Mode.

[5] Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia

[6] For 2023 models and later.

[7] For 2024 and newer models. Device must be activated before 31 March 2026. Redemption via the Samsung Promotion App on the TV.

[8] Samsung account and internet connection required.

[9] Purchase from Samsung.com by 02.12.25. Your free soundbar will be added to cart. While stocks last.

[10] Free delivery available to UK mainland only.

The night kicked off with a series of entertaining product demonstrations, assisted by two of the UK’s most formidable drag artistes, the Clean Qweens.  The assembled audience of media, content creators and comedy fans were invited to get hands-on with products, from navigating a Samsung Bespoke Jet Bot around an obstacle course, to timed trials to suck up five balls with the Samsung Bespoke Jet AI Cordless Stick Vacuum Cleaner. One lucky winner of the suction game challenge walked away with a brand-new Galaxy Z Fold6.

Once guests were seated in the auditorium, rising star comedian George Lewis (second right) was introduced by TV warm-up MC, James Gill (second left) and performed a stand-up show delivering sharp observations about everyday life living with Samsung’s AI-enabled tech.

As part of his material, George joked about the new-found obsession he has with the Samsung Bespoke Jet Bot+, likening it to the best delivery he’d ever had – when his wife reminded him she’d recently delivered their new baby!

And the humour extended further with George’s dry wit around life with his Samsung S95D AI TV, Family Hub fridge and Galaxy Watch7 amongst other products he owns.

To bring the evening to a close, the Clean Qweens hosted a highly humorous game of drag bingo, where another very happy guest left the event as the new owner of an 55” OLED S85D 4K Smart AI TV.

Commenting on the experience, Deborah Honig, Chief Customer Officer, Samsung UK & Ireland said: “Our AI-powered products can make life easier, and George Lewis’ entertaining comedy show celebrated how they can also spark joy in our day to day.

“The pace of life, especially in young families like George’s, can be hectic. At Samsung, we’re proud to provide intelligent technology that helps people like George and millions of others through the daily challenges we navigate. When we hand over household tasks to AI, it’s like a helping hand that gives us more time to do the things we love.”

This Black Friday, you can save on many of Samsung’s AI-enabled products to get that helping hand in your day-to-day too. Find out more at https://www.samsung.com/uk/offer/black-friday/

What’s more, Samsung.com is offering an incredible price promise to any customer who finds the same product purchase cheaper online at selected retailers, by giving customers the price difference^[1]

Eager shoppers on Samsung.com can get their hands on products quickly with free scheduled delivery any day of the week or choose flexible financing options to help spread the cost of purchases to fit any pocket.

The main Black Friday event runs for two full weeks on Samsung.com, starting from 17^th November, with additional deals dropping throughout that time for savvy shoppers to snap up.

Highlight Black Friday deals include:

The next-generation Samsung Galaxy smartphones:

• Save £150 on Samsung Galaxy Z Flip3 – was £949, now £799
• Save £230 on Samsung Galaxy S21 Ultra – was £1,199, now £969

Smartwatches designed for a healthy lifestyle:

• Save £75 on Samsung Galaxy Watch4 Classic – was £409, now £334

Laptops and monitors built for performance:

• Save £200 on Samsung Galaxy Book Pro 13” 360 5G – was £1,349, now £1,149
• Save up to £150 on selected Samsung monitors

Unparalleled vision with Samsung televisions:

• Save up to £500 on select Samsung televisions
• Free Samsung Galaxy Z Flip3 when you buy a Samsung 8K television

Best-in-class home appliances:

• Save up to £800 on select Samsung fridge freezers
• Save up to £150 on select Samsung washing machines

Keep track of your latest tech purchases or belongings on the go:

• Save 50% off Samsung Galaxy SmartTag – was £29, now £14.50

The savings for students are even bigger, with an extra 25% off sitewide throughout Black Friday.

Shoppers can also save time scrolling to find the perfect products by taking advantage of real time advice from Samsung experts via Samsung’s smart service which helps customers find the best products for their needs. For further information just visit: samsung.com/sg/smartservice

As an additional option, those purchasing through Samsung KX are also rewarded with every purchase thanks to the unique KXtras programme as well as Click & Collect on Samsung.com available on selected devices. For further information on KX Click & Collect, visit: samsung.com/uk/kx

For customers shopping on Samsung.com, customers are guaranteed 5% cashback – only available with Samsung Pay+^[2]. For further information just visit: https://www.samsung.com/uk/samsung-pay-plus/

The full selection of Black Friday deals from Samsung can be found via: samsung.com/uk/black-friday

[1] Purchase from Samsung Shop Online. Lower priced item must meet all conditions, be identical and brand new and be sold online at selected retailers within 7 days of purchase. To claim, participants must visit www.samsungpromotions.claims/pricepromise within 7 days of purchase to complete the claim from and upload supporting evidence. Lower priced items due to loyalty schemes, promotions, bundle pricing, voucher codes, trade in or monthly/data contracts are excluded from this promotion. One cashback refund per model and a maximum of 4 per household. T&Cs apply, for more details see www.samsungpromotions.claims/pricepromise

[2] 5% cashback on all purchases made using Samsung Pay+ on Samsung.com until 31.12.21. Subject to daily transaction limits. Offer can be used with any other Samsung.com offer. Samsung Pay+ can be used in the checkout process on mobile, via the Samsung Pay app or on a web browser by entering the 16-digit card number for Samsung Pay+, found in the Curve App. Payments made via Klarna and PayPal are not eligible.

The recent increase in the contactless card spending limit to £100 (up from £45) will have many feeling like it couldn’t have come at a better time, assuming the quick tap and go function will allow them to spend their money safely using their traditional plastic card, but perhaps they should exercise caution.

Although the temptation to ‘tap and go’ might be there with contactless cards, research shows that the reality is, two in five^[1] people are genuinely concerned about the possibility of card fraud with the increase. And given how easy it now is to make a high value payment with a quick tap onto a card reader, the potential loss is greater with the higher limit, especially if you were to lose your card, it’s easier for the person who found it to make a high value payment on that card with no restrictions.

With Samsung Pay however, not only have users already been able to pay above the £100 contactless limit, you get all the convenience of tap to pay with every transaction, regardless of the amount, and authenticated by the customer in the form of fingerprint or PIN, making it more secure than paying by a traditional bank card.

Yet despite this, it seems the majority of the population is sleepwalking into riskier spending, given 60% of people are still using their traditional bank cards to make contactless payments. What’s even more concerning is that over a third of people weren’t even aware of the spending limit increase in the first place, leaving them potentially exposed to fraudulent activity.

Commenting on the benefits and safety of mobile payments for customers, Teg Dosanjh, Director of Connected Services and Technology, Samsung UK and Ireland, said: “As we start spending again after the extended lockdown we’ve had, there are some great deals to be had, but it’s important not to forget payment safety when we’re out shopping.

Physical plastic cards may seem easy with their tap and go function, but with no authentication to spend £100, they present greater risk. We’re encouraged that three quarters of the UK are now more open and feel more positively towards mobile payment solutions like Samsung Pay, which provide a safer and more secure way to pay. With multiple layers of security and protection built in, including biometric authentication such as fingerprint and PIN, customers can grab a bargain, and tap and go, safe in the knowledge that their hard-earned money is protected.”

But it’s not all bad, people are becoming much savvier when it comes to earning perks, with six in ten people having expressed that cashback incentives would motivate them to use mobile payments more often, and preferring them to other rewards out there. That’s where Samsung Pay+, powered by Curve, comes in – available within Samsung Pay, Pay+ gives customers the opportunity to earn some great rewards from their transactions, tailored to their spending history, and earning them between 1 and 20%^[2] cashback on every day spending. This is welcome news given Black Friday and Christmas are only around the corner, giving customers the opportunity to maximise the value from every pound they spend – and that’s why solutions like Samsung Pay and Pay+ make good financial sense.

Furthermore, Samsung Pay+ customers can simplify their spending by rolling all their Mastercard and Visa credit and debit cards into one card on their phone and earn cashback across every card they add, making them all that much more rewarding.

Teg added: “We’re a nation of tech savvy spenders and we want the flexibility of being able to pay however, and whenever we choose. We know this is true as two thirds of people we surveyed said they now prefer using mobile wallets over their traditional plastic card, which is double the number from last year (30%)^[3]. And as an extra incentive for customers shopping on Samsung.com, customers are guaranteed 5% cashback^[4] – only available with Samsung Pay+”

Samsung Pay and Samsung Pay+ support all UK debit and credit cards^[5] so you can relax and enjoy seamless contactless payments virtually anywhere that accepts card payment. For more information, please visit: https://www.samsung.com/uk/samsung-pay/.

The research was carried out by Ketchum Research and Analytics, on behalf of Samsung. A total of 2,000 people aged 18+ were surveyed in the UK. Fieldwork ran from 12^th to 26^th August 2021.

About Samsung Pay

Samsung Pay is an app that allows you to turn your smartphone or watch into a digital wallet. It lets you carry your credit, debit and loyalty cards on your device for use virtually everywhere contactless is accepted. Samsung Pay is available to all Samsung Pay app users, with a simple in-app set up. For more information, please visit: https://www.samsung.com/uk/samsung-pay/

[1] Research carried out by Ketchum Research and Analytics, on behalf of Samsung. A total of 2,000 people aged 18+ were surveyed in the UK. Fieldwork ran from 12^th to 26^th August 2021.

[2] Cashback offers may vary as they are customised for each user. Offers only valid on spend made using Samsung Pay+ (and not Samsung Pay with another card).  Users must download Curve app to choose merchants and access cashback.  Daily transaction limits apply.

[3] https://news.samsung.com/uk/the-future-is-digital-brits-wave-goodbye-to-bank-notes-for-a-new-era-of-payment

[4] 5% cashback on all purchases made using Samsung Pay+ on Samsung.com until 31.12.21. Subject to daily transaction limits. Offer can be used with any other Samsung.com offer. Samsung Pay+ can be used in the checkout process on mobile, via the Samsung Pay app or on a web browser by entering the 16 digit card number for Samsung Pay+, found in the Curve app. Payments made via Klarna and PayPal are not eligible.

[5]Combination of Samsung Pay and the new Samsung Pay+ offers users greater coverage, compatible with nearly all banks and payment solutions available in the UK. Full list of Samsung Pay compatible cards can be found on https://www.samsung.com/uk/samsung-pay/faq/

The main event runs for two full weeks starting from 18^th November, with additional deals popping up throughout^[1]. Key deals as part of the main Black Friday event include;

The next-generation Galaxy smartphones:

• Save a massive £420 on Galaxy S20+ BTS Edition – was £1,049 now £629
• Save £250 on Galaxy S20 5G – was £899 now £649
• Save £100 on Galaxy S20 FE 5G – was £699 now £599
• Save £100 on Galaxy S20 FE 4G – was £599 now £499
• Save £50 on Galaxy A51 – was £329 now £279

Smartwatches designed for an active lifestyle:

• Save £46 on Galaxy Watch3 (45mm, 4G) – was £459 now £413
• Save £42 on Galaxy Watch3 (45mm, BT) – was £419 now £377
• Save £40 on Galaxy Watch3 (41mm, BT) – was £399 now £359
• Save £100 on Galaxy Watch (46mm, BT) – was £279 now £179

Samsung’s best-in-class audio range:

• Save £70 on AKG N700NCM2– was £269 now £199

• Save £30 on Galaxy Buds+ – was £159 now £129
• Save £20 on Galaxy Buds Live – was £179 now £159^[2]

A selection of tablets built for super-tasking:

• Save £60 off Galaxy Tab S5e (WiFI) – was £379 now £319
• Save £50 off Galaxy Tab S6 Lite (WiFi) – was £349 now £299
• Save £30 on the Galaxy Tab A8 (WiFi) – was £139 now £109

Laptops that pack incredible performance into compact designs:

• Save £200 on Galaxy Book Flex 13″ – was £1,349 now £1,149
• Save £200 on Galaxy Book Ion 15″ – was £1,299, now £1,099
• Save £150 on Galaxy Book S Intel 13″ – was £999 now £849

Eager shoppers can also enjoy the following deals extra deals on Samsung.com, including £250 savings on the Galaxy Note20 Ultra 5G:

• From 16^th to 30^th November, save £250 on the Galaxy Note 20 Ultra 5G – was £1,179 now £929
• From 27^th to 30^th November, save £83 on the Galaxy A71 – was £419 now £335
• On the day of Black Friday only (27^th November), customers can save 15% on Galaxy Z Fold2 5G, Galaxy Z Flip and Galaxy Fold 5G

The full selection of Black Friday deals from Samsung can be found via https://www.samsung.com/uk/black-friday/

As an additional option, those living within a 30-mile radius of SamsungKX can use the exclusive Click & Collect service on selected devices. Orders placed through Samsung.com/uk will be available to collect the following day^[3] at no extra cost.

For further information on KX Click & Collect, visit:  www.samsung.com/uk/kx

[1] Full list of Black Friday deals and availability dates can be viewed via https://www.samsung.com/uk/black-friday/

[2] Valid until 25/12/20, while stocks last

[3] Orders must be placed by 6pm to qualify for next day collection

London, UK – 29th November, 2019 – Just in time for Black Friday, Samsung.com will be running a host of deals for two entire weeks from 18th November until 3rd December, with additional flash offers scheduled giving consumers the maximum opportunity to benefit from a range of offers.

The following incredible deals are available on Samsung.com from 29th November until 2nd December, whilst stocks last:

• Save £150 off Galaxy Note10+ 4G 256GB – was £999 now £749
• Save £200 off Galaxy Note10+ 5G 512GB – was £1199 now £999
• Save £200 off Galaxy Note10+ 5G 256GB – was £1099 now £899
• Buy an S10/S10+ and get a free pair of AKG N60 headphones
• Buy an A Series smartphone and get a free pair of U Flex Headphones

Further hero deals available from 18th November to 3rd December^[1]:

• Save £150 on the Galaxy S10 128GB, was £799 now £649
• Save £100 on the Galaxy A80, was £579 now £479
• Save £40 on the Galaxy A70, was £369 now £329
• Save £50 on the Galaxy Tab S6, was £619 now £569
• Save £50 on the Galaxy Tab S5e, was £379 now £329
• Save £30 on the Galaxy Watch Active2, was £269 now £239
• Save £30 on the Galaxy Watch Active, was £199 now £169
• Save £100 on the Galaxy Watch, was £279 now £179
• Save £100 on the AKG N60 Headphones, was £269 now £169

As well as further great offers across TVs and home appliances, Samsung.com offers consumers smart ways to shop, including free delivery and easy payment options with Klarna and Paypal. Consumers can also trade in their old devices for instant discounts on their shopping basket^[2]. More details on smart ways to shop can be found here.

A full of Black Friday deals can be found here.

In addition, customers who visit their local Samsung Support Centre or the Samsung KX Support Lounge, for an out-of-warranty repair from 25^th November to 3^rd December will have the opportunity to save an extra 20% off tablets and wearables at Samsung.com. More information on this exciting offer is available here^[3].

[1] All offers are available from Samsung Shop online until 3/12/19. While stocks last.

[2] Purchase from Samsung Shop online before 07/01/20. Selected trade-in handsets only. Trade-in values will vary depending on product traded-in. T&Cs apply See www.samsung.com/uk/trade-in-terms-and-conditions

[3] Promotion available only in Samsung Support Centre (“SSC”) and Samsung King’s Cross locations. SSCs and Samsung King’s Cross are operated by third party operators. Offer is only valid after an out of warranty repair carried out at an SSC, at Samsung King’s Cross. Voucher code only valid for purchases made on the Samsung Shop at www.samsung.com/uk

Eager shoppers can view the available deals on the Samsung Shop online from 19^th November, with additional flash offers scheduled for Black Friday.

The below hero deals are available from 19^th to 26^th November.

Galaxy Note9

Hero Deal: £100 off the Galaxy Note9

Available from:

https://www.samsung.com/uk/smartphones/galaxy-note9/buy/

Galaxy S9

Hero Deal: £140 off the Galaxy S9

Available from:

https://www.samsung.com/uk/smartphones/galaxy-s9/shop/

Galaxy S8/S8+

Hero Deal: £160 off the Galaxy S8 and S8+

Available from:

https://www.samsung.com/uk/smartphones/galaxy-s8/

Galaxy Watch

Hero Deal: Buy the Galaxy Watch – Plus get a free Wireless Charger Duo worth £89

Available from:

https://www.samsung.com/uk/wearables/galaxy-watch/buy/

QLED

Hero Deal: Black Friday Sale – Save on selected TVs

Get up to £200 off when you buy any 4K QLED with selected soundbars

Available from:

https://shop.samsung.com/uk/Products/Black-Friday/Black-Friday-TV/c/BLKFRITV/

DISPLAY

Hero Deal: £170 off the 34″ Full HD Curved Monitor with Quantum Dot Technology

Available from participating retailer, Amazon:

https://www.amazon.co.uk/Samsung-LC34F791WQUXEN-Curved-Monitor-Speakers/dp/B01L98A326

Hero Deal: £150 off the 27″ CHG70 Curved High Resolution Gaming Monitor

Available from participating retailer, Amazon:

https://www.amazon.co.uk/Samsung-LC27HG70QQUXEN-27-Inch-Curved-Monitor/dp/B0714BLPK1

For a full list of deals available, please visit: https://shop.samsung.com/uk/black-friday/

London, UK – November 23rd, 2017 – The widely anticipated Black Friday event is nearly upon us. This year, Samsung will be running various deals over the four day period, from Black Friday until Cyber Monday.

Each day, ‘hero’ deals on will be available on Samsung.com/uk, offering consumers a one-off discount deal.

Friday 24^th November ‘Black Friday’
Hero Deal: £200 off Samsung Galaxy S7 Edge

Saturday 25^th November
Hero Deal: £100 off Samsung Gear S3

Sunday 26^th November
Hero Deal: £100 off a Samsung Tab S3 + complimentary Staedtler Noris Universal Digital Pen

Monday 27th November ‘Cyber Monday’
Hero Deal: Complimentary DeX (worth £139) when you purchase the Samsung Galaxy Note8

Other top deals over the weekend include savings on Samsung’s new wearable products; Gear Fit2 Pro and Gear Sport, as well as deals across TV, Domestic Appliances and Tablets.

For more information about these offers visit the below:

Main Page-  https://shop.samsung.com/uk/black-friday/
S7 offer– https://shop.samsung.com/uk/black-friday-s7/
Note 8 offer – https://shop.samsung.com/uk/black-friday-note8/
TabS3 offer- https://shop.samsung.com/uk/black-friday-tab/
S8 offer – https://shop.samsung.com/uk/black-friday-s8/
Gear S3 offer- https://shop.samsung.com/uk/black-friday-gears-3/
Gear Fit 2Pro offer – https://shop.samsung.com/uk/black-friday-gear-fit/