This weekend, Samsung’s Hypercube opened its doors to excited Boardmasters festival-goers. The interactive, audio visual experience gave visitors the chance to create their own personalised ‘360 Infinity Selfie’, that was then sent straight to their Inbox.

The Hypercube structure was unmissable with its bespoke iridescent finish shining in the sun. Whilst in the queue, visitors were able to get hands-on with Samsung Gear VR headsets and Gear 360 cameras. Once inside the Hypercube, the Galaxy S8 took centre stage, controlling the audio and visual effects, building to create a fully immersive experience and exciting atmosphere.

A total of 6,000 festival-goers enjoyed the visually engaging experience, with users sharing their #ShareTheStage moment.

The Hypercube will be continuing its summer festivals road trip at Reading Festival (August bank holiday weekend, 25^th – 27^th August) and Bestival (7 – 10^th September) with new exciting aspects to be revealed.

For more info on the Hypercube, please visit: www.samsung.com/uk/hypercube.

Follow the action via #ShareTheStage.