RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC)

Samsung Electronics Co., Ltd. today announced RM of global pop icon BTS as the official ambassador for Samsung Art TVs^[1] The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.

As a globally recognized art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary art work. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.

“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”

Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store^[2] — a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities.

“As someone who finds deep inspiration and comfort in art, I’m honoured to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”

As part of his new role, RM will appear at Art Basel, which is one of the world’s premier international art fairs and is held in Basel, Switzerland. There, he will host a special session to share his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Global Newsroom.

RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world.

For more information, visit www.samsung.com.

[1]Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2]Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

LONDON, England – 2^nd September 2020 – Crazy for K-pop? Korea’s best-selling music artists and world’s most popular boyband BTS, are now available for a virtual selfie only at Samsung KX, London’s hub of innovation.

Located in the heart of the newly revamped living room area, guests can strike a pose with one of the seven Bangtan Boys. Powered by the Samsung Galaxy S20 BTS Edition smartphone and the Samsung XR platform, guests can also capture a personalised video with the stars or take home a printed shot that’s fit for a frame.

What’s more, with the new Sero QLED TV’s rotating screen, fans can enjoy a personalised 360º K-pop adventure for the maximum viewing experience in 4K HDR quality.

Visit the BTS AR Selfie experience at Samsung KX, London’s Coal Drops Yard.

For more information visit www.samsung.com/uk/kx

LONDON, UK, – June 15, 2020 – Samsung Electronics Co. Ltd., in collaboration with global pop music and cultural sensation, BTS, today revealed the Galaxy S20+ and Galaxy Buds+ BTS Edition, giving an exclusive opportunity for fans worldwide to connect with their favourite band.

The new design of the Galaxy S20+ BTS Edition features a purple glass and metal exterior. The Galaxy Buds+ BTS Edition and Buds+ charging case, also available in purple, carry the band’s logo and purple heart iconography, allowing fans all over the world to show their devotion to the band.

Available in both 5G and LTE variants, the Galaxy S20+ BTS Edition comes with pre-installed BTS-inspired themes and a fan community platform, Weverse. Right in the box, the device comes with decorative stickers to allow fans to further personalise their devices, and photo cards featuring pictures of the band members for fans to keep. Featuring the same great pro-grade camera of the original Galaxy S20+, the device provides new ways for BTS and their global fans to feel more connected than ever before, and share their creative content with each other.

The Galaxy Buds+ BTS Edition bring fans even closer to their music, not just through the device’s design, but through sound quality. With sound by AKG, Samsung’s Galaxy Buds+ deliver balanced, detailed and spacious sound, with an industry-leading two-way speaker to fully immerse fans in the layers of BTS’s music. The Galaxy Buds+ BTS Edition also comes with the photo cards of the band right in the box as a keepsake.

“We’re excited to be teaming up with global superstars BTS, to launch the Galaxy S20+ and Galaxy Buds+ BTS Edition here in the UK,” said Sharon Hegarty, IM Marketing Director of Samsung Electronics UK. “The iconic purple heart Edition will add to our growing S20 and Buds+ family, and we hope it will bring joy and entertainment for BTS fans around the world.”

From June 19^th, fans can pre-order Galaxy S20+ 5G BTS Edition, Galaxy S20+ BTS Edition and Galaxy Buds+ BTS which will be available from Samsung.com. The devices will become widely available from July 9^th, which marks the seventh anniversary of the BTS fan collective.