This partnership will see cutting-edge technology integrated across a range of different developments. These will include supporting the BTR and PBSA sectors with new apartment schemes in Birmingham and London, as well as serviced apartments, co-living spaces and high-end office developments in Central London. Boxbuild are set to deliver more than 1,000 units a year, with plans to grow this number. The first project will launch in late 2025, and the first installations are expected for March of next year.

This is the first time that Samsung will be working with a direct supplier to the BTR and PBSA markets. The partnership with Boxbuild will enable a joint, digital-first approach to designing and creating spaces with the right connectivity and appliances built in from the start. This will improve project efficiency, ensuring they are fit-for-purpose, future-proof and set new benchmarks for quality, design and functionality. Additionally, building connectivity in from the very start of a project will mean that consumers can take advantage of a full range of smart devices, appliances and automated routines. Using smart devices, they will be able to improve their energy efficiency, cutting costs, and will be able to reduce the invisible mental load of household chores utilising home connectivity.

Murtaza Bukhari, General Manager Strategic Partnerships UK & Europe, commented: “We’re very pleased to be able to work with Boxbuild and, for the first time, to be working directly with a supplier to these markets so that Samsung’s expertise and technology is included from the inception of projects. Our work together will play a pivotal role in continuing to drive technology adoption in the UK construction industry. This is particularly important as the smart technology movement continues to gather momentum thanks to increased awareness of the significant benefits that connectivity can bring to people’s lives, whether they’re at home or at work.”

Colin Graham, Director at Boxbuild added: “Boxbuild has always prided itself on sourcing only the finest materials and technology for use in the delivery of our projects and Samsung are global leaders in smart technology and one of the world’s largest consumer technology brands. This year they have also been pioneering new solutions such as AI in their products, successfully enhancing the day-to-day lives of their customers. Partnering with Samsung means that we can keep elevating our designs and installations, making a real difference in the way that people interact with their homes and offices.”

Boxbuild has an exclusive agreement with Forma, the global furniture, furnishings and supply company and will be the first to bring new, bespoke kitchen designs and products to the UK market under this UK exclusive brand. This groundbreaking work will all be underpinned by Samsung’s experience in innovation and connected living, allowing affordable, premium and beautifully-designed intelligent kitchens to be delivered to our customers.

To learn more about Samsung’s work with homebuilders and developers please click here.

LONDON, UK – 20 March, 2024 – Samsung Electronics (UK) Limited and Watkin Jones Group, the UK’s leading developer and manager of residential for rent, have joined together on an innovative long-term partnership, launching with their flagship BTR (Build To Rent) residential project in Cardiff.

Set to be the largest build to rent (BtR) development in Wales, and part of a wider £1 billion regeneration project in the Welsh capital, Samsung has been awarded an exclusive supply agreement to provide technology solutions for 718 build to rent apartments for the project at Central Quay, which broke ground in March 2023.

As a trusted partner to construction developers in the building industry, Samsung will provide a range of technologies for multiple projects including Purpose Built Student Accommodation, BTR and traditional homes. This includes air source heat pumps, in addition to domestic appliances across refrigeration, cooking and laundry.

In addition, Samsung is partnering with Fresh, Watkin Jones’ award winning and leading third party operator of Residential for Rent properties, to offer a range of exclusive discounts and offers to their residents. Those living in a Fresh-managed building will have access to exclusive promotions and discounts across a range of Samsung appliances and technology.

Mark Seaman, Head of Samsung B2B Integrated Offering Team, commented:

“This partnership demonstrates the commitment of Watkin Jones Group to deliver homes that are focused on creating dynamic living spaces that are future fit. When paired with Samsung’s innovative technologies that can drive energy efficiency and make smart living seamless, we’re able to provide the full package. We are particularly proud of our turn-key solutions which give our partners bespoke support from start to finish.”

A recent Samsung survey of 1,000 adults looking to move home (buy or rent) in the next five years, combined with analysis of Google search trends between March 2022 and March 2023 (Samsung Smart Home Buyers Index) showed that almost 40% of Gen Z buyers want their next property to be a smart home. Customers are also prioritising energy use in the home, with 71% saying that energy efficiency is a key factor when considering a smart home.

Gary Denham, Product Development and Procurement Director at Watkin Jones, commented:

“Watkin Jones Group is pleased to partner with Samsung to allow our projects and clients to stay at the forefront of technological advances, whether this be with energy efficient heating and hot water generation, cooling solutions, or with high quality smart technology appliances for residents. We are proud to deliver the highest quality innovative accommodation and partnering with Samsung will be of great benefit to our clients and residents as well as to Watkin Jones Group, both now, and, in the future.”

Samsung Electronics Air Conditioner Europe B.V. (SEACE) and Watkin Jones have collaborated on a Purpose-Built Student Accommodation development in Colchester which incorporates Samsung air source heat pumps. Samsung and Watkin Jones are also working together on a live site at the Sydney Road New Home development in Crewe, where Samsung are providing domestic appliances for use in single family homes.

For more information on how Samsung can help businesses in the construction industry, please visit: https://www.samsung.com/uk/business/appliance-solutions/construction/