The videos will show consumers just how easy it is to create and share amazing Super Slow-mo content using the Samsung Galaxy S9 and S9+. The posts will capture and replay unique experiences in everyday life, from compelling short-form content to entertaining how-to videos. BuzzFeed will showcase relatable everyday moments, taking the smiles, laughter and grimaces and turning them into special shareable moments, whilst the Dodo will feature funny, emotive videos and stories of animals caught in the act in its authentic style.

This partnership will see more than 30 unique pieces of must-see content over the next two months published on both platforms using the hashtags #withGalaxy and #SuperSlowMo.

“Partnering with BuzzFeed and The Dodo is a natural fit and a great way to showcase how consumers can make everyday moments epic by using the Galaxy S9 and S9+’s Super Slow-mo camera,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “Capturing a moment within a moment has never been easier, and we want these partnerships to inspire more creative Super Slow-mo content.”

The Samsung Galaxy S9 and S9+’s Super Slow-mo camera captures slow motion video at 960 frames per second, revealing a whole new way to relive and share remarkable moments in the everyday. With automatic Motion Detection, users can simply set up the shot and press play. Users can set their video to music by selecting background music from 35 different pre-set options, or by picking a favourite tune from their personal playlist, before instantly sharing with three creative options – video on loop, reverse or swing mode.

“At BuzzFeed we place an emphasis on world class production that gives our content creators the flexibility to shoot content on the go in different locations,” said Ze Frank, Chief Research and Development Officer at BuzzFeed. “With the Galaxy S9 and S9+, we are able to utilise amazing features like slow motion in our production, and at the same time show our audience they no longer need expensive equipment or software to capture their favourite moments in the highest quality and share them with friends.”

Izzie Lerer, founder and Chief Creative Officer of The Dodo added, “We’ve built our audience on the back of our uniquely emotional approach to storytelling − putting animals front and centre, and showcasing the delightful, inspiring things they do every day. We’re excited to partner with Samsung to continue to capture animal expression and joy in an exciting new way with Super Slow-mo.”

About BuzzFeed

BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. BuzzFeed’s cross-platform network includes its website as well as mobile apps, Facebook, Snapchat, YouTube and many other digital platforms.

About The Dodo

The Dodo is the no. 1 digital media brand for animal people^[1] and no. 1 most-loved publisher on Facebook^[2]. Committed to creating visually compelling, highly shareable animal videos and stories, The Dodo was founded on the observations that animal content is among the most widely shared on social media.

[1] Ranked #1 animal brand on digital (Source: Tubular, Feb 2018)

[2] Ranked #1 most loved page/publisher on Facebook (Source: CrowdTangle, April 2018)

London UK – June 13, 2017 – Samsung Electronics today announced partnerships with BuzzFeed and NowThis, giving consumers access to new and immersive experiences made possible by Samsung’s Gear 360. Since early June, BuzzFeed and NowThis have each been creating and publishing engaging videos and photos across social media platforms including Facebook and YouTube. These partnerships will result in more than 140 pieces of content and reach over 300 million consumers.

To inspire a new culture of creating and consuming immersive content, BuzzFeed and NowThis will offer viewers easily snackable content: from simple how-to’s to the front lines of live 360-degree moments and breaking news worldwide. BuzzFeed will push virality to new heights by taking viewers on journeys through new cultures with BuzzFeed News around the world, as well as everyday experiences that are true to BuzzFeed’s style. NowThis will immerse viewers in 360-degree cityscapes and provide exclusive access to new places and ancient traditions from the comfort of their own home.

“Our 360-degree and virtual reality technologies enable more interactive storytelling to help consumers gain a deeper understanding of the world,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “These partnerships are a testament to our dedication to reimagining the way moments are captured and shared, and making these immersive experiences accessible to more consumers.”

Samsung builds on its continued efforts to shape a new era of journalism and content consumption by giving viewers access to news and content from all angles. Through partnerships and collaborations, Samsung hopes to inspire Millennials and Generation Z to contribute, create and share their own 360-degree videos and experiences.

“We’re excited to partner with Samsung to give our audience engaging, social 360-degree video content,” said Matthew Henick, Head of Development, BuzzFeed. “Samsung’s 360-degree technology will enable BuzzFeed to use our ‘test and learn’ strategy to unlock new kinds of shareable content, while learning more about how audiences are consuming and using it.”

“We’ve seen a ton of success with our millennial audience delivering the content they want, on the platforms they want, and in the formats, they want,” said Christian Tom, Publisher, NowThis.
“Integrating Samsung’s 360-degree technology allows us to take our storytelling capabilities a step further and give our audience a deeper look into places and experiences they might not otherwise see, through the NowThis lens.”

Samsung recently announced its latest Samsung Gear 360, a 4K-resolution-capable 360-degree camera with enhanced features for easier user operation and high-quality content. For more product information, please visit
http://www.samsungmobilepress.com