The Age of Experience will transform how we care for ourselves and our family, how we can customize our homes to meet our individual needs, and how we can build safer, more sustainable intelligent cities. By showcasing its latest advances in intelligent robotics, AI, 5G and edge computing, Samsung offered a glimpse into the not-so-distant future in which these technologies will come together to offer richer, more adaptive experiences for consumers.

“In the Age of Experience, we need to re-think the space we have to accommodate our diverse and evolving lifestyles,” said H.S. Kim, President and CEO of Consumer Electronics Division, Samsung Electronics. “What makes Samsung’s approach unique is the fact that we have a very clear philosophy built around human-centered innovation. We build and create to solve problems and enhance people’s lives.”

The Next Level of Personal Care

At the core of Samsung’s human-centered vision is personalized care, enhancing the health and well-being of consumers by satisfying their individual needs. During his opening remarks, H.S. Kim unveiled Samsung’s vision of robots as ‘life companions,’ and introduced Ballie, a small, rolling robot that understands you, supports you, and reacts to your needs to be actively helpful around the house.

Sebastian Seung, Executive Vice President and Chief Research Scientist at Samsung Electronics elaborated on Ballie, explaining that its On-Device AI capabilities enable it to be a fitness assistant and a mobile interface that seeks solutions for people’s changing needs. It does all this while maintaining stringent data protection and privacy standards.

“We believe AI is the future of personalized care,” stated Dr. Seung. “We see on-device AI as central to truly personalized experiences. On-device AI puts you in control of your information and protects your privacy, while still delivering the power of personalization.”

A Home Tailored to You

Samsung also offered a peek into the future home. Federico Casalegno, Chief Design Innovation Officer of Samsung Design Innovation Center, stated that the home will offer unique, immersive experiences with cutting-edge innovations like AI, sensors and data analysis: “As a living organism, the intelligent home will be a deeply personal space, tailoring experiences for each of us, according to our personal needs.”

Dr. Casalegno highlighted how spatial boundaries of the physical and digital worlds are dissolving, transforming living spaces into bespoke experience-spaces, like an art gallery, yoga studio or other forms of imaginable space. Such blurring of the two realms, according to Dr. Casalegno, is what will transform the home in the next decade.

He led the first-ever immersive demonstration involving Samsung’s GEMS (Gait Enhancing & Motivating System) technology. The demonstration showed how consumers can use AR glasses to work out with a virtual personal trainer, climb a mountain or walk underwater, from the comfort of their living room, while GEMS aggregated and analyzed results to give personalized action recommendations.

Samsung also showed how a room can be transformed with a screen like its MicroLED display, a convergence of software, AI, IoT and hardware. “A screen is not a product – it’s your window to the world, allowing you to instantly connect to your loved ones and friends as if they are in the same room,” said Dr. Casalegno, emphasizing that smart rooms can provide boundless experiences. “People can see and experience almost everything in the world and even the unknown world through the screen.”

Samsung also discussed the evolution of the modern culinary journey where appliances become cooking partners – a personal chef, nutritionist, and shopping assistant rolled into one. Intelligent and innovative technology can customize the entire food experience for consumers—from thoughtful recipe suggestions and meal planning tailored to personal preferences and what’s on-hand, to seamless grocery shopping, delivery and cooking. The company also highlighted a growing station for garden produce at home, and Bot Chef, a robotic food preparation assistant.

Safer and More Sustainable Urban Life in Smart Cities

Pointing to increasing global urbanization, Samsung outlined its smart cities vision, where intelligent systems enabled by smart devices, platforms and data,will make city life much safer and easier. Emily Becher, Senior Vice President and Head of Samsung NEXT Global, said, “We have the tools and the knowledge to create intelligent systems that make living in the city more engaging, safe, and efficient – so that our children, and their children after that can love living in their cities as much as so many of us do today.” She added, “Smart cities that utilize AI, IoT and 5G will transform how we interact with the surrounding environment in ways that maximize convenience and enjoyment”.

With IoT technology expanding its reach beyond the home to all types of buildings, Samsung’s core vision lies in saving energy, cutting down emissions and helping to achieve sustainability as populations grow.

Smart buildings will also make life more connected and convenient. For example, smart building residents will be able to call elevators, turn lights off, manage deliveries or check for parking spots with a simple swipe or voice command. Intelligent appliances installed in smart buildings will request repairs and address problems before residents even notice the issue.

In realizing the goal of creating a smart city with smart buildings, Samsung emphasized the importance of open collaboration. The company is working towards building partnerships with builders and property managers like Greystar Real Estate Partners, a leading U.S.-based global real estate developer, with which it will devise smart building solutions. “With smart buildings, the residents’ experience will get smarter, more efficient, more effective, so they utilize less energy,” said Bob Faith, Chairman and CEO of Greystar. “Samsung has the ability to bring all the technologies together and that convergence of the technologies in one place is really critical.”

Samsung also demonstrated how the combination of 5G, edge computing and AI will transform the urban transportation experience. Becher shared the company’s vision to lead the new era of vehicles, with 5G technology enabling Vehicle-to-Everything communication, which will seamlessly connect cars to the rest of the city.

Becher added that smart cities combined with 5G will be able to provide experiences unimaginable a few years ago to communities. She noted, “Faster and easier digital connection with each other will strengthen our sense of community and create entirely new forms of interaction.”

Building A Better Place for All

Concluding his 2020 CES keynote address, H.S. Kim stressed that the company is focused on using technology to create a better place for all. He highlighted three key areas of importance for the company going forward: security and privacy, technology for good, and citizenship.

Kim made clear that as an industry leader, the company’s commitment to data security and personal privacy will not waver, and that the protection of security and privacy will be a top priority as technology advances. He stated that the most important thing is putting people in control over their information, “Samsung will never share your data with third parties without prior and direct consent from you.”

He further emphasized that Samsung Knox, the company’s defense-grade security platform, will continue to expand to protect a growing array of Samsung’s devices—from mobile and TVs to home appliances and more. “We will further ensure transparent data management and transfer by advancing our data protection efforts with on-device AI, edge computing, and blockchain technology.”

Samsung also showcased how it is innovating for good, with technologies like Relumino, which can help the visually-impaired see; IGNIS, a tool that helps firefighters make their jobs safer; and GEMS that helps the elderly and disabled to move.

Samsung also underscored a key pillar of its CSR vision, “Together for Tomorrow! Enabling People,” by announcing the expansion of the Samsung Innovation Campus program in 2020. Leveraging the success of the many educational programs from the last decade, Samsung Innovation Campus provides the next generation with training on the latest AI, IoT, and cloud technologies. Samsung said the campus has educated more than 20,000 students from 13 countries since its launch in 2019 and will double in size this year.

By providing education for future generations, Samsung is furthering its philosophy that technology’s purpose is to solve social problems and empower people to achieve more to make a better world.

For more information about the details disclosed at CES 2020, including photos and videos, please visit news.samsung.com/uk/. Samsung’s CES booth #15006 is on Level 1 of Central Hall in the Las Vegas Convention Center and will be open from January 7 10:00 a,m. till January 10 4:00 p.m, 2020.

“Consumers use screens every day to work from home, exercise from home, and even shop from home. As our lifestyles continue to evolve, the TV screen is evolving with them to provide consumers access to their favorite content and real-time information whenever and wherever they want it,” said Jong-hee Han, President of Visual Displays at Samsung Electronics. “As part of our vision of ‘Screens Everywhere,’ we’re thrilled to deliver a more vivid and connected at-home viewing experience by incorporating AI-enabled features and 8K technology into our displays.”

MicroLED pioneering the home entertainment market

Samsung introduced the home-ready, modular MicroLED, which combines next-generation screen  technology with unprecented customization capabilities. Consumers are now able to personally experience how Samsung’s design and innovation engineering teams have reimagined the TV.

With 75-,88-, 93- and 110-inch display sizes, MicroLED models are suited for a variety of homes and lifestyles. The new 88- and 150-inch MicroLED models introduce ultra-slim infinity designs, virtually removing all four sides of the bezels for a finish that blends right into any wall. And consumers can also connect multiple MicroLED panels together to create new combinations and adapt their TV for their specific space.

MicroLED displays offer best-in-class picture quality. They deliver greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits. They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source. The result is that these MicroLED displays provide an unparalleled sense of immersion for the at-home viewing experience.

8K QLED lineup expands with strengthened AI Quantum Processor 8K and design

Samsung’s flagship Q950TS QLED 8K TV is the industry’s first 8K TV to combine a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. Plus, the Q950TS introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99 percent to create an unprecedented viewing experience.

With stunning 8K resolution, the Q950TS delivers the best LCD picture quality on the market. Equipped with the AI Quantum Processor 8K, it has built-in 8K AI upscaling and deep-learning capabilities that can automatically upscale non-8K content to pristine and true-to-life 8K resolution. With a feature called Adaptive Picture, it can also optimize the screen to both ambient conditions and individual images. And the AI Quantum Processor – the powerhouse behind the flagship display – is also helping to power Samsung’s open smart home platform, Tizen, enabling users to experience everything from enhanced picture quality to heightened usability to other connected home functions.

Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand to provide seamless playback for 8K content from providers like YouTube. The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimization, and contrast ratio.

Building off of the picture quality amplification are the QLED 8K’s premium sound features – Q-Symphony, Object Tracking Sound+ (OTS+), and Active Voice Amplifier. These features maximize immersive sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences. When paired with the CTA “Best of Innovation”-winning HQ-Q800T soundbar, the TV’s speakers sync with the soundbar to serve as an additional audio channel and create a more dynamic soundscape.

Lifestyle TV “The Sero” expands display possibilities across the global market

Samsung is also growing its portfolio of Lifestyle TVs with an expanded rollout of The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. Following its initial rollout in South Korea last year, Samsung is set to expand The Sero’s availability to several global markets in 2020.

The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. Consumers can expect to enjoy a variety of content – including social media, YouTube and other personal videos – in whatever display orientation mirrors their mobile device.

Geared toward millennial and Gen Z consumers, The Sero features a modern design that stands out in any space, and features a range of different display features for when it is not in use. A CTA “Best of Innovation” winner at CES, The Sero combines the cutting-edge functions of Samsung’s top-level displays while providing a new approach to home entertainment technology that meets the needs and habits of the growing mobile viewing audience.

For more information on Samsung’s 2020 TV lineups, please visit https://www.samsung.com/.

The 2020 QLED 8K lineup provides consumers with an unprecedented viewing experience and unparalleled smart home integration. It leverages the power of enhanced AI (Artificial Intelligence) technology to improve audio, video and smart capabilities. Plus, it offers a range of smart features powered by Tizen, making it easier than ever for consumers to use voice commands and access new features like Tap View, Digital Butler and Samsung Health.

The ultimate expression of these different innovations is the new, flagship Q950TS QLED 8K TV, which is the first TV in the industry to feature surround sound audio, true-to-life 8K resolution and a stunning, ultra-thin form factor.

“8K resolution has the potential to transform our industry. Screens over 75” are the fastest growing segment in the market, and that segment is where 8K resolution matters the most,” said Joe Stinziano, Head of Consumer Electronics Business at Samsung Electronics America. “Our 2020 8K lineup demonstrates the power of this potential. Its unprecedented immersive capabilities and unparalleled smart features empower consumers to pursue their passions more simply and more comprehensively than ever before.”

Reinventing TV Design

The Q950 practically eliminates the bezel around the display to create a screen-to-body ratio of nearly 99 percent, the largest in the market. When watching from about ten or fifteen feet away, consumers experience a stunning Infinity Screen effect where the bezels seem to disappear. The result is an even more immersive viewing experience that eliminates the boundaries between the TV and its surroundings.

In addition, the Q950 is only 15 millimeters thin across the entire display. In combination with a completely flat black panel, the Q950 can lay flush against the wall or create a striking silhouette when placed on a media stand.

Redefining Picture Quality

The 2020 QLED 8K lineup reflects Samsung’s commitment to leading the industry in the implementation, adoption, and playback of 8K resolutions. Every model in the lineup will meet the requirements of the 8K Association’s Certified Test Specifications as well as the CTA 8K Ultra HD Display Definition.

At the same time, the QLED 8K lineup is among the first in the industry to support the playback of native 8K content. In 2020, consumers will be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in.

Samsung is working with partners like YouTube to create pathways for streaming native 8K content.

In addition to building out the 8K ecosystem across the industry, the QLED 8K lineup helps consumers to experience the power of 8K resolution even when they are watching lower resolution content. Based on powerful Samsung semiconductor technology, the Q950’s next-generation Quantum Processor 8K features improved AI upscaling capabilities that use machine learning to analyze and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine 8K picture, regardless of the content source.

The Q950 also leverages the power of AI to ensure that nothing distracts viewers from their content. While traditional TV sensors can only adjust screen brightness based on the ambient light within the room, Adaptive Picture accounts for the distribution of light within the particular scene, ensuring that the TV can maintain a clear picture in bright rooms while still maintaining contrast.

Another common issue for consumers streaming content is the speed of their internet connection. AI ScaleNet ensures a smooth streaming connection by optimizing the available network bandwidth. It compresses content as it leaves the content provider and then restores it after it reaches the TV to effectively cut in half the bandwidth needed for consumers to stream content. Samsung Electronics is continuing to work with Amazon on this feature, utilizing AI ScaleNet from standard definition to 4K in Prime Video.

Reinvigorating Sound Performance

Since audio is as important as video when it comes to an immersive streaming experience, the Q950 delivers some of the best TV audio on the market. It features speakers on every side of the display, as well as sub-woofers in the back. When combined with Object Tracking Sound+, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen, the Q950 can deliver crisp and clear 5.1 channel surround-sound.

The Q950 can also adjust the volume of dialogue in response to common sounds like a blender or vacuum cleaner. Active Voice Amplifier (AVA) helps the 40% of U.S. consumers who say that these sounds tend to distract them while they’re watching TV by detecting these noises and automatically enhancing voice clarity.

Finally, the Q950 is uniquely capable of using its built-in speakers as an additional audio channel when connected to a 2020 Q Series soundbar like the Q800, a 2020 CES Best of Innovation honoree. Q-Symphony pairs the audio from both devices together to create a dynamic and multi-dimensional soundscape.

Reinventing the Viewing Experience

Consumers today have access to—and are consuming—more streaming content than ever before. That’s why the 2020 QLED 8K TV lineup offers unique features that help consumers to better enjoy their content and interact with their different devices.

In 2020, Bixby, the Samsung’s AI assistant, is getting even smarter. Consumers can use their TV to change the mood of a room. For example, if they tell Bixby to create a calm atmosphere, the TV will then display a relaxing backdrop on the screen. In addition, Samsung will offer multiple voice assistant options in order to provide consumers a choice by integrating Amazon Alexa and the Google Assistant into Samsung’s 2020 QLED 8K lineup. Now users will enjoy easier access to the content they love, with expanded smart home and TV control capabilities.

The Q950 features a new and improved Universal Guide that uses AI-based algorithms to analyze the type of content that consumers watch, as well as the services and TV channels that they tend to use, to offer recommendations uniquely customized to their specific habits and tastes.

Reimagining Connected Living

The 2020 QLED 8K lineup accounts for the evolving ways in which consumers use screens today through innovative new features that integrate into modern lifestyles.

Because four out of every five people do not get enough regular exercise, Samsung has developed a fitness and wellness solution designed to fit around consumers’ hectic schedules. The Q950 can serve as the central hub for fitness and mindfulness within the home through the launch of Samsung Health on TV. Through Samsung Health on the Q950, consumers will be able to see their activities, track their progress, and pursue shared fitness goals with the entire family. Plus, they will have access to free and exclusive content from leading partners, including Calm, FitPlan, Jillian Michaels, Echelon, Obe Fitness, and Barre 3 and more.

In addition, more consumers are using their mobile devices while watching content on their TVs, even though it can be difficult to see everything happening on both devices. Multi-View ensures that these consumers won’t miss a thing on either screen by projecting the screen of the consumer’s mobile device onto the TV alongside a separate window for their TV content. With 14 different layouts, users can customize their viewing experience, from side-by-side viewing to picture-in-picture viewing along with several other options.

To create an even more streamlined experience for consumers, the Q950 also offers novel ways of mirroring your mobile device and controlling your home devices. Tap View empowers consumers to mirror their phone screens to the TV just by touching the two devices together. And with Digital Butler, consumer can control more devices than ever before by using infrared technology to detect and control non-IoT devices within the home.

“Samsung is constantly transforming the technology we put in front of our consumers to give them the ultimate home entertainment experience, so leading this endeavor was a natural step,” said  Hyogun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “NEXTGEN TV powered by ATSC 3.0 enhances the at-home viewing experience for our 2020 QLED 8K owners and beyond. We’re excited to see how the standard steers our broadcast partners into developing content and experiences for our 8K ecosystem. We are just beginning to scratch the surface and are excited about the full potential enabled by ATSC 3.0.”

One of the key benefits and improvements of NEXTGEN TV powered by ATSC 3.0 over the current ATSC 1.0 standard is its potential to receive and playback content in up to 4K resolution, rather than just Full HD that is currently available. This ensures that Samsung QLED 8K owners are able to playback 4K broadcasts and content when the signals are transmitted.

Alongside the vivid resolution, NEXTGEN TV brings audiences a more engaging and realistic audio experience. The standard’s Multi-Channel Object Audio and Dialogue Enhancement features give users louder and clearer sound enabling immersive experience in addition to the traditional surround sound. The standard also revamps the capabilities with enhanced content and added information.

Samsung has been at the forefront of development efforts around high-resolution broadcast for years. The company has also been working with Pearl TV and the National Association of Broadcasters (NAB) on testing new features and broadcasting experimental transmissions, across many industry events and collaborations. These efforts have ensured that Samsung is leading the world with the best in class Ultra HD viewing experiences and have given broadcasters the ability to continue innovation within the 8K ecosystem.

For more information on Samsung’s 2020 QLED TV lineup and NEXTGEN TV, please visit www.samsung.com/uk.

Comprised of the G9 model – with an industry-leading 49” display – and the G7, available in 32” and 27”, both Odyssey gaming monitors are completely redesigned and take immersive gaming to the next level. Both monitors feature an extremely deep curvature – the first ever monitors to possess a high-performance 1000R curvaturestunning QLED picture quality.

The monitor’s superior performances have even been certified by TÜV Rheinland, a leading international certification organization which has awarded Samsung the industry’s first high performance 1000R curved display and Eye Comfort certificate. Gamers can benefit from 1ms response time and 240hz refresh rate, putting themselves in the middle of the action. Samsung`s newest gaming monitors will support NVIDIA G-SYNC® Compatibility** and Adaptive Sync. Both monitors have also been redesigned with a completely new take on what gaming monitors can look like.

“The new Odyssey portfolio proves that Samsung is continuing to drive innovation with industry-leading technology and design that allow gamers significantly better performances,” said Seog-gi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Samsung’s new curved gaming monitor line-up has been completely redesigned to give gamers an entirely new and immersive experience.”

Immersion and speed are critical as gaming is more competitive than ever. The new monitors’ gaming-focused, technical innovations take gamers’ needs for speed, responsiveness and minimal distractions into account, equipping them with the best gaming experience possible.

49” G9: The Most Immersive Gaming Experience

The G9 is the world’s first Dual Quad High-Definition (DQHD; 5120×1440 resolution) gaming monitor to feature a rapid, 240Hz refresh rate, 1ms response time, 32:9 aspect ratio, a deep and immersive 1000R curvature, and a peak brightness of 1000 cd/m2. The monitor features Quantum dot technology combined with a HDR1000 VA panel to produce lifelike colours in vivid detail. The combination of quick response time and refresh rate along with industry-leading 1000R curve eliminates distractions and lag time, creating ultra-smooth screen transitions for critical gaming moments where a split second could mean the difference between winning and losing.

The G9 has a striking new design with a glossy white exterior and a futuristic infinity core lighting glowing rear core, which includes 52 colours and five lighting effect options. The design and lighting effects stand out from the competition and complement any gaming setup.

32” and 27” G7: A Whole New Gaming Experience

Gamers will appreciate that the G7 has the same quick response time and refresh rate, deep curved display, and overall performance of the G9, in smaller 32” and 27” models. The G7’s Quad-High Definition (QHD; 2560×1440 resolution), 16:9 aspect ratio and HDR600 VA panel are complemented by a 600 cd/m2 peak brightness. Additionally, the G7’s QLED screen with Quantum dot technology provides an exceptionally wide range of accurate colour reproductions that stay crisp and clear even in bright light.

The G7 has been completely redesigned with a sleek, matte black exterior and colour-changing rear core lighting that can remain static or dim during gameplay, as well as change colors based on gamers’ preferences. In addition, the G7 has added dynamic shapes and lighting to the monitor`s front bezel.

To fully experience the G9 and G7, please visit Samsung at CES at the Central Hall (Booth #15006) from January 7-10, 2020. For additional information on all Samsung gaming monitors, please visit https://displaysolutions.samsung.com/monitor/odyssey.

Samsung’s G9 and G7 will be available globally beginning Q2 2020.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com.

* Source: IDC Worldwide Quarterly Gaming Tracker, 2019 Q3 data

** Disclaimer: G-SYNC Compatibility validation for G9 and G7 gaming monitors are currently in progress.

“At Samsung, our goal is to develop home appliances designed for the way we live now—appliances that blend modern design with innovative new technologies,” said Harry Choi, Senior Vice President, Digital Appliance Design Team & Lifestyle Labs, Samsung Electronics. “With these products, that’s exactly what we’re giving our consumers—the ability to choose from several home appliances that make their home lives more convenient, more connected, and more meaningful.”

Samsung’s expanded offerings reflect the new ways we’re living our lives at home: No longer just a place to rest and relax, the home is now a gym, an office, and a place for entertainment. Based on these changing trends, Samsung has been driving innovative new designs and reimagining what appliances do for us with products that are flexible, multifunctional, and set a new standard for personal style.

Modular, customisable designs that set new standards

• An innovative and beautifully designed refrigerator, the BESPOKE refrigerator establishes a completely new category of customised home appliances. Through the creative use of materials and colours, you can put your personal stamp of style on your kitchen. You can even customise the functions of the refrigerator with Flex Zone, a compartment that can be used as either a fridge or a freezer.

• Designed for small spaces, the Portable Slim Double Induction makes it easier to prepare meals anywhere in the kitchen—or even in another room in the home. It powerfully and precisely cooks with two induction burners, each with nine different power levels to suit any culinary need. The burners can function separately for sauté pans and pots or as one unified, larger surface when grilling or cooking with bigger cookware.

• Samsung’s new Cube Refrigerator series offers three new models of small refrigerators: Wine, Beer, and Beauty. These modular refrigerators come in a variety of stylish colours that blend seamlessly into any décor. Their unique, finished, stackable design means they can be placed anywhere in any room. And that includes the bedroom—with a special cooling technology, they are quiet enough to place comfortably in the space where you sleep.

• The Samsung Shoe Care System represents a first-of-its-kind innovation in home shoe care. It provides an easy and convenient all-in-one solution that helps you care for some of your most valuable fashion investments, giving you the ability to deodorise, dehumidify, and dry your shoes with one convenient device. It helps your shoes last longer, look better, and feel fresher.

▲HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics

The start of a new year is often a time to reflect on the past and look to the future. It is a moment when we take stock of our challenges and opportunities and begin to chart a path forward.

And what better place to look forward than at the world’s largest consumer technology conference – CES 2020, in Las Vegas. It is a conference I look forward to every year, where the most innovative in our industry gather to show people the future and shape the direction of technology.

I’m so excited to have Samsung Electronics at CES once again, leading the conversation about world-changing technological innovations. But as exciting as it is, I have to say that this year is especially unique. It’s the start of a new decade, and I’m honored to kick it off by hosting Samsung’s pre-show keynote on January 6^th.

A milestone year like 2020 gives us a chance to look at the last ten years and set the scene for what’s to come. As I look back, I see a decade of tremendous progress; the smart, connected mobile device became nearly ubiquitous; the Internet of Things (IoT), nascent in 2010, emerged to become one of the biggest growth categories in technology. Today, the majority of our devices are IoT-enabled, and we’ll continue to make them as connected and intelligent as possible in a way that makes sense for our consumers. And of course, artificial intelligence (AI) took shape and is poised to be one of the most impactful technologies of our lifetime, shaping and molding the new ways we live and work.

It is against this backdrop that we gather in Las Vegas for a new decade, to look at what’s ahead. At Samsung, we see a future of opportunity. With the emergence of AI and IoT, finally enabled by the power of 5G, the start of 2020 marks a moment where the realization of our vision for an intelligently connected world becomes a reality.

Of course, to understand the future, we must know where consumers are headed, as their changing tastes and interests continue to propel our company forward. Today, rapid urbanization and shifting demographics are changing how our worlds appear. And with these changes come countless new opportunities to innovate, and to deliver new value to consumers and society. Because as we look ahead, we know people want more. Not simply more things, but more experiences that make these new technologies increasingly meaningful in their lives.

And so at the dawn of a new decade, we see a new age in technology: the Age of Experience.

The Age of Experience will be defined by personalized technology that meets your needs. It means that the devices you use will understand you as an individual, blurring the boundaries between the digital and physical worlds, and changing the way you interact with your cities and communities.

The Age of Experience will help you make a tangible connection with technology in a personal way that was not possible in the past. Instead of changing your routine to incorporate more devices, your devices will work seamlessly for you. Just imagine how much more you could accomplish with an ‘intelligent companion’ that supports you, instantly reacting to your needs.

And what makes this moment particularly exciting is that Samsung is uniquely positioned to lead in this Age of Experience. With our robust investment and proven leadership in IoT, AI and 5G, the experiences of tomorrow will be built on the technologies that Samsung pioneers today.

But what is perhaps the most important for Samsung – and what I am looking forward to sharing further on stage at CES – is our commitment to ensuring that all of these advancements are used as a force for good. I have always believed that technology has a responsibility to be used to better our experiences, to create a better place for all. At Samsung, innovation is about maximizing human potential and working with our valued partners through open collaboration to develop technologies that advance humanity, and I believe that the Age of Experience will set the bar high for 2020 and beyond.

In the end, innovation is not the goal in itself, but a starting point to create a better world as a society, so everything – from consumers, to innovators, to the tech in your home – can work together for tomorrow.

We’ve got so much in store, and I’m excited to share more about how the Age of Experience comes to life in 2020 and beyond. I hope you’ll join me on Monday, January 6^th.

By HS Kim, President and CEO of Consumer Electronics Division, Samsung Electronics

London, UK – January 2, 2020 – Samsung Electronics Co., Ltd. today unveiled the latest edition of its Family Hub refrigerator, with intelligent new features that automate meal planning and other daily tasks and deliver a more personalised experience. Family Hub for 2020 will enable families to more easily share life’s important moments with one another and control more of the connected devices within their smart home.

“Since we launched Family Hub five years ago, we have continued to introduce intelligent innovations that reflect the ways that busy, modern families are living,” said Nick Bevan, Head of Product Management for Domestic Appliances, Samsung Electronics UK. “The latest Family Hub helps families stay connected like never before with personalised features for meal planning, managing your smart home and mirroring content from your TV or mobile device.”

The latest version of Family Hub is simple, sophisticated, and modern, making it the perfect addition to today’s connected kitchen. In response to years of consumer insights with Family Hub, the next generation delivers innovative features that people want the most: AI-enhanced cameras inside the refrigerator and improved, thoughtful meal planning and recipe suggestions tailored to personal preferences. The new Family Hub also enables families to share more types of media and entertainment together, and brings a new level of control to the connected home.

Intelligent Meal Planning

Family Hub is more streamlined and more personalised than ever, meaning you’ll spend less time preparing your meals and more time enjoying them. It customises the entire food experience for you—recommending Smart Recipes based on the dietary preferences you set, helping you come up with a weeklong Meal Plan based on your refrigerator inventory, and preparing your Shopping List with all the right ingredients.

Family Hub’s ViewInside cameras have been upgraded with brand-new AI image recognition technology, which automatically scans the products inside your fridge, identifies them, and sends you updates on items your family has added or depleted. Family Hub’s Meal Planner is also smarter, with the Quick Plan feature now offering a week’s worth of recommended recipes with just one click.

Another new feature for meal planning is brought to Family Hub through innovative technology from Whisk, a food AI startup recently acquired by Samsung NEXT. Whisk can help you plan an entire meal—or even a week’s worth of meals—by adjusting recipes based on the number of guests you expect and building a smart shopping list that consolidates ingredients from several recipes.

Bring Your Family Closer

Since the launch of the Family Board last year, families have been using this virtual bulletin board to enhance life’s special moments, sharing favorite songs and images for the whole family to interact with. Now, for the first time, the Family Board supports video clips, so you can transfer videos from your smartphone^[1] to the refrigerator and relive important memories together.

To make sharing easier, Family Hub has also updated the SmartView feature, which mirrors content from connected Samsung TVs and Samsung mobile devices^[2]. With portrait mode, you can enjoy vertical smartphone videos, as well as your favorite social media content on the full screen of Family Hub. With almost half a dozen options available, your family members can continue to enjoy music from their favorite music streaming apps.

Connect and Control Your Smart Home

The new Family Hub takes managing your smart home to the next level. You can monitor and control over 1,000 SmartThings-compatible products throughout your home: turn your lights on or off, see who’s at the front door, set the temperature, and lock the front door. And with the addition of the new SmartThings Video widget^[3], you can now view multiple security cameras at-a-glance, to keep an eye on your entire home from the kitchen.

The new Family Hub software enhancements will be available this spring. For more information about the product or Samsung Home Appliances, please visit http://www.samsung.com.

[1] Requires ‘Family Hub’ app, available on Android and iOS. Registration and Broadband/WiFi/3G/4G access required

[2] Service available on the Samsung Smart TV 6400 series and above released in 2015. Requires Samsung Galaxy S6 and above or Samsung Galaxy Note 5, 7, 8, 9 and 10 series.

[3] Requires ‘SmartThings’ app, available on Android and iOS. Registration and Broadband/WiFi/3G/4G access required.

“We will actively support C-Lab to create products that reflect the latest market trends and customer demands and will showcase outstanding projects and startups of C-Lab in various global exhibitions,” said Inkuk Hahn, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics.

From C-Lab Inside projects to successful spin-offs

C-Lab Inside is an in-house idea incubation program that encourages and nurtures innovative ideas from Samsung employees, which began in 2012. This will be the fifth year C-Lab is participating in CES.

The new C-Lab Inside projects being unveiled for the first time at this year’s event are focused on convenient and healthy lifestyle. They include: SelfieType, a virtual keyboard solution using the front-facing camera; Hyler, a smart highlighter pen that digitizes text printed on paper; Becon, a home care solution for scalp treatment & hair loss prevention; SunnySide, an window-shaped artificial sunlight; and Ultra V, an ultraviolet monitoring sensor and service.

Since its inception, a total of 40 Samsung C-Lab alumni projects have launched as fully-fledged start-ups, independent from the company. And eight of these will be showcasing their latest innovations and products at CES 2020 at their own booths, seeking new opportunities to expand their reach. These successful spin-offs include Linkflow, Welt, Linkface, Lululab, Mopic, Monit, AnaloguePlus, and Luple.

Linkface is notable in that it has been named as Innovation Honoree of CES 2020 for its ‘Dear’ headphone with biosignal sensor to reduce the risk of hearing loss in children. Welt, Lululab and Linkflow also have been honored with industry awards for their respective innovations.

Four start-ups accelerated through C-Lab Outside

Four new start-ups from C-Lab Outside will also be featured alongside projects from C-Lab Inside at CES for the first time.

Created in October 2018, C-Lab Outside began as a startup acceleration program to vitalize the start-up ecosystem and create more IT and technology-driven job opportunities in South Korea. Leveraging the successful experience of C-Lab Inside, C-Lab Outside expands the support to include ideas and innovations from outside the Samsung network. The start-ups selected for C-Lab Outside program are provided with financial support, business collaboration, and opportunities to participate in global IT exhibitions alongside Samsung.

At this year’s event, the following start-up innovations will be featured: Circulus, a companion robot that use interactive technology; FITT, a healthcare data-based ICT service; Vtouch, a technology that controls objects with gestures using cameras; and Smoothy, a multi-party video call service that supports simultaneous video and voice.

Samsung and the innovators behind these C-Lab Outside start-ups are looking forward to participating in CES 2020 and to have the opportunity to expand the market reach of their innovations. For more information about C-Lab at CES 2020, please visit the booth #51248~#51259 in Sands, Hall G (Eureka Park Marketplace) on January 7 – 10, 2020.

In addition to supporting innovations and entrepreneurship, Samsung is committed to carrying out its vision “Together for Tomorrow! Enabling People” by empowering future generations to achieve their full potential through various education projects.

 Appendix 1. C-Lab Inside Projects

1. SelfieType

‘SelfieType’ is a virtual keyboard using the front facing selfie camera. A proprietary SelfieType AI engine analyzes finger movements coming from the front camera, and converts them into QWERTY keyboard inputs. SelfieType requires no additional hardware and it is highly adaptable to various mobile devices such as smartphones, tablets and laptops.

2. Hyler

‘Hyler‘ is a smart highlighter that digitalizes analog texts from paper onto mobile devices. By highlighting with Hyler, users can simply collect the information and manage it with the app. When using ‘search mode’ in Hyler, it prompts the user with extensive search results, depending on various search engines or dictionaries linked to Hyler.

3. Becon

‘Becon’ is a scalp home-care service to prevent hair loss with the recommended solution based on scalp analysis. It consists of a hand-held device and a compatible app. The diagnostic device analyzes in real time ten conditions of the scalp such as hair follicle density, dead skin, sensitivity, temperature and humidity based on machine learning algorithm. It recommends the most suitable solution according to the result of the analysis to remedy user’s scalp trouble. It also shows the trend of the scalp’s improvement through the app.

4. SunnySide

‘SunnySide’ is a window-shaped lighting device that produces artificial sunlight. It enables the user to enjoy the sunlight that changes by the hour by copying the full spectrum of the actual sunlight. It also helps users synthesize vitamin D from indoors or in places where there isn’t a sufficient amount of sunlight without worrying about skin aging or sunburn. It can be easily installed on the wall like a picture frame.

5. Ultra V

‘Ultra V’ is a new type of sensor and service which records ultraviolet rays daily. The sensor has wide incident angle which makes it easy to integrate into wearable devices. With Ultra V, users can monitor and manage their skin condition and Vitamin D production which are influenced by accumulated exposure to solar UV ray.

Appendix 2. C-Lab Outside Startups

1. Circulus

Circulus showcases a humanoid robot, ‘piBo’ for single-person households. piBo provides guidance services such as simple conversation and news/weather/search information. It interacts with users based on emotional analysis of facial expressions and contents of conversations and gives appropriate responses with sayings, music and dance. Users are able to add new features and content which can be downloaded from its robot application store.

2. FITT

‘FITT’ is a PHR (Personal Health Record) healthcare data platform based on exercise tests. FITT provides three types of exercise tests; cardiorespiratory, posture and muscle strength. After a test, users receive an optimized and personalized exercise program catered to users’ health status compared to other people of the same age and gender. It also can predict possible diseases that the user may be exposed to such as high blood pressure, diabetes, cancer, stroke, heart attack, cardiovascular disease, etc. and prescribes personalized exercise programs to prevent the risk of getting these diseases.

3. Vtouch

‘Vtouch’ enables users to control devices without physically touching them by tracking the user’s eyes and fingertips with its patented computer vision and deep-learning technologies. It can be applied to various industries such as smart cars, smart homes and digital signage to control different devices. It can also keep displays clean and safe from germs or bacteria.

4. Smoothy

‘Smoothy’ is a group video chat application that can be accessed by up to 8 people at once. What makes Smoothy more special is that the video chat starts at silent mode when the call is first connected so that it allows users to answer the call anytime and anywhere. It also provides video calls using Samsung AR Emoji. Once users have their avatars, the AR Emoji can mirror facial expressions and motions in real-time which make video calls more fun.