As the new year inspires fresh intentions for mindful living, Samsung reveals its 2026 audio ecosystem at CES in Las Vegas. Designed to deliver immersive, multi-device sound that simplifies everyday listening to seamlessly provide a connected entertainment experience. The latest range allows users to shape their space with sound that adapts easily to different rooms and moments, helping set the tone for daily life.

At the heart of the 2026 ecosystem are Samsung’s Music Studio 5 and 7 speakers, which combine elegant design with high-fidelity audio to deliver a tailored listening experience in any room. For immersive home cinema set-ups, the HW-Q990H soundbar provides cinema-grade sound, while the Sound Tower offers powerful audio designed for social or active environments. Together, these products form a connected ecosystem that allows music, podcasts and films to move effortlessly throughout the home.

“Samsung has led the way in home entertainment for many years, creating audio that is not only engineered for excellence but also intuitive to use,” said Zeena Hill, Marketing Director of Home Entertainment and Appliances (HEA) at Samsung UK & Ireland. “With our 2026 line-up announced at CES 2026, we’re continuing that legacy, making it simple for people to enjoy connected sound that works seamlessly across their spaces and enhances everyday moments. Samsung’s new soundbar and Music Studio speakers can now combine up to 5 products to deliver Q-Symphony, the most immersive cinematic experience that Samsung has delivered yet.”

Samsung’s audio devices are designed not only for performance, but for integration into the home. With thoughtful forms, modern finishes and user-friendly designs, the speakers and soundbars blend naturally into interiors, complementing a wide range of living spaces. The ecosystem gives users flexibility to tailor sound to suit different moments, whether energising the start of the day, supporting focus, or creating a more relaxed atmosphere in the evening.

By combining connected, multi-device sound with refined design and adaptable listening, Samsung’s 2026 audio ecosystem helps create spaces that feel considered, intuitive and personal, supporting how people live, relax and connect at home as they begin the year ahead.

For more information on the Samsung Audio Ecosystem, and for further updates from Samsung at CES 2026, please visit: samsung.com/uk.

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalised audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver powerful bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofer to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined finish.

The HW-Q990F also delivers advanced AI-driven sound optimisation through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilising non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle to the screen.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilises the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronised audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit www.Samsung.com

LONDON, U.K. – Jan. 6, 2025 – Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalised services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalised experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Centre at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single-person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalised smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognises that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalise the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analysing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognise individual voices and respond to commands in a way that works best for each user.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellnessWith AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalisation and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Colour Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to multiple online grocery retailers — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighbourhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Centre, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognising their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilising their communities to advance the Global Goals.

“We are thrilled to make Galaxy AI and cutting-edge innovation accessible to more people than ever before, addressing their unique productivity needs on PC and other Galaxy devices,” said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. “Alongside our trusted industry partners, we are delivering an AI experience on Galaxy Book that empowers users to work, create and connect in more intelligent ways through our growing ecosystem.”

A Powerful Experience for High Productivity

For those with high demand workflows, these thin and light AI PCs deliver the strong performance needed in an ultra-portable, premium design. The Intel Core Ultra processors (Series 2) have an advanced NPU capable up to 47 TOPs^[2], meaning users can easily complete AI-intensive tasks at incredible speed.

Up to 25-hour video playback^[3] on the Galaxy Book5 Pro 16” keeps you connected wherever you are, resulting in far fewer interruptions. Even when you do need to charge it’s super-fast, up to 35% in just 30 minutes^[4] .

Optimised for even more efficiency, discover the Galaxy Book5 Pro’s Dynamic AMOLED 2X display^[5] with 3K high resolution and up to 120HZ refresh rate, bringing vivid visuals to life, smoothing motion and reducing blue light emission. Use the touchscreen to quickly navigate apps, edit content and fine-tune projects with multi-touch gestures and control right at your fingertips. You can even take your work outside thanks to Vision Booster^[6] on the Galaxy Book5 Pro, which uses tone mapping to adjust the contrast and colours depending on light conditions, giving you the freedom to create wherever inspiration sparks.

Quad speakers and Dolby Atmos^[7] deliver balanced and powerful immersive audio for the ultimate surround sound experience. Paired with the 38mm woofers on the Galaxy Book5 Pro 16”, these speakers allow users to hear the difference with deeper bass for both entertainment and professional use, double the size of the 18mm woofers on Galaxy Book4 Pro.

Harness a More Seamless AI Ecosystem Workflow

Boost your productivity and creativity with new AI-powered and cross-device experiences. The Galaxy Book5 series enhances the AI PC experience at blazingly fast speeds while intelligently bridging on-device and cloud-based processing.

Discover all the new ways Galaxy AI works for you, directly on your Galaxy Book5 series.

• AI Select is an easy way to find information you need while web browsing, shopping, viewing content and more. Simply click on the icon and select the desired search area to instantly retrieve relevant search results, just like on your smartphone or tablet.
• Photo Remaster retouches images and cleans up blurry photos. Powered by advanced NPU-driven AI solutions, even old photos can become high-quality visuals with sharper details.

Microsoft Phone Link^[8] expands Galaxy AI^[9] access native to Galaxy mobile devices for heightened productivity on a bigger PC screen. Familiar features, like Live Translate^[10] and Transcript Assist, continue to drive AI experiences with even more exciting features that are specifically designed to elevate the Windows 11 PC-Galaxy connection set to arrive with upcoming Galaxy S series devices.

• Nearby devices^[11] centralises your Galaxy connected experience so you can immediately launch or change settings for Galaxy devices around you.
• Storage Share^[12] means you can directly access files from connected devices without having to download them individually, using your phone, tab and PC as one device.
• Multi Control^[13] lets you multitask seamlessly across Samsung devices with unified control – easily navigate menus, access files, and copy and paste content between your Galaxy smartphone, Galaxy Tab, Samsung TV or Smart monitor.
• Second Screen^[14] turns your Galaxy Tab into a secondary screen to your PC with the click of a button, doubling your workspace.
• Quick Share^[15] makes sharing pictures, documents and large files between Samsung Galaxy devices a breeze. Even if it’s something sensitive, the private sharing feature encrypts your data for safekeeping.

Samsung’s Trusted Platform

Thanks to a discrete security chip designed to shield your device in real time for the Galaxy Book5 Pro, Samsung Knox ensures a secure and collaborative privacy foundation. Windows 11 builds on that security layer to create a holistic Secured-core PC privacy experience. Plus, with on-device AI feature available, Galaxy devices can process user functions without uploading data to the cloud, ensuring enhanced user privacy. You are always in control and protected with security you can trust.

Availability + Pricing

The Galaxy Book5 Pro (starting from: £1499 RRP) and Galaxy Book5 360 (starting from: £1249 RRP) will be available for pre-order in the UK from 22 January before going on general sale on 07 February. For more information about the Galaxy Book5 series, please visit: www.samsung.com/uk/computers

	Galaxy Book5 Pro (16-inch)
Dimensions*	355.4 x 250.4 x 12.5mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.56 kg
OS*	Windows 11 Home
Display	16.0-inch* 16:10 Touch AMOLED, WQXGA+ (2880×1800), 500nits**, 48~120Hz VRR, 120% DCI-P3 Colour volume
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners. **400nits (Typical), 500nits (HDR Contents only)
Processor*	Intel® Core Ultra 7 Processor (Intel EVO)
NPU	Intel® AI Boost NPU
Graphic*	Intel® Arc Graphics (Shared)
Network*	Bluetooth v5.4 / Wi-Fi 7
	*Actual speed may vary by market, carrier and user environment. Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 7 wireless network routers required and sold separately.
Colour	Grey
Memory*	16GB
Storage	512 GB / 1TB
	*Actual storage space availability may vary depending on pre-installed software and by market, file size and format.
Camera	2MP (1080p FHD), Staggered HDR
Microphone / Speaker	Studio-quality dual microphones / Quad speaker (Woofer Max 5W x 2, Tweeter 3.3W x 2), Dolby Atmos®
Keyboard*	Pro Keyboard with Numeric Key (Backlit)
Battery*	76.1 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	65W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	TBT4(2), USB-A(1), Micro SD, HP, HDMI 2.1 (Supports 8K@60Hz, 5K@120Hz)
	*Actual speed of USB may vary depending on user environment.

	Galaxy Book5 Pro (14-inch)
Dimensions*	312.3 x 223.8 x 11.6mm
Weight*	1.23 kg
OS*	Windows 11 Home
Display	14.0-inch* 16:10 Touch AMOLED, WQXGA+ (2880×1800), 500nits**, 48~120Hz VRR, 120% DCI-P3 Colour volume
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners. **400nits (Typical), 500nits (HDR Contents only)
Processor*	Intel® Core Ultra 7 Processor (Intel EVO)
NPU	Intel® AI Boost NPU
Graphic*	Intel® Arc Graphics (Shared)
Network*	Bluetooth v5.4 / Wi-Fi 7
	*Actual speed may vary by market, carrier and user environment. Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 7 wireless network routers required and sold separately.
Colour	Grey
Memory*	16GB
Storage	512 GB / 1TB
Camera	2MP (1080p FHD), Staggered HDR
Microphone / Speaker	Studio-quality dual microphones / Quad speaker (Woofer Max 5W x 2, Tweeter 2W x 2), Dolby Atmos®
Keyboard*	Pro Keyboard (Backlit)
Battery*	63.1 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	65W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	TBT4(2), USB-A(1), Micro SD, HP, HDMI 2.1 (Supports 8K@60Hz, 5K@120Hz)
	*Actual speed of USB may vary depending on user environment.

	Galaxy Book5 360 (15-inch)
Dimensions*	355.4 x 228.0 x 13.7mm
	*Accuracy of numbers may vary depending on measurements used.
Weight*	1.46 kg
OS*	Windows 11 Home
Display	15.6-inch* 16:9 Touch AMOLED FHD (1920×1080), 500nits**, 60Hz, 120% DCI-P3 Colour volume
	*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners. **370nits (Typical), 500nits (HDR Contents only)
Processor*	Intel® Core Ultra 7/5 Processor (Intel EVO)
NPU	Intel® AI Boost NPU
Graphic*	Intel® Arc Graphics (Shared)
Network*	Bluetooth v5.4 / Wi-Fi 7
	*Actual speed may vary by market, carrier and user environment. Wi-Fi 7 availability may vary due to OS version, market, location, network conditions and other factors. Wi-Fi 7 wireless network routers required and sold separately.
Colour	Grey
Memory*	16GB
Storage	256GB / 512 GB / 1TB
	*Actual storage space availability may vary depending on pre-installed software and by market, file size and format. **Availability may vary by model and/or market
Camera	2MP (1080p FHD)
Microphone / Speaker	Dual microphones, Stereo Speaker (2W* 2),Dolby Atmos®
Keyboard*	Pro Keyboard with Numeric Key (Backlit)
Battery*	68.1 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*	65W USB Type-C Adapter
	*The inbox charger and data cable are USB Type-C.
Port*	TBT4(2), USB-A(1), Micro SD, HP, HDMI
	*Actual speed of USB may vary depending on user environment.

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[1] Results may vary depending on visual matches. Accuracy of results is not guaranteed. Requires internet connection and Samsung Account login. Download and installation may be required when launching the app for the first time. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download.

[2] NPU performance varies by process. Intel Core Ultra 5 and Intel Core Ultra 7 support 40 TOPS and 47 TOPS respectively.

[3] Based on results from internal lab tests for local video playback time conducted by Samsung. Tested with results under settings (1080p video playback from video files stored on the device’s local storage, player-Windows video players (Media Player, Movies & TV, Films & TV) with full screen, brightness-150nits, wired earphone with default volume, airplane mode on, keyboard backlight off) without connection to Wi-Fi or mobile network, measuring the time until the device is discharged to 2%. Battery life varies significantly depending on settings, network environment, usage patterns and other factors.

[4] Device charges up to 41% in 30 minutes on the Galaxy Book5 Pro 14” and up to 39% in 30 minutes on the Galaxy Book5 360. Based on internal laboratory test results. Battery capacity and amount of charge after a 30-minute charge may vary by configuration.

[5] Blue light emissions are reduced compared with conventional LCD displays. The Dynamic AMOLED 2X display used in Galaxy Book5 Pro has received the “Eye Care” certification from SGS based on its ability to drastically reduce the harmful effects of blue light. More information of this certification can be found on www.sgs.com/performance.

[6] Feature available only when HDR Mode is turned off.

[7] The quad-speaker system on Galaxy Book5 Pro 16” features two big woofers (5W max each) and two tweeters (3.3W each). Galaxy Book5 Pro 14” features two woofers (5W max each) and two tweeters (2W each). Galaxy Book5 360 features two stereo speakers (2W each).

[8] Users must link their Samsung Galaxy device (One UI 6.1 or later) to their Windows PC through Microsoft Phone Link and follow the set-up prompts, including being signed into the same Microsoft account. Microsoft Phone Link is preloaded on select Samsung Galaxy devices. PC (Microsoft Phone Link app) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy device to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens. Some related features may vary by model.

[9] Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Galaxy phone (One UI 6.1 or later) and Link to Windows/Microsoft Phone Link connection required for Galaxy AI features on PC. Samsung and/or Microsoft account login may be required to use/connect select Samsung AI features on PC. Feature availability may vary by application, market, network provider, Android OS/One UI version and/or model. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[10] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[11] Each device must be must be signed in to your Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or above and Galaxy Book series devices with Samsung Settings v1.5 or above (Intel) or Samsung Settings v6.0 or above (ARM) and Samsung Continuity Service v1.11 or above. Requires installation from the Microsoft Store. Feature availability may vary by region.

[12] Each device must be must be signed in to your Samsung account and must have both Wi-Fi and Bluetooth turned on. Requires updated Galaxy phones and tablets with One UI 7 or above and kernel version 5.15 or above and Galaxy Book2 or above (Intel) or Galaxy Book4 or above (ARM). Feature availability may vary by region and device model.

[13] Each device must be registered with a single Samsung Account and connected to the same Wi-Fi network. Requires updated Galaxy phones and tablets with One UI 5.1.1 or above and Galaxy Book series devices released in 2021 or later with Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (ARM) and 2024 TVs or 2024 Smart monitors. Some functions (such as Copy & Paste or Drag & Drop) may not be available when using certain device models and apps. Feature availability may vary by region.

[14] For a better experience, both devices must be signed in to the same Samsung account. Available on select Samsung Galaxy Tab models only, including Galaxy Tab S10+, Tab S10 Ultra, Tab S9, Tab S9+, Tab S9 Ultra, Tab S9 FE, Tab S9 FE+, Tab S8, Tab S8+, Tab S8 Ultra and Tab Active4 Pro with One UI 3.1 or later versions installed. Available on Samsung Galaxy Book series devices with Windows 10 2004 OS or later version installed. Some additional functions are supported only on Samsung Galaxy Book series devices. Some apps may not support this feature for content protection purposes.

[15] Available on devices with One UI 2.1 or above, with Android Q OS version or higher installed. Bluetooth Low Energy and Wi-Fi connection are both required. Supports Galaxy Books, including Qualcomm-based PCs released in 2020 and later, and Windows PCs with Intel Bluetooth/Wi-Fi from other manufacturers. (OS: Windows 10 2004 version or higher, Bluetooth driver: Intel 22.50.02 or higher, Wi-Fi driver: Intel 22.50.07 or higher). Number of devices that can be shared to at the same time may vary depending on the Wi-Fi chip hardware of the sharing device. Actual speed may vary depending on device, network condition and user environment. The transferable type, number, capacity and expiry date of files, as well as the number of simultaneous file shares in Private Share may be limited.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI^[1]: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalised features, which redefine how users interact with their screens.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpaper transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalisation, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behaviour in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalised experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalised content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalised, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED,QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity, and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
• Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal, and seamlessly integrated into daily life.

Samsung Art Store now features more than 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat*. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models^[2], giving users more ways than ever to transform their screens into personalised art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalised experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalised beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analysing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

* Separate Art Store subscription and Samsung Account required to access full selection of artwork.

[1] Available features may vary by country and model.

[2] Available models may vary by country.

LONDON, UK – Jan. 3, 2025 – Samsung Electronics Co., Ltd. today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. Samsung TVs are now poised to make this groundbreaking technology accessible to more consumers than ever before.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

The 2025 models raise the bar for monitors by bringing AI features, industry-first sizes in the OLED market and new form factors that ignite the passions of users worldwide — whether they’re working, gaming or creating.

“With the new monitors in our industry-leading lineups, we’re giving people more ways to explore the content and connections that they love in new ways,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Because of our new AI capabilities and size options, 2025 will see users across the world find the right monitor that suits them.”

Smart Monitor M9: Entertainment and Efficiency Get an AI Upgrade

The Smart Monitor M9 (M90SF model) introduces industry-first AI features that enhance entertainment and interactivity through smart picture adaptation and search functions.

As the first monitor to integrate on-device AI, the M9 features AI Picture Optimizer, which analyses input signals to determine the type of content being viewed — such as gaming, video or productivity applications — and automatically adjust the display settings for the best visual experience.^[1] For gamers, the AI goes further by recognising the genre of the game being played and fine-tune the picture settings to deliver an optimal and immersive experience for every playstyle.^[2]

The M9 also incorporates 4K AI Upscaling Pro, which uses advanced AI processing and neural networks to upgrade lower-resolution content up to 4K quality.^[3] By analysing input signals and existing image data, this feature delivers crystal-clear visuals with enhanced detail, regardless of the original resolution.

These smart and personalised features enhance the hardware performance of the M9. It features a 32” 4K OLED screen with VESA DisplayHDR True Black 400 for incredible details and vivid colours. Its thin design, along with the Easy Setup Stand, allows users to effortlessly create their ideal workspace, and a built-in 4K camera makes it convenient to use in any environment.

Samsung Odyssey Series: Two Industry Firsts with a 27” 4K OLED Gaming Monitor and an OLED Screen with a 500Hz Refresh Rate

The Odyssey gaming monitor series powers up industry-leading performance in new sizes with the 2025 Odyssey OLED G8 and G6 models.

The Odyssey OLED G8 (G81SF model) is the first 27” 4K (3,840 x 2,160) OLED gaming monitor in the world. The screen packs in 165 PPI(pixels per inch) with a refresh rate of 240Hz. The level of pixel density and screen smoothness gives game creators and players a new level of detail and picture quality as they build and explore realistic gaming worlds.

On the other hand, the Odyssey OLED G6 (G60SF model) redefines speed as the first-ever OLED screen with a 500Hz refresh rate on its QHD (2,560 x 1,440) screen. The lightning-fast speed and ultra-smooth gameplay unleashes the potential for gamers who demand the best to gain a winning edge from device performance.

Both models deliver a response time of 0.03ms (GTG) for smooth visuals and crisp gameplay, even in fast-paced gaming environments. They also support AMD FreeSync Premium Pro and are NVIDIA G-Sync Compatible, allowing them to provide smooth pictures with less tear and flickering. VESA DisplayHDR True Black 400^[4] delivers rich darks without bloom or color bleed, making the most of the OLED screen, while OLED Glare Free screens keep the focus on the game by reducing distracting reflections and glare.

Samsung is also showcasing the 27” Odyssey 3D (G90XF model) gaming monitor at CES. Thanks to its lenticular lens attached to the front of the panel and its front stereo camera, the Odyssey 3D provides a customizable 3D experience without the need for separate 3D glasses. It can also add a new depth to content by using AI to analyse and convert 2D video into 3D.

ViewFinity S8: A Bigger Canvas for Productivity and Creativity

The 37” ViewFinity S8 (S80UD model) is the largest 16:9 4K monitor to date. Its screen is approximately 34% larger than the previous model^[5] and is designed to maximise productivity, immersion and efficiency. More information can be seen at a glance while making the most out of desk space — ushering in a new era of large, high-productivity monitors.

With its sRGB 99% color gamut faithfully presenting colors on the 4K (3,840 x 2,160) screen, the ViewFinity S8 delivers the colour representation and brightness necessary for professional users to do their best work.

The 2025 ViewFinity S8 has been certified by TÜV Rheinland^[6] for ‘Ergonomic Workspace Display,’ recognising its ergonomic design that enhances work immersion, task efficiency and productivity. TÜV-certified^[7] Intelligent Eye Care reduces fatigue in users’ eyes — even during prolonged use — by adjusting the color temperature based on the environment’s lighting. Eye saver mode and a flicker-free feature also protect eyes from strain.

With a simple Easy Setup Stand, the S8 also keeps productivity high through a built-in KVM^[8] switch, turning the monitor into a single command station for multi-tasking across several devices with only one mouse and keyboard. Devices can also be connected and charged at the same time with a 90W USB-C connection, making it easy to quickly manage all the accessories a user needs.

[1] AI Picture Optimizer is available only when the monitor is connected to a PC.

[2] Support may vary depending on the game title.

[3] AI Upscaling Pro works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).

[4] VESA DisplayHDR True Black 400 certification is underway and expected to be finalized before the product launch date.

[5] Screen size compared with the 2024 ViewFinity 32” model.

[6] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

[7] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

[8] Keyboard, video, mouse.

LONDON, U.K. – Dec. 19, 2024 – Samsung Electronics Co., Ltd. today announced it will unveil the new refrigerators with AI Hybrid Cooling technology at CES® 2025, which will be ready to expand into global markets this year. These new refrigerators introduce AI Hybrid Cooling technology, which combines artificial intelligence with innovative cooling methods to meet the diverse needs of modern households.

“Since refrigerators run 24/7, we placed a strong emphasis on developing a cooling system that meaningfully enhances energy efficiency for users,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “With the global unveiling of the AI Hybrid Cooling technology, we are showcasing our commitment to technological innovation in home appliances. We will continue to introduce home appliances that incorporate innovative technologies to make consumers’ daily lives more convenient.“

Optimise Energy Use Through Adaptive Hybrid Cooling

The AI Hybrid Cooling technology combines a highly efficient compressor with a Peltier module,^[1] which is a semiconductor device that achieves cooling by harnessing the temperature change arising from the flow of electric current. The introduction of the Peltier module enables the refrigerator to function like a hybrid car, by using two power sources together only when needed to efficiently cool the inside of the fridge.

For instance, when significant cooling demand is detected or anticipated — like when many items are added at once after grocery shopping, or when storing hot food or if it’s the hot summer season — the refrigerator activates the Peltier module alongside the compressor. In normal use, however, it relies solely on the compressor to ensure optimal efficiency. During the process, the AI algorithm detects the current status of the refrigerator and predicts temperature changes inside the fridge to properly adjust the cooling mode.

The high-efficiency AI Inverter Compressor^[2] also contributes to the efficient use of energy, thanks to an enhanced design that increases the radius of its rotating components. With 4.1 times greater inertia compared to Samsung’s conventional F3 compressor,^[3] it operates longer while using less energy.^[4] Leveraging an AI algorithm, the compressor dynamically optimises its speed.^[5].

As a result of continued efforts, Samsung plans to introduce a model that can be recognised as the Most Efficient^[6] of ENERGY STAR in 2025 to the market.

Extend Freshness With Precise Temperature Control

The AI Hybrid Cooling technology enhances freshness for perishable foods with Hybrid Precise Cooling, which reduces internal temperature fluctuations in the fridge when activated — even during the device’s automatic defrost cycles. Since it leverages residual heat from its Peltier module during the defrosting process, it reduces the chance of excessive temperature fluctuations that can compromise food quality. As a result, the food ingredients can be kept fresher and longer. Tests show that when the Hybrid Precise Cooling is turned on,^[7] fresh foods such as pork and salmon can last by up to 1.4 times and 1.2 times respectively,^[8] compared to when it is turned off.

Secure More Storage and Everyday Convenience

The refrigerators featuring AI Hybrid Cooling technology redefine space efficiency with an impressive 900-litre capacity,^[9] offering enhanced usability while maintaining the same external dimensions. By replacing traditional heating elements with a Peltier module, it better utilises interior space, resulting in a 25-litre increase in internal capacity. This allows for 60mm deeper shelves^[10] and a 13.8%^[11] larger loadable area, accommodating up to 240 beverage cans^[12] — 24 more than conventional models.

A Step Forward for Home Refrigeration

The refrigerators with AI Hybrid Cooling technology exemplifies Samsung’s dedication to combining intelligent technology, energy efficiency and user-centric design. Making its debut at CES 2025, this innovative appliance is poised to redefine modern home living and lead the way into a new era of AI-applied home solutions.

[1] The Peltier module operates under one of the following conditions:

– When the temperature in the fridge rises above the normal range.

– When AI analyzes the user’s refrigerator usage patterns, predicts the temperature after a certain period, and detects situations like large-scale stocking or cleaning.

[2] AI inverter compressor requires a Wi-Fi connection and a Samsung account and operation of AI Energy Mode through the SmartThings app available on Android and iOS devices.

[3] Based on internal testing compared to conventional F3 Samsung compressors.

[4] The applicable models and energy saving rate based on AI algorithm varies up to the model and the region.

[5] AI Energy Mode must be turned on in the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[6] Model code: RM80F23VM***

[7] It may increase the amount of energy use.

[8] Based on the testing by Food Analysis Research Center of Suwon Women’s University. Effects may vary depending on refrigerator operating conditions, as well as the type, condition, size, and storage method of the food.

[9] The capacity and other figures differ according to the model codes. The following figures are based on model RM70F91**.

[10] Deeper shelves apply only to the upper and middle shelves of the refrigerator compartment.

[11] Comparison made with Samsung refrigerator RF85C90N1AP.

[12] Based on a 355 ml canned beverage measuring 66 x 122 mm (diameter x height).

LONDON, UK – Dec. 19, 2024 – Samsung Electronics Co., Ltd. today announced that it is bringing its advanced screen technology to a broader range of home appliances, representing a bold step forward in realising its “Screens Everywhere” vision. This year, Samsung is upgrading the kitchen experience by launching a refrigerator with a new 9” AI Home^[1] screen^[2]. Screen options are being widened for consumers in the laundry category as well, with the 7” AI Home applied to the Bespoke AI Laundry Combo now being included in the newly launching Bespoke AI Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.

“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and functionalities”, said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”

Diversifying Bespoke Refrigerators With a New, Compact Screen and Enhanced Features

By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realising an interconnected smart home. Supporting voice control via Bixby^[3], the screens on Samsung appliances showcase essential information about the task such as internal temperature or washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs where users can monitor and control their connected appliances^[4] from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.^[5]

In the kitchen, to complement the existing 21.5” Family Hub^[6] refrigerator, Samsung is unveiling the Bespoke Refrigerator with 9” AI Home, which caters to consumers seeking the Family Hub’s advanced features in a more compact size. Strengthening its role as a controlling hub, the updated Map View allows users to select modes for connected devices⁴ like the robot vacuum^[7], and can be accessed directly from the home screen. Moreover, the 9” AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs^[8]. Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy and built-in entertainment options.

Expanding Screen Options Across Various Product Categories

As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing the Bespoke AI Laundry Combo’s 7” AI Home screen to this year’s new Bespoke AI Washer and Dryer set. This screen makes laundry efficient and convenient with intuitive menu navigation, real-time updates on washing cycles, and energy monitoring. These advancements, along with helpful features like the aforementioned Map View, enrich day-to-day experiences that users have with their appliances. By adding the AI Home to a wider lineup and adopting diverse screen sizes, Samsung is continuing to expand options and choices for a wide variety of customer needs.

[1] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[2] Recipe recommendations and Bixby accessible through the AI Home utilize AI (based on deep learning models, which may be updated periodically to improve accuracy). You can access your AI recipe recommendations through the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account to enjoy the features available on the AI Home our network-based service that includes apps and our other smart features available through your device.

[3] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America).

[4] Applicable to appliances connected to the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] SmartThings login with the same account as the mobile phone is required for phone calls.

[6] The Family Hub is provided in various sizes according to region and project.

[7] Map View supports mode changes on select refrigerators, wine cellars, robot vacuums and air conditioners with Wi-Fi.

[8] A Wi-Fi connection and a Samsung account are required.

The event is scheduled to begin at 2:00 p.m. local time (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.