Galaxy XR is optimised for multimodal AI interactions, where users can explore both virtual and real worlds delivering natural and intuitive interactions through voice, vision and gesture. The extended reality device in the form of a headset is designed to support immersive experiences across work, entertainment and discovery^[1].

The introduction follows a recent software update that expands both everyday usability and enterprise capabilities, building on the platform first introduced in October 2025.

New dimensions of discovery and entertainment

Features designed to make digital experiences feel more connected to real life and unlock new levels of immersion. These include:

• Travel and search with Google Maps: Users can explore the world in stunning 3D with Immersive View, use Gemini as a guide to navigate to any place on Google Maps and ask for personalised suggestions about nearby places while exploring the world in immersive 3D^[2].
• Deep-dive into content with AI: With YouTube, users can dive into the world’s largest library of immersive 180 and 360-degree VR content, or check out the new spatial tab with content that creators have converted to 3D. As users are watching videos, they can naturally ask Gemini about what they see and get more information about the video they are watching, unlocking richer learning and discovery experiences³.
• See more with video pass through and Circle to Search^[3]: In pass through mode, users can see the physical world around them and draw a circle with their hand to instantly search for information about anything in front of them.
• Auto-spatialize videos and photos into 3D^[4]: Bring photos and videos to life, turning memories into immersive experiences or reimagining them in entirely new ways.
• Immersive viewing experiences: Users can stream their favourite shows on a 4K Micro-OLED screen that feels like a personal theatre.
• Powered by Snapdragon® XR2+ Gen 2 platform^[5]: Galaxy XR combines advanced AI processing, immersive sound and ultra-high-resolution displays to place users at the centre of extended worlds optimised for XR.
• With up to 2.5 hours of battery life^[6], users can stay immersed for longer.

Enterprise capabilities via Android Enterprise support

Galaxy XR supports Android Enterprise, enabling organisations to deploy and manage devices using established Android management frameworks.

With enterprise-grade controls, security features, and deployment options like managed application distribution and device enrolment, IT admins can reliably deploy devices for use cases across retail, healthcare, and manufacturing, sectors where immersive environments are increasingly being explored for training, productivity, and collaboration.

Annika Bizon, Vice President, Product and Marketing, Mobile Experience, Samsung UK & Ireland, commented:

“The UK launch of Galaxy XR marks a significant milestone for Samsung, introducing a new category of AI-native devices. Our ongoing collaboration with Google and Qualcomm Technologies reflects our long-held belief that an open ecosystem accelerates innovation and creates seamless, connected experiences across the Galaxy ecosystem.

Consumers want technology that is intuitive and enhances their entertainment experiences, whilst organisations across sectors from healthcare to manufacturing are beginning to explore what immersive environments can do for productivity and collaboration. Galaxy XR is designed to meet both of those needs.”

Samsung has confirmed continued software and security support for Galaxy XR, reflecting Samsung and its partners’ commitment to platform development for Android XR devices.^[7]

The latest update follows Samsung’s initial launch of Galaxy XR in October 2025 as the first device built on the Android XR platform.

Availability

Samsung Galaxy XR is available for Pre-order now and will be on sale from 8^th July on Samsung.com/UK and in select Samsung Experience Stores later in the month. The device will also be available for hands-on demonstrations at Samsung’s London KX Experience store, in addition to Samsung Experience Stores in Westfield London, Westfield Stratford City and Manchester Trafford Centre from June 17^th.

Samsung will also be hosting a livestream at 12:30 on samsung.com and @SamsungUK socials on Friday 19^th June, where customers can ask questions, see the Galaxy XR device in action, and experience Samsung’s first AI-native headset themselves.

Specifications

[1] Children under the age of 13 should not use the Galaxy XR. If you are pregnant, elderly, have had a seizure, loss of awareness, or other symptoms linked to an epileptic condition, have pre-existing binocular vision abnormalities or psychiatric disorders, user a pacemaker or other implanted medical device, or suffer from a heart condition or other serious medical condition, please consult a doctor before using the Galaxy XR.

[2] Requires Google account. Results may vary based on input; check responses for accuracy. Google and Gemini are trademarks of Google LLC.

[3] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[4] Quality and availability of spatialisation may vary based on original media. Subject to usage limits.

[5] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[6] Video playback tested in a virtual environment using 2D video content from YouTube. Actual battery life varies by network environment, features and apps used, and many other factors.

[7]mAvailability and timing of Android OS upgrades and security updates may vary by model and market.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at the global premiere for The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Heidi Klum, Paige DeSorbo and Hannah Berner, Helen Shen, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks as seen below.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

 

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“At Samsung, we believe great technology should feel as intuitive as great style. With Galaxy S26, we’re bringing that to life — merging fashion, film, and innovative tech to deliver an experience that’s instant, intelligent, and unmistakably powerful. Through our collaboration with Circle to Search with Google and The Devil Wears Prada 2, we’re not just showing up in culture — we’re shaping how people discover and engage with the world around them,” said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience, Samsung Electronics America.

“For The Devil Wears Prada 2, we wanted to extend the storytelling beyond the screen and into the cultural moments that define fashion today,” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at The Walt Disney Studios. “Collaborating with Samsung allows us to connect audiences to the world of Runway in a modern, immersive way, where innovation, style, and storytelling intersect. From the red carpet to social-first content, this collaboration brings fans closer than ever to the glamour, creativity, and fast-paced energy that make this franchise so iconic.”

Helen Shen selfie with Galaxy S26 Ultra in front of the Runway Cam

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

 

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Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres May 1.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

[1] Circle to Search is a trademark of Google LLC.Google Account login and network connection required Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

LONDON, U.K. Sept. 19 2024: Samsung has today launched Found In Translation, its hunt to find a new ‘Galaxy AI Champion’ who will be offered the chance to put its Galaxy AI to the test on their next travel adventure.

New research from Samsung has revealed that 69% of British holidaymakers^[1] admit their experiences abroad would be improved if they could communicate better with locals. To help address this, Samsung will invite the chosen traveller to plan their ultimate adventure, blog about their journey, and experience Galaxy AI in action.

In partnership with Emily in Paris star Samuel Arnold, who finds himself frequently travelling the globe, Samsung has also launched a travel hub for would-be adventurers where they can find more information on how to secure the role and how AI can improve their travel experiences.

The travel hub also features a new video starring Samuel in which he travels across Europe, bringing to life the Galaxy AI features.

The Galaxy AI Champion will be equipped with a tech bundle including the new Galaxy Z Flip6, as well as a travel fund, so they can shape their own unique holiday.

When planning their journey, the Galaxy AI Champion will be able to scour social media for travel inspiration, using Circle to Search with Google^[2] to identify everything from dream destinations to the local dishes.

While on their trip, Interpreter^[3] will allow them to communicate with locals to discover hidden gems only true natives know about. On the Galaxy Z Flip6, they can use the new conversation mode that enables both parties to conveniently view translations on the main and cover screens for an easy conversation.

They can use Live Translate^[4] to book their itinerary over the phone – from local restaurant bookings to excursions and can capture their holiday in stunning detail using the 50MP camera on their new Galaxy Z Flip6 and edit their pictures to remove any pesky photobombers using Photo Assist^[5].

Samuel Arnold, actor and Emily In Paris star, said: “Experiencing different cultures and getting lost in new destinations is good for the soul. I’m thrilled to be partnering with Samsung to give someone the opportunity to make their travel dreams come true. The Galaxy AI Champion will be able to throw themselves into their adventures, knowing that features like Live Translate and Circle to Search will be there to assist them every step of the way.”

Samsung is inviting anyone from the U.K. to enter to be the Galaxy AI Champion. All candidates need to do is head to the Samsung travel hub where they^[6] will find details of how to enter – alongside holiday hot-picks from Samuel Arnold and travel expert and Founder of Girls Who Travel, Brontë King.

Found In Translation comes as Samsung’s new research reveals that over a third (44%) of Brits struggle to ask for directions, understand local customs (23%) and even (29%) order food – with over half of travellers (60%) admitting to pointing at menus! Live Translate and Interpreter can effortlessly solve this in real-time – meaning no more lost in translation moments.​

The research also found that language difficulties mean people stick to the comfort of tourist traps, with almost three-quarters (69%) of Europeans saying they would experience more hidden gems if they could speak to locals and almost a fifth (18%) admitting they’ve been put off travelling to bucket-list destinations because they can’t speak the local language.

There is huge appetite amongst jet-setters to chase adventures, as 55% admit they use social media to discover new destinations, hidden gems and unique travel experiences. Circle to Search makes tracking these down seamless, as it allows users to quickly search for information on their screen by using a simple gesture. With just one swoop of the finger, the results will show exactly where they can find their desired locations, souvenirs or dishes.

Taking the perfect photo on your travels is important for capturing memories. Young people agree, with 22% of 18-34 year olds saying their holiday photos have been ruined by people they don’t know in the background. Photo Assist goes beyond basic tweaks, allowing travellers to effortlessly edit photos so the picture-perfect memories live on forever.

About Live Translate and Interpreter

Live Translate: produces two-way, real-time voice and text translations of phone calls, making it easier than ever to book reservations while travelling or chat with your grandparents in their native language. Supported languages include English (US/India/Great Britain/Australia), Portuguese (Brazil), Spanish (Spain/Mexico/US), Chinese (Simplified/Hong Kong), French (France/Canada), Korean, German, Italian, Japanese, Thai, Polish, Arabic, Hindi, Vietnamese, Russian, Indonesian

Interpreter: can instantly translate live conversations through a user-friendly split-screen view, allowing people standing opposite each other to read a text translation of what the other person is saying. Supported languages include Chinese, English (India, United Kingdom, United States), French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Mexico, Spain, United States), Thai and Vietnamese.

The One UI 6.1 software update is required to use Galaxy AI features. Live translation during calls is available on the Galaxy S24 series, S23 series, S23 FE, S22 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5, Z Fold4, Z Flip4, Tab S9 5G series, and Tab S8 5G series.

Contest: the Galaxy AI Champion is a contest that comprises four separate elements – a prize draw for entrants in United Kingdom, France, Germany, Sweden, Switzerland, Austria and Greece, and three separate video competitions for entrants from each of Italy, Spain and Poland.

Research methodology:

Conducted by: Opinium Research

Sample: 12,000 Adults from the UK, Spain, France, Italy, Germany and Poland

Fieldwork dates: 11th to 19th July 2024

[1] Research was conducted in July 2024 by Opinium Research, consisting of 12,000 adults from the United Kingdom, France, Germany, Spain, Italy, and Poland.

[2] Requires network connection. Availability of search functions and its supported apps may vary by language and device. Results may vary depending on visual matches. Samsung account log in may be required for certain AI features.

[3] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Samsung account login is required. Available in 16 languages from launch.

[5] Samsung account login is required.

[6] Samsung Electronics (UK) Ltd. UK residents aged 18+ only. Enter by posting a 30 second video on Instagram, tagging @SamsungMobile and including “#FoundInTranslation” and “#Samsung” in the caption between 08:00 (BST) on 19 September 2024 and 23:59 (BST) on 26 September 2024 for a chance to win a ZFlip6 Phone, a €4,000 holiday voucher, and €1,000 in cash. Winner selected at random from all valid Entries. Maximum 1 Entry per Participant. See www.samsung.com/uk/explore/brand/found-in-translation for full T&Cs.

LONDON, United Kingdom – August 14, 2024 – Samsung Electronics Co., Ltd. today announced the availability of Circle to Search with Google for select Galaxy A series^[1], furthering the democratisation of mobile AI to even more devices in the Galaxy ecosystem. This enhancement underscores Samsung and Google’s continuous dedication to providing the best of mobile technology to as many users as possible. Following Circle to Search’s availability on the selected Galaxy A series, the innovative search experience will also come to Galaxy Tab S9 FE and Tab S9 FE+, where large displays and Galaxy S Pen bring a new dimension to discovery.

Circle to Search has quickly become a fan favorite since launching on the Galaxy S24 series, offering a transformative experience of discovery that goes beyond traditional search methods. As it expanded to more Galaxy devices, including the latest Galaxy Z Flip6 and Z Fold6, Circle to Search has continuously evolved to enhance its usability and intuitiveness, including adding full-page translation, homework help, and QR and barcode scanning capabilities. Now, with Circle to Search on the Galaxy A series and Galaxy Tab S9 FE series we’re bringing the ability to ask more complex questions about what you see to even more of Samsung’s product lineup.

“These updates unlock new possibilities for the Galaxy A series and Galaxy Tab S9 FE series and reinforce our commitment to providing cutting-edge technology for more Galaxy users,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are dedicated to bringing best-in-class AI technology to a broader audience, empowering users with the option to work more efficiently, create more freely, and enjoy richer, more personalised interactions with their devices.”

Circle to Search is a new way to search anything using a simple gesture – without switching apps. When Circle to Search is enabled, users can simply circle, highlight or tap anywhere on the screen to select the text, image or video they want to search.^[2] This feature — the result of a deep collaboration with Google — embodies the company’s long-standing commitment to openness and collaboration. With AI-powered results offering rich information and context, Circle to Search elevates the search experience to a new level of ease and excitement.

For more information about the Galaxy A series and Galaxy Tab S9 FE series, please visit: https://www.samsung.com/global/galaxy/

[1] To be rolled out beginning this month for the following models: Galaxy A55, A54, A35, and A34. Availability of Circle to Search updates may vary by device model and market.

^[2]  Requires network connection. Availability of search functions and its supported apps may vary by country, language and device. Results may vary depending on visual matches. Users may need to update Android to the latest version.

LONDON, UK – Tuesday 6^th February 2024 – Samsung Electronics Co., Ltd: To commemorate the launch of the Galaxy S24 Series, Samsung challenged runners to run the Circle line. In a transformative collaboration, the world-famous Tube Map, which was designed by Harry Beck in 1933, has been reimagined into a circle, to more clearly emphasise the Circle line. The temporary redesign champions the new Circle to Search with Google feature – a new tool on the Galaxy S24 device.

Guided by running virtuoso Jonny Davies, the long-distance professional who grew his social media stride by conquering each tube line in consecutive days, and #TeamGalaxy’s Warren Whitely, 100 members of the Samsung community embarked on the 24.8km run of the ‘Circle to Search’ line. Also supporting the pair on the day was Savannah Sachdev, bringing her infectious energy to this trio of running excellence.

Equipped with the Galaxy S24 Ultra, Warren and Jonny led the community around the 24 tube stations, with pitstops for participants to get hands-on with the device. During the run, they tested out the new Circle to Search with Google feature^[1]  – a new tool on the Galaxy S24 Series where users can instantly search anything they see on their phone, without switching apps.

Sporting bespoke outfits with branding from the TfL collaboration, the 100-people cohort captured the attention of people across the city as they took on this challenge, which resulted in over 1 million impressions on social media.

For information on Samsung events, visit https://www.samsung.com/uk/explore/kings-cross/events-and-experiences

[1] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

LONDON, UK – January 31st, 2024 – The iconic Harry Beck Tube Map has been reimagined for the first time in over 90 years, as part of a new partnership between Transport for London (TfL) and Samsung, to promote the Circle to Search with Google feature on the newly launched Samsung Galaxy S24.

In a transformative collaboration, the world-famous Tube Map, which was designed by Harry Beck in 1933, has been reimagined into a circle to more clearly emphasise the Circle line. The temporary redesign champions the new Circle to Search with Google feature – a new tool on the Galaxy S24 device where users can instantly search anything you see on your phone, without switching apps. It can quickly help you find a recipe for something delicious you saw on social or where to buy the shirt someone’s wearing in a photo by drawing a simple gesture with the S Pen or finger.

As part of the two-week collaborative takeover, the limited-edition map, which has been designed to work as a functional map of the Tube network, will be on display on Circle line platforms at five stations: King’s Cross, Blackfriars, Westminster, Liverpool Street, Paddington. While not replacing the current Tube map, it shows all 11 London Underground lines, and also temporarily shows the Circle line as the ‘Circle to Search’ line.

Annika Bizon, Director of Marketing, Omnichannel & Head of Ireland – MX Division said: “We’re thrilled to partner with Transport for London to bring our new technology to life for people across the capital with this exciting redesign of the iconic TfL Tube map.

“The launch of the Galaxy S24 Series with the new Circle to Search with Google feature marks a new era of mobile experience for Samsung, and we’re proud to commemorate the devices going on sale today with this activation.”

Emma Strain, Customer Director at Transport for London (TfL) said: “We’re delighted to partner with Samsung on this exciting reimagining of our iconic map for the first time in 90 years. Partnerships like this help us and brands engage with hundreds of thousands of people who pass through our stations every day.”

The Kings Cross advertising takeover will be the largest of its kind at one of the busiest Tube stations in London, reaching everyone who travels through the station over the campaign period. The two glass entrances at Victoria Underground station will also be creatively wrapped with the limited-edition map, as well as feature bespoke roundels highlighting the Circle to Search line to further promote the partnership.

The partnership, activated by media agency Starcom and creative marketing agency Iris, and booked via Global, the Media and Entertainment Group, will be live from the 31st of January to the 13th of February with a potential footfall of 11.7 million across the stations it’s being activated in during this time. With promotion across 100+ advertising sites, the media campaign is set to deliver 152 million+ out-of-home advertising impacts.

In tandem with the TfL activation, Samsung is introducing ‘Samsung Circle the City’ – an above-ground running route following the Circle Line to amplify the Galaxy S24’s Circle to Search with Google, with members of its community set to take on the challenge on the 3rd of February.

Credits:

• Creative Agency: Iris
• Media Support: Starcom & Global
• PR Support: Ketchum
• Social Activation: Coolr

Notes to Editors

For more information about TfL’s commercial partnership work – please visit https://tfl.gov.uk/info-for/business-and-advertisers/commercial-media

While some maps on platforms will be changed to this limited-edition design, there will still be traditional Harry Beck maps available in the station and in-train announcements, announcements within the stations and staff on platforms will continue to help customers should they require it.

While the map has evolved since Harry Beck’s original map in 1933, as new stations, lines and facilities are added – this is the first time TfL has produced an official map for its network that differs from the Beck design.

*Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.