LONDON, U.K. – June 13, 2025 – Samsung Electronics Co., Ltd. has launched the Bespoke AI Jet Lite, a lighter, more advanced model that builds on the success of its predecessor in its lineup of cordless stick vacuum cleaners.

“At Samsung, we continuously search for solutions that excel at everyday cleaning,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “To meet the increasingly varied cleaning requirements of modern homes, this stick vacuum has been designed to offer powerful suction and advanced AI features in a lightweight form factor.”

Lighter Weight, Powerful Suction

The new Bespoke AI Jet Lite has been designed to be lighter, weighing just 1.45kg in handheld mode — a 23% reduction compared to the previous model.^[1] Thanks to its lightweight design, users can easily clean hard-to-reach areas such as the tops of cabinets, window blinds, ceilings and walls. Even with the brush attachment, the unit remains under 3kg, ensuring easy maneuverability for comprehensive cleaning throughout the home.

Despite its reduced weight,^[2] the product is equipped with a HexaJet Motor that rotates at up to 140,000rpm, creating powerful suction of up to 280W.^[3] The impressive suction power allows the stick vacuum to excel when used independently for cleaning, but it can also be used in conjunction with a robot vacuum for a truly comprehensive cleaning experience.

Furthermore, upgraded AI functionality enhances convenience during the cleaning experiences. Based on Samsung’s AI Optimum Tech, AI Cleaning Mode 2.0^[4] is able to classify more cleaning environments,^[5] such as long-pile or short-pile carpet types — as well as corners^[6] — by sensing the brush load and vacuuming air pressure. It then automatically adjusts settings, like suction power, to deliver the same performance as Mid mode, while reducing battery power use by 14% and increasing maneuverability by 8%.^[7]

Advanced Hygiene Features

The Bespoke AI Jet Lite ensures a clean, fresh home environment with its advanced hygiene features. These include the HEPA Filtration System, which is enhanced with a four-layer fine dust filter and optimised machine sealing to effectively capture even fine dust particles.^[8] This allows users to breathe cleaner air while vacuuming, reducing their exposure to airborne dust.^[9] Moreover, its dustbin and multi-cyclone system parts are fully washable, so it is easy for users to maintain cleanliness, ensuring a sanitary and fresh^[10] experience.

For added convenience, the All-in-one Clean Station provides a seamless and hygienic way to empty the dustbin while automatically charging the vacuum. Thanks to its multi-layered filtration, — which traps 99.999%^[11] of dust particles — the station efficiently^[12] empties the bin without releasing fine dust.

A New Addition to Samsung’s Extensive Vacuum Cleaner Lineup

The Bespoke AI Jet Lite is part of Samsung’s diverse vacuum lineup for this year, which includes the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum^[13].

These new products reflect Samsung’s commitment to delivering personalised cleaning experiences that cater to a wide range of customer preferences. Consumers looking for a strong cordless stick vacuum cleaner with an AI-enhanced functionality can choose the maximum power model, the Bespoke AI Jet Ultra which delivers up to 400W^[14] of suction power. Those who prefer a lighter model can opt for the Bespoke AI Jet Lite, offering up to 280W of suction power.

In addition to the Bespoke AI Jet series, Samsung offers a comprehensive lineup that includes models like the Jet 95, 85 and others. Each series features a variety of specialised cleaning solutions, such as Spray Spinning Sweepers, Clean Stations and different brush configurations, allowing consumers to choose the ideal vacuum for their home’s unique needs.

Availability

The Bespoke AI Jet Lite is now available in selected retailers and on Samsung.com.

[1] Compared with the Samsung VS9700. Handheld body weight: Bespoke AI Jet Lite 1.45kg vs. VS9700 1.89kg. Bespoke AI Jet Lite with Slim LED Brush+ = 2.49kg and Bespoke AI Jet Lite with Jet Dual Brush+ = 2.7kg, VS9700 = 3.17kg when it adapted the Active Dual Brush for floor cleaning.

[2] Bespoke AI Jet Lite motor = 115g, VS9000 motor = 205g, VS9700 motor =150g.

[3] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet handheld part of the stick vacuum cleaner (with no brush) in Jet mode and a fully charged high capacity battery (VCA-SBTD95, 2500mAh) of the non-motorized tool when the dustbin is empty, using Jet Mode and a sufficient high capacity battery that is fully charged (VCA-SBTD95, 2500mAh). Results may vary depending on actual usage.

[4] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App available on Android and iOS and Wi-Fi is on. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi is off or unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. In such cases, AI Mode operates limitedly. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep the Wi-Fi in the house on at all times. A Samsung account is required.

[5] The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[6] AI Cleaning Mode 1.0 recognizes 4 usage conditions, including hard floor, carpet, mat and lifting (moving). AI Cleaning Mode 2.0 with Slim LED Brush+ recognizes corners as well as the 4 usage conditions, while AI Cleaning Mode 2.0 with new Jet Dual Brush+ recognizes 4 types of flooring: hard floors, lifted surfaces, and long- and short-pile carpets. The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions. Corner detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.

[7] Based on internal testing when using the Jet Dual Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. It achieves the same cleaning performance as Mid mode with up to 2% or less difference in cleaning efficiency, in accordance with the IEC 62885-2 Cl. 5.1 and 5.4 standard. The battery consumption was measured based on the actual amount of power consumed while using the vacuum cleaner for 35 minutes from a fully charged state using the high-capacity battery (VCA-SBTD95). The maneuverability is based on the actual measured value in accordance with the IEC 62885-2 Cl. 7.3.9 standard. In average, the maneuverability increases by 8% compared to Mid mode. Results may vary depending on the actual usage conditions. The effect may differ when using the Slim LED Brush+.

[8] Refers to dust particles with the size of 0.3µm or above.

[9] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage.

[10] After cleaning, dry the fine dust filter completely for more than 24 hours in the shade before use.

[11] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-2 Cl. 5.14 standard. Results may vary depending on the actual usage conditions.

[12] Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.

[13] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

[14] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min. Results may vary depending on actual usage.

(Photo caption: Samsung’s new Bespoke Jet vacuum cleaner)

With the official start of spring on 20^th March and to celebrate the launch of Samsung’s new Bespoke Jet vacuum cleaner, which helps users ditch dust for good, Samsung Electronics (UK) Ltd. polled the nation to understand the ‘top 10’ cleaning jobs they love to show off ahead of visitor season – with ‘a spotless bathroom, with shiny tiles, taps and mirrors’ (34%) topping the list.

The survey of 2,000 UK adults reveals an ‘immaculate kitchen, with small appliances put away and the sink gleaming’ (29%) and ‘a tidy sofa, with plump cushions’ (28%) were ranked second and third on the list respectively, followed by ‘gleaming surfaces, freshly wiped and polished’ (26%).

‘Top 10’ Cleaning Jobs Households Feel Proud to Show Off to Visitors:

1. A spotless bathroom, with shiny tiles, taps and mirrors – 34%
2. Immaculate kitchen, with small appliances put away neatly and the sink gleaming – 29%
3. Tidy sofa, with plump cushions – 28%
4. Gleaming surfaces, freshly wiped and polished – 26%
5. A clean and shiny oven, with the silver racks shining – 23%
6. A beautifully made bed, with plump pillows – 23%
7. A perfectly clean and tidy fridge – 22%
8. Neat and tidy cupboards – 21%
9. Vacuum marks in the carpet, showing where you’ve vacuumed – 18%
10. A fully defrosted freezer, with clear shelves showing neatly stacked frozen food – 15%

With the official day of spring on 20^th March, people across the UK are looking to get stuck in with various spring-cleaning jobs, including cleaning the windows (46%), wiping down the kitchen units (37%), cleaning the oven (37%) and emptying and cleaning the fridge (36%). Whilst the regular cleaning jobs individuals enjoy most are vacuuming (30%), followed by doing the laundry (25%) and making the bed (23%).

The study also looked at the ways individuals are preparing their homes ready to host loved ones in the warmer months ahead. Over half of the nation (52%) are looking to prepare their homes, including cleaning garden furniture (37%), revamping the garden with new plants (34%) and repainting the walls (33%), followed by deep cleaning the carpets (31%), updating home furnishings (31%) and cleaning the BBQ (24%).

The next big occasion that those polled are looking to host loved ones is Easter (21%), with the nation looking to put on drinks (31%), host a BBQ (27%) and organise a garden party (26%). Whilst a roast dinner (23%), takeaway (22%) and dinner party (21%) also made the top of the list.

To give households a helping hand whilst preparing their homes to host this spring/summer, Samsung’s teamed up with ‘cleaninfluencer’, The Organised Mum, who’s shared her sparkling hacks:

1. Now that the weather is getting a little warmer, don’t be afraid to let the fresh air in. It is the best way to get rid of lingering smells that might have built up without you noticing. After everyone being couped up inside during the winter months, your home will thank you for giving it a good airing. And the best bit? It’s completely free and your home will smell as fresh as a daisy.
2. It doesn’t matter how much you have scrubbed and tidied, if your home doesn’t smell clean then it might make your visitors turn up their nose. Once you have aired your home, you can now add in some of your favourite scents. A lovely way to do this is to embrace diffusers and your favourite essential oil. Try and stay away from artificial fragrances as they tend to mask bad smells and make them worse. Air your home first and then add in a lovely fresh scent.
3. Has the housework fallen to the bottom of the list because you have had no visitors? If you feel overwhelmed and don’t know where to start, then begin with a room that you use the most. This will make the biggest visual impact. If you are short on time, stick to the big-ticket items that will make the biggest difference. I always usually start with either the kitchen or the living room (I like to think of these as the engine rooms of the home).
4. Wash pet bedding and pet bowls. This is often something that gets forgotten about but is so important. Doggy smells are the worst so make sure you pay attention to the source of the smell, the pet bedding, the feeding bowls and maybe even get your pet groomed too. You might love your pet to pieces, but your guests probably won’t appreciate any nasty smells.
5. As the sun comes out and starts to shine through the windows, it can reveal a layer of dust that has accumulated over the darker months, now is the time to tackle it. Grab a cloth and dampen it ever so slightly. Use this on the dusty surfaces. The damp cloth will trap dust onto the fabric ensuring you are not moving the dust back into the air again.
6. Use the attachments on your vacuum such as the dedicated one that you can find on the Samsung Bespoke Jet vacuum. Yes, the crevice tool and soft brush attachments are there for a reason! Use the soft brush attachment to run along skirting boards and woodwork and use the crevice tool to get in those hard-to-reach areas that might not have seen a vacuum in a while.
7. Get mother nature doing a bit of cleaning too. Adding some indoor plants will not only brighten up your home, but certain varieties can help to clean the air. How about trying a Spider Plant?
8. Look up, can you see any cobwebs? Get that Samsung Bespoke Jet vacuum out again and pop on the soft brush attachment. Get into all the corners of the ceilings and cornicing. Start from one corner of the room and work your way around methodically. Don’t neglect your light fittings, especially fabric lampshades as they can attract a lot of dust. You can use folded over sticky tape to gently lift dirt from a fabric lampshade.
9. Do you have guests staying overnight? When was the last time you flipped or vacuumed the mattress? Vacuuming the mattress will help get rid of trapped dirt and dust, so will really help an overnight guest who has allergies. If you can (and the weather is on your side) try and get your mattress outside into the fresh air as this will help to get rid of any stale odours. If you are unable to get it outside, then strip the mattress of all sheets and open the windows in the bedroom.
10. Freshen up rugs by getting them into the fresh air. Try beating as much of the excess dirt out as you can and then vacuum both sides so that you don’t bring the dirt back into your home.

Dan Harvie, VP, Head of Home Appliances, Samsung Electronics (UK) Ltd: “Our research reveals we’re a nation of cleaning loving individuals, with almost a third (29%) deep cleaning their homes every 3-6 months – and 15 per cent more than every three months!

“Vacuuming topped the list of regular cleaning jobs the nation enjoys the most, which is encouraging as we’ve just launched the Bespoke Jet vacuum, a cordless vacuum cleaner with an All-in-One Clean Station that can automatically empty the dust and delivers hygienic cleaning – making spring cleaning even easier.”