To celebrate the launch of the new Galaxy Tab S11 Series, Samsung is offering creators the chance to win one of 11 Galaxy Tab S11 Series devices and, for one lucky winner, to be featured in a digital out of home advert.

All customers wishing to take part in the Galaxy AI Canvas Challenge have to do is:

• Create an original piece of AI generated artwork
• Post it on their public Instagram account
• Include the following hashtags : #GalaxyAICanvasChallenge #GalaxyTabS11 #GalaxyAI

Entries are open to residents of the UK & Ireland now and must be made by 28th September 2025. Samsung will be working with an AI expert judge to select the 11 winning AI-generated artworks. Terms and conditions can be found at the end of this article.

To find out more about the Samsung Galaxy Tab S11 Series and how to unleash creativity with features such as Drawing Assist visit: https://news.samsung.com/uk/galaxy-tab-s11-series-calling-all-ai-creators-samsung-launches-the-galaxy-ai-canvas-challenge

Terms and Conditions

Competition is open to residents of the UK and ROI 16+ with a valid and public Instagram account only. Enter between 10/09/25 and 28/09/25 by posting a grid post or Reel of an image or film (max. 90 seconds) of an artwork made using help of AI with emphasis on the creativity, uniqueness, originality, talent, and use of AI features with the hashtags #GalaxyAICanvasChallenge AND #GalaxyAI AND #GalaxyTabS11 for a chance to win a Galaxy Tab S11 Ultra. Entries submitted on a private Instagram account will not be eligible. Maximum of ten (10) Entries per valid public Instagram account. Winner chosen by panel of judges based on Winning Criteria. Entries created on non-Samsung devices are not eligible for the First Place Prize. Winner has three days from notification to claim. For full T&Cs and winning criteria, see Samsung_TabAI_Creator-Competition.pdf.

To celebrate the launch of the new Galaxy Tab S11 Series, Samsung is offering creators the chance to win one of 11 Galaxy Tab S11 Series devices and, for one lucky winner, to be featured in a digital out of home advert.

All customers wishing to take part in the Galaxy AI Canvas Challenge have to do is:

• Create an original piece of AI generated artwork
• Post it on their public Instagram account
• Include the following hashtags : #GalaxyAICanvasChallenge #GalaxyTabS11 #GalaxyAI

Entries are open to residents of the UK & Ireland now and must be made by 28^th September 2025. Samsung will be working with an AI expert judge to select the 11 winning AI-generated artworks. Terms and conditions can be found at the end of this article.

Unleash the power and creativity of the Galaxy Tab S11 Series, with Galaxy AI. The new tablets come with the newly redesigned S Pen that’s built for both focused work and creative expression. Its new cone-shaped pen tip supports increased tilt angles for better control, while a hexagonal design provides a more natural, ergonomic feel that’s comfortable and stable in the hand.

Drawing assist[i] helps you to transform your drawings with the S Pen into captivating works of art with the Sketch to Image option. Sketch to image is an AI feature that converts your rough sketches into images in various styles, accessible from the Edge panels. Here’s how to use it:

• • Step 1. Swipe left on the top-right side of the screen to open the Edge panels.[ii]
  • Step 2. Select the Sketch to image
  • Step 3. Draw something of your choice on the canvas.
  • Step 4. You can also adjust the transparency of the background screen to draw along the object.
  • Step 5. Choose a drawing style for the image you want to generate: Watercolor, Illustrations, Sketch, Pop art, and 3D cartoon > Tap Generate.
  • Step 6. Swipe to the side to review the generated image options. You can copy or save the generated image from the top menu.

Even after you’ve finished generating the image, you can swipe right to return to the drawing screen to edit it again or choose a different drawing style to re-generate the image.

Get creating – competition now open!

Terms and Conditions

Competition is open to residents of the UK and ROI 16+ with a valid and public Instagram account only. Enter between 10/09/25 and 28/09/25 by posting a grid post or Reel of an image or film (max. 90 seconds) of an artwork made using help of AI with emphasis on the creativity, uniqueness, originality, talent, and use of AI features with the hashtags #GalaxyAICanvasChallenge AND #GalaxyAI AND #GalaxyTabS11 for a chance to win a Galaxy Tab S11 Ultra. Entries submitted on a private Instagram account will not be eligible. Maximum of ten (10) Entries per valid public Instagram account. Winner chosen by panel of judges based on Winning Criteria. Entries created on non-Samsung devices are not eligible for the First Place Prize. Winner has three days from notification to claim. For full T&Cs and winning criteria, see Samsung_TabAI_Creator-Competition.pdf.

[i]Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[ii] You can activate the Edge panels in Settings > Display.

Samsung encouraged arts students and creators from the UK & Ireland to film and submit audition-style performances to Instagram using #SamsungSpotlight, to shine a spotlight on those who had lost their stage due to COVID-19.

The winners were selected by Samsung Spotlight collaborator, Paul Mescal, who inspired entries through his contemporary dance routine titled ‘Lockdown’, all shot with Samsung Galaxy S20 in ultra-high 8K definition.

The winners, Michael Lynch, Adrian Mujkanovic and Adeola Yemitan were selected from over 300 entries and truly brought to life the spirit of the project crafting films which celebrated creativity and uniqueness during the pandemic.

Michael Lynch’s comedic entry ‘Mime’ sees the 25-year-old from Southend-on-Sea performing a mime act along his local beachfront inspired by the change following the impact of the pandemic.

On his entry Lynch said:

“When I heard the word mime in the initial call-out, I knew I wanted to create within that art form. I spent two days in my room writing, making noises into a microphone and dancing in the mirror. It was very therapeutic and became a means to combat the self-doubt.”

“I constructed the piece around anything that gave me joy – from seagulls and hammy radio voices to imaginary dogs, I wanted to generate a sense of levity – to create something daft and choreograph it with care.”

Adrian Mujkanovic’s contemporary dance performance sees the 23-year-old exploring locations throughout Dublin, something he hasn’t had the opportunity to do since he arrived in the city pre-lockdown.

Commenting on his entry Mujkanovic said:  

“I came from Croatia to Dublin with a desire to study and explore but with the restrictions in place now, I feel as though I have been put in the exact opposite situation. As a result, I needed to get out and explore with my entry.  Life doesn’t always happen in front of a computer screen; it happens beyond the walls of our rooms and this initiative reminded me of that.” 

Adeola Yemitan’s playful entry ‘Mystery’ explores the idea of finding joy in the wake of COVID-19 and sees the London-based performer recite a piece of spoken word of her own creation. 

Discussing her entry Yemitan said:  

“I had been thinking a lot about the beauty in the things that we perceive to be mundane, and how, when everything was open, we didn’t feel the need to stop and take notice as we could rely on everything bright and busy to keep us entertained.” 

“But the state of the world as it is requires us to slow down and be present, to discover new joy in what we once thought to be inconsequential, if we hope to not just survive this pandemic, but in our own unique ways, thrive.” 

All three films were shot with Samsung Galaxy S20, in ultra-high 8K definition, to create striking online adverts which will be shared across the nation, widely showcasing the incredible talent of the creators.

Tom Morey, Director of Corporate Marketing at Samsung UK said: “We’re delighted with our three winners who presented a fantastic variety of skills and talent across mime, dance and spoken word. 

Following the events of 2020 and impact on the arts industry, Samsung wanted to provide a platform for emerging performers across the UK and Ireland and are pleased that the initiative inspired so many artists to showcase their amazing talents.”

For more information on Samsung Spotlight and the three winners visit: http://www.samsung.com/uk/explore/kings-cross/creativity/samsung-spotlight/

*All three winners’ videos will be displayed across Samsung’s digital channels, and they will receive a £5,000 cash prize, a Samsung Galaxy S21 Ultra device, a QLED 8K TV and a virtual meet–and-greet with Paul Mescal.

“It is an honor to be selected by Samsung and Niio for this competition and I appreciate the recognition. With the time, energy and research spent producing these works, it is rewarding to have the opportunity to share them with a global audience on such a unique platform. Samsung’s The Wall technology and Niio’s international network create a fantastic digital showcase for artists across the world. I am proud to be part of that community and excited to see what comes next,” said Dev Harlan.

The winning artwork was created to demonstrate the invisible forces that compel large boulders to collide in a desert garden, which formed part of a series reflecting on the surreal and sublime aspects of natural geology throughout the solar system. Each animated short film depicts a stone sculpture garden set on the surface of Mars, apparently defying the laws of physics. The boulders in this particular piece of art were found on a remote hiking trail in Joshua Tree National Park, while the animation is set in a Martian terrain site near Gale Crater, currently being explored by the NASA Curiosity Rover. Digital elevation data was obtained courtesy of the Martian MRO/HiRise satellite program managed by NASA, JPL and the University of Arizona.

In second place for the open call competition were Ohad Benit and Roni Azgad, Tel-Aviv-based artists who crafted ‘Ho Me’, a short video exploring the relationship between man and machine, between computer manipulations and their creators. This piece of art evokes the feeling of staring and not being able to tear our eyes away from something beautiful and disturbing at the same time, highlighting humans’ dialectical relationship with the technology that enables us to behold such beauty but at times can cause us to lose contact.

Finally, Alex McLeod, a Toronto-based visual artist who creates work about interconnection, life’s cycles, and empathy through the computer as a medium, claimed third place. His moving image artwork, ‘The Gallery’ allows the viewer to experience an environment that at first appears as an art exhibition; however, the pace and audio cues reveal that there is something else on display.

“We are delighted to announce the winner of our open call competition in collaboration with Niio, showcasing outstanding talent in moving image art,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “Samsung is committed to visual display in all forms, while also supporting creativity and the arts. This competition demonstrates just that, with these carefully selected winners now set to be displayed on our awe-inspiring LED ‘digital canvas’ screen, The Wall, bringing to life every detail of vivid and vibrant imagery.”

“The winning entry, runners up and every submission we received demonstrate the popularity and high quality of the digital medium in modern art. We are proud to work with Samsung to ensure these works of art are showcased on the world’s most prestigious display, The Wall, to get the attention they deserve,” said Rob Anders, CEO of Niio. “We are excited to see what’s next for the winners and how we can continue to inspire and connect people across the world through meaningful digital art experiences.”

The winning artwork, along with second and third place, will be exhibited at The Wall showcase locations in the United States, the United Kingdom, Thailand, and Korea. Each piece of art will be brought to life on Samsung’s The Wall, the highest quality, large modular LED digital art canvas.

To learn more about and preview winning and shortlisted artworks, visit https://www.niio.com/get/the-wall-open-call-winners.

Now available globally, The Wall represents the latest application of Samsung’s modular LED technology which can be tailored to any size and aspect ratio, immediately enhancing the aesthetic of any space. To learn more about The Wall, please visit https://displaysolutions.samsung.com/led-signage/the-wall.

About Niio

Niio is reimagining the way humans interact with art in their everyday lives. Underpinned by a robust technology platform that powers the ‘digital art’ ecosystem, Niio has amassed a global community of leading artists, galleries and institutions who store and publish the largest catalogue of the finest moving image art in one place. By enabling seamless access to premium digital art on any screen, anywhere, Niio is unlocking an entirely new form of media consumption: digital art, on demand.