Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 26. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy and select U.S. and U.K. experiences in support of its global release.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.^[1]

In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise colour expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes.

As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman’, we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years,^[2] Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

[1]Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H.

[2]Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung.

Warner Bros. Pictures and DC Studios will open an out-of-this-world immersive experience in London’s Soho district this month, celebrating “Supergirl” landing in cinemas on June 25.

Accessible for one day only via a secret entrance in one of London’s most iconic record stores, Phonica Records, aka the Vinyl Factory, the free-to-visit experience will transport fans into the “Supergirl” universe on Saturday 20th June, ahead of the film’s release.

Located just off Carnaby Street and taking over the 6,000 sq ft venue, The Supergirl Intergalactic Experience will combine original props from the film integrated into spectacular walkthrough sets inspired by the film.

From Supergirl a.k.a. Kara Zor El’s spaceship quarters to intergalactic pubs, the expansive sets will chart the thrilling planet-hopping adventures that see the rebellious Super Hero and an unlikely companion go on an epic, interstellar journey.

Among the props on display will be the original Spacehog ridden by the always unpredictable Lobo, whose first film appearance is much anticipated by fans of the larger than life comic book anti-hero.

The experience is supported by Samsung, that has installed state-of-the-art TV and audio equipment throughout the space to bring it to life in high quality, hyper-immersive detail. From the very latest Micro RGB and OLED TVs through to audio products such as the Sound Tower and Music Studio 5, each touchpoint is enhanced throughout the futuristic sets, giving fans no shortage of photo ops and memorable encounters.

Hip Pop, who have created a limited-edition drink, ‘Yellow Sun Lemonade’, to celebrate the release, will be the official drinks partner of the event, offering their best-selling refreshments for customers to sample and enjoy.

The Supergirl Intergalactic Experience is open for one day only on Saturday 20th June 2026, located at Phonica Records, 51 Poland Street, London, W1F 7ND.  Tickets are free of charge and will be available from EventBrite link at 10am on Thursday 11th June whilst limited walk-ins may also be available on the day. Tickets will be available on a first-come first-served basis, with limited availability. Terms and conditions and restrictions apply.

“Supergirl” lands in cinemas on 25 June 2026.

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theatres worldwide this week. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

Samsung TVs are the TV of choice both in the Daily Planet newsroom and throughout the film, where you will find Lois, Clarke and the Daily Planet team catching the Metropolis news ‘scoops’ unfold in immaculate detail through 65”, 8K TVs.

Here in London, the campaign will come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard, Waterloo station, Kings Cross Station and Liverpool Street station. There is a limited-edition version of the Daily Planet that includes columns by Lois Lane, Jimmy Olsen’s top photographic tips and gossip columnist Cat Grant, alongside puzzles, exclusive discounts and a QR code to book your cinema tickets.

Additionally, Samsung Art Store^[1], the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31^[2]. Available on The Frame as well as 2025 QLED and Neo QLED models^[3], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” 100” 115” Class options across Neo QLED and Crystal UHD models.^[4]With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit www.samsung.com.

About Superman
DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX® July 9 2025, distributed by Warner Bros. Pictures.

[1]Art Store subscription and Samsung Account required to access full selection of artwork.

[2]Artworks free between 1/7-31/8. Then, Art Store subscription and Samsung Account required to access full selection of artwork. Internet connection required.

[3]Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[4]Product availability vary by region.