The new partnership will see Channel 4 collaborate with Samsung with new sponsorship advertisements featured throughout the programme breaks to showcase Samsung’s full range of appliances. The partnership will also feature product placement to display Samsung’s collection of quality kitchen appliances to consumers as well as being promoted online and instore with Samsung retailers.

Central to the partnership is Samsung’s aim to promote its premium appliance and Bespoke Home line-up, showing itself as a leader within the built-in kitchen appliance market. The new sponsorship will see the programme hero some of Samsung’s home appliance flagship features and products including Bespoke Jet, Dual Cook Flex, AI washing machine, Beverage Center, Air Fry and the Samsung Family Hub, which will be featured on idents throughout the show. The sponsorship will last for 12 months and includes product placement which will see the whole Sunday Brunch kitchen kitted out with top of the range Samsung products.

Although the focus will be on appliances, Sunday Brunch will also feature other Samsung products on the show, such as their state-of-the-art,  award-winning Frame TV. As part of the partnership, Samsung will be sponsoring one of the show’s regular editorial segments called ‘TV for Pets’.

Samsung Home Appliances

Dan Harvie, VP, Head of Home Appliances, Samsung UK and Ireland Ltd said,  “Sunday Brunch has been the cornerstone of many households’ weekend TV viewing for over a decade and we’re delighted to be partnering with the show to showcase our range of Smart connected home appliances, including products from our laundry, refrigeration and cooking ranges in addition to Samsung Bespoke products in our refrigeration and Jet floorcare range. We are excited to show viewers how they can really level up their cooking with our state-of-the-art ovens featuring all our latest tech from SmartThings cooking to Dual Cook Flex.”

Samsung Bespoke Ovens

Rupinder Downie, Sponsorship & Commercial Partnerships Leader at Channel 4 said: “We’re delighted to be partnering with one of the nation’s most loved and trusted home appliances brands, Samsung, to bring their innovative and industry-leading products to one of the nation’s most popular shows. With some of the most recognisable faces dishing up inspiring yet accessible food and meals every Sunday, it’s not surprising consumers are going to be expecting the latest and most forward-thinking technology, to help our hosts hit the mark on the delicious recipes they expect and know each week”

For further information on the partnership, please visit: https://www.samsung.com/uk/home-appliances/sunday-brunch/

Overcooking or undercooking food topped the list as the most common cooking ‘faux pas’ (20%), closely followed by messing up timings of when to cook everything (19%) and burning the food (18%). Despite being in a relationship, some Brits surprisingly admitted to cooking a dish their partner doesn’t like (15%) or forgetting their loved-one is allergic to an ingredient they have used (15%).

The study by Samsung, to support their innovative Dual Cook Flex ovens, also revealed that fillet steak is likely to feature on many dinner tables this Valentine’s Day, with one in five Brits (20%) saying it’s their all-time favourite dinner date dish. However, Gen Zs did not agree, with a veggie curry topping the list (13%) for their age group.

The research highlighted the growing demand for ‘dine in for two’ style packages, with nearly one in five (17%) Brits planning to purchase one of the packages to celebrate Valentine’s Day this year.

When it came to date night turn offs, talking about ex partners topped the list (33%), followed by work chat (33%), poor table manners (32%) and cheesy music (19%).

To help couples this Valentine’s Day, Samsung enlisted the help of leading dating expert, Sarah Louise Ryan, to provide her top tips on how to have a memorable Valentine’s Day dinner at home, including how to avoid common mishaps and ensure there are no kitchen or oven cooking dramas.

1. Dress to impress – after a couple of years in our favourite jogging bottoms, Valentine’s Day is an opportunity to pull out all the stops to feel good on the inside and look good on the outside. Dress to impress if you really want to set the date night scene.
2. Plan food ahead – you don’t want to have any last-minute hiccups with a missing ingredient or two, so plan what you’re both making ahead of time to make cooking hassle free.

3. You may want to make different dishes – why don’t you both mix it up by cooking a dish each? So your partner could take the starter and dessert, whilst you tackle the main course?
4. Work as a dream team as you’re working to dish up the romance – it may be the case that one of you is a dab-hand in the kitchen and the other one hasn’t the foggiest clue what to do. Practice lots of patience with one another to keep the flame of the evening firing away, and if needs be, maybe allocate a Chef and a Sous Chef.

5. Keep all work chat off the table – so many couples use date night as a time to plan and catch up on life admin and the seemingly mundane. Challenge yourself and each other to keep chit chat to strictly all things romance and about you two as a couple.

6. Topics to talk about – look at planning a holiday, your next weekend trip together or your weekly/monthly date nights. Think about things you’d want to do spontaneously or whilst planning ahead.
7. Keeping date night exciting – create a date jar where each of you writes down many things on multiple pieces of paper that you would like to do on your date nights – scrunch them up and pull them out one at a time on each date night alternately.
8. Dishing up dessert – why not rustle up a trio of desserts for you to share as you finish off your at home Valentine’s Day dining experience?
9. Keeping the night going – think about watching a movie together or playing a game or two for you competitive few. If you’ve been a dream team in the kitchen perhaps you want to set each other to task with competitive spirit. Or for those of you that are ready to wind down, simply relax on the sofa.
10. Make sure you have fun – Valentine’s Day Date night needn’t be a pressure cooker event. Do it the way you and your partner want to do it, keep it light and fun and playful and exciting. You both deserve to let your hair down and laugh, and who better to do that with than your significant other?

Samsung’s innovative Dual Cook Flex ovens are the perfect appliance to have in your kitchen for everyday use and special occasions such as this Valentine’s Day. With a flexible door and the ability to cook efficiently at two different temperatures and settings within a single cavity, the oven provides endless cooking combinations and ensures you can say goodbye to mealtime dramas.

For more information on Samsung’s cooking appliances, please visit: https://www.samsung.com/uk/cooking-appliances/

LONDON, UK – 8 November 2021 – Samsung Electronics Co., Ltd today announced a new partnership with Mindful Chef in what marks the first technology partnership for the UK’s leading healthy recipe box company. With an agreement to supply six different types of kitchen appliances for their studio and test kitchen, including Infinite Line and Dual Cook Flex ovens as well as Samsung’s combi microwaves and dishwashers, the partnership is designed to support Mindful Chef’s mission to make healthy eating easy and convenient.

As a business which started out in a one-bedroom apartment, Mindful Chef now has a ‘MasterChef style’ 8-station kitchen for its chefs to work from, a large majority of which is powered by Samsung’s state-of-the-art kitchen appliances. Producing healthy recipes is critical for Mindful Chef’s developmental chefs and by using appliances like Samsung’s Infinite Oven means the professional kitchen perfectly combine showstopping design and powerful performance.

Featuring Dual Cook efficiency the Samsung Dual Cook Flex and Infinite Line ovens offer upper and lower cooking zones that work independently or together allowing the chefs to cook multiple dishes simultaneously whilst offering different cooking modes to enjoy with just one appliance.

Commenting on the new partnership, Dan Harvie, Samsung UK and Ireland’s Vice-President and Head of Domestic Appliances said: “Samsung and Mindful Chef are taking convenience in the pro kitchen to new heights. It’s not every day you get to partner with an innovative, future focused business like Mindful Chef so we’re delighted they have put their trust in Samsung to fit out their professional kitchen with our cutting-edge appliances. The Infinite Line of appliances combines showstopping design and powerful performance, leaving the chefs to concentrate on pushing the boundaries of healthy eating every day. Flexibility, speed and efficiency are absolutely key in a professional kitchen and we’re confident our products will rise to every challenge.”

Myles Hopper, Founder and Chief Community Officer at Mindful Chef said “We love pushing the boundaries when it comes to innovation here at Mindful Chef. We have 60 new recipes on the menu every week and our chefs develop and test them all in our London HQ. Our recipes have no dairy ingredients, gluten or sugar and we’re constantly challenging ourselves to create the most delicious flavours using fresh seasonal ingredients, proteins and plant based products. Having our kitchen powered by Samsung smart appliances allows our chefs to bench test different cooking methods, temperatures and cook times easily and efficiently, so we’re truly able to make healthy eating easy for our customers.”

This partnership comes as Mindful Chef announced earlier this year they had moved into a brand-new London HQ based in Wandsworth. To find out more about Samsung’s Infinite Line premium oven range please visit: https://www.samsung.com/uk/home-appliances/infinite-line/.

LONDON, England –18^th February 2021 – Shake up dinner time with the Samsung KX connected culinary experience; a snappy cooking demo hosted in collaboration with award-winning restaurant, Hoppers King’s Cross.

Famous for its Sri Lankan and South Indian cuisine, guests across the UK are invited to tune in for epic food inspiration with Hoppers Director, Karan Gokani, who rustles up signature dish, ‘Banana Leaf Bream’. Boasting a show stopping spicy fish supper, this recipe guarantees to get taste buds tingling.

This marks part one in the ‘Restaurants from Home with Samsung KX’ series, which will see local chefs and restaurateurs revealing how to create the nation’s top dine out dishes, powered by the latest Samsung technology, for viewers to try at home.

Karan demonstrates the seamlessness of connected cooking by remotely controlling the temperature of the Samsung Dual Cook Flex  oven, thanks to the power of Samsung SmartThings.

Once the hard work is done, guests can expect mouth-watering snaps of his final dish captured using food mode with the Samsung Galaxy S21 Ultra 5G, a flagship for the bold that pushes the boundaries of what a smartphone can do. This cutting-edge new device offers a best-in-class epic camera experience, with Samsung’s most advanced pro-grade camera system, enabling users to capture stunning, studio-quality photos in various settings, or shoot and edit videos with a toolbox of new AI-powered features that elevate every shot.

Karan shares his top tips for enhancing the at-home Hoppers experience:

• Compliment the spices of the fish dish with a zingy side salad, tossing the leaves with punchy flavours such as root ginger and fresh lime. Pair with a chilled bottle of dry Riesling for the ultimate finish.

• If you’re going all out with three courses, ensure that you include a cold starter, keeping your Bream on a low temperature whilst you eat, and have a pre-prepared dessert. In fact, if you have a Samsung Dual Cook Flex , the dual door system allows you to cook two dishes at different temperatures so you can bake your sweet treat, whilst your main keeps warm!

• If you are making this for a special occasion, you can elevate the setting with some bright florals, candles and focus on the finer details such as tying the cutlery into a bundle with ribbon for a focal point on your plate. Most importantly, have good music to set the mood. For a fully immersive Hoppers experience, we’ve shared a link to our favourite playlist!

Watch this easy how-to demo available now on the Samsung KX Hub. The full ingredients and equipment list to recreate the dish is listed below:

Hopper’s Banana Leaf Bream (Serves two)

• 1 whole sea bream scaled and gutted, or 2 fillets
• 150g fresh coriander
• 2 cloves garlic
• 1-inch ginger
• 1 green chillies
• 1 stem fresh lemongrass, (remove the drier, huskier layers and use only the first 2-3 inches of the white bit at the bottom)
• 3 tbsp fresh grated coconut, or 2 tbsp desiccated coconut soaked for 30 mins
• 6-8 curry leaves (ideally fresh)
• ½ tsp turmeric powder
• 1 cardamom pod, seeds only
• ½ tsp fennel seeds
• 1 tsp cumin seeds
• 1 tsp tamarind paste
• 1/3 tsp sugar
• 1 tbsp coconut oil, or any neutral oil
• 1/2 lime, juiced
• 1/2 tsp sea salt
• 1 lime, to serve
• 1 large fresh Banana Leaf (you can use baking paper if you can’t find fresh banana leaves)
• Kitchen Foil
• A food processor or blender
• Side salad of your choice and bottle of Riesling (optional)

*Please note all production activity supports social distancing, in line with government guidelines.

Brits forced to risk the roast

Samsung’s research further reveals that over half of Brits (51%) are taking a risk with the roast by cooking different items on the same settings, despite recipes stating otherwise. But sacrificing the succulence of the sausages or scolding the stuffing is unavoidable for some households, with 47% saying they don’t have a choice but to cook on the same setting due to lack of oven space. Forty-three per cent also cite lack of time as a factor. The alternative option is cooking things one at a time, with 53% saying a roast dinner relay is the only option. But whichever method families choose, it’s clear that lack of oven space can make for a ‘stress-tive’ Christmas.

Avoid the stress and prep for success

To help deal with our seasonal stress, Samsung has partnered with renowned Cognitive Behavioural, Psychodynamic & EMDR Practitioner, Dr Becky Spelman, who explains the important role food plays in bringing people together and making memories at Christmas.

“We share food and flavours with those we love as a way of having a common experience that brings us together in mutual pleasure,” Dr Spellman says. “Also, because eating is so sensory it creates extremely vivid memories, which is why the familiar Christmas dinner has become so important. For many it brings back happy memories from years gone by. Inevitably though, this places increased pressure on the chef due to the high level of expectation. Feeling anxious about preparing Christmas dinner is totally normal. The best way to counteract the pressure it is to take steps that help you to feel organised and in control of the process. Whether that’s keeping a list of cooking timings, delegating certain tasks to others or investing in Smart home appliances such as the Samsung Dual Cook Flex or Samsung Family Hub (both of which you can control remotely via your mobile phone or tablet, via the Samsung SmartThings App).”

Fortunately, there are steps Brits can take to prep for the big day and many already have coping mechanisms in place. Forty percent do the food shopping well in advance and over a third (35%) prep the veggies ahead of time. When it comes to storing the food, over a quarter (27%) organise the fridge and one in ten clean it the day before the festive feast.

Let your appliances do the work!

“Our research has revealed that 21% say they use their kitchen appliances more at Christmas than any other time of year” says Ruth Storey, Head of Marketing, Home Appliances, Samsung Electronics UK Ltd. “Appliances play an important role in festive preparations, so it’s crucial that these products are able to support people and relieve some of the stress of food preparation, both at Christmas and throughout the year. Understanding this, Samsung has developed the Samsung Dual Cook Flex, the Samsung Infinite product range and the Samsung Family Hub which have all been designed with ease of use, convenience and flexibility in mind.”

The Samsung Dual Cook Flex range gives ultimate flexibility in the kitchen. With the option of dividing the oven into two, the appointed chef can cook two things on totally different temperatures and settings; while the hinged Flexible Door means they can access the full oven or just the top half, without interrupting what’s cooking below. Featuring a number of Smart features, the oven also includes a Cooking Guide which recommends the optimal cooking mode for a recipe. Some models in the range connect to your mobile device via the SmartThings app^[1] and can be controlled remotely, so you’re able to turn down the turkey while opening presents in the front room. You can even get notifications straight from your oven to your QLED TV with SmartThings, so you never miss a thing.

Similarly to the Samsung Dual Cook Flex, the Samsung Infinite line provides the option of dividing oven space into two, but also introduces steam cooking capability. It offers both Steam Assist and Full Steam options alongside a convection oven, meaning that the appointed Christmas cook can alternate between eight different cooking modes. If they need to steam a salmon while roasting the Yorkshires, it’s all possible with the Samsung Infinite line. What’s more, all products in the range work with SmartThings so can be controlled with ease from a mobile phone device^[2].

The Samsung Family Hub fridge freezer is the perfect addition to any kitchen all year round as it includes a range of useful Smart features. Innovative technology from Whisk can adjust recipes based on the number of people eating and build a smart shopping list, perfect for Christmas dinner prep. The ‘View Inside’ function will also ensure that no ingredient is forgotten about. It works by connecting to a user’s smartphone^[3] where you can use the SmartThings app to look inside your fridge via inbuilt cameras. Not only this but the inbuilt calendar means the whole family can keep track of all festive engagements too.

Whatever your plans for Christmas – let Samsung help to take the stress out of the seasonal celebrations with its range of appliances!

[1] The Samsung Dual Cook Flex** is now available online and at selected retailers (RRP £699).

[2] The Samsung Infinite Oven*** is now available online and at selected retailers (RRP £1,299).

[3] The Samsung Family Hub**** is now available online and at selected retailers (RRP £2,999).

London, UK – 7th June, 2019 – Samsung Electronics UK is pleased to announce it is once again partnering with London’s ultimate culinary celebration, Taste of London, to bring the Samsung Kitchen featuring the newly launched cookery school, Sauce by The Langham, to London’s Regents Park.

Taste of London is a showcase of the capital’s best restaurants, chefs, and food and drink brands that will run this summer from the 19th to 23rd June. The festival promises wine tastings, cooking demonstrations, cocktail lessons and food pairings among other exciting activities.

Set amongst a line-up of the world’s best chefs, restaurants and gourmet producers, there will be no soggy soufflés at the Samsung Kitchen featuring Sauce by The Langham, as attendees will be taught by Chris King, executive chef at The Langham,  London and Millie Simpson, Kitchen Manager at Sauce by The Langham, to prepare a delicious raspberry soufflé, using failproof Samsung appliances, the Dual Cook Flex oven & Induction Hob with Virtual Flame Technology.

The Dual Cook Flex has two compartments allowing you to cook at two different temperatures and settings, but also a hinged, Flexible Door that gives you the choice to access the full oven or just the top half, without interrupting what’s cooking in the second compartment. The Induction Hob with Virtual Flame Technology offers users intuitive visual control to clearly see if the burner is on or off thanks to the LED lighting. It is the perfect tool for beginners as it has easy to use features that detect cookware sizes and shapes, so food is cooked evenly and to the highest standard.

To cook at the Samsung Kitchen featuring Sauce by The Langham cookery school at Taste of London, simply head to the site on the day and reserve your spot. There are two sessions and spots will be allocated on a first come basis.

London, UK – 3^rd June 2019 – The Langham, London, has announced the opening of its cookery school, Sauce  by The Langham.  The iconic five-star hotel has created an environment for guests to be inspired in a fun and informal setting with some of the most celebrated chefs in the industry. No more excuses for soggy soufflés as guests will be taught a variety of culinary skills by the talented team at The Langham using the latest Samsung appliances to maximise their cooking experiences.

Attendees will be refining their skills on top of the range Samsung appliances, including Dual Cook Flex ovens, Induction Hobs and Hoods.

The Dual Cook Flex has two compartments allowing you to cook at two different temperatures and settings, but also a hinged, Flexible Door that gives you the choice to access the full oven or just the top half, without interrupting what’s cooking in the second compartment. The Samsung range of induction hobs offer simple, clean and efficient ways to get things done fast, heating food extremely quickly and providing effortless fingertip control to cook food evenly and to the highest standard.

Ruth Storey, Head of Marketing Digital Appliances at Samsung Electronics (UK) Limited said; “We’ve always worked closely with expert chefs to help us design the best possible appliances for the kitchen, appliances that excel users cooking experiences whether they’re a professional or their first time in the kitchen. We hope guests who attend a session at Sauce will come away with new skills and be inspired to be their very own head chefs at home, knowing how easy it can be to create ‘Langham-worthy’ dishes with the help from our appliances.”

Managing Director at The Langham, Bob van den Oord comments; “We are really excited about the opening of Sauce by The Langham.  Our new school will offer guests an unprecedented amount of access to our talented team of chefs, sharing their passion for cooking. The design team has created a dream kitchen and we’re thrilled to have partnered with Samsung at Sauce, as we want to ensure guests have the best possible experience.  Their state-of-the-art appliances that allow us to cook both flexibly and creatively.”

Sauce by The Langham offers a range of classes to cover a range of culinary skills to suit all confidence levels and abilities. Classes start at £150 and give attendees plenty of time to create new delicious food memories, make new friends, and have some one on one time with Sauce’s chefs. Book a class via the website www.saucebylangham.com and sign up to the newsletter for future events and bespoke classes.

Samsung’s ‘Resonance’ Exhibition at Milan Design Week 2019

London, UK – April 9, 2019 – Samsung Electronics Co., Ltd., today announced that it will hold its design exhibit, showcasing its user-centred design philosophy at Milan Design Week’s Fuorisalone 2019. The venue is located in Via Bergognone 26 in the Tortona Design District. As Samsung Design Centre’s exhibition, ‘Resonance’ will showcase Samsung’s design philosophy under the new slogan, “Be Bold. Resonate with Soul.”

The company’s Digital Appliances Business is also showcasing “The Samsung 24hr Kitchen,” a unique installation that celebrates the kitchen as the heart of the home. The exhibition merges aspirational design and visionary food installations with Samsung’s refined built-in kitchen appliances. The 24hr. Kitchen is located at Brera Site in the Brera Design District.

“Our design philosophy is always inspired by people. With millennials representing a growing demographic and changing the consumer culture in unique ways, Samsung is reinterpreting its user-centred design philosophy in a modern way,” said Don Tae Lee, Executive Vice President and Head of Corporate Design Centre at Samsung Electronics. “One way in which millennials show their distinctive lifestyle is how they constantly yearn to discover new things and take on challenges, which calls for bold approach and creative designs. We aim to install our authenticity and emotional resonance into our designs that permeates through people’s daily lives.”

The design showcases with “Be Bold. Resonate with Soul.”

Millennials bring new values, lifestyles, and mindsets to daily living. Samsung has long been committed to design excellence and suited for ever-evolving consumer tastes, putting people at the centre of its design philosophy. With millennials becoming more influential culturally, Samsung is bringing new design concepts and application to reinterpret its core design philosophy.

Samsung’s ‘Resonance’ exhibition will showcase advanced connectivity and a multi-sensory experience built on the company’s technological leadership. The exhibit at Milan Design Week 2019 will take visitors to a maze-like space filled with iridescent lights where they can directly interact with the exhibition based on daily behaviors, such as breathing, talking, and touching – ultimately becoming a part of the exhibition. This is the resonance between artwork and the audience that Samsung is pursuing by enhancing interaction between people and objects.

Redesigning the heart of the home with a 24-hour kitchen

Samsung’s Digital Appliances Business is also attending Fuorisalone as an exhibitor for the first time. The exhibition will celebrate the kitchen as the heart of the home with the Samsung 24hr. Kitchen concept, an interpretive installation that features Samsung’s advanced built-in kitchen appliances. The exhibition is designed to demonstrate how the kitchen has become a dynamic hub at the centre of consumers’ 24/7 daily routines.

Samsung 24hr. Kitchen Exhibition at Milan Design Week 2019

Designed in collaboration with internationally-acclaimed food designer Laila Gohar and the U.S.-based design consultancy, 2×4, 24hr. Kitchen showcases a single day spread across three connected rooms representing each phase of the day: morning, day and evening. The three phases of day will be seamlessly connected with a specially designed kitchen counter that twists from one room to the next, representing a full 24-hour cycle. The exhibition features Samsung’s latest built-in products, including the Dual Cook Flexä oven, Induction cooktop, Twin Cooling Plusä refrigerator, and WaterWallä dishwasher. Visitors can also experience Samsung’s three built-in package lineups —Smart Kitchen, Black Stainless Steel, and Silver Stainless Steel. Each lineup combines Samsung’s technology with a modern, simple and sleek design approach. Samsung also integrates various TV products including The Serif and The Frame within the context of its 24hr. Kitchen exhibition.

“The kitchen has become a core part of millennial homes. It is the hub of their home, where they cook, eat, and connect with friends and families,” said Harry Choi, Senior Vice President of Digital Appliances Business at Samsung Electronics. “By showcasing the Samsung 24hr. Kitchen at Fuorisalone, we hope to strengthen the brand power of our built-in kitchen appliances while continuing to develop product innovations for consumers, whose lifestyles are continually evolving.”  

Samsung’s ‘Resonance’ exhibition, open from April 9th to April 14th, is located in Via Bergognone 26 – Tortona Design District, Milan – and is free entry from 10 am to 8 pm.

The Samsung 24hr. Kitchen, open from April 8th to April 14th, is located at Brera Site — via delle Erbe, 2, Milan – and is free entry from 10 am to 8 pm.

For more news, photos and videos, please visit Samsung Newsroom during 2019 Milan Design Week.

But struggling shoppers shouldn’t despair. Samsung has a vast range of exciting gift ideas to dazzle the whole family come Christmas morning.

Mobiles, tablets and wearables

For the powerhouse – Today’s fast-paced world made easy with the NEW flagship Galaxy Note9. Combining the skill of a tablet with the convenience of a phone, this dynamic device is powered to adapt to even the busiest of schedules

Galaxy Note9

For the socialite – Gift a loved one with the Galaxy S9 and let them discover the Augmented Reality version of themselves using the state of the art 12MP rear camera

Galaxy S9 and S9+

For the colourful character – For those who love to be bold, the Galaxy A9 is the perfect accessory

Galaxy A9

For the style guru – Give a friend’s Christmas a splash of sophistication with the Galaxy A7. A smooth-curved smartphone they won’t want to put down

Galaxy A7

For the performers – Hook a loved one up with the newest member of the J series. Whether they are jogging to their favourite playlist or watching a festive film, rest assured they will endure an incredible sound experience with the help of Dolby Atmos

Galaxy J6+

Galaxy J4+

For the tech whizz – For those that like to stay ahead of the game, the Galaxy Tab S4 is a must-have. The Samsung DeX is a key feature and enables a true desktop-like experience on a tablet

Galaxy Tab S4

For the whole family – Watch films be brought to life in your very hands with the powerful, Galaxy Tab A 10.5. What’s more, Samsung Kids Mode provides the ultimate digital playground for your little ones

Galaxy Tab A 10.5

For those seeking balance – Get a head start in finding a good life balance this new year with help of the Samsung Galaxy Watch. This clever gadget saves on time by offering a standalone experience across devices and enables users to easily track everyday wellness

Galaxy Watch

For those on the move – Whether you are exercising or simply going about your day, these cord-free earbuds are the ultimate on-the-go accessory

Gear IconX

For the fitness fanatics – Gifts that all sports-lovers want to find under the tree

Gear Fit2 Pro

Gear Sport

Home appliances

For the culinary master – Reward the family chef’s culinary efforts with a Dual Cook Flex oven. An innovative appliance which allows users to prepare dishes simultaneously without compromising on cooking performance

 Dual Cook Flex

For domestic gods and goddesses – Transform the household laundry ritual for life with the gift of QuickDrive, it can complete a wash in a 15 minutes

QuickDrive washing machines

For the hungry household – Add a splash of luxury to the household kitchen with Samsung’s slick selection of fridges

The Family Hub Fridge

RS8000 with SpaceMax Technology, 609L

Home entertainment

For the culture buff – Indulge a friend that enjoys the finer things in life with The Frame. The first TV to become art

The Frame 2018

For the gaming gurus –  Allow your best pal to get lost in the world of virtual reality with the ground-breaking gaming range

Gear VR with Controller

49″ CHG90 Curved HDR QLED Gaming Monitor

For the film fanatics – Spruce up family film nights forever with these ultimate household editions

QLED Q9FN television

Models available in 55” 65” 75”

Soundbar – HW-N400

Blu-ray – UBD-M9000

For you, because you deserve it – Make your home entertainment dreams come true with the HW-N650 cinematic soundbar. A powerful gadget using Acoustic Beam technology to deliver a panoramic sound experience

HW-N650 Cinematic Soundbar

Taste of London is a showcase of the capital’s best restaurants, chefs and food and drink brands, taking place this summer from 13-17 June. The festival promises wine tastings, cooking demonstrations, cocktail masterclasses and live entertainment.

Sat amongst a line-up of the world’s best chefs, latest and greatest restaurants and exquisite gourmet producers, Samsung’s unique culinary experience showcases the brand’s commitment to gastronomic excellence and innovation with products that make a real difference to consumers’ lives.

Offering over 1,000 experiences across the festival and providing visitors with an opportunity to test out Samsung’s latest cutting-edge cooking appliances, the Samsung Home Appliances Cookery School will present the new Dual Cook Flex oven & Induction Hob with Virtual Flame Technology. It will see tutors from the School of Wok teach industry tips, tricks and techniques to get visitors cooking with confidence. After whipping up a storm in the Samsung kitchen, visitors will be able to sit back, relax and enjoy their very own perfectly crafted dish.

The innovative Dual Cook Flex oven, which was unveiled earlier this year, features the ability to separate the main oven into two with individual oven controls, as well as a hinged Flexible Door that provides home chefs with outstanding flexibility and precision cooking control. It offers a range of smart features for optimised cooking that fits into everyday life, such as allowing users to conveniently start preheating the oven and remotely monitor and control cooking conditions while on the go via the SmartThings app . The hobs in the Cookery School will use the revolutionary virtual flame technology on the Virtual Flame cooktop, which provides the intuitive visual control of flames against the saucepan.

Places at the Samsung Home Appliances Cookery School are free of charge and can be reserved at the festival on a first-come, first-served basis. Sessions will run daily at 13.00, 14.00 & 15.00 for afternoon sessions and 18.30, 19.30 & 20.30 for evening sessions. The chef and dish schedule will be announced shortly.