LONDON, UK – 28^th June, 2022 – Samsung Electronics Co., Ltd – A 19-year-old student from Ilford has been crowned as the winner of Samsung’s national competition, Solve for Tomorrow. The competition aims to find, fuel and celebrate young people who have an idea for how technology could be used to solve some of society’s biggest issues.

Creator, Ramneek Kaur Ahluwalia who herself is visually impaired developed MyVision, a tech-forward mobility aid that allows users to navigate their surroundings via Ai, LiDAR and GPS technology.  The groundbreaking mobile device was created as an advancement of the white cane.

Ramneek has devoted her life and career to helping the visually impaired, and people suffering from other disabilities, further their education and career opportunities. She has spoken about her cause to the All Parliament Group as well as volunteering at the Thomas Pocklington Trust, a national charity which supports blind and partially sighted people with a focus on Education, Employment and Engagement.

Samsung’s Solve for Tomorrow Competition is in its second year in the UK and asks young people between the ages of 16-25 to submit their ideas spanning four key themes including sustainability, social isolation, education and diversity, equity & inclusion.

Delivered in partnership with Digital Catapult, the UK authority on advanced digital technology, the competition’s participants take part in an intensive programme from March to June, consisting of workshops with Technologists and Design Thinking experts. They are also matched with a Samsung mentor as they develop their idea further in preparation to pitch in front of a judging panel in the final.

Applications for the competition opened in November 2021 with over 450 young people entering from across the country.

Winner Ramneek Kaur Ahluwalia is also a consultant for Stemettes Youth Brand Accessibility, which aims to give opportunity for girls, young women and non-binary young people to gain experience supporting a charity and working towards STEM.

The Solve for Tomorrow 2022 final took place on 27th June at Samsung KX in London and saw Ramneek pitch her idea against four other teams to a panel of expert judges including Camille Hammerer Head of Trend & Future Insights Samsung Design Europe, Annika Bizon Marketing and Omni Channel Director,  Kirsty Coates Operations Director Social Tech Trust, Geraldina Iraheta Chief Commercial Office at Digital Catapult, Jeremy Silver CEO at Digital Catapult and Priya Guha Non-Executive Director Digital Catapult.

Ramneek is the second to win the £10,000 cash prize in the UK with MyVision and now joins an exclusive network of Solve for Tomorrow winners globally. MyVision will also benefit from an additional six-months of mentorship from the Solve for Tomorrow team at Samsung and Digital Catapult to continue working on the development of her project.

Ramneek was led by mentor Antoni Pakowski, Innovation Strategy Lead at Samsung Design Europe who said: “Solve for Tomorrow is a great initiative which aims to inspire the youth of today to help solve some of the growing concerns facing communities. Working with Ramneek on her concept for MyVision has been so rewarding. Her passion for the project and helping the visually impaired community is an inspiration and I look forward to seeing what she’ll achieved over the next six months.”

Ramneek Kaur Ahluwalia from MyVision said: “I honestly can’t believe I’ve won! More than 2 million people in the UK have sight loss and every day 250 people will start to lose their sight – yet we’re seriously lacking in advancements in technology for the sight impaired.  Throughout the competition, we’ve been able to work with incredible mentors and have learnt so much from the other finalists. I’m really looking forward to developing MyVision as a tool to help the visually impaired community navigate their lives in a simpler way.”

The five finalists for Solve for Tomorrow 2022 included:

• Team Repair – Awarded second place: Monthly educational activities developed to engage children with STEM and promote sustainability by repairing broken electronic gadgets.
• Chum – Awarded third place: Chumuse educational content to make the cancer treatment journey feel less frightening for young people.
• Nestwork – The careers social network for students. Nestwork provides an accessible community, fosters peer-to-peer learning and boosts diversity within the workplace.
• AudiVision – Smart glasses with speech-to-text capabilities, designed to alleviate the challenges faced by those with hearing impairment.
• MyVision – A ground-breaking mobile device for the visually impaired and blind. MyVision aims to make the invisible challenges, visible.

Launched in 2010, the Solve for Tomorrow competition has seen over 1.83 million students take part from over 33 countries.

Chris Philp MP, Minister for Tech and Digital Economy said: “I passionately believe technology is the key to solving many of the future’s major challenges – from productivity and sustainability to healthcare and social inclusion. It’s fantastic to see the next generation already innovating. From what I’ve seen tonight, I know they’ll keep UK tech on its upward trajectory for years to come.”

Sophie Edgerley Harris, Head of Corporate Social Responsibility at Samsung Electronics UK said “Solve for Tomorrow was created to encourage and excite the youth of today by helping develop and nurture their ideas using the latest tech to tackle the most pressing societal issues. The competition aims to give young people an equal opportunity to showcase their talents no matter what their background or qualifications. The Competition continues to get more inspiring and innovative each year and we can’t wait to see what’s in store for our worthy 2022 winner, MyVision.”

Young people looking to enter Solve for Tomorrow 2023 can register their interest on this link for information about the upcoming launch event in September.

For more information on Solve for Tomorrow visit www.samsung.com/uk/solvefortomorrow

Delivered in partnership with Digital Catapult, the UK’s leading advanced digital technology innovation centre, the competition aims to find, fuel and celebrate the next generation of tech entrepreneurs by empowering participants with the confidence, connections and capabilities to realise their ideas, careers and ambitions.

Applications for the competition opened in November 2021 with over 450 young people entering from across the country. By sharing their ideas on how tech could help solve a significant societal challenge within one of four key areas: education, sustainability, social isolation or diversity, equity and inclusion, Solve for Tomorrow is about empowering young people through tech innovation.

Throughout the competition process, there have been learning opportunities to develop tech and inter-personal skills and networks with 23 semi-finalist teams working with Samsung and Digital Catapult through a programme of workshops and mentorship to develop their tech for good ideas. Each team has also been supported by a Samsung employee mentor.

Five finalist teams have been chosen to proceed to the final phase of the competition, they are:

• Team Repair – Monthly educational activities developed to engage children with STEM and promote sustainability by repairing broken electronic gadgets.

• AudiVision – Smart glasses with speech-to-text capabilities, designed to alleviate the challenges faced by those with hearing impairment.

• MyVision – A ground-breaking mobile device for the visually impaired and blind. MyVision aims to make the invisible challenges, visible.

• Chum – Chum will use educational content to make the cancer treatment journey feel less frightening, uniquely curated for young people.

• Project U – The careers social network for students. Project U will provide an accessible community, foster peer-to-peer learning and boost diversity within the workplace.

One of the judges responsible for selecting the five finalists, James Kitto, Vice President of Sales, Samsung UK & Ireland said: “As a business, we are passionate about supporting the next generation to feel empowered to use tech to think differently and work together to find solutions for tomorrow. I’ve been really impressed by the passion, creativity and drive to succeed that all teams have shown at every round of this competition. The standard of entries has been second to none and it has been an honour to be part of the story for these young people. Although this programme is about us mentoring and sharing skills and learning, I really feel that we are also learning so much from them. Good luck to everyone involved in the final.”

Leading up to the final pitch, the finalists will develop their projects further, receiving workshops and mentoring: covering business skills, presentation/pitching coaching, and feedback/Q&A sessions with Samsung and Digital Catapult design and technology teams.

The finalists will attend the final and pitch their projects on 27 June to a panel of judges at Samsung KX. The winning team will receive a £10,000 cash prize as well as access to start up expertise & mentoring for a further six months.  Two runner-up teams will each receive a £1,000 cash prize.

All finalists will benefit from accessible opportunities to learn via workshops and mentoring and will develop new skills and lifelong networks of support. To find out more about ‘Solve for Tomorrow’, visit: www.samsung.com/uk/solvefortomorrow

As part of Samsung’s mission to defy barriers to help young people from all backgrounds find their purpose in tomorrow’s world, Solve for Tomorrow: Next Gen seeks to empower the next generation of innovators, inviting students aged 11-15 to imagine a better world. This is an opportunity like no other to design the future by exploring the role tech can play in solving some of society’s biggest issues.

This schools-based education programme is a plug-and-play interactive video lesson that takes students through the Design Thinking process – from idea to prototype – in 45 minutes with experts from Tech, Marketing and Product Design, featuring Samsung employees, across the themes of Education, Sustainability, Diversity, Equity & Inclusion and Social Isolation.

Participants can enter the competition with their written idea and sketches, as individuals or in teams of up to three, for the chance to win fantastic prizes for them, their teacher and their school. Every entrant to the competition receives a digital badge, awarded via Credly, which can be added to their CV, social profiles or used as a certificate. New for this year, teachers can also earn a Design Thinking facilitator badge too.

And for the lucky winners, prizes include a Samsung Galaxy Book for the teacher of the first prize winner(s), a Samsung Galaxy smartphone for the winning student or team, Samsung Galaxy Buds Pro for the runners-up, attendance as a VIP guest at a Samsung event for the first prize winners and finally, a Samsung QM49R UHD display screen and one year’s subscription to a Samsung Education Assistant package for the schools of the first prize-winning students.

Solve for Tomorrow: Next Gen provides free online resources for schools, youth groups and families to help build their connections, capabilities and confidence. In 2021, 8,874 young people took part and learnt the basics of Design Thinking, and had a glimpse into creative STEM careers such as research and development and marketing with employees from Samsung. This year, Samsung aims to reach even more schools and students through newly-updated educational resources across an expanded age range.

Commenting on the launch, Sophie Edgerley Harris, Head of Corporate Social Responsibility at Samsung Electronics UK said: “Our 2020 Compassion Nation report told us that 40% of young people in the UK believed their future goals seemed ‘impossible to achieve’. Despite the barriers faced, particularly over the last few years, young people have shown incredible tenacity to continue to drive positive change for themselves and their communities.

Through Solve for Tomorrow: Next Gen, we are supporting the next generation of innovators through education. In the UK, our emphasis is particularly on enabling access to the programme – no matter their background or prior qualifications – giving every young person the opportunity to develop their confidence, capabilities and connections and tackle some of society’s most challenging issues. We can’t wait to see the amazing ideas submitted by this year’s group of change makers.”

To find out more and register your school for Solve for Tomorrow: Next Gen’s free resources, visit: https://nationalschoolspartnership.com/initiatives/samsung-next-gen-2022/

The week-long festival welcomed founders, global leaders, senior investors and rising stars to collaborate and discuss the role of technology in society. As well as looking at technology, London Tech Week addresses the opportunities and challenges that are forming around the digitisation of society, bridging the digital divide. It is London Tech Week’s mission is to build a better, more inclusive, digital world, with the support of partners such as Samsung.

As part of the festival, the Mayor of London, Sadiq Khan, visited Samsung KX to hear more about Samsung’s growing CSR initiatives that focus on upskilling the next generation, such as Solve for Tomorrow, delivering a welcome speech as part of the Future of Work summit.

With Knowledge and Skills one of the key themes for this years’ LTW festival, and education a key area of focus for Samsung, the brand produced a panel discussion that explored the feelings and experiences of the next generation, called “The Great Skills Revolution Re-boot,” which took place on Wednesday 22^nd September.

The panel was comprised of Solve for Tomorrow finalists and the programme community manager who shared their views on the biggest challenges and opportunities for young people when it comes to rebooting their skills, and the role of technology over the last 18-months. Sina Sadrzadeh, CEO and founder of the technology social enterprise platform, Peppercorn, and host of The Millennial Entrepreneur podcast, was invited to moderate the panel.

The session united a group of young people who have battled through a year of constant change, yet despite that, were able to fuse their ideas and talents to imagine alternative solutions that tackle some of society’s biggest problems.

The panel tackled questions around how the pandemic has influenced people’s approach to rebooting and developing skills, in addition to asking how businesses can help the young people of today gain access to the right knowledge and skills.

Alec Conway, winner of the first Solve for Tomorrow competition in the UK, said “It was a pleasure to be part of this programme from Samsung, it was a really great challenge and I think more businesses should be providing opportunities like this. The task inspired me to build my confidence and to want to make a difference to society, delivering the tools and giving me the platform I needed to make it happen. If we can allow young individuals the opportunity to come together and share their ideas and their knowledge, I feel we’ll be able to address these problems in our world and society much quicker”

LONDON, UK – 17^th June, 2021 – Samsung Electronics Co., Ltd today revealed the impact that the past 18 months has had on over five million GCSE and A-Level students due to take their exams this year. With physical exams cancelled for the second summer running and grades being largely awarded by teachers based on work throughout the year, a number of practical and emotional pressure points have come to light.

As a result of the pandemic and the impact it has had on education, 40% of students have been rethinking their future education with only 54% now planning on attending university to get a degree[1]. The study showed that nearly half of those surveyed (47%) did not feel confident that they would do well in the upcoming assessments, causing uncertainty about their future.

Although 73% of those surveyed already had their future careers mapped out, more than three quarters are now worried that these plans have been compromised by their education in the past 18 months. Despite this, 77% still believe their career aspirations will see them do better financially than their parents.

These findings were released in line with the announcement of Samsung’s ‘Solve for Tomorrow’ programme, a series of unorthodox learning experiences to give young people the opportunity to explore how technology can help tackle some of society’s biggest issues.

Designed to empower the next generation of innovators to drive positive change, Samsung’s ‘Solve for Tomorrow’ includes a variety of learning programmes from live streamed events and online learning to an opportunity to make your idea a reality through the Solve for Tomorrow competition opening this Autumn. Curated by industry experts across key topics such as: Education, Diversity & Inclusion, Sustainability, and Social Isolation, the programme aims to give young people the opportunity to explore how technology can help tackle societal issues following the uncertainty of the last 18 months.

With a third (34%) of young people now looking to get an apprenticeship so that they can learn on the job whilst earning a wage at the same time, there is a clear demand for learning to become part of a lifestyle alongside formal education. A sixth of school leavers have felt that they have struggled to get sufficient support when it comes to their personal learning requirements and their future plans.

In addition, 54% said the economic effect of the COVID-19 pandemic has created concerns over whether their family could afford to support them if they went to university, and more than two thirds (68%) of those polled[2] said that they would have to work at the same time as studying if they did go on to further education.

Jessie Soohyun Park, Head of Corporate Social Responsibility at Samsung UK commented: “We know millions of students will be feeling anxious this year with uncertainties continuing with the pandemic. We would love to provide alternative ways that young people can stay learning and find new and exciting career paths that they may have not considered to date. We hope that ‘Solve for Tomorrow’ can offer them a range of learning experiences that will help to unlock their creativity, develop new skills and explore the role of technology in solving some of today’s most pressing social issues.”

This year’s programme will be kicking off with the first ‘Solve for Tomorrow: Future Talk’ on the future of education live-streamed from Samsung KX on 21st June. Hear from Steven Bartlett, Ebinehita Iyere, André Anderson and Jesse Hirsh as they discuss how tech has a role to play in ‘Designing a Future where Learning is a Lifestyle’.

Find out more here: https://www.samsung.com/uk/explore/kings-cross/whats-on/event/?id=DQ80ACB7W6K

[1] Samsung research of 1,000 UK 16-18 year olds not already in higher education

[2] via OnePoll

London, UK – 8 September 2020: In a year that has seen young people across the UK taking action to address some of the most pressing issues that we currently face, new research shows that nine in ten 18-25-year olds feel that using technology to channel compassion is key to creating a better world for everyone.

Seeing technology as both a vital tool for raising awareness and giving a voice to those affected, six in ten also believe that tech can be used to create innovative solutions that will help with the economy (60%) and sustainability (59%) – the two issues that those asked highlighted as most challenging for them personally and as a generation.

When it comes to other challenges facing their generation, mental health and wellbeing (86%), racial inequality (83%) topped the list with disability rights, gender inequality and LGBTQA+ rights at 68%, 67% and 66% respectively.

Unsurprisingly, 93% of those asked said that education is crucial for addressing inequalities. However, the disruption caused by the pandemic has meant 57% reported even accessing the same education and training opportunities as before is a major barrier, meaning over half feel that they don’t have the opportunity to make a positive impact themselves (68%).

These findings were today released by Samsung as part of its Compassion Nation Report, which coincides with the launch of Not a School, an alternative educational experience co-created with and for 18-25-year olds. Now in its second year, Not a School offers young people the chance to explore how technology can help solve the most significant issues facing young people today and learn skills to bring their creative solutions to life. This year, the course has moved online in partnership with FutureLearn, Europe’s leading online learning platform, to open up money-can’t-buy access to unconventional mentors, activists, entrepreneurs and business leaders to 18-25-year olds across the country for the first time.

Not a School is fronted by British Rapper, Singer and Songwriter Lady Leshurr, Editor-in-Chief of gal-dem, Liv Little and Filmmaker and Climate Activist, Jack Harries. Course contributors include experts in their field including; Andy Middleton – Founder of TYF group, Chloe Pierre – Founder of Thy.Self, Adah Parris – Futurist and Cultural Strategist, Matteo Bergamini- CEO of Shout Out UK and Samia Dumbuya – climate justice activist, to name a few. All course themes have been curated with a Youth Advisory Board comprising of inspiring young leaders including members from the Not a School 2019 alumni.

Lady Leshurr, Not a School 2020 Course Ambassador said: “Even outside of Covid-19, 2020 has been a catalyst for many important issues that are impossible to ignore. It can be difficult to think of yourself as an activist or having the power to have a positive impact on the world in the current climate, but it really starts with being able to engage with these topics that we feel passionate about. That’s what lights the spark that creates change.

Right now, we’re seeing a generation of young voices that have the drive to create a better future for everyone, and technology can give them the platform to innovate and share ideas on a global level. Not a School gives this incredible opportunity to be empowered, to collaborate and be creative on exactly how we can use technology compassionately to solve the issues we’re facing.”

The course will cover four key themes:

• Respecting Our Differences Online: How can difference of opinion bring us closer together online? 
• Turning Climate Anxiety into Positive Action: How can technology unlock activism in everyone?
• Solving Inequality in Education: How can technology allow us all to be ‘educators’? 
• Building Human Connection in a Digital World: How can we use technology to end isolation?

Commenting on the launch, Jessie Soohyun Park, Head of Corporate Social Responsibility at Samsung Electronics UK said: “2020 has been a year like no other. Despite the future looking more uncertain than ever before, the compassion and drive in young people to make the world a better place is just incredible. Our research shows they find immense hope in continuing to learn and sharing knowledge to achieve this and that tech is also key to this picture. Not a School gives them the chance to connect with inspiring peers and mentors from a very diverse range of backgrounds and fields of expertise and we hope this will equip them with the support, skill and know-how to get started on their tech for good journey.

We also understand that access to opportunities like this can be a barrier, particularly in the current environment. Because of this, Not a School will be going online for the first time this year, so everyone – regardless of their ability or background – can have the opportunity to learn and achieve their full potential.”

Justin Cooke, Chief Content and Partnerships Officer at FutureLearn said: “It is hugely inspiring to see that today’s younger generation remain full of hope, despite the huge challenges and increasing uncertainty the global pandemic is throwing at them in their daily lives. We’re extremely proud to be partnering with Samsung to provide the critical online learning capability for Not a School. Our purpose at FutureLearn is to transform access to education for everyone, so that no one gets left behind, and we are incredibly excited about how technology can redefine the ability to educate and upskill people during these uncertain times. By renewing the focus online, young people will have an unprecedented opportunity to enable new and transformational discussions between each other and make their world a better place in the future.”

Not a School forms part of Samsung’s global commitment to educate and empower future innovators to develop their creativity, collaboration and problem-solving skills, empowering them to become the next generation of leaders to pioneer positive social change.

To find out more and sign up to Not a School, visit: www.samsung.com/uk/notaschool 

Notes to editor

The Compassion Nation Report research was carried out by Ketchum Research and Analytics, on behalf of Samsung. A total of 2001 individuals (aged 18-25) were surveyed in the UK from 18th June – 6th July 2020. Fieldwork was conducted by Vitreous World.

About corporate citizenship at Samsung Electronics Co., Ltd.

Samsung is committed to #EnablingPeople by empowering future generations to achieve their full potential through education. The company operates educational programs around the world to create more inclusive, quality learning experiences for young people across society and nurture the next generation to become pioneers driving positive social change. To find out more about UK initiatives, please visit : http://csr.samsung.com/en-gb/localMain.do

London, UK –7 September 2020: Now in its second year, Not a School offers young people the chance to explore how technology can help solve the most significant issues facing young people today and learn skills to bring their creative solutions to life. This year, the course has moved online in partnership with FutureLearn, Europe’s leading online learning platform, to open up money-can’t-buy access to unconventional mentors, activists, entrepreneurs and business leaders to 18-25-year olds across the country for the first time.

Not a School is fronted by British Rapper, Singer and Songwriter Lady Leshurr, Editor-in-Chief of gal-dem, Liv Little and Filmmaker and Climate Activist, Jack Harries. Course contributors include experts in their field including; Andy Middleton – Founder of TYF group, Chloe Pierre – Founder of Thy.Self, Adah Parris – Futurist and Cultural Strategist, Matteo Bergamini- CEO of Shout Out UK and Samia Dumbuya – climate justice activist, to name a few. All course themes have been curated with a Youth Advisory Board comprising of inspiring young leaders including members from the Not a School 2019 alumni.

The course will cover four key themes:

• Respecting Our Differences Online: How can difference of opinion bring us closer together online? 
• Turning Climate Anxiety into Positive Action: How can technology unlock activism in everyone?
• Solving Inequality in Education: How can technology allow us all to be ‘educators’? 
• Building Human Connection in a Digital World: How can we use technology to end isolation?

The launch of Not a School 2020 coincides with the release of Samsung’s Compassion Nation Report which reports that 90% of 18-25-year olds believe that technology is key to achieving a more inclusive, fair and sustainable society with ‘tackling climate change’ and ‘job and economic security’ highlighted as the biggest concerns.

In a year that has seen young people across the UK taking action to address some of the most pressing issues that we currently face, new research shows that nine in ten 18-25-year olds feel that using technology to channel compassion is key to creating a better world for everyone.

Jessie Soohyun Park, Head of Corporate Social Responsibility at Samsung Electronics UK said: “2020 has been a year like no other. Despite the future looking more uncertain than ever before, the compassion and drive in young people to make the world a better place is just incredible. Our research shows they find immense hope in continuing to learn and sharing knowledge to achieve this and that tech is also key to this picture. Not a School gives them the chance to connect with inspiring peers and mentors from a very diverse range of backgrounds and fields of expertise and we hope this will equip them with the support, skill and know-how to get started on their tech for good journey.”

Not a School forms part of Samsung’s global commitment to educate and empower future innovators to develop their creativity, collaboration and problem-solving skills, empowering them to become the next generation of leaders to pioneer positive social change.

To find out more and sign up to Not a School, visit: www.samsung.com/uk/notaschool 

Notes to editor

The Compassion Nation Report research was carried out by Ketchum Research and Analytics, on behalf of Samsung. A total of 2001 individuals (aged 18-25) were surveyed in the UK from 18th June – 6th July 2020. Fieldwork was conducted by Vitreous World.

About corporate citizenship at Samsung Electronics Co., Ltd.

Samsung is committed to #EnablingPeople by empowering future generations to achieve their full potential through education. The company operates educational programs around the world to create more inclusive, quality learning experiences for young people across society and nurture the next generation to become pioneers driving positive social change. To find out more about UK initiatives, please visit : http://csr.samsung.com/en-gb/localMain.do

Young people no longer just aspire to be train drivers, lawyers and accountants. The careers that really push young people’s buttons are tech roles that barely existed a few years ago, according to new research released today.

Drone pilots, social media influencers and 3D prop designers are among the roles that get teenagers’ digital pulses racing as they gear up for careers beyond their parents’ imaginations. Over half (55%) believe traditional careers such as law, teaching and engineering are outdated and would prefer a more tech focused job path such as software development or smart home design.

The findings are contained in a new report commissioned by Samsung as hundreds of thousands of school leavers prepare to make decisions about their futures and reveal 71% of British teenagers are not considering following a traditional job role like their parents, with over 4 in 5 (85%) saying they’d consider a career in the tech sector.

The new report launches Samsung’s Alternative Careers Guide which aims to inspire young people about the opportunities available as they come to a crossroads, making the leap from school to higher education, apprenticeships or entering the job market.

The research team audited 3,000 16 to 18 year-olds on their career aspirations to inform the new digital resource developed for young people around new career opportunities. The results demonstrate a shifting focus on alternative tech-based careers with top choices including creating content for online platforms such as Tik Tok and Instagram, while app development and video game design also highly ranked.

The top 10 alternative careers:
1. Social Media Influencer
2. App Developer
3. Video Game Developer
4. Smart Home Designer
5. 3D Prop Designer
6. Software Developer
7. Vaccine Developer
8. Drone Operator
9. Social Media Manager
10. Forensic Computer Analyst

The Samsung report also shines a light on the attitudes young people have towards the world of work and their own immediate goals following the Covid-19 pandemic. Over two thirds (73%) said they have changed their education plans because of the pandemic, with 41% revealing they’re no longer going to university and over half (64%) admitting they’re rethinking their career choice completely as a result of the changes brought about by Covid-19.

The majority of British teens (72%) are worried they’ll end up a lost generation following Covid-19 with over 4 in 5 (81%) concerned about mass unemployment and a lack of job opportunities after the pandemic and 78% revealing they feel uncertain and worried about their future.

Almost every British teenager polled (91%) say they see the idea of having just one career as the stuff of yesteryear and they fully expect to have a portfolio of different careers during their lifetimes.

The majority (65%) think the traditional nine to five working patterns be a thing of the past in the space of five years. And, as many people have shown that working from home is a realistic option, over half (55%) of those in the survey say they wouldn’t even consider working for a company that had strict 9 to 5 working hours, whilst 48% said they wouldn’t choose a job If they couldn’t work from home. A more flexible working style is so important to teens that 78% went as far as saying they would choose a job based on work/life balance over one with a high salary.

As part of its Alternative Careers Guide, Samsung has prepared a digital prospectus to give young people ideas about emerging career paths in technology. The prospectus features a series of interviews, fronted by radio and TV presenter, Roman Kemp in which he explores some of the roles available to young people by interviewing a selection of individuals spearheading their chosen career path.

Guests to the series include Drone Operator and founder of SkyBound Rescuer, Gemma Alcock, Tech Entrepreneur and Cashmere App Developer, Urenna Okonkwo, 3D Prop Designer Keith Thomson and Samsung Technical Product Graduate, Mantas Navickas.

Roman Kemp says: “Like many people I wasn’t sure what I wanted to do when I left school, I didn’t know what kind of career I wanted when I was 18- my first job was actually cleaning the toilets at my local gym! I ended up falling into radio presenting by accident. I was working in a studio when one day the presenter was off sick and they asked me to fill in for them, and it snowballed from there. Any young people who are feeling unsure about their next step should check out Samsung’s Alternative Careers Guide, it’s a great resource for learning more about tech leading careers you may not have thought about.”

Tess Smillie, VP People Team at Samsung Europe HQ, UK & Ireland said: “There is a lot to think about when furthering your studies or planning your first career move, and the current uncertainty we are all facing makes it all the more challenging. At Samsung we approach everything we do with the spirit of a ‘relentless pioneer’- daring to defy barriers. At the heart of our business is the pursuit of excellence and bringing innovation to everyone. We realise it’s our people who really make this possible and we are proud to be able to offer students [Placement and Graduate] opportunities via our Emerging Talent programme.”

Today’s job market has changed beyond all recognition from the one which existed 25 years ago and there is a wealth of new technology-based roles that many people don’t even know exist. Samsung is at the forefront of technological change and we believe it is our responsibility to guide young people through the new opportunities that are out there.”

The report precedes the second year of Samsung’s ‘Not a School’ programme which aims to bring together young people in order to help equip them with vital skills in preparation for the workplace of the future as innovations in technology rapidly advance. The full Samsung report and alternative careers web series can be accessed at: https://www.samsung.com/uk/explore/kings-cross/

Together with long-standing partner the British Museum, Samsung Electronics Co. Ltd has today released a series of online learning resources to inspire children and young people while they are at home due to the coronavirus pandemic and during the school holidays.

Available for free on the Samsung KX website – Samsung’s home of innovation – the Around the World in a Day resources showcase some of the world’s best architecture through a range of the British Museum’s historical objects.

Each of the five resources covers a different architectural theme – towers, stadiums, palaces, spiritual spaces and homes – which children and young people are getherfortomorrow, #enainvited to use as inspiration to make their own designs and creations using drawing apps, Minecraft or any other tool of their choosing. Creations can then also be brought to life using digital devices to take photos, videos, gifs or stop frame animations, and these can be shared on social media using #MuseumFromHome and tagging @SamsungUK.

The resources link particularly strongly with the Design & Technology Curriculum and the Art & Design Curriculum, providing both an educational and creative way to explore the Museum’s collections while its doors are closed.

Forming a part of Samsung’s new Stay Learning series, which offers a range of educational content created with its CSR Partners to support children and families during this time, the Around the World in a Day resources are available now for all to enjoy here:

• Towers – https://www.samsung.com/uk/explore/kings-cross/creativity/british-museum/1/

• Stadiums – https://www.samsung.com/uk/explore/kings-cross/creativity/british-museum/2/

• Palaces – https://www.samsung.com/uk/explore/kings-cross/creativity/british-museum/3/

• Spiritual Spaces – https://www.samsung.com/uk/explore/kings-cross/creativity/british-museum/4/

• Homes – https://www.samsung.com/uk/explore/kings-cross/creativity/british-museum/5/

Jessie Soohyun Park, Head of CSR at Samsung UK, said, ‘We’re proud to continue working with the British Museum to adapt and evolve how we offer educational experiences to children and young people during these unprecedented times. As part of Samsung’s global commitment to education, we hope these resources will inspire our next generation of creators to experiment with their digital creative skills.’

Sarah Saunders, Head of Learning and National Partnerships at the British Museum said, ‘This is a great opportunity for young people to be inspired by the British Museum’s amazing collection and Samsung’s spirit of design innovation to get creative with architecture. The Museum has many fascinating objects that relate to buildings from the famous colosseum in Rome to sacred shrines in India. We can’t wait for young people to share their unique architectural creations with us.’

Also announced today is that the Samsung Digital Discovery Centre welcomed a record number of visitors this year. 28,500 children and young people took part in a wide variety of digital activities such as workshops, family drop-ins, and facilitated school visits using the latest Samsung technology – the highest annual number since the Centre opened in 2009. It was a 14% increase on the previous year.

LONDON, UK –5^th December 2019 – Following the success of its 2019 Not a School programme, Samsung Electronics Ltd. is now inviting young people throughout the nation to register their interest for the 2020 initiative and be the first to hear when applications are live.

Not a School brought together young people to help equip them with vital skills in preparation for the workplace of the future, which will be impacted greatly by rapid innovations in technology.

During the four-week course, students explored some of the most pressing issues facing today’s society, with themes including: making the world more compassionate; making sustainability personal; humanising technology; and building an inclusive London.

Co-designed with young people, the four themes enabled students to develop skills that resonated with their passions and values. This opened conversations and debates around subjects such as how to make the online world kinder; exploring the opportunities of AI; and innovative ways to re-use technology packaging.

This year’s students came together at the 2019 Not a School Graduation ceremony in November to celebrate their achievements and development during the four-weeks. Feedback from the graduates has included:

“I didn’t do that well in school. This was the school that I never had, but always needed.”

“The best week of 2019 for me, it has made us better people and hopefully the world a better place. Go Samsung.”

Throughout the graduation ceremony, leaders and mentors of the Not a School course shared their experience in helping prepare young people for their future careers through the Not a School course, including: Charlie Dark: DJ, creative influencer, poet and founder of the running community ‘Run Dem Crew’; comedian, Reuben Christian; and photographer Andriana Lagoudes.

Speaking about the success of this year’s programme, Course Leader and Creative Influencer Charlie Dark noted: “It’s been incredible to see the impact that Not a School has had on the young people involved in the course. In just a week their confidence has grown so much, and they’ve developed skills that will empower them for their future endeavors.

“Not a School has offered young people exactly what they need to work together to bring about positive change and help build a better tomorrow. It’s our responsibility to give them the drive to be innovative and challenge the status quo, and moving forwards, it’s important that all education invests in a curriculum that fosters this future talent and considers rapid transformations in the progressive digital era.”

Francis Chun, President & CEO of Samsung UK and Ireland said: “Not a School is an education experience like no other, and we are incredibly proud of the powerful impact it’s had in just the first year of launch.

“In the past decade, we’ve seen technology entirely transform our society and this programme is a prominent step in helping young people to prosper. We look forward to welcoming and inspiring even more students in 2020.”

The UK initiative forms a part of Samsung’s global commitment^[1] to education and citizenship efforts; helping equip the next generation of innovators with the skills needed to pioneer positive social change. The free, four-week program was designed for 18 to 25-year-old school graduates and been co-created with a collective of inspiring young people. It featured a diverse group of unorthodox teachers, whose areas of expertise range from art to activism, and from comedy to inclusion.

Pre-registration for the 2020 course is live now at: www.samsung.com/uk/kings-cross/not-a-school/sign-up

[1] In 2018, Samsung Electronics invested over KRW 409 billion or about US$34 million in global citizenship efforts of ‘Enabling People’ and commitment to Education for Future Generations.