LONDON, U.K. Sept. 19 2024: Samsung has today launched Found In Translation, its hunt to find a new ‘Galaxy AI Champion’ who will be offered the chance to put its Galaxy AI to the test on their next travel adventure.

New research from Samsung has revealed that 69% of British holidaymakers^[1] admit their experiences abroad would be improved if they could communicate better with locals. To help address this, Samsung will invite the chosen traveller to plan their ultimate adventure, blog about their journey, and experience Galaxy AI in action.

In partnership with Emily in Paris star Samuel Arnold, who finds himself frequently travelling the globe, Samsung has also launched a travel hub for would-be adventurers where they can find more information on how to secure the role and how AI can improve their travel experiences.

The travel hub also features a new video starring Samuel in which he travels across Europe, bringing to life the Galaxy AI features.

The Galaxy AI Champion will be equipped with a tech bundle including the new Galaxy Z Flip6, as well as a travel fund, so they can shape their own unique holiday.

When planning their journey, the Galaxy AI Champion will be able to scour social media for travel inspiration, using Circle to Search with Google^[2] to identify everything from dream destinations to the local dishes.

While on their trip, Interpreter^[3] will allow them to communicate with locals to discover hidden gems only true natives know about. On the Galaxy Z Flip6, they can use the new conversation mode that enables both parties to conveniently view translations on the main and cover screens for an easy conversation.

They can use Live Translate^[4] to book their itinerary over the phone – from local restaurant bookings to excursions and can capture their holiday in stunning detail using the 50MP camera on their new Galaxy Z Flip6 and edit their pictures to remove any pesky photobombers using Photo Assist^[5].

Samuel Arnold, actor and Emily In Paris star, said: “Experiencing different cultures and getting lost in new destinations is good for the soul. I’m thrilled to be partnering with Samsung to give someone the opportunity to make their travel dreams come true. The Galaxy AI Champion will be able to throw themselves into their adventures, knowing that features like Live Translate and Circle to Search will be there to assist them every step of the way.”

Samsung is inviting anyone from the U.K. to enter to be the Galaxy AI Champion. All candidates need to do is head to the Samsung travel hub where they^[6] will find details of how to enter – alongside holiday hot-picks from Samuel Arnold and travel expert and Founder of Girls Who Travel, Brontë King.

Found In Translation comes as Samsung’s new research reveals that over a third (44%) of Brits struggle to ask for directions, understand local customs (23%) and even (29%) order food – with over half of travellers (60%) admitting to pointing at menus! Live Translate and Interpreter can effortlessly solve this in real-time – meaning no more lost in translation moments.​

The research also found that language difficulties mean people stick to the comfort of tourist traps, with almost three-quarters (69%) of Europeans saying they would experience more hidden gems if they could speak to locals and almost a fifth (18%) admitting they’ve been put off travelling to bucket-list destinations because they can’t speak the local language.

There is huge appetite amongst jet-setters to chase adventures, as 55% admit they use social media to discover new destinations, hidden gems and unique travel experiences. Circle to Search makes tracking these down seamless, as it allows users to quickly search for information on their screen by using a simple gesture. With just one swoop of the finger, the results will show exactly where they can find their desired locations, souvenirs or dishes.

Taking the perfect photo on your travels is important for capturing memories. Young people agree, with 22% of 18-34 year olds saying their holiday photos have been ruined by people they don’t know in the background. Photo Assist goes beyond basic tweaks, allowing travellers to effortlessly edit photos so the picture-perfect memories live on forever.

About Live Translate and Interpreter

Live Translate: produces two-way, real-time voice and text translations of phone calls, making it easier than ever to book reservations while travelling or chat with your grandparents in their native language. Supported languages include English (US/India/Great Britain/Australia), Portuguese (Brazil), Spanish (Spain/Mexico/US), Chinese (Simplified/Hong Kong), French (France/Canada), Korean, German, Italian, Japanese, Thai, Polish, Arabic, Hindi, Vietnamese, Russian, Indonesian

Interpreter: can instantly translate live conversations through a user-friendly split-screen view, allowing people standing opposite each other to read a text translation of what the other person is saying. Supported languages include Chinese, English (India, United Kingdom, United States), French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Mexico, Spain, United States), Thai and Vietnamese.

The One UI 6.1 software update is required to use Galaxy AI features. Live translation during calls is available on the Galaxy S24 series, S23 series, S23 FE, S22 series, Z Fold6, Z Flip6, Z Fold5, Z Flip5, Z Fold4, Z Flip4, Tab S9 5G series, and Tab S8 5G series.

Contest: the Galaxy AI Champion is a contest that comprises four separate elements – a prize draw for entrants in United Kingdom, France, Germany, Sweden, Switzerland, Austria and Greece, and three separate video competitions for entrants from each of Italy, Spain and Poland.

Research methodology:

Conducted by: Opinium Research

Sample: 12,000 Adults from the UK, Spain, France, Italy, Germany and Poland

Fieldwork dates: 11th to 19th July 2024

[1] Research was conducted in July 2024 by Opinium Research, consisting of 12,000 adults from the United Kingdom, France, Germany, Spain, Italy, and Poland.

[2] Requires network connection. Availability of search functions and its supported apps may vary by language and device. Results may vary depending on visual matches. Samsung account log in may be required for certain AI features.

[3] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[4] Samsung account login is required. Available in 16 languages from launch.

[5] Samsung account login is required.

[6] Samsung Electronics (UK) Ltd. UK residents aged 18+ only. Enter by posting a 30 second video on Instagram, tagging @SamsungMobile and including “#FoundInTranslation” and “#Samsung” in the caption between 08:00 (BST) on 19 September 2024 and 23:59 (BST) on 26 September 2024 for a chance to win a ZFlip6 Phone, a €4,000 holiday voucher, and €1,000 in cash. Winner selected at random from all valid Entries. Maximum 1 Entry per Participant. See www.samsung.com/uk/explore/brand/found-in-translation for full T&Cs.