Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasised its commitment to democratizing AI by integrating the technology across its product lineup and services.

Watch how Samsung is embedding AI into everyday life.

The teaser reflects Samsung’s vision of integrating AI across its products and services, positioning the company as a trusted partner that enhances and supports AI experiences throughout users’ daily lives.

Designed to build anticipation for the event, the video uses vibrant lights and lines to form silhouettes of new innovations set to debut at The First Look, symbolising the seamless integration of AI across Samsung’s portfolio. In the final scene, the light flows into Wynn Las Vegas, where the event will be held, revealing the theme.

The First Look 2026 will officially kick off on January 4 at 7 p.m. PST — two days before the opening of CES 2026 — with a media event at Wynn Las Vegas, followed by four days of exhibitions, tech forums and other events through January 7.

The media event will feature key Samsung executives, including TM Roh, CEO and Head of Device eXperience (DX) Division; SW Yong, President and Head of Visual Display (VD) Business; and Cheolgi Kim, Executive Vice President and Head of Digital Appliance (DA) Business. Together, they will outline customer experience innovation strategies across their respective areas.

The tech forums will be held from January 5 to 6, with four sessions covering topics including AI, home appliances and design. More information about The First Look 2026 will be revealed on Samsung Newsroom.

“For decades, Samsung has lead the way in next-generation display innovation,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “Our Micro LED technology is at the forefront of the next screen revolution with intelligent, customisable displays that excel in every performance category. Samsung Micro LED has no boundaries, only endless possibilities.”

Micro LED featuring 75” Micro LED and 219” The Wall

Featuring leading-edge self-emissive technology and modular capabilities, Samsung’s Micro LED displays deliver unparalleled picture quality, versatility and design. These transformative TV displays are made up of individual modules of self-emissive Micro LEDs, featuring millions of inorganic red, green and blue microscopic LED chips that emit their own light to produce brilliant colours on screen – delivering unmatched picture quality that surpasses any display technology currently available on the market.

At last year’s CES, Samsung introduced Micro LED by unveiling The Wall, the critically acclaimed, award-winning 146” Micro LED display. With further technical advancements made in the ultra-fine pitch semiconductor packaging process, that narrow the gap between the microscopic LED chips, Samsung has been able to create a stunning 4K Micro LED display in a smaller, more home-friendly 75” form factor.

Thanks to the modular nature of Micro LED, this technology offers flexibility in screen size that allows users to customise it to fit any room or space. By adding Micro LED modules, users can expand their display to any size they desire. The modular functionality of Micro LED will allow users in the future to create the ultimate display even at irregular 9×3, 1×7 or 5×1 screen sizes that suits their spatial, aesthetic and functional needs.

Samsung’s Micro LED technology also optimises the content no matter the size and shape of the screen. Even when adding more modules, Samsung Micro LED displays can scale to increase the resolution — all while keeping the pixel density constant. Additionally, Micro LED can support everything from the standard 16:9 content, to 21:9 widescreen films, to unconventional aspect ratios like 32:9, or even 1:1 – without having to make any compromises in its picture quality.

Finally, because Micro LED displays are bezel-free, there are no borders between modules – even when you add more. The result is a seamless, stunning infinity pool effect that allows the display to elegantly blend into any living environment. The possibilities for eye-catching designs are only enhanced by new Ambient Mode^[1]* features.

Click here for more detail on Samsung’s 2019 QLED 8K and Micro LED lines, or please visit booth #15006 in the Central Hall of the Las Vegas Convention Center during CES 2019 (January 8-11, 2019).

[1] Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the product to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.