With its new, innovative shape, Galaxy Z Fold8 shifts naturally and fluidly to match the ways you enjoy content. But it’s more than just a new form factor; Galaxy Z Fold8 features powerful performance, an upgraded camera experience, and optimized multitasking and AI experiences.

There’s plenty for you to take advantage of with Galaxy Z Fold8. Here’s what to know and where to start.

What experiences does Galaxy Z Fold8’s design enable?

Galaxy Z Fold8’s display is designed to optimise the content you consume, shifting and expanding with your curiosity.

The 10:16 cover screen is the ideal shape for messaging, browsing and short-form video to fill the screen, and the immersive 4:3 main screen is great for unfolding to enjoy full-screen movies and e-books.^[1] 

Whichever you choose, optimised aspect ratios on both screens enable you to watch content exactly how you want. And with anti-reflection on the main screen and up to 3000 nits of brightness, you’ll have better clarity indoors, outdoors and whenever curiosity strikes.

Galaxy Z Fold8 features an optimised 10:16 cover screen and an immersive 4:3 main screen.

What is Galaxy Z Fold8’s battery life?

Galaxy Z Fold8 has a 4800 mAh battery^[2] for continuous video playback up to 26 hours^[3]  That means you can stay immersed throughout the day, as you stream, research and create – all while staying charged up without having to break your flow.

Galaxy Z Fold8’s 4800 mAh battery enables up to 26 hours of continuous playback.

Galaxy Z Fold8 also features powerful performance fuelled by Snapdragon® 8 Elite Gen 5 for Galaxy.^[4]  Alongside a next-gen CPU, GPU and NPU, the processor handles seamless streaming, the advanced NPU powers AI tools, and the GPU keeps visuals smooth.

Snapdragon® 8 Elite Gen powers Galaxy Z Fold8’s advanced AI tools and smooth visuals.

Test the battery out by seeing how it lasts during a day of scrolling, texting to keep up with friends and family and streaming your favourite videos.

How can I maximise my use of Galaxy Z Fold8’s camera?

With Galaxy Z Fold8, you can seamlessly capture and share the best parts of your daily adventures in full detail. Powerful 50 MP front Wide and Ultra-Wide cameras help you document any part of your day, just as you would with a point–and–shoot camera. It’s a great companion for content creators and those who like to keep a personal catalogue of their favourite memories.

Galaxy Z Fold8’s 50 MP front Wide and Ultra–Wide cameras deliver a true point-and-shoot experience.

Galaxy Z Fold8 also helps you perfectly frame the moments you film with My FanCam.^[5]   On the main screen of Galaxy Z Fold8, you can change wide-angle shots into subject-centred shots, cropped to your choice of aspect ratio for easier, more precise edits right from your Gallery.

My FanCam lets you put the spotlight on one person by using advanced tracking technology to keep them naturally centered as they move through the frame. After that, all you have to do is choose your format for sharing with friends and family, and Galaxy AI does the rest.

My FanCam uses advanced tracking technology to put the spotlight on one person and keep them naturally centered.

Where can I purchase Galaxy Z Fold8?

Galaxy Z Fold8 is available for purchase now at major carriers, retailers and Samsung Experience Stores nationwide as well as Samsung.com.

Learn more about the Galaxy Z series and the full Galaxy lineup at Samsung.com

[1] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5″ in the full rectangle and 5.4″ accounting for the rounded corners. The Main Screen size is 7.6″ in the full rectangle and 7.6″ accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[2] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8.

[3] Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors.

[4] Snapdragon-branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[5] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

While rankings can be helpful, they can’t answer the most important question: which phone is best for me? That answer depends on personal considerations like how you prefer to work, create, and stay connected throughout your day.

Why Does Samsung Offer Multiple Foldable Form Factors?

The best foldable isn’t the same for everyone. That’s exactly why Samsung offers three distinct foldable designs with the new Galaxy Z series.

Whether you want to consolidate with a single mobile device that can power through your to-do list, a screen built for streaming and reading, or looking for something more compact and convenient, Galaxy Z series has options.

Through eight generations of refinement, Samsung understands what users want most from foldables. The new Galaxy Z series is the result of all that experience. Every device delivers in the areas users care about most: displays, durability, portability, and performance.

Which Galaxy Z Foldable Is Right for You?

The latest Galaxy Z series offers a range of innovative foldable form factors, the compact Galaxy Z Flip8, the brand-new Galaxy Z Fold8, and the powerful Galaxy Z Fold8 Ultra.

Deciding which is right for you ultimately depends on what you want from your smartphone experience, and how your phone fits into your life.

Choose Galaxy Z Flip8 if you want:

• The slimmest and lightest Z Flip device from Samsung
• An experience built around self-expression and capturing the best selfies
• Everyday convenience for quick tasks without opening your phone

Choose Galaxy Z Fold8 if you’re looking for:

• A new foldable shape designed for modern content formats
• An immersive viewing experience for watching, reading, and gaming
• Samsung’s lightest Galaxy Z Fold yet

Choose Galaxy Z Fold8 Ultra if you prioritise:

• Samsung’s top-of the line experience reserved for Ultra devices
• Multitasking on an expansive 8-inch folding main screen^[1]
• Productivity and flagship performance
• The most versatile and capable camera system in the Galaxy Z series

Across the lineup, the durability of the Galaxy Z series is complemented by Galaxy’s latest mobile AI^[2] experiences and software optimized for each form factor, giving you a bespoke experience built around each unique design.

The best phone is the one that fits your life, and Samsung Galaxy’s portfolio is designed to help you find it. From the Galaxy Z TriFold introduced earlier this year to the latest Galaxy Z series, Samsung is committed to evolving its foldable portfolio to meet a wide range of needs and lifestyles.

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[2] Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees.

Galaxy Z Fold8 Ultra may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.

Building on established Galaxy tools such as Multi Window^[1] and Samsung DeX, new context-aware experiences for foldables such as Now Nudge^[2] help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps. Whether you’re researching, planning a trip, or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.

Why Is Galaxy Z Fold8 Ultra Good for Productivity?

Galaxy Z Fold8 Ultra can transition from its 6.5-inch cover screen to its expansive 8-inch main screen^[3] without losing your place. Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet, or work across supported apps side by side.

The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy^[4], 5,000 mAh battery^[5], and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation, and AI-powered tasks. Galaxy Z Fold8 Ultra is like a mobile workspace that can adapt to the task at hand.

How Do I Use Multiple Apps at Once?

Multi Window lets you run supported apps side by side on the main screen. Galaxy Z Fold8 Ultra supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.

You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap. 

What is Now Nudge and How Does it Work?

With Now Nudge, Galaxy Z Fold8 Ultra automatically recognises what you’re doing and proactively suggest what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.

What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?

Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard, and mouse^[6] to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.

[1] Side-by-Side Multi Window works with select applications.

[2] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[3] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[6] Sold separately.

Strong early demand reflects growing excitement for Samsung’s latest Galaxy Z series, with pre-orders for the new lineup having increased by more than 30% compared with the previous generation. Graphite was the most popular colour overall for Galaxy Z Fold8 Ultra and Galaxy Z Fold8, while Pink led pre-orders for Galaxy Z Flip8. Among Samsung.com pre-order customers aged 15 to 34, exclusive colours Green Shadow, Pistachio and Mint emerged as the top choices for Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8, respectively.

The New Galaxy Z Series: Three Distinct Foldable Experiences

Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy Z Fold8 introduces a fresh form factor built around the way people explore, discover and immerse themselves in their favourite content. Its display ratios are designed to move naturally with users throughout the day – from quick interactions like messaging, browsing and short-form video on the wider cover screen to more immersive viewing, reading and gaming on the 4:3 main display.

With Gemini Notebook, users can bring together notes, images, recordings, files, and documents in one workspace to collect, organise, and develop their ideas. At just 201g, it is Samsung’s lightest Galaxy Z Fold yet, while Samsung’s new Flex Titanium technology helps support a slimmer display structure with lasting durability and reduced crease visibility over time.

Galaxy Z Fold8 Ultra brings Galaxy’s renowned Ultra standard to foldables, combining a larger workspace with an upgraded camera system and performance built for demanding creative workflows. Its expansive 8-inch main display opens up more room for multitasking, while Now Nudge^[1];helps users move from conversation to action by suggesting relevant next steps across supported apps.

The 200 MP main camera now supports High Dynamic Range (HDR) in 200 MP mode for richer detail, colour and clarity. A new 50 MP ultra-wide camera adds greater flexibility for wider scenes and macro shots, helping users capture more from one device.

Across Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8, Dual Recording captures both the action and the user’s reaction, while My FanCam^[2] automatically tracks and reframes a selected subject.

Galaxy Z Fold8 Ultra also features a 5,000 mAh battery^[3], 45W Super Fast Charging 2.0^[4] and an expanded graphite cooling structure – all in Galaxy’s slimmest Z Fold design yet, measuring just 4.1mm when unfolded and weighing 215g.

Galaxy Z Flip8, Samsung’s sleekest Flip ever released, is built for expression and quick interaction on the go. Its reimagined FlexWindow brings apps, insights, actions and assistance directly to the cover screen. Now Brief^[5] surfaces personalised information based on users’ schedules, routines and interests.

Users can also access Gemini from the FlexWindow through side-key activation or natural voice requests, making it easier to complete connected actions on the go.

Galaxy Z Flip8 further enhances Samsung’s signature Flip camera experience with a 50 MP camera, ProVisual Engine and FlexCam experiences that make it easier to capture, preview and share polished photos and videos from flexible angles.

Galaxy Watch Ultra2 and Galaxy Watch9: Effortless Health Management From the Wrist

Galaxy Watch Ultra2 and Galaxy Watch9 extend the Galaxy experience to the wrist, helping users turn daily health data into more meaningful, actionable guidance through effortless everyday wear. Both devices are powered by the Snapdragon Wear® Elite^[6] Platform and are designed to support continuous health tracking with improved performance, comfort and battery life.

Galaxy Watch Ultra2 is built for outdoor adventures and high-performance users who need long-lasting endurance, reliable durability and precise tracking. Available in a 47 mm size, it features an 800 mAh battery^[7], a display with up to 5,000 nits^[8] of brightness, shock-resistant titanium casing and dedicated tracking modes for outdoor sports, including Trail Run^[9]. It is also rated IP69K and 10 ATM and certified to EN 13319^[10].

Galaxy Watch9 is designed as an everyday health companion for wellness-conscious users who want to build healthier habits through continuous activity and sleep tracking.

Available in 40 mm and 44 mm sizes, Galaxy Watch9 features a lightweight aluminum casing, a comfortable design for 24/7 wear, a display with up to 3,000 nits of brightness and health features such as Vitals^[11], Heart Health Score^[12], Daily Cardio Load^[13], Fitness Index^[15] and Hearing^[15].

Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Galaxy Watch9 expand Samsung’s AI ecosystem, bringing connected companion experiences across phone and wrist.

Smart Switch

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices^[16]. With the updated Smart Switch, iOS users can scan a QR code on their current device and wirelessly transfer data without downloading an additional app.

Smart Switch can also transfer more types of data, including passwords and passkeys, call history, accessibility settings and eSIM information, helping reduce the time needed to set up a new device. With new compatibility between Quick Share and AirDrop, users can also share files seamlessly between iOS and Galaxy devices in both directions.

Availability

Starting August 7, Galaxy Z Fold8 Ultra, Z Fold8, Z Flip8, Watch Ultra2 and Watch9 will be available through carriers, retailers, Samsung.com/uk and Samsung Experience Stores.

Galaxy Z Fold8 Ultra, Z Fold8, and Z Flip8 are available in a range of colours, including Violet Shadow, Lavender, and Pink, respectively — with additional options available exclusively on Samsung.com/uk.

Galaxy Watch Ultra2 is available in 47 mm, while Watch9 is offered in 40 mm and 44 mm. Colour, size, connectivity option, model, and availability may vary by retailer.

Offers

Customers purchasing a new Galaxy Z series device will receive a six-month trial of Google AI Pro^[17], including 5 TB of cloud storage – equivalent to £18.99 per month. With expanded access to Google’s AI models, users can enhance productivity and creativity on their foldable devices.

Galaxy Watch Ultra2 and Galaxy Watch9 users can access an exclusive two-month iFIT subscription trial valued at £14.98^[18]. Users will be able to explore global destinations with elite iFIT trainers and track workouts directly on their watch.

Samsung Care+

To give customers complete peace of mind, Samsung Care+^[19] is there for life’s unexpected moments. Whether it’s an accidental drop, spill or knock, customers can rely on Samsung for unlimited repairs for accidental damage, optional Theft & Loss cover and access to Samsung’s worldwide repair service, helping them stay connected wherever they are.

Pricing

Galaxy Z Fold8 Ultra RRP:

• 256GB – £1,899.00
• 512GB – £2,069.00
• 1TB – £2,409.00

Galaxy Z Fold8 RRP:

• 256GB – £1,699.00
• 512GB – £1,869.00
• 1TB – £2,209.00

Galaxy Z Flip8 RRP:

• 256GB – £1,149.00
• 512GB – £1,319.00

Galaxy Watch9 RRP:

• 40mm BT – £349.00
• 40mm LTE – £399.00
• 44mm BT – £379.00
• 44mm LTE – £429.00

Galaxy Watch Ultra2 RRP:

• 47mm LTE – £649.00

[1] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed..

[2] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[4] 45W Super Fast Charger Sold Separately.

[5] Samsung account login and network connection required.

[6] Snapdragon and Snapdragon Wear Elite Platform branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated..

[7] Typical value tested under third party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Typical capacity is 800 mAh (35 % increase compared to previous Galaxy Watch Ultra). Actual battery life may vary depending on network environment, usage patterns and other factors.

[8] Refers to the localised peak brightness achieved under high ambient light, and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature, and usage conditions.

[9] Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2..

[10] According to the ISO22810 standard. The test was conducted in 5% salt water and 4ppm chlorine water. Galaxy Watch Ultra2 has obtained EN13319, for measuring water depth by the environmental pressure. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use..

[11] Not intended for use in the diagnosis or treatment of any medical condition. If you have health concerns, be sure to see a medical professional. Vitals is available on Android phones (Android 11 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required..

[12] Heart health tracking features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder./span>

[13] To use the features, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety or stress.

[14] To use the features, at least one measurement each of BIA and VO2Max is required, along with two days of activity records and step count data.

[15] Feature must be activated from the Watch to be used (Samsung Health > Hearing > Settings > Sound Monitoring “On”).

[16] Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop24, sharing files between iOS and Galaxy devices is now seamless in both directions.

[17] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. unless canceled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro.

[18] Purchase a Galaxy Watch Utlra2 or Watch9 by 31.12.26 from a participating retailer. Activate via the promotion tab in the Samsung Health app by 31.12.26. Subscription will automatically renew monthly at £7.49 once the two-month trial ends. UK/ROI. 18+ only.

[19] Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date.

Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189).

From foldables to smartwatches, Samsung’s latest Galaxy devices take different forms but share the same design philosophy — comfort.

Samsung Newsroom spoke with Hubert Lee, Executive Vice President and Head of the Design Team, Mobile eXperience (MX) Business at Samsung Electronics, to hear how this approach shaped the new lineup.

▲Hubert Lee

Q. What were the key design considerations for this year’s Galaxy foldable lineup?

Today’s Galaxy devices are faster and more powerful than ever. We considered how we could go one step further to deliver a more natural and comfortable experience.

Slimness and lightness are essential to creating a comfortable user experience, since they influence how naturally a device opens, how comfortable it feels in the hand and how easily it fits into everyday life. That is why we consider not only the product itself, but also every moment of the user experience it creates.

From an aesthetic perspective, we applied the concept of “Emotive Geometry.” This design approach brings human warmth to Galaxy’s simple, refined forms, creating a balanced design that goes beyond powerful performance to connect with users on an emotional level.

▲ Product sketches and design elements on display illustrate the design process behind the new Galaxy Z series.

Q. What drove the expansion of the Galaxy Z series portfolio?

Across seven generations of foldable innovation, we’ve gained a deeper understanding of how people use their devices. As user expectations for foldables have become more diverse, we have also recognised that no single foldable can meet every need – one size does not fit all.

Some users prioritise productivity and multitasking, while others value portability. Based on these insights, we expanded the Galaxy Z series lineup so each device could better serve different priorities.

Q. Galaxy Z Fold8 Ultra is the slimmest Galaxy Z Fold yet. What shaped its exceptionally slim design?

The design concept behind the newest Galaxy Z series is “Emotive Slim” — an approach that focuses not only on reducing thickness, but also on how slim it looks and feels in everyday use.

We applied a gentle slope to the frame to make the foldable easier to open and created a more curved outer silhouette for a softer, more comfortable grip. We also minimised the flat side profile to create a visually slimmer appearance.

Q. Why was a passport chosen as the design inspiration for the new Galaxy Z Fold8?

The classic passport is designed to be easy to carry, hold with one hand and read at a glance. Those same ergonomic principles shaped Galaxy Z Fold8, extending our focus on comfort throughout the device’s overall layout.

When folded, it features a 16:10 aspect ratio optimised for one-handed use. Unfolded, it becomes a more immersive 4:3 display with balanced symmetry.

Q. How were these colors chosen for the new Galaxy Z series?

Each colour was chosen to reflect the lifestyle of the people each device is designed for. Violet Shadow gives Galaxy Z Fold8 Ultra a chic, sophisticated look, while Lavender brings freshness and softness to Galaxy Z Fold8. Pink adds vibrant, playful energy to Galaxy Z Flip8. Cream and Graphite round out the palette with timeless versatility.

Q. How did Samsung refine the design of Galaxy Watch Ultra2 and Galaxy Watch9?

If a smartphone lives in the hand, a smartwatch delivers its greatest value when it’s comfortable enough to wear every day. That’s why our approach to the new Galaxy Watch series focused on refinement rather than reinvention, preserving our core design while enhancing the details that matter most.

At the centre of Galaxy Watch is the cushion design. More than a shape, it defines the watch’s identity by balancing presence with softness and precision with comfort. For Galaxy Watch Ultra2, we brought the screen, bezel and cushion body into a seamless form, creating a cleaner profile and a more premium look. We also carefully refined the spacing and tactile separation between the buttons, making each one easier to distinguish by touch and enabling precise control without looking at the screen.

Q. How have the bands on Galaxy Watch Ultra2 and Galaxy Watch9 changed?

Bands play a critical role in wearability. For this generation, we made them lighter, thinner and more breathable with a new air pocket structure.

Because every wrist is different, we used computational design to validate comfort and fit using more than one hundred million real-user wrist data and ten thousand of simulations.

We refined the balance between the watch body and band for greater stability on the wrist, while expanded band options give users more ways to express their personal style.

Q. What design philosophy ties this year’s Galaxy devices together?

In an era shaped by AI-driven change, human-centred values are more important than ever. Design shouldn’t only be seen — it should also be felt. For design to feel truly human, it must begin with a deep understanding of how people live, work and interact with technology every day. That belief has guided our approach to designing foldables and smartwatches.

To hear how those insights guided the engineering behind Samsung’s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.

▲ Sunghoon Moon

Q. How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z series?

From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we’ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z series.

Over time, three priorities became clear: larger, more immersive displays; thinner and lighter devices without compromising durability; and ultra performance while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind the latest Galaxy Z series.

Q. Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?

With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimizing individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.

▲ Samsung engineered each of the latest foldables as one connected system to bring about key improvements for users.

Q. The new Galaxy Z series introduces Flex Titanium technology. What engineering challenges did it solve?

Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.

Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.

▲ Flex Titanium technology makes the display thinner and more durable while reducing crease visibility.

Flex Titanium combines two titanium-based elements. The titanium plate beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. A precision-engineered lattice structure — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, the titanium-alloy film provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometers — roughly one-third the thickness of a human hair.

▲ Flex Titanium technology features an exceptionally thin titanium-alloy film and precision-engineered titanium plate.

Together, these innovations strengthened the display support structure while reducing display module thickness by 10%, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device with a flatter display and reduced crease visibility.

Q. How did Samsung reinvent the battery system for the latest Galaxy Z series?

Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.

We introduced a silicon-carbon anode to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimizing the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features a 5,000 mAh battery.

The same philosophy shaped charging. Rather than applying a single solution across the lineup, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a dual-path charging architecture that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports 45 W fast charging, enabling Galaxy Z Fold8 Ultra to reach a 67% charge in 30 minutes. For Galaxy Z Flip8, the charging architecture was separately optimized for the unique spatial and thermal requirements of its compact form factor.

Q. To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?

For us, durability isn’t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. The latest Galaxy Z series was subjected to more than 100 reliability validation tests covering real-world conditions including drops, repeated folding, pressure, moisture and debris. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.

Q. Looking back at the entire development process, how would you describe Samsung’s approach behind the Galaxy Z series?

Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.

▲ Over the years, Samsung has transformed user insights into advancements for the Galaxy Z series.

Samsung Newsroom got an early look at the new devices during Galaxy Unpacked July 2026 — from Galaxy Z Fold8 Ultra, the first Ultra model in the Galaxy foldable portfolio, to Galaxy Z Fold8 with its all-new form factor and Galaxy Z Flip8 with more intuitive AI on FlexWindow.

▲ (From left) Galaxy Z Flip8, Galaxy Z Fold8 and Galaxy Z Fold8 Ultra

Galaxy Z Fold8 Ultra: The Ultra Experience on a Foldable Display

Within the Galaxy lineup, the “Ultra” name represents Samsung’s highest level of performance and user experience. As the first Ultra model in the Galaxy Z series, Galaxy Z Fold8 Ultra pairs ultra-level performance with an expansive foldable display to elevate productivity through AI-powered multitasking.

▲ Galaxy Z Fold8 Ultra features a remarkably thin profile when unfolded.

The first thing that stands out is how thin the device is. Unfolding it reveals a spacious 8-inch main display^[1]. Measuring 4.1 millimetres thick when unfolded and weighing only 215 grams, Galaxy Z Fold8 Ultra is the thinnest Galaxy Z Fold yet — making it comfortable to carry and use throughout the day.

The display has been refined to deliver smoother, more comfortable folding. The folding magnets, hinge mechanism and display tension have been precisely optimised, while refinements to the edge design make the device easier to unfold. Samsung’s proprietary Flex Titanium technology helps minimise the display crease while enhancing durability^[2].

▲ Flex Titanium technology reduces crease visibility.

The expansive display also unlocks enhanced AI experiences.

Gemini Notebook streamlines the process of organising meeting materials and notes. Users can upload a PDF of meeting minutes or an audio recording of a presentation to generate a summary of the key points, then transform the same source material into a variety of formats — including AI-generated videos, presentation slides, podcasts and quizzes.

▲ Gemini Notebook

Galaxy Z Fold8 Ultra truly shines in AI-powered multitasking. Agentic AI anticipates when multitasking is needed, using Now Nudge^[3] to open Multi Window at the right moment. For example, Now Nudge can suggest adding dinner plans from a messaging app to the calendar and open the Calendar app in Multi Window.

▲ Now Nudge

Qualcomm Snapdragon® 8 Elite Gen 5^[4] for Galaxy and a 5,000mAh battery^[5] support Galaxy AI experiences and seamless multitasking on the expansive display.

Galaxy Z Fold8: A Foldable, Reimagined

Redesigned with an all-new form factor, Galaxy Z Fold8 introduces an aspect ratio optimised for a wide range of content.

▲ Galaxy Z Fold8 features new display proportions across its 5.5-inch cover screen and a 7.6-inch main display.

Unfolding the device expands the display to a 4:3^[6] aspect ratio, ideal for watching movies or playing games. Rotating the device switches to a 3:4 aspect ratio that feels more natural for reading e-books or browsing the web. The cover screen’s 10:16^[7] aspect ratio also provides a familiar experience for browsing short-form content.

A 4,800mAh battery supports more than 26 hours of video playback^[8]. Weighing just 201 grams, Galaxy Z Fold8 is the lightest Galaxy Z Fold yet^[9] and remains comfortable to hold — even during extended viewing sessions.

Galaxy Z Fold8 goes beyond content consumption with tools for creating and editing.

Galaxy AI-powered My FanCam^[10] makes it easy to create videos focused on a specific person. After selecting a video in the Gallery app, users can launch My FanCam and choose the subject to follow. The video is then automatically reframed around the selected subject.

▲ My FanCam

The device also delivers a more advanced agentic AI experience.

For example, if a user shares a photo of the Eiffel Tower with Gemini and asks it to book a nearby hotel, the AI agent finds accommodations that match the specified criteria — even while they continue using other apps. Afterward, they can simply review the recommendations and approve only the actions that require confirmation, saving time and effort.

▲ Agentic AI

Galaxy Z Flip8: More Without Unfolding

Galaxy Z Flip8 makes a strong first impression with its thin, lightweight design. Measuring 6.1 millimetres thick when unfolded and weighing only 180 grams, it offers excellent portability. A stronger frame and a more durable hinge made with a new high-strength material improve durability while maintaining the device’s slim profile.

▲ Galaxy Z Flip8 is comfortable to hold.

One of Galaxy Z Flip8’s biggest upgrades is its more versatile FlexWindow. Users can check important information and access their favourite features without unfolding the device.

Another highlight is Galaxy AI’s Now Brief^[11]. From FlexWindow, users can instantly see the day’s weather, schedule and important notifications. Everyday information such as exchange rates and stock updates are organised into personalised cards, making it easy to stay on top of the day.

▲ Now Brief on FlexWindow

App functionality also extends to FlexWindow. Without unfolding the device, users can browse photos in the Gallery app, chat with friends through messaging apps and quickly complete tasks. More than a hub for notifications and widgets, FlexWindow has evolved into a gateway to more of what Galaxy has to offer.

The camera experience has also been refined to better complement the Galaxy Z Flip form factor. Camcorder Grip — exclusive to the Galaxy Z Flip series — enables stable one-handed recording, while Super Steady’s horizontal lock helps keep footage smooth and level, even on the move.

Dual Recording captures both the creator and the subject in the same video, perfect for vlogs and social media challenges. Opening the Camera app displays the creator’s view at the top of the screen and the subject’s view below, allowing both perspectives to be recorded simultaneously. A live preview is also available on the cover screen, so both can see the shot while filming.

▲ Dual Recording

From AI-powered productivity on a large display to optimised content viewing and everyday convenience without unfolding, the eighth-generation Galaxy Z series expands the possibilities of foldables. Designed to suit a wide range of needs, the latest Galaxy foldables offer users more ways to choose the mobile experience that suits them.

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[2] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[3] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[6] Aspect ratios shown are approximate, based on representative model values.

[7] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[8] Compared to previous Galaxy Z Fold models. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen.

[9] Compared to previous Galaxy Z Fold models.

[10] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[11] Samsung account login and network connection required.

The lineup also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI has been optimised for each of these form factors. Across the lineup, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Fold8 and Z Fold8 Ultra, while Z Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.

“Seven generations of foldables has taught us consumers need different experiences for different lifestyles,” said Annika Bizon, VP of Product and Marketing, Mobile Experience, Samsung UK & Ireland. “The Galaxy Z series is our most complete foldables line-up yet, setting a new standard with our most advanced AI features. This is our eighth generation of foldables and we understand form factor matters more than ever in the agentic AI era.”

The All-New Galaxy Z Fold8 – A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With Samsung’s lightest Galaxy Z Fold yet, intuitive display ratios and long-lasting performance, Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Galaxy Z Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201g, Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet^[1]. Despite its lightweight design, a larger 4,800mAh battery helps users stay in the zone for longer.^[2]

• When folded, the 10:16 cover screen^[3] feels familiar and comfortable for the short moments people return to most often, from messaging and social updates to browsing and short-form video.
• When unfolded, the 4:3 main display^[4] creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Galaxy Z Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered from the Inside Out

Across the new Galaxy Z series, expert display engineering serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater durability and more seamless viewing.

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining durability. Combining a titanium-alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact, and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural^[5].
• With up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, the main screen stays vivid and easy to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Galaxy Z Fold8 makes everyday photography and video feel easier to capture, edit and share.

• Dual 50MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions^[6].
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam^[7] automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

Galaxy Z Fold8 Ultra – the Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display^[8] opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery support creation throughout the day. All of this comes in Galaxy’s slimmest Z Fold design yet — it measures just 4.1mm when unfolded and weighs 215g pushing the standard for productivity on the go.

Professional-Grade Creativity with an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

• The 200MP main camera system captures rich, detailed photos with greater clarity, now enhanced with High Dynamic Range capability in 200MP mode for more true-to-life images^[9].
• A new 50MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots, giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography^[10] helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic colour and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon® 8 Elite Gen 5 for Galaxy^[11] at its core, Galaxy Z Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.
• A larger 5,000mAh battery^[12] helps users stay productive supporting a full day of work, creation and entertainment in a slimmer foldable design.

• Galaxy Z Fold8 Ultra introduces a new dual-path charging architecture with 45W fast charging^[13], helping distribute power more efficiently across the battery system for faster, and more stable and reliable charging throughout the day.
• Galaxy Z Fold8 Ultra uses an expanded graphite cooling structure engineered for improved thermal conductivity, helping dissipate heat more effectively and keep the device responsive during demanding tasks.

Galaxy Z Flip8 – The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Galaxy Z Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. At just 180g and 6.1mm thin, Samsung’s slimmest and lightest Flip brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief^[14] on FlexWindow home brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Galaxy Z Flip8 also makes automation^[15] through Gemini Intelligence^[16] easier to access from the FlexWindow, allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment.

• A 50MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail^[17]
• Flex Mode makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold for video on the move.
• Super Steady — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalise the FlexWindow and capture more expressive mirror selfies, while Mirror View gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimised for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimised for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

• Now Brief^[18] helps users stay informed with personalised insights tailored to their routines, interests and daily needs through expanded scenarios, customisable briefing cards and personalised recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge^[19] helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. App automation can now work across 40+ supported apps and services, with capabilities ranging from looking up tickets to finding a nearby restaurant and making a reservation. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to collect, organise and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2, Galaxy Watch9 and even upcoming Intelligent Eyewear. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalised support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the lineup, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, keeping personal data secure while giving users transparency, choice and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalization and user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalized AI experiences. To protect PDE, Knox Enhanced Encrypted Protection (KEEP) creates encrypted, app-specific storage environments, while Knox Vault adds a tamper-resistant physical layer for sensitive information^[20]. These system-level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9.0 also introduces a new AI Assistant Activity dashboard, giving users a centralised view of AI automations running on their behalf. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent^[21] for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements help users take a more active role in managing personal data and AI activities, with transparency, clearer choices and stronger protections at the core of their experience — helping ensure that more personal AI experiences remain grounded in trust.

Getting Started with the New Galaxy Z Series

The Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 are available for pre-order starting today. All devices will be available in Graphite and Cream colour options, and Galaxy Z Fold8 Ultra will have unique availability in Violet Shadow, Z Fold8 in Lavender and Z Flip8 in Pink.

Exclusive colours are also available on Samsung.com, with Galaxy Z Fold 8 Ultra in Green Shadow, Z Fold8 in Pistachio and Z Flip8 in Mint.^[22]

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro^[23], including 5 TB of cloud storage — equivalent to £18.99 per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices^[24]. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop^[25], sharing files between iOS and Galaxy devices is now seamless in both directions.

The best of Samsung packaged for your business

The Samsung Galaxy Z Fold8 Ultra and Z Fold8 will also be available as Enterprise Edition, giving businesses long‑term reliability and peace of mind, starting with a 3‑year warranty and the assurance that your teams stay up and running with dedicated support, and next‑day business replacement^[26]. You also get up to 7 years of security and maintenance releases, helping you stay ahead of emerging threats. And with an enhanced product lifecycle, Enterprise Edition phones remain available longer than standard devices, making planning, deployment and fleet management far more predictable.

Samsung Care+

To give customers complete peace of mind, Samsung Care+^[27] offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them. Customers who purchase a new Galaxy foldable on Samsung.com and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost.

With One UI 9, the new Warranty and care settings hub also makes it easy to enroll in, access and manage Samsung Care+, alongside warranty information, self-diagnostics, repair requests and remote support — all from one convenient place on the device.

Pricing and Availability:

Galaxy Z Fold8 Ultra (RRP)

• 256GB – £1,899.00
• 512GB – £2,069.00
• 1TB – £2,409.00

Galaxy Z Fold8 (RRP)

• 256GB – £1,699.00
• 512GB – £1,869.00
• 1TB – £2,209.00

Galaxy Z Flip8 (RRP)

• 256GB – £1,149.00
• 512GB – £1,319.00

For a limited time only, customers who purchase from Samsung.com or Samsung Experience Stores can get between £100 – £752 off the Galaxy Z Fold8 or Galaxy Z Fold8 Ultra when trading in a selected smartphone ^[28], plus an extra £100 off with code Z8^[29]. Samsung also offers customers a Trade in Price Promise, if you’ve found a better trade-in price for your Galaxy smartphone from a selected retailer within 3 days, we’ll refund the difference^[30].

For more information about the new Galaxy Z series, please visit our newsroom at news.samsung.com/uk/ or samsung.com/uk/.

[1]Compared to previous Galaxy Z Fold models

[2]Compared to previous Galaxy Z Fold models. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device) on the main screen. Actual video playback time may vary by network connection, settings, video file format, screen brightness, battery condition and many other factors

[3] Measured diagonally, Galaxy Z Fold8’s Cover Screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[4]Aspect ratios shown are approximate, based on representative model values

[5]Compared to previous Galaxy Z Fold models. 

[6]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects

[7]My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed

[8]Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole

[9]Compared to previous models.

[10]Compared to previous models.

[11]Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated

[12]Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[13]45W Super Fast Charger Sold Separately

[14]Samsung account login and network connection required

[15]Automation feature is available in U.S and Korea, and supports English (U.S) and Korean. Supported language and region will be expanded further within this year. Availability may vary by country, region and language.

[16]Compatible with select languages only. Google Account login and network connection required. If Gemini UI or Google apps are in view: Google and Gemini / YouTube / Maps etc are trademarks of Google LLC. Check responses. Setup required. Compatibility and availability vary. 18+.

[17]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12MP resolution.

[18]Samsung account login and network connection required

[19] Samsung account login required. Supported apps only. Accuracy of results is not guaranteed.

[20]The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications and supported app notifications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later.

[21]AI Assistant Activity provides visibility into eligible agent activities. Availability of agents and activities may vary by market, model and OS version.

[22]Exclusively available on Samsung.com

[23] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm PT. unless canceled earlier, Google One will charge £18.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[24] Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps. Smart Switch can also bring over additional types of data including password and passkeys, call history, accessibility settings, eSIM data and more, helping reduce the time needed to set up a new device.  And with Quick Share’s new compatibility with AirDrop24, sharing files between iOS and Galaxy devices is now seamless in both directions

[25]Quick Share feature between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with Apple devices.

[26]Next Business Day (NBD) available with valid warranty claim, if booked with the Samsung Business Service Centre (BSC) before 2pm on a business day. Doorstep Exchange with Samsung gold stock. Excludes accidental damage. T&Cs apply

[27]Samsung Care+ is available within 60 days of device purchase. Excludes repairs for cosmetic damage. Theft and Loss requires activation of Knox Guard and is subject to limit of two claims per year. Excess payable. Walk in repair subject to local availability. Terms and conditions apply. Subject to eligibility. UK residents aged 18+. 3 months free cover applied automatically to monthly plans.  From month 4 after the purchase of Samsung Care+, the monthly premium for your chosen device cover will be charged on or around the same date of the month as the cover start date.

Samsung Care+ is brought to you by bolttech Insurance Services (UK) Limited, authorised and regulated by the Financial Conduct Authority (FRN 832644) with registered office in 27 Old Gloucester Street, London, United Kingdom, WC1N 3AX, company house number 11187028. The insurance is administered by bolttech Device Protection (Ireland) Limited, with registered office in in Block C 77 Sir John Rogerson Quay Dublin 2 D02 VK60 Dublin 2, Dublin, Ireland, company house number 675680. The policy is underwritten by AmTrust Specialty Limited, authorised and regulated by the Prudential Regulation Authority and the Financial Conduct Authority (FRN 202189) with registered office in Exchequer Court 33 St. Mary Axe London UK EC3A 8AA company house number 01229676(FRN 202189).

[28] Purchase from Samsung.com or Samsung Experience Stores by 06.08.26. *£100 value based on Galaxy A56 256GB in working condition. £752 value based on Galaxy Z Fold7 1TB. Values over £100 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount

[29]Apply code at checkout when trading in a selected smartphone to redeem £100 discount

[30]Purchase from Samsung.com, Samsung Student and Youth Store, Samsung Enhanced Partnership Program or Samsung Experience Stores and trade in a Samsung Galaxy Smartphone or Watch for an instant discount between 22/07/26 and 22/10/26. Receive a higher quoted cash value for their trade in device from a selected retailer within 3 days of purchase and receive a cashback amount equal to the difference between Samsung’s trade in value and the higher cash value offered. Both Trade-In values must exclude any bonuses, enhancements or top-ups and be for the same condition which is not downgraded after inspection. Max 1 claim per individual and two per household. To register, claim and for full terms see https://samsungoffers.claims/tradeinpricepromise

New research has lifted the lid on the different personalities that make up a group trip, with 64% of Brits saying a getaway would never get off the ground without the ‘Chief Vacation Officer’ (CVO).

From starting the chat to choosing destinations and deciphering endless messages, 53% of Brits say those who organise group getaways play an undervalued role in making trips happen.

The research found that while every group trip needs a CVO, most of them often come with their own cast of characters. One in five (20%) identify themselves as the “The Snap Happy One”, who can’t let a meal or moment pass without taking a photo, while a further 15% admit they are the “Busy Bee” who can never quite make the dates.

The Group Trip Cast of Characters

1. CVO – takes charge and makes the trip happen
2. Busy Bee – somehow never free
3. Ghost – says they are in before vanishing until the airport
4. Window Shopper – sends endless inspiration without ever locking anything in
5. The Snap Happy One – starts planning photo opportunities before they leave, mapping the most Instagram-worthy spots
6. The Fluent-ish Friend – brushes up on the local language weeks before departure, clocking up Duolingo lessons and practising key phrases in the hope they’ll sound like a fluent local

Commissioned by Samsung, the research found that phones are becoming an increasingly important tool for today’s trip planners, with 67% relying on their mobile to help organise trips, from using social media to discover new destinations (40%) and AI platforms to help build the perfect itinerary (42%). Despite this, almost half of respondents (46%) admit they still struggle to keep track of the group chat, bookings and everyone’s preferences in one place.

The planning juggle is no longer confined to laptops or kitchen tables either, with Gen Z turning everyday downtime into personal-admin windows, as nearly a quarter admit to planning a holiday during their lunch break or on the commute (24%).

To shine a spotlight on the heroic work of CVO’s, Samsung has enlisted the support of Vicky Pattison, a self-confessed Chief Vacation Officer, to explore how travel planning has evolved from a simple booking task into a juggling act across apps and content streams, and the pride she feels when the plans finally exit the group chat.

The campaign highlights the Samsung Galaxy Z Fold7 as the ultimate travel command centre for the modern CVO. With its immersive foldable screen, expansive cover display and Multi Window functionality, it helps holiday planners compare flights, hotels and itineraries while keeping the group chat open and moving. Built for planning on the go, its AI-powered features also make it easier to manage to-do lists, track details and turn holiday ideas into booked trips.

Vicky Pattison commented:

“It’s safe to say I love a holiday, and in my friendship group I am absolutely the lead booker and honestly, I thrive from the challenge. What starts as a simple ‘we should all go away’ somehow turns into you sorting dates, comparing hotels, collecting passport details and reminding people to pay you back and I secretly get a kick out of it. Everyone loves the holiday once it’s booked, but very few people see what goes into making it happen.

I think every friendship group has that one person who ends up carrying the trip from idea to reality, and with the Galaxy Z Fold7’s Multi Window, it’s so much simpler than it was before.”

The study revealed the biggest holiday planning challenges, including choosing where to stay (27%), collecting everyone’s passport details (11%) and finding dates that work for everyone (42%), all making the top 10.

Top 10 Holiday Planning Challenges

1. Finding dates that work for everyone (42%)
2. Agreeing on a budget everyone is happy with (31%)
3. Choosing where to stay (27%)
4. Making decisions when no one else will commit (23%)
5. Getting everyone to reply in the group chat (23%)
6. Dealing with people changing their mind repeatedly (23%)
7. Chasing people for payments or deposits (21%)
8. Comparing too many destination options (20%)
9. Aligning on activities so everyone feels the trip is worth it (20%)
10. Deciding on flights or travel times (19%)

It’s no surprise, therefore, that over a third of Brits (37%) believe having better tools to support holiday planning would make them more likely to organise more trips abroad.

When it comes to ease of planning, Brits identified being able to view multiple apps at once (38%), easy multitasking between chats, bookings and itineraries (34%) and a large screen for comparing options more easily (32%) as the device features they would find most useful when planning a group trip.

Annika Bizon, Mobile Experience VP of Product and Marketing, at Samsung, said:

“The Samsung Galaxy Z Fold7 is built for the way modern holidays come together. Whether you’re comparing destinations and social media side by side or managing group chats and itineraries in real time, its expansive 8-inch unfolding display and Multi Window experience make it easy to plan, book and bring every part of your trip together in one place.”

Every friendship group has someone who somehow makes the trip happen, and 79% of those who regularly plan group holidays say a device that lets them view multiple apps and conversations at once would be useful.

With Multi Window, Galaxy Z Fold7 lets CVOs keep the group chat open while comparing flights, hotels and itineraries side by side. Features including Live Translate help break through language barriers when making calls, sending messages or having face-to-face conversations abroad, while its foldable form factor makes it easier to get everyone into the group photo once they get there. From first message to final photo, the Samsung Galaxy Z Fold7 is built to get the trip out of the chat and into real life.

“Samsung’s strength in the foldable category comes from connecting user needs with our technologies that deliver tangible benefits in everyday life,” said Sunghoon Moon, EVP and Senior Executive, Mobile R&D Office – H/W, Samsung Electronics. “For the next generation of Galaxy foldables, Samsung is building on years of expertise to bring display innovations into devices that enhance user experiences, anchored by exceptional viewing experiences.”

Building on Years of Foldable Experience

Samsung has played a leading role in advancing mobile display innovation and bringing it to consumers at scale through mobile devices. This legacy includes the widespread adoption of AMOLED displays in 2007 and the evolution of displays into flexible form factors.

Innovative technologies can only reach their full potential and provide meaningful user experiences through continuous refinement in real-world conditions, and the foldable category is no exception. Across seven generations of Galaxy foldables, Samsung has listened closely to consumer feedback. This has given the company a deep understanding of what users expect from the category: larger, more immersive viewing experience with less visible crease — without compromising durability or portability.

To meet these expectations, Samsung had to rethink how foldable displays are constructed by bringing together breakthroughs in technology, materials and mechanical engineering. The result is the latest milestone in foldable display innovation: Flex Titanium technology. By successfully integrating display innovation with device engineering, Samsung will continue to shape the direction of the mobile industry and deliver standout user experiences.

Flex Titanium: Next-Level Viewing

To create a display that provides an immersive viewing experience while maintaining its ability to withstand everyday use, Samsung took a new approach to structural design. This required a material strong enough to withstand external shock, flexible enough to endure repeated folding and thin enough to fit within a refined device structure. Balancing all three factors was essential to advancing foldable displays — and titanium offered the right mix.

Known for its resilience and strength, titanium has been used in some of the most demanding applications, including satellite antennas and the wheels of a Mars rover. While its strength makes titanium a dependable material, it also presents significant engineering challenges when applied to the thin and flexible structure of a foldable display due to its stiffness. Drawing on its expertise, Samsung has integrated titanium into two key components: a titanium-alloy film and a titanium plate.

The titanium-alloy film is a component that supports the display from within, sitting below the OLED panel. Compared with polymer film, it provides 20 times greater mechanical stiffness. A precision rolling process makes the material exceptionally thin — measuring roughly one-third the thickness of an average human hair — enabling a slimmer display panel.

Below this sits a robust titanium plate, a flexible structure that supports the display module from beneath. It allows tighter bonding with the display module by eliminating air gaps between the module and the adhesive on the plate through advanced hole processing technology. This new structure provides more stable support underneath the display when unfolded while retaining the flexibility needed to accommodate repeated folding.

Furthermore, by integrating a high-resolution architecture and next-generation organic materials, the new display delivers ultra-vivid display resolution while reducing power consumption — delivering a dramatic boost in overall power efficiency.

“By introducing sophisticated micro-patterned holes to the folding section of the titanium plate, we have successfully secured flexibility with robust durability,” said Kyung-Jin Yoo, EVP and Head of Mobile Display Product Development Team, Samsung Display. “Combining high-resolution display architecture with new organic materials that maximises power efficiency, we will further strengthen the competitiveness of next-generation Galaxy foldable devices.”

Together, these advancements enable a strong foldable display that maximises content immersion on a seamless screen and reduces crease visibility — all while keeping it slim. By balancing strength, flexibility and structural stability, Samsung continues to set the bar for foldable displays.

The new Flex Titanium technology will debut with Samsung’s next-generation Galaxy foldable devices. Further details will be unveiled at Galaxy Unpacked.