Samsung Electronics Co., Ltd. today announces the next evolution of its partnership with football legend Thierry Henry, showcasing the latest Galaxy Z Series foldable devices. The campaign builds on strong momentum for Samsung’s foldable range, with combined European sales of the Galaxy Z Fold8 and Galaxy Z Fold8 Ultra 50% higher than those of the Galaxy Z Fold7 over the equivalent period following launch.

The new campaign, “Welcome to Foldables”, launches across Europe through a series of films that demonstrate how each foldable device in the series adapts to different lifestyles and moments.

The campaign follows long time Samsung user, Henry through multiple chapters of his day, each showcasing how the Galaxy Z Series supports his lifestyle.

Reflecting on his career transitions – from player to manager to analyst – Henry acknowledges life can take many shapes and poses the question: what shape comes next? The three Galaxy Z series devices represent the different paths he could take, each enabling a distinct way of living.

To maximise his day, multiple versions of Henry tackle different tasks simultaneously. Thanks to the Z Fold8 Ultra’s expansive screen and advanced multi-window feature, he accomplishes everything in one powerful device. The multitasking capabilities mean he gets it all done without compromise.

When he unwinds, Henry settles in to watch football on the Z Fold8. Its immersive display makes him feel as though he’s on the sidelines, whilst its compact, passport-sized form means it fits easily into his pocket for a life on the move.

For everyday moments, the Z Flip8 delivers style and convenience – as demonstrated when Henry captures a perfectly framed selfie. Its foldable design makes it the ideal everyday companion.

Ex-Arsenal and French national player, Thierry Henry, said: “I’ve been a Samsung user for a very long time. I need products that are multipurpose, and that can keep up with me. The Galaxy Z Series does exactly that. Each device is different – for the different chapters of our lives and careers. That’s why it’s got to be Samsung.”

Benjamin Braun, CMO at Samsung Electronics Europe, added: “Thierry embodies versatility and excellence. He understands that people aren’t one-dimensional, and neither should their technology be. Our Galaxy Z Series reflects that philosophy – there’s a device for every lifestyle, every ambition, every moment.”

For more information on the Samsung Galaxy Z Series, please visit: news.samsung.com/uk

LONDON, UK, 30 November 2022 – With football on our screens this winter like never before, Samsung have launched an exclusive Neo QLED viewing pod at its Samsung KX experience space in King’s Cross, London.

Running until Sunday 18^th December, the unique pod will offer football fans the opportunity to watch the beautiful game in stunning picture quality on Samsung’s QN800B TV. Developed in collaboration with leading sports radio station talkSPORT, visitors will be able to experience first-hand the stunning new era of Neo QLED.

As part of the collaboration, Samsung is sponsoring talkSPORT’s World Cup GameDay podcast which gives updates from our reporters on the ground in Qatar. Along with this, talkSPORT will be recording some of the World Cup GameDay episodes from the Neo QLED pod.

Equipped with ultra-sharp lights, extreme contrast and true-to-life colour, Samsung’s Neo QLED TV range allows supporters to enjoy spectacular details whilst watching their favourite team.

The Neo QLED range is powered by Quantum Dot and also boasts game-changing Quantum Matrix Technology. Quantum Dots offer naturally bright and colourful picture quality whilst Quantum Matrix technology provides more detailed and better contrast for viewers, along with higher peak brightness and deeper blacks. Working in tandem with a powerful AI-powered processor, Samsung’s Neo QLED 8K TVs can upscale to 8K, improving the picture and sound quality for what you’re watching and where you’re watching the action.

In addition to this, the pod features the HW-Q990B soundbar giving fans a unique opportunity to experience and take their audiovisual experience to a whole new level of immersion. With the exclusive Q-Symphony^[2]feature, the soundbar delivers amazing surround sound of the stadium without a complicated set-up.

To celebrate the football this winter, Samsung will be running a social competition^[1]on Samsung’s UK Facebook page in which fans can win the chance to come down to Samsung KX in London and watch the semi-finals and final of the world’s biggest football tournament in the pod with their friends.  Free food & drink will be provided on behalf of Samsung during the games and winners will also receive £300 worth of restaurant vouchers to enjoy before or after the fixture.

Zeena Hill, Marketing Director, TV/AV, Samsung Electronics UK&I said: “Through our collaboration with talkSPORT, one of the leading media outlets for sport in the UK, we hope to attract new and existing consumers to enjoy the benefits of our Neo QLED viewing experience and the award-winning Quantum Dot technology featured inside it.”

Daniel Dawson, Head of the talkSPORT Fan Network, said: “It’s been a privilege and a pleasure to work with Samsung on this project. Together we are creating a new-level experience for football fans who want the very best experience across all the action.”

To enter, fans simply need to head to Samsung’s UK Facebook page, like and comment on one simple question here before the 4^th December 2022.

For more information on Samsung TV & AV range, please visit: https://www.samsung.com/uk/tvs/

[1] Full T’s & C’s Apply. Please see here for details

^[2] Q-Symphony is available only with a compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications