Samsung Electronics Co., Ltd. today announced its collaboration with iconic British design house Liberty, bringing a curated collection of the brand’s most celebrated designs to Samsung Art Store. With this partnership, Samsung Art TV users around the world can now display 20 new designs from Liberty’s rich archive of timeless art and patterns from the comfort of their own homes.

The collaboration merges the elegance of Samsung TVs including the Frame and the Frame Pro with Liberty’s world-renowned archive, making the stunning designs available as digital artworks for the first time. Samsung curators worked closely with the in-house Liberty team to select patterns that would translate beautifully into a large-scale digital display that is alive with detail, light and colour.

“This partnership was driven by a shared desire to celebrate British design in new ways,” said Zeena Hill, Marketing Director for TV/AV at Samsung UK. “With no other British design houses currently represented on Samsung Art Store, it felt like the perfect opportunity to bring Liberty’s unique voice to our UK and global audience.”

Founded in 1875, Liberty has long been a symbol of British creativity and craftsmanship. Known for its distinctive prints and established history of design innovation, the brand’s influence spans art, fashion and interiors. For this partnership, the collection is introduced with Artemis as the featured design — a bold, botanical take on a classic Liberty design. Spanning over a century of heritage and creativity, the collection includes everything from the whimsical Enchanted Wood to the vibrant Jungle Trip design.

“At Liberty, we’ve always believed in design that tells a story, and stories that evolve with time,” said Pere Bruach, Design Manager at Liberty. “Partnering with Samsung allowed us to reimagine our most iconic prints as living art, infusing them with a new dimension. These works, once found on silk and paper, are now reinterpreted for the home — bringing the spirit of Liberty and the timeless beauty of pattern and print into people’s everyday spaces.”

Among the 20 Liberty designs featured, standout works include “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star,” from Liberty’s Autumn/Winter 2025 collection. Each design is presented as a digital artwork tailored to Samsung Art Store, bringing character, history and a touch of British charm into living spaces everywhere.

“When selecting the right pieces for Samsung Art Store, we were drawn to those that best encapsulate Liberty’s visual language,” Bruach added. “From nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis, for example, felt like a natural fit for The Frame — it speaks to the blend of tradition and modernity that defines both our brands.”

“Liberty’s legacy of storytelling makes them a dream partner,” said Sofia Monteiro, European Product Manager at Samsung Art Store. “Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and Liberty’s prints bring exactly that — a daily joy and a sense of place.”

This new collaboration underscores Samsung Art Store’s mission to democratise access to global art, with a growing archive of over 3,500 artworks from the world’s most renowned museums and art institutions. Now, with the addition of Liberty’s British classics, a new chapter in which printmaking heritage meets innovation begins.

Samsung’s new 2020 QLED 8K range offers unprecedented technology and an unrivalled immersive viewing experience, combining pristine picture and sound quality, intelligent AI upscaling capabilities and premium design. Alongside this, Samsung’s 2020 QLED 8K TV range is perfectly complimented by The Frame range which boasts leading QLED 4K technology when in TV mode and transforms into a piece of art when switched to Art mode. With this powerhouse combination, it truly is a TV that offers both beauty and brains.

The complimentary Frame can be claimed with a pre-order purchase of a 2020 QLED 8K TV. Eligible customers can claim their complimentary Frame TV via the redemption website here www.samsungpromotions.claims/2020preorder. For more information, as well as terms and conditions, and eligible retailers, please visit www.samsung.com/uk/preorder-qled-8k-tv-free-frame-deal/.

The Frame goes above and beyond a traditional TV, switching to ‘Art Mode’ when it is turned off so that it looks like a piece of art hanging on your wall, perfectly complementing any living space. The works from the Royal Collection joins a growing library of more than 1000 pieces of established and emerging artists on the Samsung Art Store, curated by several international organizations, galleries and museums., including the V&A, Tate Gallery, Magnum Photos and the Van Gogh Museum.

One of the significant paintings available on The Frame from the Royal Collection is the portrait of The Royal Family in 1846, Franz Xaver Winterhalter – the well-known painting captures Queen Victoria as both sovereign and mother and currently hangs in the East Gallery of Buckingham Palace.

Another addition to The Frame collection is “The Shipbuilder and his Wife”: Jan Rijcksen (1560/2 – 1637) and his Wife, Griet Jans, Remrandt van Rijin, a thought-provoking piece of art as married couples are usually shown at this time as two separate portraits often with some gestures or glances linking the two. The painting was purchased by George IV in 1811. The final artwork to the collection is The Five Eldest Children of Charles I, Anthony van Dyck, a work of art acknowledging both the youth and the status of its royal subjects commissioned by Charles I.  The painting left the Royal Collection twice, during the Commonwealth and under James II, before being repurchased by Georgie III in 1765.

Other paintings available from the Royal Collection include Madonna and Child in a Landscape with Tobias and the Angel, Titian, which is hailed as one of Titian’s exceptional work and was presented to Charles II in 1660. Venice: The Molo with the Prisons and the Doges’ Palace, Antonio Visentini Canaletto, is one of several Canaletto paintings acquired by George III in 1762.Acquired by George III from the collection of Consul Smith in 1762Acquired by George III from the collection of Consul Smith in 1762

The Frame is currently available in 43, 55 and 65-inch models, offering consumers more choice and flexibility to customise any living space. Users can sign up to the Art Store either with a monthly subscription of £3.99, or making one-off purchases of £14.99.

Samsung is extremely proud to hold the Royal Warrant of Appointment by Her Majesty the Queen as supplier of Television and Audio Visual products.

The snap on bezel has been designed by Dutch designers Scholten & Baijings to inject a chic twist to the aesthetic of the television. This perfectly encapsulates the vision of The Frame television itself which, when powered off transforms into an exquisite piece of art that can be personalised to synchronise with your décor.

SCHOLTEN & BAIJINGS said:  “We are delighted to have collaborated with Samsung to widen the offering for The Frame TV. Once we saw the TV in action, we felt inspired to design the porcelain blue bezel and craft a series of artworks for the Samsung Art Store. What we love most about The Frame, is the opportunity it gives for the consumer to be creative – from the screen transforming into selected art work when on standby to the personalisation element through bezel selection.”

Three bespoke artworks from Scholten & Baijings will also be available on Samsung Art Store titled ‘Bright Extraordinary’, ‘Warm Extraordinary’ and ‘Colourful’. Users can sign up to the Art Store on a monthly subscription for £3.99, or make one-off purchases for £14.99 per art work.

Prices for the new bezel vary per size: £175 (43’’), £199 (55’) and £229.95 (65’’) and are available on Samsung’s online store for the 43’’, 55’’ and 65’’ Frame TV’s.

National art audit reveals installations, sculptures and album sleeve art are now ranked among UK greats, rather than just the canvases of old

• Nation’s favourite British artworks are revealed in new study
• Modern artists such as Banksy are seen as the equals of the classic old masters
• 70% of us exhibit artworks at home – but beware, 73% of Brits admit they judge people by the art hanging on their walls
• Study, with national arts writers shaping the shortlist, commissioned to mark launch of ground-breaking Samsung TV ‘The Frame’

Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art.

The mysterious Bristol street artist, who makes witty and profound social statements with his infamous stencils, topped the list of artistic greats with his 2002 work, in a UK-wide survey to get a better picture of the art which makes us tick. Constable’s The Hay Wain, which hangs in the National Gallery, was second.

The Frame National Art Audit tasked 2,000 British adults with voting for their favourite visual artworks from a shortlist drawn up by a panel of dedicated arts editors and writers*. The results see contemporary artists on a par with the old masters – pointing to an eclectic national taste that even allows for works which have been mass produced on an industrial scale.

The heavily reproduced The Singing Butler by Jack Vettriano takes third position, whilst album artwork owned by millions is now considered fair game as decorative art, with record sleeves for The Beatles, Pink Floyd and The Sex Pistols highly prized by the nation and figuring in the top 20.

The Art Audit was commissioned to mark the launch of The Frame – a ground-breaking new TV from Samsung which blends art and technology. The innovative screen seamlessly becomes a piece of art when not being used, with Art Mode offering over 100 specially curated built in pieces of art (with many more available for purchase), or the option to display your own cherished photography.

The nation’s favourite artworks by British artists are:
 

1. Banksy; Balloon Girl – 44%
2. John Constable; The Hay Wain – 33%
3. Jack Vettriano; The Singing Butler – 31%
4. JMW Turner; The Fighting Temeraire – 30%
5. Antony Gormley; The Angel of the North – 27%
6. L S Lowry; Going to the Match – 26%
7. John William Waterhouse; The Lady of Shalott – 26%
8. Peter Blake; Sgt Pepper album cover – 23%
9. Hipgnosisand George Hardie; Dark Side of the Moon album cover – 23%
10. George Stubbs; Mares and Foals – 22%
11. Thomas Gainsborough; Mr and Mrs Andrews – 20%
12. John Everett Millais; Ophelia – 14%
13. Andy Goldsworthy; Balanced Rock Misty – 13%
14. David Hockney; A Bigger Splash – 11%
15. Bridget Riley; Movement in Squares – 11%
16. Anish Kapoor; ArcelorMittal Orbit – 11%
17. Stik; A Couple Hold Hands in the Street – 10%
18. Maggi Hambling; Scallop – 10%
19. Henry Moore; Reclining Figure – 9%
20. Jamie Reid; Never Mind the Bollocks album cover – 9%

More than half the top 20 was drawn from works created in the 20^th and 21^st century, despite the riches stretching back across the preceding centuries. Indeed, nearly a third of the works (30%) date from just the past 25 years.

The nation’s love of sculpture, public art and record sleeves meant that only half the top 20 works were traditional paintings or drawings. Installations by the likes of Damien Hirst and Tracey Emin, despite commanding top dollar from collectors, failed to connect with the public and did not make the top 20.

Two female artists also appear in the top 20 with Bridget Riley’s Movement in Squares and Maggi Hambling’s Scallop reaching 15^th and 18^th place respectively.

The study found that more than eight in ten (86%) of those who display artworks in their home hang pictures as their primary source of home decoration, followed by family photographs (55%).

However, Brits should also be wary of what they display – the findings suggested that over seven in ten of us (73%) admit we judge people based on the art and pictures we see in their homes. With that in mind, one in five of those in the study (19%) said they have changed or hidden artwork when they had visitors for fear of what people may think.

The survey shows that more than two-fifths of us (42%) are funding the artists of today – and possibly the stars of tomorrow – by hanging original artworks in our homes. And the changing tastes in what constitute artworks are demonstrated by the number of people who say they hang record sleeves on their walls, with 38% saying they did so. The resurgence in vinyl sales over the past few years has been partly fuelled by buyers snapping up albums to display rather than play.

The survey also shows that landscapes are our most popular choice of visual art (60%) with photography (48%) and portraits (29%) close behind.

The home appears to be the place many people use to appreciate art – while almost three quarters of Brits say they have some form of artwork on their walls (70%), less than half have visited a gallery in the past year (46%). The pre-loaded art on the Samsung’s The Frame means Brits can enjoy art in their homes for no extra cost thanks to the TV’s 100 specially curated built-in works of art, or the option to display your own cherished photography.

Robert King, VP of Consumer Electronics, Samsung UK and Ireland said: “It’s fascinating to lift the lid on the nation’s art tastes and also to get an idea of the changing nature of the way we consume artworks. Now we are taking another step in this evolution by transforming the TV screen into a gallery with the launch of The Frame. TVs are very much a focal point of our living spaces and this idea opens up a new way to view and display art in the heart of our homes. And unlike traditional artworks, you can change them at the press of a button to match your mood.”

About the top ten:

1. Banksy; Balloon Girl – Painted on the wall of a print shop in Shoreditch in 2002 as Bristol artist Banksy was beginning to find national fame. Even prints from a limited edition run have sold for more than £50,000.
2. John Constable; The Hay Wain – When first exhibited at the Royal Academy in 1821, the scene depicting a rural scene on the River Stour, near Flatford Mill in Suffolk, failed to sell. It is now housed at the National Gallery in London.
3. Jack Vettriano; The Singing Butler – Said to be the UK’s best-selling art print, the original went for £744,800 at auction in 2004, 12 years after it was painted (1992). Vettriano used an artists’ reference manual as the basis for his figures.
4. JMW Turner; The Fighting Temeraire – The 1838 work shows the ghostly-coloured warship of the title, which had fought at the Battle of Trafalgar, being towed by a steam tug to its final resting place at Rotherhithe where it was to be scrapped.
5. Antony Gormley; The Angel of the North – The 20-metre high steel sculpture in Gateshead cost £800,000 and was erected next to the A1in 1998.
6. L S Lowry; Going to the Match – Lowry is loved for his “matchstick” figures and the 1953 oil painting shows a crowd of fans heading to Burnden Park, the home of Bolton Wanderers. It was sold at auction in 1999 for £1.9 million by the Professional Footballers’ Association.
7. John William Waterhouse; The Lady of Shalott – The 1888 painting depicts a scene from the Tennyson poem of the same name. It was donated to the public in 1894 and is housed at Tate Britain.
8. Peter Blake; Sgt Pepper album cover – One of the most famous album sleeves of all time, the 1967 cover photo features the band amid a crowd of cut-outs of famous figures from popular culture including Marilyn Monroe, Bob Dylan, Laurel & Hardy and Oscar Wilde.
9. Hipgnosisand George Hardie; Dark Side of the Moon album cover – The simple image of white light being split into a rainbow by a prism on a stark black background has been adapted for later reissues of the 1973 album.
10. George Stubbs; Mares and Foals – Painted in the 1760s, this was one of many equine depictions for which Stubbs is now famous. He is believed to have perfected the anatomically accurate animals of this picture first and then added the background afterwards.

Watch the film here:

 
Notes to Editors

The survey of 2,000 British adults was conducted in July 2017, on behalf of Samsung.

The shortlist of artworks was supplied and created by a series of arts editors and writers before being put to the public vote – Anna McNay (Art Quarterly), Adam Sherwin (The i newspaper), Vanessa Thorpe (The Observer and The Guardian), Peter Aspden (Financial Times) and Robert Dex (Evening Standard)