Milan, Italy – April 17, 2023 – Samsung Electronics Co., Ltd. today showcased its sustainable, connected, and lifestyle-centric design philosophy with the launch of its “Bespoke Home, Bespoke Life” exhibition for Milan Design Week’s Fuorisalone 2023. From April 18–23, visitors are invited to Samsung’s booth to explore how the company’s latest Bespoke home appliances complement consumers’ values while simultaneously empowering their unique lifestyles.

This year’s booth centers on Samsung’s sustainability efforts while also spotlighting several new and exciting design collaborations. The booth includes dynamic exhibits from celebrated lifestyle designers Seungji Mun, known for his eco-conscious, minimalist designs, and Hosuk Jang, known for his space and interior work, and demonstrates how Samsung enhances sustainability throughout the entire product lifecycle and improves consumers’ lifestyles through hyperconnectivity. The exhibition also highlights a new, limited-edition Bespoke panel collaboration with the Milan-based creative studio, TOILETPAPER.

“The Bespoke Life that we are showcasing at Fuorisalone 2023 is the next evolution of the Bespoke vision that extends seamless personalisation to the entire home,” said Ik Soo Choi, Executive Vice President and Head of Sales and Marketing Team of Digital Appliances Business at Samsung Electronics. “Living the Bespoke Life allows you to design a home that not only caters to your unique needs but your values as well, empowering you to enjoy a more personalised, connected, and sustainable lifestyle.”

From Production to Recycling, Sustainability for a Better Planet

Samsung’s vision for a sustainable future, one that incorporates sustainability further into everyday life, is clear to visitors throughout the entire “Bespoke Home, Bespoke Life” experience.

The first exhibit, Seungji Mun’s “We Breathe,” places appliances including the Bespoke AI Washer and Dryer and Bespoke BMF^[1] Refrigerator into a space composed mainly of recycled materials such as discarded plastic^[2] and fishing nets. The exhibit portrays the appliances as “sleeping” while conserving power to showcase SmartThings’ energy-saving technology.

The “Everyday Sustainability” exhibit focuses on Samsung’s efforts to support sustainability throughout the entire product lifecycle. From manufacturing and distribution to usage and disposal, Samsung continues to drive eco-conscious efforts further across every facet of its operations. This includes reducing resource use and carbon emissions^[3] during the sourcing stage, developing eco-conscious packaging for distribution, implementing intelligent energy-saving technologies for the usage stage, and making it easier for users to recycle their products once they reach the end of their lifecycle.

A Better, Smarter Lifestyle Through Connectivity

In addition to highlighting innovations that cater to consumers’ desire for greater sustainability, Samsung’s booth is also spotlighting SmartThings’ ability to transform the way consumers interact with their appliances – by fostering seamless experiences and bringing calm to their interconnected world.

The “Connected Experience” exhibit features the types of seamless and intuitive experiences that become possible by combining Bespoke appliances’ hyperconnectivity with SmartThings’ automation. The interactive exhibit demonstrates how Samsung’s updated lineup of SmartThings services – including SmartThings Cooking, Clothing Care, Energy, Air Care, Pet Care, and Home Care – streamlines users’ routines by making everyday tasks more convenient. In particular, it outlines how SmartThings’ energy-saving solutions can help users manage their energy usage and reduce their carbon footprint and energy bills.

SmartThings Energy manages energy production and savings within the home, enabling the true vision of a ‘Net Zero Home’. To this end, Samsung is expanding partnerships with European energy companies, such as ‘SMA Solar Technology’ and ‘Passiv UK’.

Experience Ultimate Personalisation Through Bespoke Design

The collaborations that Samsung showcased at Fuorisalone 2023 redefine the boundaries of Bespoke design. These partnerships and design enhancements reaffirm Samsung’s commitment to offering consumers the ultimate in personalisation.

Hosuk Jang’s “Framed” is an eye-catching exhibit that cleverly blends Bespoke’s design ethos with that of a European social club by incorporating art frames into Bespoke refrigerator panels. The result is an exhibit that encourages visitors to visualise how they would express their individuality and personalise their interior with Bespoke products.

The booth’s “Bespoke Gallery” invites visitors to experience personalising their refrigerator with MyBespoke^[4] and showcases refrigerator panels designed in collaboration with the creative studio and magazine brand, TOILETPAPER. The limited-edition panels includes a total of four unique designs: ‘Dessert Lady’, ‘Lipsticks’, ‘Magic Mirror’ and ‘Roses with Eyes’.

Samsung’s booth is featured at Art Point Superstudio Più, located at Via Tortona 27, Milan 20144. More information on the exhibition can be found by visiting the Fuorisalone 2023 website.

[1] Bottom Mount Freezer

[2] Samsung products utilised approximately 41,000 tons of recycled plastic in 2022.

[3] As of 2021, Samsung’s carbon-cutting efforts had resulted in a reduction of 6.41 million tons of carbon emissions.

[4] MyBespoke is a customisation service that allows customers to create a one-of-a-kind fridge to suit their style using their favorite photos, original designs, or artwork.

Samsung’s ‘Resonance’ Exhibition at Milan Design Week 2019

London, UK – April 9, 2019 – Samsung Electronics Co., Ltd., today announced that it will hold its design exhibit, showcasing its user-centred design philosophy at Milan Design Week’s Fuorisalone 2019. The venue is located in Via Bergognone 26 in the Tortona Design District. As Samsung Design Centre’s exhibition, ‘Resonance’ will showcase Samsung’s design philosophy under the new slogan, “Be Bold. Resonate with Soul.”

The company’s Digital Appliances Business is also showcasing “The Samsung 24hr Kitchen,” a unique installation that celebrates the kitchen as the heart of the home. The exhibition merges aspirational design and visionary food installations with Samsung’s refined built-in kitchen appliances. The 24hr. Kitchen is located at Brera Site in the Brera Design District.

“Our design philosophy is always inspired by people. With millennials representing a growing demographic and changing the consumer culture in unique ways, Samsung is reinterpreting its user-centred design philosophy in a modern way,” said Don Tae Lee, Executive Vice President and Head of Corporate Design Centre at Samsung Electronics. “One way in which millennials show their distinctive lifestyle is how they constantly yearn to discover new things and take on challenges, which calls for bold approach and creative designs. We aim to install our authenticity and emotional resonance into our designs that permeates through people’s daily lives.”

The design showcases with “Be Bold. Resonate with Soul.”

Millennials bring new values, lifestyles, and mindsets to daily living. Samsung has long been committed to design excellence and suited for ever-evolving consumer tastes, putting people at the centre of its design philosophy. With millennials becoming more influential culturally, Samsung is bringing new design concepts and application to reinterpret its core design philosophy.

Samsung’s ‘Resonance’ exhibition will showcase advanced connectivity and a multi-sensory experience built on the company’s technological leadership. The exhibit at Milan Design Week 2019 will take visitors to a maze-like space filled with iridescent lights where they can directly interact with the exhibition based on daily behaviors, such as breathing, talking, and touching – ultimately becoming a part of the exhibition. This is the resonance between artwork and the audience that Samsung is pursuing by enhancing interaction between people and objects.

Redesigning the heart of the home with a 24-hour kitchen

Samsung’s Digital Appliances Business is also attending Fuorisalone as an exhibitor for the first time. The exhibition will celebrate the kitchen as the heart of the home with the Samsung 24hr. Kitchen concept, an interpretive installation that features Samsung’s advanced built-in kitchen appliances. The exhibition is designed to demonstrate how the kitchen has become a dynamic hub at the centre of consumers’ 24/7 daily routines.

Samsung 24hr. Kitchen Exhibition at Milan Design Week 2019

Designed in collaboration with internationally-acclaimed food designer Laila Gohar and the U.S.-based design consultancy, 2×4, 24hr. Kitchen showcases a single day spread across three connected rooms representing each phase of the day: morning, day and evening. The three phases of day will be seamlessly connected with a specially designed kitchen counter that twists from one room to the next, representing a full 24-hour cycle. The exhibition features Samsung’s latest built-in products, including the Dual Cook Flexä oven, Induction cooktop, Twin Cooling Plusä refrigerator, and WaterWallä dishwasher. Visitors can also experience Samsung’s three built-in package lineups —Smart Kitchen, Black Stainless Steel, and Silver Stainless Steel. Each lineup combines Samsung’s technology with a modern, simple and sleek design approach. Samsung also integrates various TV products including The Serif and The Frame within the context of its 24hr. Kitchen exhibition.

“The kitchen has become a core part of millennial homes. It is the hub of their home, where they cook, eat, and connect with friends and families,” said Harry Choi, Senior Vice President of Digital Appliances Business at Samsung Electronics. “By showcasing the Samsung 24hr. Kitchen at Fuorisalone, we hope to strengthen the brand power of our built-in kitchen appliances while continuing to develop product innovations for consumers, whose lifestyles are continually evolving.”  

Samsung’s ‘Resonance’ exhibition, open from April 9th to April 14th, is located in Via Bergognone 26 – Tortona Design District, Milan – and is free entry from 10 am to 8 pm.

The Samsung 24hr. Kitchen, open from April 8th to April 14th, is located at Brera Site — via delle Erbe, 2, Milan – and is free entry from 10 am to 8 pm.

For more news, photos and videos, please visit Samsung Newsroom during 2019 Milan Design Week.