In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognised and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.

But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and centre before the iconic Eiffel Tower. TikTok users* can try out the Flip the Script TikTok Effect on the platform as of 28^th of December.

Benjamin Braun, Samsung CMO for Europe, said “At Samsung, we are always at the forefront of creativity and innovation. We are excited to partner with Netflix for the second season of one of their biggest shows, Emily in Paris, and to see Sylvie wielding the iconic Galaxy Z Flip 5G fits the personality of the device perfectly. We’re looking forward to developing this partnership further and deeper in the future”.

Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftmanship. Some of the Samsung products include:

• The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on-the-go.
• The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk.
• The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.
• The Sero: The revolutionary Sero TV is a world first design, enabling you to seamlessly flip between horizontal and vertical content so you can watch Netflix and mobile social content with ease.
• The Bespoke Cube: A compact and multi-functional refrigerator solution that can easily be placed anywhere in the home, keeping everything from wine to cosmetics fresh for longer.
• The Bespoke Fridge Freezer: The iconic modular refrigerator solution that allows you to welcome personalisation and innovative technology into your home.

Emily in Paris season 2 will be available to watch on Netflix on the 22^nd of December.

*TikTok filter will be available in the UK, Germany, France Italy and Spain from Dec 28^th ’21 to 26 Feb ’22.

This planned collaboration will combine Samsung’s industry-leading Galaxy 5G mobile devices and advanced end-to-end enterprise network solutions with IBM’s network management, hybrid cloud, and edge computing offerings and network expertise, as well as its industry solutions driven by artificial intelligence, and Red Hat’s open architecture. The goal is to develop open, hybrid cloud solutions that enable enterprises to draw greater insights from data at the edge – from the factory floor to an oil rig or a regular office space – to improve operational performance, increase worker safety, and minimise downtime. Both companies also plan to explore how manufacturers can use private 5G or 4G networks and 5G mobile devices with Industrial IoT (IIoT) solutions.

“The move to standalone 5G has accelerated the adoption of IIoT solutions and will require businesses to adopt an edge computing strategy that allows them to manage their IT environments from anywhere,” said KC Choi, EVP and Head of Global Mobile B2B Team, Mobile Communications Business at Samsung Electronics. “We are excited to work with IBM to discover how our unique devices, mobile IoT and network solutions can provide frontline workers with access to better data and more actionable insights to take their business to the next level.”

Samsung and IBM also intend to help enterprises harness the power of 5G into public and private networks through cross collaborations with global mobile operators. Earlier this year, Samsung announced a project with IBM, the Singapore Infocomm Media Development Authority, and telecom provider M1 to showcase Smart Factory advancements, including 5G-enabled AI analytics and AR capabilities. The two companies aim to continue enriching mobile experiences for users and create new business opportunities for enterprises.

Private 5G Networks help ensure maximum performance

Samsung and IBM also intend to help enterprises harness the power of 5G to increase their productivity and unlock new business opportunities. To do so, they plan to bring together Samsung’s latest 5G end-to-end solutions, which include a wide array of indoor and outdoor products covering mid-band (C-Band, CBRS and local 5G spectrum) and its cloud and on-premise server-based solutions, with IBM’s open hybrid cloud technologies- including its edge platform and network management capabilities, its integration and consulting services, and its AI solutions. This builds on Red Hat’s recent announcement with Samsung to deliver 5G network solutions built on Red Hat OpenShift, and can help enable enterprises to swiftly customise and deploy their networks and flexibly manage them across any cloud, on-premises or private environment of their choosing.

Additionally, Samsung and IBM’s collaboration in private 5G networks will be aimed at enabling enterprises to adopt emerging technologies crucial to Industry 4.0, such as IoT, AI, cloud, edge computing, and augmented reality (AR). It will additionally introduce new innovations across their business that can enable employees to identify faults in manufacturing lines using AI-powered image recognition as well as use thousands of sensors to build smart agriculture solutions, or facilitate employee training and productivity using AR.

“The transition of communication networks from proprietary architecture to intelligent, software-defined hybrid cloud platforms enables the creation of enormous new value in the 5G and edge era,” said Steve Canepa, Global GM and Managing Director, Communications Sector, IBM.  “5G devices and network solutions from Samsung, along with IBM and Red Hat’s open, hybrid cloud capabilities, can help organisations across all industries accelerate their transformation and solve real business problems, while unlocking the true power of 5G and edge.”

Driving Innovation for Industry 4.0

As part of this collaboration, Samsung, IBM, and Red Hat plan to deliver AI-powered solutions for Industry 4.0 and beyond by leveraging the power of 5G devices, cloud-native 5G networks, and advanced edge computing platforms. Specifically, the companies intend to explore the interoperability and integration of Samsung hardware and software with IBM Edge Application Manager, which runs on Red Hat OpenShift, and AI to enable computing workloads to be managed and deployed to Samsung’s portfolio of mobile devices at an industrial scale.

IBM also plans to provide hybrid cloud and industry-specific services to help with the design and implementation of the solutions, and Samsung will give developers access to high-quality features leveraging IBM and Red Hat’s ecosystems and the broader open source community.

This intended outcome would not only give businesses enhanced flexibility to manage their IT/OT environments anywhere, but it will also allow them to simultaneously manage and compute data on Samsung mobile devices with tens of thousands of other endpoints to streamline workloads and increase efficiencies. The objective is to also enable them to draw deep insights and predictive analysis in real-time to uncover new business opportunities, increase operational efficiencies, empower employees, and offer a better experience to their customers.

Joining Forces to Drive Change

Today’s announcement is the latest milestone in Samsung and IBM’s long-term global strategic partnership to help businesses around the world transform their operations through mobile, AI, and 5G solutions. For decades, the two companies have worked together on many projects that have helped governments and enterprises successfully transform their operations, including partnering on AI and mobile solutions. Recently, they joined forces to collaborate next generation 5G and edge offerings through IBM Cloud for Telecommunications.

Additionally, in the U.S., the two companies have joined forces to create an IBM and Samsung Growth Factory to accelerate the co-creation of new enterprise mobility innovations and help companies navigate the new normal. This approach has been critical in launching new solutions, such as mobile banking and safe communication in hospitals, as well as helping people return to work safely with social distancing and AR solutions for frontline workers.

*Statements mentioned above regarding Samsung and IBM’s future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.

“Consumers can’t wait to experience 5G and we are proud to offer a diverse portfolio of devices that deliver the best 5G experience possible,” said TM Roh, President and Head of Research and Development at IT & Mobile Communications Division, Samsung Electronics. “For Samsung, 2020 will be the year of Galaxy 5G and we are excited to bring 5G to even more device categories and introduce people to mobile experiences they never thought possible.”

The Galaxy Tab S6 5G, which will be available in Korea in the first quarter of 2020, will be the world’s first 5G tablet bringing ultra-fast speeds together with the power and performance of the Galaxy Tab series^[3]. With its premium display, multimedia capabilities and now, 5G, the Galaxy Tab S6 5G offers high-quality video conferencing, as well as a premium experience for watching live and pre-recorded video streams or playing cloud and online games with friends.  

“5G smartphones contributed to 1% of global smartphone sales in 2019. However, 2020 will be the breakout year, with 5G smartphones poised to grow^[4]
1,687% with contribution rising to 18% of the total global smartphone sales volumes, said, Neil Shah, VP of Research at Counterpoint Research. Further, Mr. Shah, adds, “Samsung has been one of the leading players catalyzing the 5G market development in 2019 with end-to-end 5G offerings from 3GPP standards contribution, semiconductors, mobile devices to networking equipment. With tremendous 5G growth opportunities on the horizon, Samsung, over the next decade, is in a great position to capitalize by further investing and building on the early lead and momentum.”

For nearly a decade, Samsung has worked to bring 5G from the lab to real life by working closely with carrier partners, regulatory groups and government agencies to develop the best 5G experience possible. As a leading contributor to industry groups like 3GPP and O-RAN Alliance, Samsung is committed to an open, collaborative approach to networking, which has helped to accelerate delivery of 5G to consumers and businesses. Over the past year, in addition to launching a robust 5G device portfolio, the company reached several historical milestones including providing network equipment for the world’s first 5G commercial service in Korea as well working closely with global carrier partners to expand 5G networks and introduce 5G experiences and use cases.

In the year ahead, Samsung will continue to lead the market in 5G innovation by introducing new advancements that will improve the speed, performance and security of Galaxy 5G devices even further. In 2020, these advancements will give even more people access to new mobile experiences that change the way they watch and interact with movies, TV and sports, play games and talk with friends and family.

For more information about Samsung Galaxy 5G devices please visit samsung.com/uk/mobile/galaxy-5g/

[1] According to official Samsung Electronics shipment data.

[2] Counterpoint Research: Monthly Market Pulse – Global 5G Smartphone Shipments from January to November 2019

[3] 5G functionality requires compatible network connection and tariff

[4] Counterpoint Research: Market Outlook – 5G Smartphone Forecast by OEM by Regions