London, UK – 17^th March 2022 – Samsung Electronics Co., Ltd. today announced Galaxy A53 5G and Galaxy A33 5G to deliver a complete package of the latest Galaxy innovations, offering a holistic mobile experience at a great value. Powered by a brand-new processor, coupled with Galaxy’s signature AI camera, expansive and smooth display, and two-day battery life^[1], the new Galaxy A series features 5G connectivity, defence-grade security, an eco-conscious, stylish and slim design, and advanced connected experiences. Plus, both devices support continuous One UI and Android OS upgrades and security updates^[2] to ensure the user mobile experience is always awesome.

James Kitto, Vice President of Sales at Samsung UK & Ireland commented: “At Samsung, we are continually innovating to provide the very best products and experiences to our customers. The additions of the Galaxy A53 5G and A33 5G to our popular A Series smartphone family means the latest features are more accessible and underline our commitment to bringing the latest technology to as many of our customers as possible.”

Capture an Awesome Shot in Any Situation

Whether creating content or sharing it with friends, Galaxy A53 5G and Galaxy A33 5G offer an advanced, next-level camera experience, packed with many of the powerful and fun features from the Galaxy S series. Galaxy A53 5G’s quad-camera system features a 64MP OIS Camera with VDIS technology that takes crisp and steady shots every time. Meanwhile, a high-resolution 32MP front camera delivers great selfies and clear video call experiences.

Fuelled by a brand new 5nm processor, the new Galaxy A series’ innovative AI-powered camera makes every image look awesome – even in low lighting. Improved Night mode automatically synthesises up to 12 images at once, so night photos look bright, with less noise. And when shooting video in low-light environments, the Galaxy A series’ framerate is automatically adjusted to create bright, clear videos.

The enhanced Portrait mode captures depth and subject outlines more accurately with dual cameras and powerful AI. And with Fun mode, moments can be amplified using playful filters and effects that now work with the Ultra-wide lens. For the first time on the Galaxy A series, Photo Remaster breathes new life into low quality photos, and Object eraser removes pesky photo bombers in the background.

Maximise Viewing Experiences Anywhere, Anytime

In the past, a sunny day could make it hard to see what’s on a smartphone screen, but the new Galaxy A series’ intelligent algorithm ensures the display comes through in vivid detail, even outside. Galaxy A53 5G’s expansive 6.5-inch^[3] Super AMOLED display also offers a 120Hz refresh rate for an immersive experience while Galaxy A33 5G features a 6.4-inch^[4] Super AMOLED display with a 90Hz refresh rate. Plus, the new Galaxy A series is now equipped with up to two-day battery life and 25W Super Fast Charging^[5] . This helps to provide Samsung consumers with up to two days of power using Adaptive Power Saving. 

Beautiful, Durable, Purposeful Design

The new Galaxy A series is expertly crafted to be fashionable, functional, and sustainable. The device’s slim bezel creates a smooth, stylish look and Ambient Edge design seamlessly blends the camera with the body of the phone. Both devices feature the tough Corning® Gorilla® Glass 5 and IP67^[6] water and dust resistance, providing enhanced durability and peace of mind.

Samsung has always challenged what’s possible with technology and will continue to rethink how best to use the planet’s resources. Announced in August 2021 with Galaxy for the Planet, Samsung is committed to delivering tangible environmental actions to help make the planet healthier by 2025. Building on Samsung’s sustainability efforts, the Galaxy A series^[7] removes the charger plug and reduces the size of the packaging. Packaging also uses sustainably sourced paper, while the device itself uses recycled post-consumer materials (PCM) for the side buttons and SIM card trays.

Beyond materials, the longevity of the new A series is extended. Galaxy A53 5G guarantee up to four generations of One UI and Android OS upgrades and up to five years of security updates. These features allow users to access the latest software and security to maximise the smartphone lifecycle.

The Connected Galaxy Experience, Secure and at Your Fingertips

The new Galaxy A series ensures data and information stay protected, secured by the defence-grade Samsung Knox. When storing private photos, notes and apps, Secure Folder offers users an encrypted, digital safe, so only they can access its contents. Using Private Share^[8], users can control exactly who has access to files and for how long. Galaxy A53 5G and Galaxy A33 5G will also include the new Samsung Wallet^[9], a convenient and protected place to safely store everything from boarding passes to credit cards.

Galaxy A53 5G and A33 5G work seamlessly with other Galaxy devices for the full, connected Galaxy ecosystem experience. Audio options are expanded by connecting the Galaxy Buds series with a range of devices, including Galaxy A53 5G and Galaxy A33 5G. Available on Galaxy Buds Pro and coming soon to Galaxy Buds2 and Buds Live, users will be able to enjoy 360 Audio technology^[10] which delivers true, immersive, 3D sound. When it’s time to get productive, use Link to Windows^[11] to connect the new Galaxy A series to a Windows PC to copy and paste, transfer files and even answer calls or texts.

Availability

Pre-orders for the Galaxy A53 begin today before becoming widely available in Samsung channels and major UK retailers on 01 April. The Galaxy A33 5G will be available from 22^nd April.

Another addition to the Galaxy A Series, Galaxy A13 will also be available in the UK from 25^th March. For full information please visit: www.samsung.com/uk/smartphones/galaxy-a-series/

Pricing

Galaxy A53 5G RRP:

• 6GB RAM, 128GB- RRP £399
• Available in Awesome Black, White, Blue, Peach

Galaxy A33 5G RRP:

• 6GB RAM, 128GB- RRP £329
• Available in Awesome Black, White, Blue, Peach

Galaxy A13 RRP:

• 4GB RAM, 64GB- RRP £179
• Available in Awesome Black, White, Blue

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[2] Galaxy A53 5G and Galaxy A33 5G support up to four generations of One UI and Android OS upgrades and up to five years of security updates.

[3] Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera hole.

[4] Measured diagonally, the screen size is 6.4″ in the full rectangle and 6.2″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera cut out.

[5] Wall charger sold separately; use only Samsung-approved chargers and cables. To avoid injury or damage to your device, do not use incompatible, worn or damaged batteries, chargers or cables. Supports up to 25W Super Fast Charging. For more information on your device, please visit www.samsung.com.

[6] Galaxy A53 5G is rated as IP67. Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or near soapy water. Safe against low water pressure only. Rinse residue/dry after wet.

[7] Select Galaxy A devices launched in 2022 and more to come.

[8] Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

[9] Samsung Wallet will be supported on both Galaxy A53 5G and A33 5G.

[10] 360 Audio availability requires a software update via the Galaxy Wearable app starting from March 30^th, 2022.

[11] Users must link their Samsung Galaxy device to their Windows PC through ‘Link to Windows’ on phone and Your Phone App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Your Phone App) requires Windows 10 or above. Your Phone requires Samsung Galaxy device to be on and connected to the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens or may require a touch screen to be able to interact with them. Some apps on phone screen may require subscription and Actual UI may be different.

This year, Samsung is taking the impactful Galaxy innovations for the A series even further. The awesome new Galaxy A series devices are designed to provide the fully-loaded experience that people want from a smartphone.

Be sure to tune in on March 17 to Samsung’s YouTube channel and Samsung Newsroom in order to catch the latest Galaxy A Event streamed live starting at 10 a.m. EDT. For more details following the event about these all-new devices, stay tuned to Samsung Newsroom for all the latest information.