However, flash users have been called out as the ultimate vibe killers, with over a third (37%) of UK adults saying they can’t stand the flash, or it makes them feel awkward.

And social scenarios are also a cause for concern. In fact, when out and about with peers, over a quarter (27%) of UK adults avoid being captured altogether, for fear of a bad photo.

The study commissioned by Samsung (for the newly launched Galaxy A54 5G) found over half hate having an impromptu photo, as they worry it will capture their ‘bad side’. As many as six in 10 will make people swap places with them if they are on their bad side in a picture.

To convince the UK to go ‘flash off’ and perfect their picture snapping with every shot, Samsung is working with Fearne Cotton, to shine a light on the Samsung Galaxy A54 5G and its awesome Light Boosting capabilities.

Following her own share of ‘flash ‘fails’ Fearne Cotton, Samsung Ambassador, Broadcaster, Author and Founder of Happy Place, said: “I’m no stranger to an unflattering photo and know how annoying it can be when bad lighting ruins a photo. Whether I’m trying to capture a picture of my best mates at dinner or a sweet photo of my kids, a lovely moment can be bleached out if you get too flashy.

“However, you don’t have to miss out on capturing those beautiful moments and you can start with abandoning the flash all together”

Further to this, UK adults have also said flash makes them feel anxious (22%) and highlights their blemishes (24%). 

To avoid dodgy photos for good, Fearne Cotton shares her hacks for capturing post-worthy pictures:

1. Don’t overthink it

Try to avoid letting your inner perfectionist scrutinise every part of the photo. Pictures are meant to capture moments and the best ones are those which show real joy, so don’t feel like you need to be properly posed for every shot. Social media has changed how we take photos and has almost wiped-out un-posed pictures. In my opinion, candid can be the best. Especially if you’re belly laughing.

2. Smile

There is no better addition to a photo. When we believe we have a better side or feel insecure about how we look we might worry too much about capturing our best angle and pouting or posing. I say, drop the pout and give your biggest grin as everyone looks best smiling. A happy face equals a happy photo.

3. Use natural lighting

You can have the perfect setting for a photo, but without the right lighting the picture might not translate on screen. We’ve all been there where flash has overexposed and ruined a beautiful shot of your mates on a night out or the family stood in front of a sunset. Instead, opt for natural lighting, even in the evenings– with Samsung’s Galaxy A54 5G device, low-light settings show up brighter without the need for flash, thanks to light boost technology.

The nation’s top photo fears:

• Flash washout or red eyes
• Looking too forced
• Grainy and blurry picture quality
• Getting the right lighting
• Being on my bad side

The Galaxy A54 5G delivers stunning images with clear quality. For adventures after dark and in low light conditions, say goodbye to harsh flash with Light Boosting technology. Night Mode enables users to capture the brightest and clearest photos at night, using intelligent AI Pixel technology to broaden the camera’s pixel size and capture more detail. With the largest camera sensor yet in a Galaxy A Series device and optical image stabilisation, users can take blur-free photos and smoother videos even in low light environments.

For more information about Galaxy A Series, please visit Samsung.com here.

Methodology

• Research was commissioned by Samsung UK & Ireland and conducted by OnePoll.
• OnePoll surveyed 2,000 UK Adults in May 2023.

“At Samsung, we are constantly looking to push the boundaries and find ways of making our innovative technology more accessible to our customers”, said VP Head of MX Division, Samsung UK and Ireland, James Kitto.  “With the Galaxy A series, we’re determined to give customers top-quality devices at highly competitive prices that still boast ground-breaking innovation, including revolutionary camera capabilities with our light boosting technology”.

Take Awesome Day and Night Photographs, Enhanced with Creative Editing Tools

The Galaxy A54 5G and Galaxy A34 5G deliver stunning images with clear quality. For adventures after dark and in low light conditions, say goodbye to harsh flash with Light Boosting technology. Night Mode enables users to capture the brightest and clearest photos at night, using intelligent AI Pixel technology to broaden the camera’s pixel size and capture more detail. With the largest camera sensor yet in a Galaxy A Series device, users can take blur-free photos and smoother videos even in low light environments.

The new smartphones produce video with amazing clarity, combatting shakiness and blur with improved optical image stabilisation (OIS) and video digital image stabilisation (VDIS). Even with unsteady hands or when filming on the go, users can be confident about capturing awesome content.

Users can also now remove unwanted shadows and reflections for the first time in Galaxy A series, thanks to the enhanced editing tools.

Experience Awesome Performance with Vivid Display, Fast 5G and Long-Lasting Battery

Both devices feature immersive Super AMOLED displays, measuring 6.4-inch[2] on the Galaxy A54 5G and 6.6-inch[3] on the Galaxy A34 5G. Both displays have been upgraded for astounding outdoor visibility, even under bright sunlight. With the enhanced Vision Booster and a 120Hz refresh rate, the displays will keep up with users as they move between different lighting conditions.

Galaxy A54 5G and Galaxy A34 5G also guarantee up to four generations of OS upgrades and five years of security updates. These features allow users to access the latest software and security to maximise the smartphone lifecycle.

Stay Connected Without Compromising Security

Enhanced mobile experiences rely on advanced security. With Samsung Knox, data is kept under lock and key with defence-grade mobile security. The Galaxy A54 5G and Galaxy A34 5G give users access to the Security and Privacy Dashboard, which makes it easy to see how apps are tracking data and enables simple ways to stop unwanted data collection. When users want to share important files that contain sensitive or personal information with the ultimate level of privacy and control, there’s Private Share[4]. This enables users to share files only to designated recipients within time limits and with screenshots disabled.

The Galaxy A54 5G and Galaxy A34 5G are also compatible with the Samsung Galaxy ecosystem to provide seamless connectivity between devices. Users can get 100GB of cloud storage and easily back up photos to OneDrive with a six-month trial of Microsoft 365 Basic[5], accessible on the Galaxy A54 5G and Galaxy A34 5G.

Availability

The Galaxy A54 5G will be available in four colour options, including Awesome Lime, Awesome Graphite, Awesome Violet, and Awesome White. The Galaxy A34 5G will be available in four colour options, including Awesome Lime, Awesome Graphite, Awesome Violet, and Awesome Silver. Both Galaxy A54 5G and Galaxy A34 5G will be available in March[6], in operators, retailers and on samsung.com.

Galaxy A54 5G RRP:

• 8GB RAM + 128GB, £449
• 8GB RAM + 256GB, £499

Galaxy A34 5G RRP:

• 6GB + 128GB, £349
• 8GB RAM + 256GB, £399

For more information about Galaxy A Series, please visit: http://www.samsungmobilepress.com or http://www.samsung.com/global/galaxy.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[1] Actual battery life, charging time, and usage time may vary depending on the network environment, usage patterns, number of calls and messages, charging frequency, and other factors.

[2] Measured diagonally, the screen size is 6.4-inch in the full rectangle and 6.3-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.

[3] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.

[4] Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

[5] Available on a Samsung device with the OneDrive-Gallery sync feature. Users must sync Gallery with OneDrive to redeem the offer. Offer not available to existing Microsoft 365 or OneDrive premium subscribers (including free trials) or former Microsoft 365 or OneDrive subscribers who cancelled their premium subscriptions in the last 90 days. Availability may vary depending on carrier. For more details on Google play’s terms and conditions apply, please visit https://www.microsoft.com/onedrive-samsung-offer.

[6] Availability and timing may vary depending on carrier.