And so, Samsung brought its first rotating camera module to the Galaxy A80.

What Goes Around, Comes Around

Developing a smartphone with a rotating camera was a unique challenge. Existing technologies dictated that in order for a camera to slide up and then rotate from within its device, two motors would be required – an impossible addition to a smartphone given the amount of space for parts this would require.

In order to mitigate this, Samsung developed a solution requiring no extra motor parts that also ensures no premature rotation occurs, thanks to a mechanism complete with locking ‘teeth’, rail and hook. These innovative technologies then entailed an optimization of the motor to ensure it could power the camera’s vertical slide and rotation.

Captivating Camera Quality

The Galaxy A80’s rear camera module features a 48MP Main camera, an Ultra Wide angle lens camera and a 3D Depth camera so that users can capture any moment just as they see it. And when users select selfie mode in the camera app, the rotating camera mechanism brings a powerful triple camera experience to front-facing pictures and videos, too.

In addition to this hardware innovation, Samsung’s engineers understood that using the same lenses for both front and rear perspectives would require optimization of the camera module, as the functionalities of these camera perspectives are different. Therefore, the Galaxy A80’s camera software has been optimized to ensure that the picture quality of the camera is suitable for rear-taken, landscape shots as well as close-up, undistorted selfie pictures.

Ensuring Exceptional Camera Experiences

In order to assess whether these solutions could withstand extensive use for each and every spontaneous selfie moment, the Galaxy A80’s rotating camera underwent full and thorough testing at a dedicated Samsung lab.

Galaxy A80 devices were put through a multitude of quality-testing use case scenarios designed to verify that the hardware and software innovations of the device were able to consistently provide the best camera experience possible, even after extensive use.

Galaxy A80 smartphones undergo quality testing to ensure that the rotating camera, with its bespoke hardware and software innovations, can still provide its best camera experience to users even after extensive use.

In developing the camera module hardware and software for the Galaxy A80, Samsung wanted to create a camera that was able to help people capture what they see, when they see it, how they see it. The Galaxy A80, with its innovative rotating camera, is a smartphone built to enhance spontaneous interactions and support self-expression without limitation in the Era of Live.

[1] Functionality of the Galaxy A80’s rotating camera module when on front-facing mode differs from the functionality offered on rear-facing mode.

 Share Your Experiences Live

In a first for Galaxy devices, Galaxy A80 is equipped with Samsung’s revolutionary rotating triple camera which provides the same high-quality lens, front and rear, so you never have to compromise the vividness of your videos and images. The rotating triple camera also lets you record footages continuously, no matter if shot on front or back camera, so your memories can be seen in one video.

Whether you’re hiking up the mountain during the day or enjoying street food at a night market, Galaxy A80 allows you to take clear and bright photos regardless of day or night with its 48MP main camera. Now, with the Ultra Wide Lens with a 123-degree viewing angle¹, you can be reassured knowing that you can easily photograph or capture and share a live video of everything you see.

Galaxy A80’s 3D Depth Camera allows you to capture your subjects with more depth, letting you create movie-like clips of your favorite moments with features such as Live Focus Video mode. Additionally, Super Steady Video mode reduces bumps or shakes for pro-level action videos.

Immerse in a Cinematic Multimedia Experience

Galaxy A80 features Samsung’s first New Infinity Display, an expansive, edge-to-edge, 6.7-inch FHD+ Super AMOLED screen². With a 20:9 display ratio, the New Infinity Display allows you to fully engage in your favorite multimedia content. Take your audio-visual experience one step further with Dolby Atmos when using earphones or Bluetooth speakers.

Stay Connected Conveniently and Securely

As part of the Galaxy experience, Galaxy A80 also features Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software. In addition, Samsung Pass will allow you to securely and conveniently access apps and websites through fingerprint sensor.

With Galaxy A80’s Intelligent Performance Enhancer, you can expect your Galaxy A80 to work harder, faster and longer whenever you need it. Its AI-powered performance optimization software maximizes the device’s CPU, RAM and battery capacity, tailoring your Galaxy A80’s efficiency to your everyday needs.

Stand Out with Distinctive Designs

Galaxy A80 comes in three colors: Angel Gold, Ghost White and Phantom Black, RRP £579. The Angel Gold and Ghost White options come with hints of pink and blue respectively, letting you express your personal style.

For more information about the Galaxy A80, visit https://www.samsung.com/uk/smartphones/galaxy-a-series-range/, www.samsungmobilepress.com or www.samsung.com/uk/galaxy

Samsung Galaxy A80 Product Specifications

*Screen measured diagonally as a full rectangle without accounting for the rounded corners

**Viewing angle adjusted down for selfie mode on Ultra Wide Camera.

***Typical value tested under third-party lab condition. Rated capacity is 3’700mAh.. For more information, please visit www.samsung.com/uk/

“Consumers are at the center of everything we do and they search for devices personalised to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said Conor Pierce, Corporate Vice President of Samsung Electronics UK and Ireland. “The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

Capture the world as you see it

Created with Samsung’s first rotating camera, the Galaxy A80 lets people seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to compromise on quality.

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. Built with an Ultra Wide angle lens with the same viewing angle as the human eye, so your favourite views can be shared with less panning.

The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level action videos. And with other intelligent camera features such as Scene Optimiser that can recognise and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

 Enjoy immersive multimedia experiences

Enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. Featuring the 6.7-inch FHD+ Super AMOLED screen, Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story.

Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.

Stay connected for longer

 The Galaxy A80’s 3,700mAh[1] battery and its Super-Fast Charging at 25W capabilities keep you connected for longer and gives you more freedom by allowing you to charge your phone quickly – so you don’t miss a beat.

The Galaxy A80 also features an intelligent battery which learns your daily routine and app usage patterns to optimise your phone’s power consumption. The Adaptive Power Saving Mode enables users to be reassured knowing the smart battery is running most efficiently for the best performance needed.

Access what you need, when you need it – safely and securely

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimisation software, which adjusts the battery, CPU and RAM of your device based on your unique usage, helping your phone work harder and launch apps faster when you need them.

Bixby Routines helps keep you on track by learning your app usage patterns and analysing your habits so that it knows which features you need, when you need them. Bixby Routines automates your everyday tasks and apps based on your routine, such as driving or being at work.

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software, people can enjoy the freedom of connection safely on Galaxy A80. This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease-of-use, a fingerprint scanner was embedded on-screen so people can intuitively unlock their phone.

To complement people’s active lifestyles, Galaxy A80 includes button-activated or hands-free Bixby so that users can get connected to the information needed more conveniently. Users can also easily access other features such as Bixby Vision, Bixby Home, and Reminder while on-the-go. The Galaxy A80 also features key Galaxy experiences including Samsung Health, Samsung Pay and more.

Express your style with an elegant design

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold color includes elements of pink, while the Ghost White option combines some blue characteristics, so these colors look different depending on light direction and reflection.

The Galaxy A80’s sleek design and comfortable, ergonomic grip ensures it fits comfortably in your hand – so it’s easy to use when on-the-go.

For more information about the Galaxy A Series, visit www.samsungmobilepress.com,  https://news.samsung.com/uk/ or https://www.samsung.com/uk/

Samsung Galaxy A80 Product Specifications

[1] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3600mAh for Galaxy A80. Actual battery life may vary depending on network environment, usage patterns and other factors.