“Consumers can’t wait to experience 5G and we are proud to offer a diverse portfolio of devices that deliver the best 5G experience possible,” said TM Roh, President and Head of Research and Development at IT & Mobile Communications Division, Samsung Electronics. “For Samsung, 2020 will be the year of Galaxy 5G and we are excited to bring 5G to even more device categories and introduce people to mobile experiences they never thought possible.”

The Galaxy Tab S6 5G, which will be available in Korea in the first quarter of 2020, will be the world’s first 5G tablet bringing ultra-fast speeds together with the power and performance of the Galaxy Tab series^[3]. With its premium display, multimedia capabilities and now, 5G, the Galaxy Tab S6 5G offers high-quality video conferencing, as well as a premium experience for watching live and pre-recorded video streams or playing cloud and online games with friends.  

“5G smartphones contributed to 1% of global smartphone sales in 2019. However, 2020 will be the breakout year, with 5G smartphones poised to grow^[4]
1,687% with contribution rising to 18% of the total global smartphone sales volumes, said, Neil Shah, VP of Research at Counterpoint Research. Further, Mr. Shah, adds, “Samsung has been one of the leading players catalyzing the 5G market development in 2019 with end-to-end 5G offerings from 3GPP standards contribution, semiconductors, mobile devices to networking equipment. With tremendous 5G growth opportunities on the horizon, Samsung, over the next decade, is in a great position to capitalize by further investing and building on the early lead and momentum.”

For nearly a decade, Samsung has worked to bring 5G from the lab to real life by working closely with carrier partners, regulatory groups and government agencies to develop the best 5G experience possible. As a leading contributor to industry groups like 3GPP and O-RAN Alliance, Samsung is committed to an open, collaborative approach to networking, which has helped to accelerate delivery of 5G to consumers and businesses. Over the past year, in addition to launching a robust 5G device portfolio, the company reached several historical milestones including providing network equipment for the world’s first 5G commercial service in Korea as well working closely with global carrier partners to expand 5G networks and introduce 5G experiences and use cases.

In the year ahead, Samsung will continue to lead the market in 5G innovation by introducing new advancements that will improve the speed, performance and security of Galaxy 5G devices even further. In 2020, these advancements will give even more people access to new mobile experiences that change the way they watch and interact with movies, TV and sports, play games and talk with friends and family.

For more information about Samsung Galaxy 5G devices please visit samsung.com/uk/mobile/galaxy-5g/

[1] According to official Samsung Electronics shipment data.

[2] Counterpoint Research: Monthly Market Pulse – Global 5G Smartphone Shipments from January to November 2019

[3] 5G functionality requires compatible network connection and tariff

[4] Counterpoint Research: Market Outlook – 5G Smartphone Forecast by OEM by Regions

LONDON, UK – 10th October 2019 – This month, to promote the 10th year of Samsung’s innovation in the smartphone category, Samsung Electronics is offering customers the opportunity to claim a complimentary pair of Silver Galaxy Buds alongside a purchase of selected Samsung Galaxy smartphones.

The promotion will run from October 10th to October 23rd 2019, valid against a purchase of any of the following models: Galaxy Note10+ 5G, Galaxy Note10+, Galaxy Note10, Galaxy S10 5G, Galaxy S10+, Galaxy S10, Galaxy S10e, or A90 5G. The Note10 range is Samsung’s most powerful device to date, providing a mobile experience that’s like a computer, a gaming console, and a professional camera – all in one. The Galaxy S10 devices set the stage for the next generation of mobile experiences, with ground-breaking innovations in display, camera and performance. The Galaxy A90 5G is designed for consumers for whom time is of the essence – allowing faster streaming, quicker charging and stunningly rich graphics.

With this exciting promotion, customers can also add to the best in class smartphones by claiming pair of Silver Galaxy Buds. Designed for consumers who are consistently on-the-go, the Galaxy Buds allow consumers to take their audio with them anywhere with stunning sound quality powered by AKG.

Eligible customers can claim their new device via the Samsung Members App for individuals or the redemption website for companies. For more information, as well as terms and conditions and eligible retailers, please visit www.samsung.com/uk/galaxy-buds-offer

This offer includes Samsung’s 5G ready smartphones allowing you to experience a whole new world of connection on the Galaxy S10 5G, Galaxy Note10+ 5G and Galaxy A90 5G devices^[1]. Built for the future, discover 5G connectivity that links you to next generation speed.

[1] 5G functionality requires compatible network connection

LONDON, UK – 20th September 2019 – This month, Samsung Electronics is offering shoppers the ultimate mobile and wearable package. From September 20^th – October 3^rd 2019, claim a complimentary pair of Galaxy Buds^[1] when pre-ordering the Samsung Galaxy A90 5G. Samsung Members can claim on the Members App between 4^th October to 10.19 – 3^rd November^[2].

Made for the Era of Live, the Galaxy A90 5G combines 5G-connectivity^[3] with powerful features to capture, stream and share exactly the way you want. You will be able to stream your favourite artist’s live concert, as if you were actually there. Additionally, with lower lag-times and a reliable and stable connectivity, you won’t miss a moment of that group video chat or critical moment in a game. The Galaxy A90 5G triple camera is ready to capture and share your experiences, with a 48MP Main Camera for bright and clear shots, a 5MP Depth Camera to focus on what matters and an 8MP Ultra Wide Camera to capture scenic views.

With the exciting promotion, you can also get your hands on Samsung’s Galaxy Buds, the ultimate in-ear lifestyle companion. For those who want a seamlessly connected experience on the go, Galaxy Buds provide a truly comfortable form factor, easy controls, clear and smart sound, and compact size.

As well as the opportunity to claim a pair of Galaxy Buds, when you purchase the Samsung A90 5G you can claim an additional £100 on top of the trade in value when you trade in selected handsets^[4].

Samsung’s 5G ready smartphones allow you to experience a whole new world of connection; Galaxy S10 5G, Galaxy Note10+ 5G, Galaxy A90 5G and Galaxy Fold 5G. Built for the future, discover 5G connectivity that links you to next generation speed.

For more information on the exclusive promotion, as well as terms and conditions and eligible partners, please visit www.samsung.com/uk/galaxy-a90-5g-preorder/

[1] White only

[2] Pre-order between 20/09/19 – 03/10/19 from a participating retailer. Claim on the Samsung Members App between 04.10.19 – 03.11.19. UK18+ only

[3] 5G functionality requires compatible network connection

[4] Purchase between 20.09.19 – 03.10.19 and claim from Samsung by 03.11.19. Level of reward will vary based on model and condition of trade in. Not redeemable with any other offer from the promoter. See www.samsungtradeinoffer.co.uk for more detail.

The company declared to: democratise QLED 8K technology with the introduction of a full line up of QLED 8K TV; innovate in the home appliances market with its BESPOKE line-up of customisable refrigerators; and further expand Samsung’s 5G device footprint with the launch of the new Galaxy A90 5G and Galaxy Fold 5G. These new offerings, plus many others, illustrate Samsung’s continued ambition to enhance its portfolio with bold and disruptive products and services designed for tomorrow.

“Ever since Samsung’s original black and white TV launch nearly 50 years ago, we have been introducing cutting-edge technologies across our consumer electronics, home appliances and mobile businesses,” said Benjamin Braun, Chief Marketing Officer and Vice President, Samsung Europe. “Samsung will continue to build the legacy of the company and bring life-changing innovations to our customers.”

Full line up of Visual Display announced with new 55-inch QLED 8K TV

Since the launch of Samsung’s QLED 8K TV last year, total purchases of QLED TVs have increased 200 percent year-on-year. This fast adoption of QLED TVs has led to more than two million units sold across the world in the first half of this year, driving a proven consumer appetite for high-quality large screen TVs. To enhance the line-up even further, the 55-inch QLED 8K will sit alongside the Samsung QLED range of the current 65, 75, 82 and 98-inch versions.

The 55-inch QLED 8K TV will be available globally in September. With this new addition, Samsung is responding to consumers’ demands for greater choice by providing a range of size options to suit different homes. The new 55-inch variant will offer the continued premium benefits of the QLED 8K TV range, including unrivalled picture quality with depth and detail, 100 per cent colour volume and ground-breaking AI upscaling technology. Whether a consumer is watching content through a streaming service, set-top box through HDMI, USB, or even mobile mirroring, the Quantum Processor 8K recognises and upscales lower resolution content to crisp 8K quality.

BESPOKE home appliances for modern consumer lifestyles

As the line between furniture and home appliances continues to blur, Samsung is creating ever-more customisable home living solutions to suit a range of consumers’ needs.

To this end, Samsung’s ground-breaking new BESPOKE refrigerators are coming to Europe. Designed as modular units, these refrigerators can seamlessly blend into various spaces, with a wide-variety of sizing options available, ranging from single-door to four-door designs.

For those users who want even more from their kitchen, Samsung today launches its new multi-function Dual Cook Steam Oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Making an impact beyond our everyday lives, Samsung’s kitchen innovations have already helped to reduce the level of waste currently produced in the home. The company has taken this one step further at IFA 2019 by announcing an even deeper partnership with Whisk, a smart food platform developer. Through integration with Samsung’s appliances such as intelligent shopping lists on its Family Hub refrigerators, Samsung and Whisk are enabling a more enjoyable and environmentally-responsible cooking experience for the whole family.

As the average home becomes more compact and more people settle in urban areas, Samsung has focused on offering products that fit with consumers’ existing lifestyle. The AirDresser, which resembles a wardrobe or a vertical mirror, is an appliance for refreshing clothing. In addition, Samsung is launching the Air Purifier AX9500, the world’s first Wind-Free purification system. Its modular design ensures that it can fit into a variety of homes and with a three-layer filtration system, it reduces the presence of harmful gases, dust and allergens from the air in the living environment.

With the new POWERstick Jet cordless stick vacuum cleaner, consumers get to experience up to 200W of suction capability^[1]. With its 5-layered HEPA Filtration System and hour-long battery life^[2], it can capture 99.999 percent of dust particles and allergens, keeping them from escaping back into the air through the vacuum exhaust.

Introducing the new Galaxy A90 5G: Samsung expands its 5G-enabled Galaxy ecosystem

Since the launch of Galaxy S10 5G earlier this year, Samsung has been working with its global network of partners to provide access to 5G mobile connectivity for everyone^[3].

Today, Samsung further strengthened its 5G smartphone line-up with the launch of the new Galaxy A90 5G, which will be available in the UK from 4^th October. With the Galaxy A90 5G and 5G connectivity, users can quickly download high-quality content and share live video; immerse themselves in an expansive 6.7-inch FHD+ Super AMOLED Infinity-U display; and benefit from a 4,500mAh battery^[4] and 48MP main camera. The Galaxy A90 5G offers content-hungry consumers the optimum device for content creation and consumption.  

Samsung also confirmed that the eagerly anticipated Galaxy Fold 5G will be available in Cosmos Black and Space Silver from 18^th September, 2019, in the UK. This 5G-ready variant will provide consumers with the latest network connectivity to further enhance the new foldable experience.

Committed to providing consumers with an exceptional user experience without compromising on quality or size, this past summer has also seen Samsung introduce a slew of other new products.

The Galaxy Note10, Note10+ and Note10+ 5G provide impressive levels of power and performance that enable users to work the way they want and showcase their creative spirit, while on-the-go. The new Galaxy Tab S6 comes with the signature S Pen and is the world’s first tablet to feature a dual camera with Ultra Wide Lens and a 10.5-inch super AMOLED display. Designed for high-performing users who do not want to be weighed down by a laptop, the Galaxy Book S combines the mobility and connectivity of a smartphone and the powerful productivity of a PC. Finally, on 20th September, Samsung will launch the new Galaxy Watch Active2.

In the UK, we are also excited to announce the launch of the new AKG N700NCM2 wireless headphones which feature market-leading Active Noise Cancellation technology and an impressive 23 hour battery life^[5]. These new headphones will be available to purchase from 11th September.

Since 2017, Samsung has exhibited its innovative technologies at Samsung Town, a custom-designed space that showcases its full range for visitors to experience the unique and convenient ways of connected living. This year, Samsung took a new approach by designing spaces for all types of consumers, from work-at-home freelancers to influencers, newlyweds and more. Samsung Town will also demonstrate how life gets simpler with its automotive and Samsung Bots.

To find out more about all the Samsung products announced at IFA 2019, visit the Samsung Electronics Booth at Level 2, City Cube Berlin from 6^th to 11^th September.

For more information on Samsung and its product portfolio, please visit www.samsung.com/uk

[1] *Suction tested based on IEC62885-2 Cl. 5.8, tested at the inlet of the non-accessorized tool, at the Max mode. Based on SLG (Schubert Leiter Geratesicherheit) tests.

[2] Stated run time applies to the minimum power level with a non-motorized tool attached.

[3] 5G functionality requires compatible network connection.

[4] Typical value tested under third-party lab condition. Rated (minimum) capacity is 4,400mAh.

[5] Battery life and charging times based on usage.

LONDON, UK – 3^rd September, 2019 – Samsung Electronics Co., Ltd. today announced the launch of the Galaxy A90 5G – the latest addition to the Galaxy A family with 5G connectivity. Made for digital natives living in the Era of Live, the Galaxy A90 5G combines 5G-connectivity with powerful features to capture, stream and share exactly the way you want.

With the Galaxy A90 5G and 5G connectivity, you will be able to stream every minute of your favourite artists live concert, as if you were actually there [1]. Additionally, with lower lag-times and a reliable and stable connectivity, you won’t miss a moment of that group video chat or critical moment in a game. As the hyper-connected 5G network brings us closer together and enables us to do more on our devices, security is a more important consideration than ever. The Galaxy A90 5G is secured by Samsung Knox, Samsung’s defense-grade security, ensuring that your device is protected, and that your connected experience is secure and safe.

“We’re excited about the success of the Galaxy A Series – a generation of smartphones built for the new Era of Live that focuses on essential features people want the most, including a high-quality camera, long-lasting battery and immersive display,” said Conor Pierce, Corporate Vice President for the UK & Ireland. “Samsung has worked tirelessly with our partners in the 5G ecosystem to bring 5G to as many people as possible, and now we are offering 5G connectivity across the entire Galaxy smartphone portfolio, giving more people high speed access and connected experiences.”

Meet the Next-Generation Performance

The Galaxy A90 5G offers a powerful, seamless and reliable experience. It is the latest example of Samsung’s commitment to open collaboration, combining the advanced mobile features and intricate design of Galaxy devices with innovative 5G solutions from partners like Qualcomm. Equipped with the Snapdragon 855 5G Mobile Platform, the Galaxy A90 5G offers people transformative mobile experiences from superior 5G-connectivity to enhanced AI capabilities[2].

“We are proud of our long-standing partnership with Samsung to bring the high-powered speed and performance of 5G to as many people as possible through the most advanced platform yet, the flagship Snapdragon 855 Mobile Platform,” said Cristiano Amon, President, Qualcomm Incorporated. “Samsung’s innovative line of Galaxy devices paired with the Snapdragon X50 5G modem and Qualcomm® RF-Front-End solutions will support an entirely new 5G experience that enables people to work faster and play harder, no matter where they are.”

Enjoy Your Life in Live

The Galaxy A90 5G enables you to record and share videos with the phone’s 48-megapixel camera. With enhanced camera features and AI capabilities such as Super Steady, Scene Optimiser and Flaw Detector, you can easily capture the experience that matters most while on-the-go. The 32-megapixel front camera also boasts features such as Live Focus Mode, making it easier than ever to capture the best selfies or group videos.

Enjoy the Galaxy A90 5G’s expansive 6.7-inch FHD+ Super AMOLED Infinity-U display for a cinematic experience to get the most out of your multimedia content. You will also be able to appreciate a more connected living experience with the Galaxy A90 5G’s powerful battery and super-fast charging capabilities.

The Galaxy A90 5G also takes your mobile gaming experience to the next level. With 5G connectivity, you can enjoy live gaming without lags and its Game Booster will always be running at most optimum state when you are in the heat of the battle. The mobile gaming experience is also optimised by our partnership with Hatch, the new 5G streaming service which brings instant, on-demand access to more than 100 premium mobile games. Hatch games free up space on your device as they are played entirely over the internet, meaning instant fun and discovery for all users. Hatch is now available to download in the UK from the Galaxy Store on all Samsung devices.

Now, for the first time on the Galaxy A Series, you can enhance your overall mobile experience with Samsung DeX and Microsoft’s Your Phone app[3] on Galaxy A90 5G. Samsung DeX allows you to expand your Galaxy A90 5G experience to your PC screen or TV. You can also use the Microsoft Your Phone app to mirror your phone display onto your desktop to check notifications, send and receive messages, and browse through recent photos.

The Galaxy A90 5G, created with a unique geometric pattern on the back glass comes in two classic colour options, black and white. In the UK, the device will be available to pre-order from 20^th September and will launch on 4^th October.

For more information about the Galaxy A Series, visit news.samsung.com/uk, www.samsungmobilepress.com/galaxy-a-2019 or www.samsung.com/galaxy.

[1] 5G functionality requires compatible network connection.

2 Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Qualcomm Snapdragon and Qualcomm RF Front-end are products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[3] Your Phone is preloaded on Window 10 October release (1809 version) or newer, and downloadable on Windows 10 April release (1803 version). Views of messages on Your Phone is limited to 1,000 messages received recently while views of photo gallery are limited to 25 recent photos that are taken by the phone camera and screen-captured.