London, UK – 26th April 2021 – Samsung Electronics UK Ltd; – The UK has been busy learning new skills in lockdown, with dancing (15%), sewing (14%) and DJing (10%) amongst the top things Brits have taught themselves over the last year.

Research commissioned by Samsung UK has revealed the nation’s newfound love for dance in anticipation of restrictions fully lifting, with almost a sixth (15%) of adults taking up dancing as a new hobby, a fifth (22%) mastering a dance trend form social media and 65% even stating that dancing has lifted their mood.

What’s more, dance challenges on social media have been the main inspiration for over half of those polled – with 71% claiming to have watched dance moves on the popular social media platform.

This dance renaissance has led to dances trending on social media following popular dance culture shifting its audience to the digital world, with the top five trending dances list below:

• The Woah (22%)
• The Swagg Bouncee (21%)
• The Cosby Walk (21%)
• The Kangsta Wok (16%)
• The Smeeze (16%)

Despite this lockdown dance fever on social feeds, three quarters (75%) of young people still admit to feeling anxious about dancing in public. So, to give people the confidence to hit the real-life dance floor, UK dance sensation Perri Kiely has revealed his top tips on how to brush up on the latest trending moves.

Perri Kiely’s top tips for dancing like a pro:

• Wow with “The Woah”: To those not in the know, “The Woah” is all about that tension in your body, you want to go from a chilled position to tensing when the beat drops in a song. Once you’ve got that, add a bit of your own spice and you’re good to go!
• Look fresh with “The Cosby Walk”: To pull this off, you want to walk as if you were walking down steps… then imagine you’re out with your mates and want to look at someone without being obvious. Step, lean, look and boom
• Swing with “The Swagg Bouncee”: This requires you to pick your legs up, sway your hips from side to side (don’t be afraid to double hip!) and make it your own
• Make it feed ready: Make sure you’ve got a strong set up with your camera. The Samsung Galaxy A52 5G’s Pro Mode is perfect for tailoring your dance content. It just acts like a professional video camera. Oh, and don’t get me started on Ultra-Wide, it has a quad camera set-up and gets everything in shot
• And finally, have confidence: Do your thing and have fun. This is what it’s all about.

“Lockdown hasn’t been easy but it’s great to see so many people have to used the time to learn to dance.

Social media has been massively influential in getting people to shake their bodies and learn some new steps. And I’ve loved editing and sharing my routines – made super easy with the Samsung Galaxy A52 5G and its awesome video editing features.” said Perri Kiely.

“But there are a lot of people still feel daunted and are yet the catch the bug – hopefully my tutorial will encourage some of those to have the confidence to dance like no one’s watching.”

Sharon Hegarty, Marketing Director, Samsung UK & Ireland, commented: “More time at home over the last twelve months has given us a unique opportunity to try things we normally wouldn’t. I know I’ve had a lot of fun learning the latest dance trends with my kids at home during lockdown. With the UK opening up, we want to give people the confidence to create the best moves and content both at home in real life when it’s safe to do so. Using Perri’s tips and our amazing Samsung Galaxy A52 5G, people can take their new-found love of dance and share it with the world.”

With innovation that’s accessible to everyone, Samsung has set the bar high for camera quality, and the Samsung Galaxy A52 5G is no different. People can capture and enjoy more fun and versatile photos and videos as well as having other standout features such as water resistance^[1] and a long-lasting battery life^[2] – all powered by 5G^[3].

Samsung Galaxy A52 5G1 also gives access to the wider Samsung Galaxy ecosystem of connected devices, such as Samsung Galaxy Buds Pro, Samsung Galaxy SmartTag, and Samsung Galaxy Tab S7/S7+^[4] to always keep you connected.

Perri Kiely will be running the Samsung Awesome Upskills Dance Tutorial – a virtual dance class hosted on the Samsung KX Hub from Tuesday 4^th May, shot and streamed on the Samsung Galaxy A52 5G, for people to sharpen up their dance moves from home.

In the Samsung Awesome Upskills tutorial – Perri will be giving step by step tutorials on how to master the UK’s all-time favourite dance trends including The Woah, The Cosby Walk and The Swagg Bouncee.

[1] Samsung Galaxy A52 5G is rated IP67, water and dust resistant.

[2] Estimated against the usage profile of an average/typical user Independently assessed by Strategy Analytics between 2021.01.20-01.31 in UK with pre-release versions of SM-A725, SM-A525, SM-A526, SM-A325, SM-A326 under default setting using 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[3] 5G functionality requires compatible network connection.

[4] Samsung Galaxy Buds Pro, Samsung Galaxy SmartTag, and Samsung Galaxy Tab sold separately.

DUBLIN, IRELAND –March 23, 2021 – Samsung Electronics Co. Ltd., today announced a new partnership with Manna Drone Delivery, a move that will see drone delivery made available to Irish customers when purchasing the latest range of Galaxy devices (including the S21 Ultra, the Galaxy Buds Pro, the Galaxy Tab S7, the Galaxy Watch 3, and Samsung’s recently launched Galaxy A Series) via Samsung.com/ie.

The new service, which is a first for Samsung globally, will facilitate an end-to-end contactless experience for Samsung customers from their initial online order through the company’s Irish eStore, right through to fulfilment. The service will first be made available to customers based in Oranmore with Samsung and Manna keen to expand this service nationwide in the future.

Manna uses custom-developed aerospace grade drones to deliver products directly to customer’s homes.  Their drones fly at an altitude of 50-80 metres and a speed of over 60kph – enabling delivery to homes in Oranmore within 3 minutes.

Commenting on the news, Eamonn Grant, Head of Online for Samsung Ireland said, “At Samsung we are always looking for ways to bring meaningful innovation to our customers so we’re really excited to be the first technology company in Ireland to make our products available to our customers via drone delivery.  To be able to deliver our products to our customers within three minutes of leaving the dispatch centre is a brilliant example of innovation in motion. Superior customer experience is at the heart of what we do and with this new service we are embracing what we believe will be the future of retail. In the current environment, there is no better time to provide a contactless alternative to ‘click and collect’ and we are really thrilled to be partnering Manna to achieve this.”

Commenting on the news, Alan Hicks, CTO of Manna said, “This partnership with Samsung marks the first of its kind in the world. To date, we have been working with Tesco and local businesses to deliver grocery, hot food, books and pharmacy items, to people in the area.  We recognise that the potential for the application of drone delivery is enormous. Samsung is one of the most innovative and widely recognised brands globally that always puts its customers front and centre. It’s for this reason we are genuinely excited to be embarking on this next chapter with them.”

The drone delivery option will be available to Oranmore-based customers who purchase a Galaxy device via Samsung.com/ie from today.

“We know that people are looking for technology to help them adapt to new routines and lifestyles, especially as we continue to work, learn and play from home. The true wireless earbuds market is one of the fastest growing categories, and consumer expectations have risen,” said Conor Pierce, Corporate Vice President for Samsung Electronics UK and Ireland. “Our newest earbuds will take your everyday to new levels. With Galaxy Buds Pro, we’ve carefully engineered the entire experience to maximise audio quality, convenience, and seamless use – all packed into a sleek and stylish design. These are undoubtedly our most premium earbud offering to date”.

Next-Level Sound & Call Quality

A premium earbuds experience always starts with sound. Whether you use your earbuds to play music on a run or listen to your favourite podcasts to unwind, audio quality is what matters most. Galaxy Buds Pro offer a whole new level of immersive comprehensive sound, sporting an 11-millimeter woofer for deeper bass and a 6.5-millimeter tweeter for a crisp treble with minimum distortion. This delivers Samsung’s best audio experience yet – a dynamic, balanced sound. So, whether it’s a rhythmic hip hop groove or intricate classical melody, you can enjoy your music just as the artist intended, anytime and anywhere.

But earbuds aren’t just for entertainment anymore – they’ve become crucial for work communication, and call quality is more important than ever. Galaxy Buds Pro separate your voice from unwanted sounds with three microphones and a Voice Pickup Unit (VPU), ensuring you are heard as clearly as possible. One of the outer microphones also has a high signal-to-noise ratio(SNR), further eliminating background noises. In addition, Samsung has integrated its new Wind Shield technology into Galaxy Buds Pro. While a less protrusive shape minimises the wind contact area, a specially designed chamber and mesh filters out wind interference. Your phone calls have never been clearer, even if you’re stuck in windy weather.

Intelligent Active Noise Control^[1] on True Wireless Earbuds

The Galaxy Buds Pro experience is about hearing more of what you love, and less of what you don’t. Intelligent Active Noise Control^[1] lets you seamlessly switch between noise cancelling and fully adjustable Ambient Mode. So you can let the outside in – or keep it out. When you need to focus on work – or tune out from the world around to relax – you can reduce the background noise by up to 99 percent using Active Noise Cancelling technology. And with Ambient Mode, you can choose to amplify nearby sounds by more than 20 decibels, meaning you can adjust and personalise according to your needs^[2]. This feature is ideal for busy multitaskers – those working from home, while looking after a child or those who want to take a run through the city while staying alert for oncoming traffic.

What’s more, ANC and Ambient Mode automatically work together, adapting to your surroundings, to optimise your audio experience^[2]. Galaxy Buds Pro recognise when you’re speaking, and they can automatically switch between cancelling nearby sounds and amplifying them. They will also lower the volume of your music when you want to talk with their Voice Detect feature^[1] that automatically detects speech, turns down what your listening to and switches from ANC to Ambient Mode. This technology allows you to hear and communicate more effectively and makes Galaxy Buds Pro the perfect tool for daily use, so you never have to take them out of your ears.

An Even More Seamless Galaxy Experience

Galaxy Buds Pro are an integral extension of the Galaxy ecosystem – our most seamless earbuds yet. Now, you can automatically toggle your earbuds connection between your Galaxy smartphones and tablets based on your usage – no manual adjustments required. For example, if you’re watching a video on your Galaxy Tab S7 and then receive a call on your Galaxy S21, the all-new Auto Switch feature will pause the video and let you answer the phone using Galaxy Buds Pro^[3]. Once the call is over, your earbuds instantly switch back to your tablet; the video plays again, and you can hear the audio through your earbuds again.

Galaxy Buds Pro also expand your audio experience by connecting with other Galaxy devices – especially Galaxy S21. You can enjoy realistic and immersive sound on your Galaxy Buds Pro, wherever you go with the 360 Audio featuring Dolby Head Tracking^TM technology, which enables you to stay at the centre of the scene. For vloggers, you can clearly capture your voice and surrounding sound by synchronising the mics on your Galaxy Buds Pro and Galaxy S21. Galaxy Buds Pro also boast Game Mode, so when reduced audio latency is paired with Galaxy S21’s powerful performance and immersive display, you can take your gaming experience to the next level.

No matter how you use your Galaxy Buds Pro, you can do so without worrying about battery life. Enjoy up to 5 hours of playback with 13 hours of reserve power available in the wireless charging case. And, if you end up running out of juice, Galaxy Buds Pro’s Qi compatible wireless charging feature means five minutes of charge will give you an hour of extra play time, so you can get back to listening to your favourite tracks faster^[4].

New Stylish & Purposeful Design

Galaxy Buds Pro aren’t just great to use; they also look great. Taking inspiration from Galaxy Buds Live’s innovative and iconic shape, Galaxy Buds Pro feature an updated, more ergonomic form factor. The shape of the canal-type earbuds improves sound quality, plus it looks less protrusive and more natural when in your ears. This new design also reduces the contact area between your ear and the bud, improving comfort and minimising a clogged-up feeling.

In addition, Galaxy Buds Pro are designed to give you added peace of mind. They are protected with an IPX7 water resistance rating^[5] , the highest standard of water resistance in the Galaxy Buds line. And now, worrying about losing an earbud is a thing of the past. Tracking down your Galaxy Buds Pro is simple. When open, you can use the SmartThings app^[6] and your buds will emit a beep to help with your search, or use Bluetooth® to find their exact location.

It works with Maps to give you directions when you’re looking for them, and with Offline finding, you can find the last location they were used, even if they’re no longer connected to your phone.

Galaxy Buds Pro were also built to help cut down on waste – using 20 percent environmentally conscious Post-Consumer Materials (PCM).

Availability

Starting on 29^th January 2021, Galaxy Buds Pro will be widely available in Samsung channels and major UK retailers. Galaxy Buds Pro come in three stunning colours: timeless Phantom Black, Phantom Silver, and Phantom Violet to match with your Galaxy S21 5G Series device.

Available for pre order from 14^th January, customers can claim a free^[7], Samsung Wireless Charging Pad if ordered by participating retailers before 28^th January 2021.

In the same period, customers can claim a free pair of Galaxy Buds Pro when pre-ordering the Galaxy S21 Ultra 5G^[8], which also includes a free Galaxy SmartTag.

Pricing

Galaxy Buds Pro: RRP £219

For more information, please visit: www.samsung.com/uk/audio-sound/galaxy-buds/galaxy-buds-pro-violet-sm-r190nzvaeua/

Galaxy Buds Pro Specifications^[9]

[1] Compatible Android device and Galaxy Wearable app required – Android 7.0 or higher & RAM 1.5GB above

[2] Control of Ambient Mode only compatible with an Android device – Android 7.0 or higher & RAM 1.5GB above. Galaxy Wearable app required. 

[3] Compatible Galaxy device required – Smartphone or Tablet with Android 11 and OneUI 3.1 or above. Devices must be registered to a Samsung account.

[4] 5 hours uninterrupted play time, plus 13 hours extra when charged with the case. Battery life is based on usage of music or calls with Bluetooth and ANC turned on, and Bixby Wake-up turned off. Charging time is based on the battery of being less than 30 percent when they start to charge. Actual charging time may vary and depend on factors such as usage conditions and number of times charged.

[5] Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Charging case is not water resistant.

[6] Compatible Galaxy device required – Smartphone or Tablet with Android 8 or above. Devices must be registered to a Samsung account. Bluetooth range & performance may vary depending on the environment.

[7] Pre order between 14.01.21 – 28.01.21. from a participating retailer. Claim online at www.samsungpromotions.claims/janpreorder by 27.02.21. UK/ROI. 18+ only.  For full T&C’s, see www.samsung.com/uk/galaxy-buds-preorder/terms/

[8] Pre order between 14.01.21 – 28.01.21. from a participating retailer. Claim online at www.samsungpromotions.claims/janpreorder by 27.02.21. UK/ROI. 18+ only. Rewards can be claimed at the same time as purchase from the Samsung Online Shop. For full T&C’s, see www.samsung.com/uk/galaxy-s-preorder/terms/

[9] All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice. Availability may vary by market or operator.

[10] Based on default settings with Bixby voice wake-up and Voice Detect turned off. Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth® signal strength.