LONDON, UK – 11 December 2020 – Samsung Electronics Co., Ltd didn’t just help introduce 5G to the world – they’ve been setting new records.

An October 2020 report from Strategy Analytics revealed that the Samsung Galaxy S20+ 5G was the best-selling 5G device by revenue for the first half of 2020, accounting for nine percent of global revenue. The Galaxy S20 Ultra 5G was second, accounting for eight percent of global revenue, and the Galaxy S20 5G was third, accounting for five percent during the same period. Together, Samsung’s S20 trio were the top selling 5G smartphones in the world, accounting for 22 percent of global 5G sales revenue.

In addition to leading sales records, Samsung has also launched a series of new devices and network solutions to bring 5G to more people across the world. In the last two years, Samsung has introduced a full portfolio of Galaxy 5G phones, from mid-range devices like the Galaxy A51 5G, to category-changing devices like the Galaxy Z Fold2 5G. Samsung has also released 5G enabled laptops and tablets. In addition, Samsung has worked closely with leading mobile operators around the world to advance 5G through a wide array of network solutions, including 5G RAN, Core and Network Automation tools.

“Samsung has established itself as a leader in the 5G space, and played a key role in the development of 5G around the world,” said Neil Mawston, Executive Director at Strategy Analytics. “With global 5G smartphone shipments expected to exceed 660 million devices by the end of next year, we believe the company will continue to play a significant role in growing the next-generation mobile network.[1]”

The success is a testament to Samsung’s pioneering vision for 5G that started over a decade ago.

Leading the 5G Transformation

For more than ten years, Samsung has been laying the groundwork for 5G by investing in the creation of meaningful innovations and building a strong network of partners. From chipsets to network solutions and devices, Samsung has been developing the critical components of 5G from the technology’s inception.

Samsung’s leading research and development teams, as well as collaborations with standardisation groups and carriers, enabled the technology to deliver faster data speeds and higher bandwidth promised by 5G[2]. In 2009, it started research into ultra-high frequency mmWave technology. By 2013, it reached speeds above 1Gbps in test trials (Link) and a year later, broke its own record by using mmWave to reach 7.5Gbps (Link).

“Samsung has achieved outstanding technical breakthroughs in 5G and this is a reflection of our continuous research and development spanning over a decade,” said Wonil Roh, Senior Vice President and Global Head of Product Strategy, Networks Business at Samsung Electronics. “Powered by our in-house chipsets and software, Samsung’s 5G RAN and Core solutions have been delivering competitive performance to the operators, and we will continue to lead the forefront of the global 5G market by bringing unparalleled experiences to customers around world.”

To ensure consumers get the best 5G experience, Samsung has also expanded collaboration with IT firms and mobile operators to drive 5G technology forward, particularly for 5G Standalone networks, private 5G networks, and mission critical networks. Moreover, its 5G network solutions portfolio includes the latest advanced 5G network solutions, such as RAN, Core, and Network automation tools.

Beyond network solutions, Samsung introduced the world’s first commercially available 5G smartphone and tablet in 2019: The Galaxy S10 5G and the Galaxy Tab S6 5G. For the past two years, Samsung has continued to fine-tune the 5G experience for consumers in 5G-ready markets, defined by intelligent connections and optimal performance available on Galaxy devices.

Partnerships with Xbox, for example, provide Xbox Game Pass Ultimate members with console-quality graphics and access to their favourite titles on the go via cloud gaming (Beta) with devices like the Galaxy Note20 5G. With social distancing and workplaces going remote, optimisations for Google Duo[3] have ensured high-quality video chats connect people to family, friends, and colleagues. Together with various industry partners, Samsung has also been helping enterprises harness the true potential of 5G in private networks. It has importantly collaborated with public cloud leaders to simplify the deployment of private 5G networks for enterprises to bring intelligent solutions into workspaces.

These innovations are available on Samsung’s full portfolio of 5G devices, which includes affordable mid-range devices in the Galaxy A series, , high-end tablets like the Galaxy TabS7+, and more. But this is just the beginning of Samsung’s plans for 5G.

Making 5G Available to More People

Samsung has its sights set on bringing next-gen connectivity to more people. A key part of this plan is to roll out more device options beyond the high-end segment and introduce 5G connectivity to a wider range of entry-level devices. Another key element is to expand Samsung’s 5G network footprint across the globe, delivering immersive 5G experiences to more customers and markets around the world.

“Our goal has always been to put the power of 5G into as many hands as possible and push the industry forward with pioneering innovations,” said Won-Joon Choi, EVP and Head of Flagship Product R&D Team at Mobile Communications Business, Samsung Electronics. “The early success of Galaxy 5G devices is proof that Samsung is offering users one of the best experiences 5G has to offer, and we will continue to do that by developing a broader range of Galaxy 5G devices at a variety of price points.”

In addition to expanding its portfolio, Samsung is making groundbreaking discoveries to make the 5G experience even better.

This year, Samsung introduced the power of network virtualisation by bringing its fully virtualised 5G RAN (vRAN) to the market, providing mobile operators with flexible, scalable, cost-efficient 5G networks with superior performance. It also unveiled Samsung’s Link Cell, a 5G indoor solution which enables operators to provide enhanced, seamless 5G experiences for their users.

These advancements are a continuation of Samsung’s extensive work to develop 5G technology in collaboration with major global operators to showcase virtualised Core solutions and to test 5G end-to-end network slicing, advancing and unlocking the full potential of 5G.

Samsung is also continuing its decades-long work with organisations like the 3GPP to develop standards for 5G that will help shape the future of the technology, from Industrial IoT (IIoT) to faster data transfer speeds and improved security.

With the success of the Galaxy S20 series, Samsung has already set the pace for 5G adoption and shaped consumer expectations for next-gen connectivity. As it continues to play a critical role in refining the technology and making it more accessible through a broader range of devices, including standalone 5G smartphones, the future of 5G looks more exciting than ever.

[1] “Samsung S20+ is World’s No.1 5G Smartphone Model by Revenue”, Strategy Analytics, https://www.strategyanalytics.com/access-services/devices/mobile-phones/smartphone/smartphone-model-tracker/reports/report-detail/samsung-s20-is-world’s-no.1-5g-smartphone-model-by-revenue

[2] 5G availability and network performance, including but not limited to download and streaming speeds, may vary based on network and/or content provider, data plans, and other factors.

[3] Google is a trademark of Google LLC

LONDON, UK, – June 15, 2020 – Samsung Electronics Co. Ltd., in collaboration with global pop music and cultural sensation, BTS, today revealed the Galaxy S20+ and Galaxy Buds+ BTS Edition, giving an exclusive opportunity for fans worldwide to connect with their favourite band.

The new design of the Galaxy S20+ BTS Edition features a purple glass and metal exterior. The Galaxy Buds+ BTS Edition and Buds+ charging case, also available in purple, carry the band’s logo and purple heart iconography, allowing fans all over the world to show their devotion to the band.

Available in both 5G and LTE variants, the Galaxy S20+ BTS Edition comes with pre-installed BTS-inspired themes and a fan community platform, Weverse. Right in the box, the device comes with decorative stickers to allow fans to further personalise their devices, and photo cards featuring pictures of the band members for fans to keep. Featuring the same great pro-grade camera of the original Galaxy S20+, the device provides new ways for BTS and their global fans to feel more connected than ever before, and share their creative content with each other.

The Galaxy Buds+ BTS Edition bring fans even closer to their music, not just through the device’s design, but through sound quality. With sound by AKG, Samsung’s Galaxy Buds+ deliver balanced, detailed and spacious sound, with an industry-leading two-way speaker to fully immerse fans in the layers of BTS’s music. The Galaxy Buds+ BTS Edition also comes with the photo cards of the band right in the box as a keepsake.

“We’re excited to be teaming up with global superstars BTS, to launch the Galaxy S20+ and Galaxy Buds+ BTS Edition here in the UK,” said Sharon Hegarty, IM Marketing Director of Samsung Electronics UK. “The iconic purple heart Edition will add to our growing S20 and Buds+ family, and we hope it will bring joy and entertainment for BTS fans around the world.”

From June 19^th, fans can pre-order Galaxy S20+ 5G BTS Edition, Galaxy S20+ BTS Edition and Galaxy Buds+ BTS which will be available from Samsung.com. The devices will become widely available from July 9^th, which marks the seventh anniversary of the BTS fan collective.

“As we enter this new decade, the Galaxy S20 range will completely transform people’s lives; changing how we communicate and how we experience the world around us,” said Conor Pierce, Corporate Vice President, Samsung Electronics UK&I “All three S20 variants come with 5G capability, and with the Galaxy S20 Ultra’s 108MP camera, you can shoot video in incredible 8K quality and take the perfect shot first time with Single Take.”

SHAPING THE FUTURE OF COMMUNICATION

With 5G, a new decade of mobile innovation is beginning. And to harness this new generation of connectivity, every device in the Galaxy S20 series—the Galaxy S20, Galaxy S20+ 5G and Galaxy S20 Ultra 5G—comes equipped with the latest 5G technology.[1] The Galaxy S20+ 5G and Galaxy S20 Ultra 5G are the first devices able to power new mobile experiences. All three devices are capable of delivering non-standalone and standalone 5G capabilities.¹

CHANGING HOW WE CAPTURE

Now, more than ever, we capture our lives and tell our stories through our smartphones—and that is why the camera is the single-most important feature for consumers purchasing a new smartphone. Designed for the way we live, the Galaxy S20 introduces an entirely new camera system—powered by AI and with our biggest image sensor yet—to bring out the best in every image and every moment.

• Details in Stunning Clarity: With a larger image sensor available on the Galaxy S20 series, camera resolution is significantly increased, for more detailed images with added flexibility for editing, cropping, and zooming. The S20 and S20+ 5G have 64MP cameras. The S20 Ultra 5G has a 108MP camera. Another benefit is that the larger sensors take in more light, so you get rich image quality even in low light situations. The S20 Ultra 5G takes things a step further with the option to shift dynamically between a high resolution 108MP mode and a 12MP mode, thanks to nona-binning technology which combines nine pixels into one at the sensor level.

• Ground breaking Zoom Capability: With the Galaxy S20’s Space Zoom technology that uses a combination of Hybrid Optic Zoom and Super Resolution Zoom, which includes AI-powered digital zoom, even when you are far away you can zoom in close. Use up to 30X zoom on the Galaxy S20 and S20+ 5G, or step-up to the revolutionary folded lenses on the S20 Ultra 5G, which uses AI powered, multi-image processing to reduce quality loss at high zoom levels so that users can experience Super Resolution Zoom up to 100X with a clearer view than ever before.

• Single Take, Multiple Possibilities: Single Take lets you stay in the moment, while you capture the moment. Thanks to its AI camera technologies, the Galaxy S20 can capture a number of photos and videos, such as Live focus, cropped and Ultra Wide to best capture your moment.

• Pro-Grade Filming Capability: The Galaxy S20 offers stunning 8K video shooting, so users can capture their world in true-to-life colour and quality. When you are done shooting, stream your video to a Samsung QLED 8K TV and enjoy its best-in-class viewing experience[2] or grab a still from an 8K video and turn it into a high-res photo. Furthermore, even the bumpiest videos look like they were shot using an action cam, thanks to Super Steady and its anti-rolling stabilisation and AI motion analysis.

DO WHAT YOU LOVE, BETTER

The Galaxy S20 range makes the experience of everything we love to do on our phone, easier and better. With new features and impactful partnerships, inspired by open collaboration, the Galaxy S20 is built for how we use our phones today.

• Music: Whether you are just waking up, or heading to the gym, enjoy a personalised soundtrack based around your routine, thanks to a new integration between Spotify and Bixby Routines. With Music Share, extend your paired Bluetooth connection to a car stereo or speaker via your device, so you and your friend can take turns DJ-ing during a road trip.[3]

• Exceptional Video Chat on Google Duo: Video chat more easily with all of the most important people in your life on the Galaxy S20. With 5G capability[4], the Galaxy S20 enhances the video chatting experience through a deep integration with Google Duo, bringing new Duo features first to Galaxy S20. Now, from the dialler, you can tap Duo to start a video call and enjoy, for the first time ever, FHD quality. Google Duo is compatible across operating systems, so you are not limited in who you can video chat with. Fit the entire family in the frame, using the wide lens; and talk to up to eight friends, at once.

• YouTube on 5G: Share your 8K videos with the world faster and better. Samsung partnered with YouTube so you can upload your 8K videos directly to YouTube—and with integrated 5G capabilities, experience ultra-fast upload speeds. ⁴

• Entertainment: Taking advantage of the Galaxy S20’s pro-grade camera, Netflix and Samsung are working together to put the Galaxy S20 in the hands of renowned directors to capture bonus content based on popular Netflix Originals. Users can also discover Netflix’s best-in-class content through an improved integration with Galaxy devices, enabling ease of content discovery and accessibility via Samsung Daily, and Finder.

• Gaming: The Galaxy S20 series takes mobile gaming to the next level. With a 120Hz display, you’ll have the ability to experience incredibly smooth gaming. Later this spring, Samsung partner, Microsoft, will launch its popular Forza Street in the Galaxy Store, marking the first time the game is coming to mobile. Combined with a fast processor, 12GB of RAM[5], audio tuned by AKG and a game booster working in the background to optimize settings for peak performance, the Galaxy S20 offers a powerful gaming experience.

EXPERIENCE ENDLESS POSSIBILITIES 

As our latest flagship device, the Galaxy S20 series features the premium technologies that Galaxy fans have come to know and expect. The most secure device Samsung has ever made, the Galaxy S20 is protected by Knox—the industry-leading mobile security platform that protects the device from the chip level through to the software level. The Galaxy S20 also features a new, secure processor which protects against hardware-based attacks.

Powered by a big, intelligent battery, the Galaxy S20 series comes with a 25W fast charger, while the S20 Ultra 5G supports 45W Super Fast charging as well.[6]  The entire series is equipped with massive storage as standard (128GB for S20 and S20+ 5G; 128GB and 512GB for S20 Ultra 5G).[7]

With Galaxy S20, you can also experience Samsung’s cleanest, simplest, most intuitive interface yet with One UI 2. You can also use the Galaxy S20 to control your smart home with SmartThings, achieve your health and wellness goals with Samsung Health, pay on the go with Samsung Pay, and more.[8]

GALAXY BUDS+

And with Samsung Galaxy Buds+, you can immerse yourself in your favourite music and podcasts. Sound by AKG, Buds+ feature 2-way speakers; 3 mics for unparalleled sound and voice quality; and an incredibly long battery life—up to 11 hours from Buds+ and an extra 11 hours in the case.[9] Buds+ app, ‘Galaxy Buds+’, is now iOS compatible, so you can enjoy a great audio experience no matter which device you use.[10] And with the  Spotify partnership, listen to the tunes and podcasts you love more easily by hitting play with a single press.[11]

GALAXY S20 AVAILABILITY AND PRICES

From 13^th March, 2020, the Galaxy S20 series will be available in the UK in various, classic colours.[12]

• Galaxy S20: Cosmic Grey, Cloud Blue, Cloud Pink
• Galaxy S20 at £799, Galaxy S20 5G at £899
• Galaxy S20+ 5G: Cosmic Grey, Cloud Blue, Cosmic Black
• Galaxy S20+ 5G at £999
• Galaxy S20 Ultra 5G: Cosmic Grey, Cosmic Black
• Galaxy S20 Ultra 5G 128GB at £1199, Galaxy S20 Ultra 5G 512GB £1399

For more information about the Galaxy S20, visit www.samsungmobilepress.com, news.samsung.com/uk or www.samsung.com/uk.

Galaxy S20, Galaxy S20+ 5G and Galaxy S20 Ultra 5G Specifications[13]

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] 5G functionality requires compatible network connection.

[2] 8K streaming available on 2019 and 2020 Samsung QLED 8K TVs.

[3] Galaxy S20 devices only.

[4] 5G functionality requires compatible network connection.

[5] Availability may vary by carrier.

[6] 45W SuperFast Charger sold separately.

[7] May vary by model.

[8] May vary by model and carrier.

[9] Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as network, features selected, frequency of calls, and voice, data, and other application usage patterns. Results may vary.

[10] Compatible with iPhone 7 and higher, running iOS 10 or higher.

[11] Availability may vary by carrier. Spotify subscription is required.

[12] Colours and models may vary by carriers and retailers.