LONDON, UK, 2^nd May 2021 – The Spring Bank Holiday weekend is near and no doubt front of mind for many UK residents in search of somewhere new to explore. The UK is a nation that has been changed forever following over a year of restrictions, with 61% agreeing that they will no longer take leaving their local area for granted. It’s no surprise that with restrictions gradually easing in the UK that staycations are on the horizon, over half (57%) of Brits are gearing up to leave their hometown and visit their favourite UK spots this summer.

With the next bank holiday weekend only weeks away, Samsung has revealed 21 epic UK destinations that the nation can’t wait to rediscover, with the Lake District topping travel to-go lists for Brits, followed by Devon and the Cotswolds. But it’s not just about getting out in the fresh air and seeing something new, one in five under 34s admit that taking photos again is what they are looking forward to most – so the brand has enlisted the help of local photographers to capture the hidden gems at each of these locations on the newly launched Samsung Galaxy S21 5G Series, to inspire and guarantee the influx of double-taps on your social feeds.

Top five hidden gems from the 21 list include:

1. Derwent Water in the Lake District
2. Ilfracombe in Devon
3. Lower Slaughter in the Cotswolds
4. Winnats Pass in the Peak District
5. Limestone Pavement in Yorkshire

We know the UK hasn’t always been the destination to get your international friends envious about, with a surprising 1 in 5 surveyed claiming to never have been on a staycation previously. But this year that’s about to change – with 42% in agreement they have a new zest for life in the UK and can’t wait to get back out again and explore locally.

International travel might be on the hold, but there are also some untapped local beauty spots around the UK that might temporarily make you feel like you’re abroad this May, without the need to pack your passport. With the white sands of Bournemouth, the turquoise waters of Cornwall and the extreme heights of the Peak District all within reach, there are views guaranteed to make even the red listed holiday spots envious.

Summer’s not cancelled yet, as imagery captured using the Samsung Galaxy S21 5G Series shows  staycation hotspots giving top international destinations a run for their money^[2]:

Ilfracombe, Devon (Left) Rio de Janeiro, Brazil (Right)

Winnats Pass, Peak District (Left), Huascarán National Park, Peru (Right)

Bournemouth Beach, Bournemouth (Left) Seychelles Islands, Seychelles (Right)

Glaslyn Lake, Snowdonia (Left) Parque Nacional Los Alerces, Argentina (Right)

Stack Rocks, Pembrokeshire (Left) Palawan, Philippines (Right)

“This last year has seen a variety of different restrictions in place, advising us to stay home and stay local more than ever before. Let’s face it, there’s no surprise that whether it’s with families, households or in a group of 6, we are excited to get back out there and explore again when it’s safe to do so.” said Sharon Hegarty, Marketing Director, Samsung Electronics UK & Ireland.

“Whilst international travel seems a while away, by working with local photographers this project shows just how beautiful the UK really is – identifying those hidden gems worth visiting with the promise of feed-worthy material, that you can still enjoy at a safe distance to others. With the advanced pro-grade camera, Dual Tele Zoom and Ultra-wide lens in the Galaxy S21 5G you’re guaranteed to never miss a thing, allowing you to capture landscape shots that rival even the most tropical of destinations.”

Now we’ve identified the most aesthetically pleasing corners of the UK, photographers around the country have curated their top tips on capturing the most epic shots of the hidden UK hotspots, informed by their photography series:

Local photography tips

1. Plan your shoot – check the weather forecast, tide times, sunrise and sunset times before you go to make sure you are in position at the optimal time
2. Lighting conditions play a big factor in photography, usually dawn and dusk is the best time to take landscapes – but always make sure your device has lowlight capabilities
3. Switch it up with your angles and lenses – changing your viewpoint to ground level, finding something safe to stand on or using an Ultra-wide lens on the Samsung Galaxy S21 5G  can instantly give you a different perspective on the world
4. Mix it up with compositional techniques – frame a picture with an archway, find converging lines that draw you into an image or use the rule of thirds to position your subject
5. Shooting handheld at night can be quite hit and miss, but the Samsung Galaxy S21 5G is great for minimizing shaky hands with its Zoom Lock feature, and its Bright Night sensor and night mode are perfect for shooting landscape photography at night

The nation’s top 21 locations and accompanying hidden gems, for visiting again when restrictions lift:

1. Derwent Water, The Lake District – Cumbria
2. Ilfracombe – Devon
3. Lower Slaughter, The Cotswolds – Gloucestershire
4. Winnats Pass, The Peak District – Derbyshire
5. The Limestone Pavement, Malham – Yorkshire
6. The Mermaid and Stag Rocks at Freshwater Bay – Isle Of White
7. Gold Hill, Shaftesbury – Dorset
8. West Cliff Beach, Whitby – Yorkshire
9. Glaslyn Lake from the miner’s track – Snowdonia
10. St Ives Harbour Beach – Cornwall
11. Alexandra Park, Bath – Somerset
12. Lyndhurst, New Forest – Hampshire
13. Blackpool Tower – Lancashire
14. Porthcressa Beach – Isles of Scilly
15. Studland Beach, Bournemouth – Dorset
16. Stack Rocks, St Govin’s – Pembrokeshire
17. Sycamore Gap, Hadrian’s Wall – Northumberland
18. Towan Beach, Newquay – Cornwall
19. Keld, Swaledale – Yorkshire
20. Royal Pavillion, Brighton – East Sussex
21. Llangorse Lake, Brecon Beacons – Brecknockshire

For more information about the Samsung Galaxy S21 5G Series, please visit https://www.samsung.com/uk/smartphones/galaxy-s21-5g/

[1] All UK images were captured on the Samsung Galaxy S21 5G Series, by local photographers at each destination. COVID-19 government guidance and ‘stay local’ message was adhered to at all times

[2] UK’s 21 Epic Destinations captured on Samsung Galaxy S21 5G Series, comparison imagery licensed for usage within media

“Samsung is committed that our devices continue to deliver the up-to-date mobile experiences throughout their lifecycle,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “Following the announcement of 3-generation Android OS upgrades for select Galaxy devices, we ensure to equip our consumers with powerful new features as soon as they are available. Our One UI 3.1 update marks an important next step in that mission.”

Shoot dynamic photos and videos with smart new camera features

The Galaxy S21 with One UI 3.1 introduced incredible new camera innovations, making it easier than ever to capture stunning photos and shoot professional-looking videos. Now Galaxy S20 owners can experience these features with the One UI 3.1 update.

Never miss a moment with the improved Single Take[2] feature, which captures a variety of still and video formats simultaneously, with just a tap.

[Single Take]

Once you’ve captured your shot, One UI 3.1 introduces the new Object eraser tool to help you to get that perfect image. Use this intelligent photo editing tool to cut out unwanted parts of your photos effortlessly, without time-consuming manual editing. If you want to edit out distracting objects, simply tap the area you wish to remove and it will be automatically selected and deleted.

[Object Eraser]

One UI 3.1 features an improved touch autofocus and autoexposure controller[3], making adjusting the focus and brightness of your photos easier than ever so you can capture your best shot every time. With just a swipe left or right anywhere on the screen, you can now edit the brightness of your image before you’ve taken the shot.

[Touch Autofocus and Autoexposure Controller]

One UI 3.1 also introduces the new Multi Mic Recording [4] feature, which, when in Pro Video mode, allows you to simultaneously record audio through both your phone and a connected Bluetooth device such as Galaxy Buds Pro, Buds Live and Buds+ [5]. So whether you’re a vlogger, narrating a shot where you want to be heard from afar, or you’re a budding musician wanting to record the sound of your voice and instrument separately for more professional-sounding audio, with Multi Mic Recording you can get creative and make videos that look and sound incredible.

[Multi Mic Recording]

All your best shots and favourite moments are stored in the updated Gallery[6], which now groups and arranges your videos and photos into a clean, easy-to-navigate feed.

Smart new features that enhance your everyday life

Head into your Settings to find One UI 3.1’s new Eye Comfort Shield[7] mode, which automatically adjusts the blue light based on the time of day. Using Eye Comfort Shield’s warmer tones can help you to fall asleep easier at night and you can set your device to automatically adjust your screen’s colours throughout the day or personalise the schedule yourself.

[Eye Comfort Shield]

Your privacy is important and now One UI 3.1 makes it easier to control what you share. Remove metadata that reveals the location of photos before you share them or use Private Share[8]to control who is allowed access to the content you send, and how long it is available.

[Remove location data]

With new One UI 3.1 on your devices, the experience of the Galaxy ecosystem is smooth and seamless. As well as a consistent interface that makes switching between your phone and tablet hassle-free, Galaxy Buds Pro, Buds Live and Buds+’s[9] Auto Switch feature means that your audio follows you when you switch between Galaxy devices. If you’re watching videos on your phone or listening to your favourite song or podcast, you can enjoy a more realistic and immersive sound by connecting your compatible phone and Galaxy Buds Pro thanks to 360 Audio – allowing you to stay at the center of your listening experience.

For more information about One UI, please visit www.samsung.com/one-ui.

[1] One UI 3.1 is available starting from today on Galaxy S20 series, Note20 series, Z Fold2 and Z Flip, and the S10, Note10, and Fold, A71, A51, A90, A80, A70, and A50 devices. Availability may vary by region and carrier.

[2] Single Take captures images and video up to 15 seconds.

[3] The feature is available from One UI 3.0

[4] The feature is available only in Galaxy S20 series, S20 FE, Note20 series, Z Fold2, Z Flip 5G. The feature is available on Galaxy smartphones or tablets with One UI 3.1 or above, which can be turned on and off in the Bluetooth® setting. Requires the same Samsung account to be registered on the devices. The availability of the feature may vary by application.

[5] Sold separately

[6] The feature is available from One UI 3.0

[7] Eye Comfort Shield is ‘off’ by default, and must be turned on in Settings.  SGS, the world’s leading certification company, awarded Galaxy S21 series’ display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.sgs.com.

[8] Private Share works between Galaxy smartphones with Android 9.0 or later. App download required to send/receive Private Share link.

[9] For Buds Live and Buds+, software update is required, which will be rolled out throughout February.

Across the latest S21 5G Series, the S21 Ultra 5G has proven to be the most popular model for UK pre-order, accounting for over half of sales.

“Over the last twelve months, technology has been the vital thread that has maintained our connections. Demand for innovation is growing, and this is reflected in the pre-order results we have seen across our Galaxy S21 5G Series, as well as devices within our wider ecosystem such as our Galaxy Book Flex2 5G laptop and our Galaxy Buds Pro headphones which are already receiving industry accolades” said Conor Pierce, Corporate Vice President for Samsung Electronics UK & Ireland.

“This year we have delivered innovation in spades with our flagship range which, for the first time, is powered by 5G throughout and comes with industry-leading cameras, display and battery. And for those who want the latest in functionality, we have introduced our much-loved S-Pen to the Galaxy S21 Ultra 5G as the ultimate assistant in creativity and productivity.”

Galaxy S21 Ultra 5G

Empowering, Best-in-Class Epic Camera Experience

Galaxy S21 Ultra 5G delivers Samsung’s most advanced pro-grade camera system, so that you can capture stunning, studio-quality photos in various lightings and settings.

It has a quad rear camera (ultra-wide, wide and dual tele-lenses) that features a new 108MP pro sensor, from which you can capture 12 bit HDR photos with 64 times richer colour and more than three times wider dynamic range^[1], allowing you to capture pro-grade content.

Galaxy S21 Ultra 5G is the largest member of the Galaxy S21 5G Series with an epic 6.8-inch Dynamic AMOLED 2X display^[2]. For the first time, users no longer have to decide between the smoothness of a 120Hz refresh rate and a Quad HD+ display — on S21 Ultra 5G, you can choose both. The screen’s refresh rate adjusts to the content you’re viewing from 10Hz to 120Hz to ensure you enjoy the best image, whilst stretching your battery life even further.

Galaxy S21 Ultra 5G users expect the flagship smartphone experience to take creative expression and productivity to the next level. That’s why, for the first time on any S Series device, Samsung is bringing the fan favorite S Pen experience to the Galaxy S21 Ultra 5G with Wacom’s technology^[3]. From drawing to note-taking to editing photos and signing documents, now you can unlock the power of the S Pen on the Galaxy S21 Ultra 5G.

Galaxy S21 5G and S21+ 5G

Designed for the Bold

With a bold new style, Galaxy S21 5G is built for expression. Galaxy S21 5G was designed for those who want a light design and compact 6.2-inch display. Galaxy S21+ 5G sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and streaming content^[4].

Galaxy S21 5G touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing^[5], which is easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield^[6] automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.

Galaxy S21 5G continues Samsung’s camera heritage with cutting-edge enhancements and video innovations that enable users of every skill level to get the best shot. Whether you’re recording your puppy’s first encounter with a mirror or chronicling game night antics, Galaxy S21 5G and Galaxy S21+ 5G have you covered. Just point, shoot and let Galaxy S21 5G do the heavy lifting — so you can capture the moment before it’s gone.

Galaxy Book Flex2 5G

Connectivity Capabilities for Whatever You Need

The new Galaxy Book Flex2 5G meets the requirements of the Intel^® Evo platform for advanced computing and specifications to enable exceptional responsiveness, more efficient battery life and instant wake. Galaxy Book Flex2 5G is powered by the new 11th Gen Intel^® Core processor with Intel^® Iris^® X^e graphics offering intelligent performance and powerful processing for impressive productivity and stunning entertainment, along with Wi-Fi 6 and 5G connectivity for an unparalleled laptop experience^[7].

Galaxy Buds Pro

Epic Sound for Every Moment

Samsung’s latest true wireless earbuds pack a punch with their next-level sound quality, Intelligent Active Noise Control^[8] and seamless connectivity, all encased in an impeccable design.

In addition, Galaxy Buds Pro are designed to give you added peace of mind. They are protected with an IPX7 water resistance rating^[9], the highest standard of water resistance in the Galaxy Buds line. And now, worrying about losing an earbud is a thing of the past. Tracking down your Galaxy Buds Pro is simple. When open, you can use the SmartThings app^[10] and your buds will emit a beep to help with your search, or use Bluetooth® to find their exact location.

Samsung People Live

For users to find out more about these epic devices and be in with a chance to win incredible prizes along the way, Samsung People is currently streaming digital live tutorials and demos on the Galaxy S21 5G Series from Samsung KX that are available every day at 6pm until Friday 5^th February 2021.

For full information on Samsung People Live, please visit: https://www.samsung.com/uk/explore/kings-cross/innovation/samsung-people-live

Availability and Pricing

Galaxy S21 5G Series

The S21 5G, S21+ 5G and S21 Ultra 5G provide the latest flagship features across multiple price points, giving customers more choice. Upgrading to the incredible Galaxy S21 5G Series has never been easier, with a wide range of competitive tariffs and price options, including trade-in discounts and 0% finance, being offered through Samsung channels and all major UK retail and operators.

The Galaxy S21 range is now available to purchase in a range of stunning colours via Samsung.com/uk and select partners, with pricing ranging from the below.

Galaxy S21 Ultra 5G RRP:

• 128GB, £1149
• 256GB, £1199
• 512GB, £1329

Galaxy S21+ 5G RRP:

• 128GB, £949
• 256GB, £999

Galaxy S21 5G RRP:

• 128GB, £769
• 256GB, £819

For more information about Galaxy S21 5G Series, please visit https://news.samsung.com/uk/,  https://www.samsung.com/uk/smartphones/galaxy-s21-ultra-5g/ or https://www.samsung.com/uk/smartphones/galaxy-s21-5g/

Galaxy Book Flex2 5G

On sale from 12^th February from Samsung channels and major UK retailers.

• Galaxy Book Flex2 5G, Royal Silver, i5, RRP: £1649
• Galaxy Book Flex2 5G, Royal Silver, i7, RRP: £1849

For more information about Galaxy Book Flex2 5G, please visit http://www.samsung.com/uk/pc/galaxy-book/galaxy-book-flex2-5g-

Galaxy Buds Pro

Galaxy Buds Pro are now available to purchase in three stunning colours: timeless Phantom Black, Phantom Silver, and Phantom Violet

• Galaxy Buds Pro: RRP £219

For more information, please visit: www.samsung.com/uk/audio-sound/galaxy-buds/galaxy-buds-pro-violet-sm-r190nzvaeua/

[1] Compared to Galaxy S20 Ultra 5G

[2] Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole punch.

[3] S Pen sold separately.

[4] Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole punch.

[5] Compared to 60Hz screens

[6] Eye Comfort Shield is ‘off’ by default, and must be turned on in Settings.  SGS, the world’s leading certification company, awarded Galaxy S21 5G series’ display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.sgs.com.

[7] 5G network and connection required

[8] Compatible Android device and Galaxy Wearable app required – Android 7.0 or higher & RAM 1.5GB above.

[9] Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Charging case is not water resistant.

[10] Compatible Galaxy device required – Smartphone or Tablet with Android 8 or above. Devices must be registered to a Samsung account. Bluetooth range & performance may vary depending on the environment.