Samsung Galaxy S21 Ultra 5G: Best Smartphone

At the awards ceremony on June 30^th, the Samsung Galaxy S21 Ultra 5G was named ‘Best Smartphone’ of the past year. The smartphone, which features a professional grade camera system and bright Intelligent Display is the go-to choice for users who want to take gorgeous, detailed photos. It is also the first device of the S Series to support the S Pen, for advanced productivity from power users. With all these features packed into a sleek contour-cut design, the Samsung Galaxy S21 Ultra 5G represents the very best of Samsung engineering.

Commenting on the Samsung Galaxy S21 Ultra 5G, the category judges said: “The best Android smartphone Samsung has ever made with a great range of features, stunning AMOLED display, best-in-class cameras and more – this phone delivers across the board and is a worthy winner of Best Smartphones in 2021.”

Also shortlisted in this category was the Samsung Galaxy S20 FE, which brought fan-favourite features of the flagship Galaxy S20 to even more users, including the incredible AI-powered camera and beautiful Infinity-O 120Hz display.

“We are honoured to have been recognised in such a competitive category at this year’s GLOMO awards. Samsung has a long, proud history of driving innovation, and we aim to deliver devices that meet the needs of our users now and in the future,” said Stephanie Choi, Senior Vice President & Head of Marketing, Mobile Communications Business at Samsung Electronics. “As the user needs continue to grow so varied and dynamic, we are committed to leading the journey in developing devices that are loved by users across the globe.”

“Congratulations to all the winners and nominees of the GSMA’s GLOMO Awards 2021. You truly embody the theme of this year’s event, Connected Impact.” said John Hoffman, CEO, GSMA Ltd, “Given the challenging circumstances we’ve all faced over the last 15 months, it’s more important than ever to come together to recognise the incredible innovation and ingenuity shaping our industry, as well as the positive impact this is making on the world around us.”

For more information about the latest Galaxy devices and services, please visit news.samsung.com/uk, www.samsungmobilepress.com, www.samsung.com/uk.

London, UK – 15 February 2021 – From classic crepes to soufflé pancakes, Shrove Tuesday unites foodies and ambitious chefs alike in their quest to create the perfect pancake – and the content to go with it. To celebrate the launch of the new Samsung Galaxy S21 5G Series, Samsung has enlisted the help of baking sensation The Bake King – known for his optical illusion bakes and Netflix ‘Extreme Cake Makers’ – to share the perfect winning formula for the most flip-able pancake.

Whether it’s pancakes being ready for action but the shots getting missed, or crepes crinkling and refusing to take flight for that live action post, there are plenty of ways in which Pancake Day can fall flat. Well, flippin’ disasters are a thing of the past this Pancake Day thanks to The Bake King’s ultimate flip-able pancake tips and Samsung’s most advanced pro-grade camera system on the epic new Samsung Galaxy S21 5G device.

Designed to make the everyday epic, The Bake King used the Samsung Galaxy S21 5G device to get the best shots of his impressive colourful pancakes – inspired by the Phantom colour palette of the new range – capturing those fleeting pancake flips in-action. Using the Single Take feature, which captures up-to 15 seconds of footage, the artificial intelligence within the phone’s camera delivers a whole host of different stylized shots and cut-downs which are already social worthy, ready to pull out the best shots post-pancake flip. The improved 8K Video Snap allows every star baker to take crystal clear 33MB images straight out of 8K videos, so flipping video footage and pancake stack stills can both be captured and shared – without missing that all important moment.

Ben Cullen, The Bake King, comments:

“Pancake Day is one of my favourite days of the year! It seems to be the main day that attracts everyone to have a go at baking, which is always a main goal of mine. There’s so much fun to be had on Pancake Day and the competition always reaches new heights as everyone wants to be the star baker and top flipper. With this year being so different and so many people apart, there is even more reason to share fun flips (and fails!) with family and friends – we all need a good laugh! I’m a perfectionist, so shooting in 8K on the new Samsung Galaxy S21 5G has truly raised the bar for me to capture the perfect flip shot! Making pancakes is such a simple thing, but only if you know how, so I hope my Ultimate Flip-able Pancake formula allows people to up their pancake game – and add a little colour to their week!”

Looking to create the Ultimate Flip-able Pancake? Follow The Bake King’s formula, and biggest pancake fails to avoid:

The Bake King’s Ultimate Flip-able Pancake Formula

1. A new / clean non-stick pan will always give the best pancake results. A dirty pan or a pan with scratches will cause less than perfect results.
2. Give your pan a quick wipe around and oil / re-fresh between each pancake. This will stop any burning and keep each pancake looking perfect.
3. Check the underside of your pancake – just lift up one edge and look under. Flipping excessively will inevitably make the bake uneven.
4. Try and get the perfect photo-finished look for social media. Don’t put on your drizzle toppings too soon; and make sure your camera is ready to go! The new Samsung Galaxy S21 5G shoots in 8K and allows you to snap high res stills from the video, meaning that mid-air shot won’t be missed.
5. If you’re feeding a big family, then have two pans at staggered intervals – this way you can be cleaning and re-prepping one pan as a separate batch is cooking – work smarter not harder!
6. Check your angles for the perfect flip shot, try shooting from below for added effect, and make sure the pancake doesn’t cover your face mid-air!
7. Add some personal flair to standout, like food colouring or different shapes – I’m loving the new Phantom Violet colour of the Samsung Galaxy S21 5G, so I couldn’t resist making a violet pancake!

The Bake King’s Top Pancake Fails: 

1. Not heating up your oil or butter in the pan before pouring in your first lot of mixture. This will affect the pancakes consistency.
2. Over beating your mix. This will stop your pancakes from being fluffy and instead make them dense.
3. Leaving the mix sat too long before making your pancakes…. For best results you should only let your mix rest for up to 30 minutes before making the pancakes.
4. Not committing to the flip… I’ve been here myself many times! Getting the motion right when flipping is crucial, or you may just end up folding your pancake in half it should be a quick sharp motion – commit to it.
5. A yearly fail is trying to capture the perfect ‘flip’ photo where the pancake is mid-air… I have many of these fails saved in my camera roll, but the new Samsung Galaxy S21 5G will put a stop to that this year! With the 8K Video Snap feature, I can film the whole flip in 8K and then select the perfect image afterwards… in super high quality. Your insta followers will never know!  

“Pancake Day is an opportunity to get creative, and The Bake King’s ultimate flip-able pancake reflects how technology can inspire creativity in fresh and exciting ways. Whilst smartphones are at the heart of communication, they’re also modes of self-expression and discovery, which The Bake King’s Phantom Violet pancake inspired by the new pantones of the Samsung Galaxy S21 5G reflects,” said Sharon Hegarty, Marketing Director, Samsung Electronics UK & Ireland. “With the advanced pro-grade camera and 8K video quality you’re guaranteed to never miss a shot, so let’s have fun this pancake day and make it epic!”

For over a decade, the Samsung Galaxy S series has delivered ground-breaking, mobile experiences for people who rely on their smartphone for expression, connection and entertainment. For users who demand a flagship mobile experience, with pro-grade camera innovations and top-of-the-line performance, at various price points, the Galaxy S21 5G, Galaxy S21+ 5G and Galaxy S21 Ultra 5G deliver in every category — and then some.

For more information about Galaxy S21 5G, please visit https://news.samsung.com/uk/

For over a decade, the Galaxy S Series has delivered groundbreaking, flagship mobile experiences for people who rely on their smartphone for expression, connection and entertainment. The new Galaxy S21 Series builds on this legacy to offer the premium flagship experience and make every day epic. Galaxy S21 5G will be available in a variety of models, so you can find the perfect complement for your personal style and needs. For users who demand a flagship mobile experience, with pro-grade camera innovations and top-of-the-line performance, at a various price point, Galaxy S21 5G and Galaxy S21+ 5G deliver in every category — and then some.

“This year, we’re using technology to stay connected more than ever before. With many of us working remotely and spending more time at home, we wanted to deliver a seamless smartphone experience that empowers you to share your world and connect with the people that matter the most,” said Conor Pierce, Corporate Vice President for Samsung Electronics UK and Ireland.

“2021 marks a new era for the Galaxy range. We believe this year will be the real test of the power of 5G and we are committed to getting it in the hands of the next generation of innovators. With 5G enabled across the entire S21 Series, Galaxy S21 5G and Galaxy S21+ 5G offer the latest flagship experience to help you get the most out of every moment.”

Designed for the Bold

With a bold new style, Galaxy S21 5G is built for expression. Galaxy S21 5G was designed for those who want a light design and compact 6.2-inch display. Galaxy S21+ 5G sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and streaming content^[1].

The Galaxy S21 Series introduces an all-new, iconic Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek, yet striking, aesthetic. S21 5G and S21+ 5G will be available in a range of eye-catching colours, including a new signature colour: Phantom Violet. And each device is coated with a luxurious Deluxe Frosted Haze matte finish on the back for a sophisticated look and feel.

Galaxy S21 5G touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing^[2]. It automatically adjusts the frame rate based on the content whether you’re swiping through your social feeds or watching shows. The display is also easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield^[3] automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.

Perfect Capture

Galaxy S21 5G continues Samsung’s legendary camera heritage with pro-grade enhancements and video innovations that enable users of every skill level to get the best shot. Whether you’re recording your puppy’s first encounter with a mirror, chronicling game night antics or documenting spectacular views on a week-long road trip, Galaxy S21 5G and Galaxy S21+ 5G have you covered. Just point, shoot and let Galaxy S21 5G do the heavy lifting — so you can capture the moment before it’s gone.

Improved 8K Video Snap lets you grab crystal clear images from your 8K video footage, so you can capture all the live action and get standout still shots every time you hit record. Even in fast-moving or bumpy conditions, your footage will be buttery-smooth with Super Steady video, at an improved 60fps^[4]. New Director’s View lets you see, switch, and select the best shot to tell your best story. Capture video with the front and rear cameras at once for real-time reactions with Vlogger View, and preview or change the angle, zoom or go wide without losing any action with Live Thumbnails.

Paired with Samsung’s new Galaxy Buds Pro^[5], you can capture both ambient sounds and your voice at the same time using multiple mic recording^[6]. That means you can set up Galaxy S21 5G in Pro Video Mode on a tripod and use Buds Pro as your voice mic, so you can step away and record speech, movement and background sound in crisp quality. With the power of AI, the popular Single Take^[7] feature allows you to capture a variety of still and video formats with one tap. It has been enhanced with new pro-style video settings like Highlight Video and Dynamic Slow-Mo, which lets you focus on the most compelling action in stunning stills and highlight reels.

Galaxy S21 5G and Galaxy S21+ 5G’s AI-powered triple-lens pro-grade camera is designed for those times when you want to be more intentional and have more creative control. The camera system intuitively assesses and adjusts to your scene to ensure you can perfectly capture any environment.  In Portrait Mode, the AI-powered camera leverages an improved 3D analysis that more accurately separates the subject from the background. It also brings in options for virtual studio lighting and AI background effects to make sure the subject pops from the frame. It also works for selfies too. For elusive faraway shots, improved Space Zoom helps you get clear and steady shots. The new Zoom Lock minimises shaky hands and captures clearer images at 30x zoom on Galaxy S21 5G and Galaxy S21+ 5G, by leveraging AI to keep your focal point in the centre of the frame. Plus, enhanced processing power means bright pictures, even in the dark, so you can do proper justice to gorgeous sunsets and skylines.

Limitless Connectivity

Samsung is committed to helping you stay connected, and keeping your data secure, in more convenient and personalised ways. Galaxy S21 5G and S21+ 5G delivers next-generation performance and seamlessly connects you to the Galaxy Ecosystem to give you more flexibility, no matter your routine, so you can do more with confidence.

Galaxy users love and expect powerful experience. The Galaxy S21 5G features the latest and most advanced smartphone chipset yet in a Galaxy device for greater speed, energy efficiency, and advanced computing capabilities to support 5G connectivity^[8] and on-device AI^[9]. Galaxy S21 5G packs all the power you need to process photos, record 8K videos, enjoy a cloud gaming marathon and make the perfect video clips.

We rely on our smartphones more than ever, which is why protecting sensitive information is more important than ever. Galaxy S21 5G is secured by Samsung Knox Vault, Samsung’s own proprietary chipset level (SoC) security platform. By adding tamper-resistant secure memory to our secure processor, Samsung Knox Vault enables S21 5G to add a new layer of protection.

Galaxy S21 5G also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos before sharing. With Galaxy S21 5G’s all-new Private Share function^[10], you can also control who gets access to the content you send, and how long it’s available – so you can share content worry-free.

Galaxy S21 5G is designed to be used with other Galaxy devices and with SmartThings Find, it can help you quickly and easily locate your compatible Galaxy devices even when they’re out of range. Whether you left your device in another room or even under the seat of your car. SmartThings Find will send you in the right direction. You can now locate non-connected devices, with Samsung’s new Galaxy SmartTag^[11]. Simply attach a SmartTag to your keys, a bag or even your child’s favourite toy and use SmartThings Find to quickly pinpoint the items that matter to you.

Samsung Care+

Experience total peace of mind for your new Galaxy S21 5G with Samsung Care+. Enjoy accidental damage coverage with up to four claims over two years^[12], an extended warranty^[13]  and 24/7 dedicated support via phone or chat.  Add Samsung Care+ at check out when purchasing your device.

UK Availability

Starting on 29^th January 2021, Galaxy S21 5G and Galaxy S21+ 5G will be widely available in Samsung channels and major UK retailers. Both devices will be available in the following colours featuring a Deluxe Frosted Haze finish:

• Galaxy S21 5G: Phantom Violet, Phantom Grey, Phantom Pink and Phantom White available in 128GB and 256GB models with 8GB RAM
• Galaxy S21+ 5G: Phantom Violet, Phantom Silver and Phantom Black in 128GB and 256GB models with 8GB RAM

Pre-orders for the Galaxy S21 5G and Galaxy S21+ 5G begin on 14^th January.

Between 14^th January and 28^th January 2021, customers who pre-order can claim a free pair of Galaxy Buds Live with the Galaxy S21 5G and S21+ 5G. All pre-orders will also include a free Galaxy SmartTag.

Pricing

Galaxy S21 5G RRP:

• 128GB, £769
• 256GB, £819

Galaxy S21+ 5G RRP:

• 128GB, £949
• 256GB, £999

Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

For more information about Galaxy S21 5G /Galaxy S21+ 5G, please visit https://news.samsung.com/uk/, https://www.samsung.com/uk/smartphones/galaxy-s21-5g/  or https://www.samsung.com/uk/smartphones/galaxy-s21-5g/accessories/

[1] Display measurements are diagonal, and actual viewable area is less due to rounded corners and camera hole punch.

[2] Compared to 60Hz screens

[3] Eye Comfort Shield is ‘off’ by default, and must be turned on in Settings.  SGS, the world’s leading certification company, awarded Galaxy S21 series’ display the Eye Care Certification based on its ability to drastically reduce the harmful effects of blue light. This certification can be found on www.sgs.com.

[4] Super Steady video is limited to 1080p resolution

[5] Sold separately

[7] Single Take captures images and video up to 15 seconds.

[8] 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability.

[9] Requires optimal 5G network connection. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.

[10] Available on Galaxy smartphones with Android P or later.

[11] Sold separately

[12] Maximum of 3 accidental damage from handling claims per 12-24-month period. Additional restrictions apply. Please see terms and conditions for full coverage details.

[13] An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions for full coverage details.

[14] Audio and video specification has been revised on Feb 2, 2021 to provide more accurate information.