Between 12^th July and 31^st October 2022, Samsung is giving customers the chance to upgrade to the new cutting-edge Samsung Galaxy S22, Galaxy Z Flip3 5G, S21 FE 5G or Galaxy S20 FE 5G in exchange for their old smartphone. What’s more, smartphones can be traded in any condition, across a wide range of manufacturers.

With summer upon us, upgrade to the latest must-have device and capture every moment to level up holiday season. Samsung offers a wide selection of innovative devices for every customer, including Galaxy S22, with its best-in-class Nightography feature which captures colours that make content pop, even in the dark. Plus, its beautiful Dynamic AMOLED 2X display^[2] which is designed for the best-in-class gaming and viewing.

And for those looking for a truly unique device experience, Galaxy Z Flip3’s revolutionary Flex Mode makes snapping hands-free selfies effortless – just prop Z Flip3 on a flat surface, flex into the optimum position and flash the palm of your hand to trigger the timer.

James Kitto, Vice President of Sales at Samsung UK & Ireland adds: “At Samsung, we are committed to supporting our customers on every stage of their journey. With this simple offering, we’re providing guaranteed value for our customers, which will enable them to make more financially savvy decisions and sustainable choices, allowing them to purchase the latest launches like the Galaxy S22 and Z Flip3 series by trading in their old device.”

• Purchase the Samsung Galaxy S22, Z Flip 3, S21FE 5G or S20FE 5G between 12 July and 31 October 2022 and claim £150 when you trade in an eligible smartphone.

The offer will run for UK shoppers until 31^st October 2022 from participating retailers, including AO.com, John Lewis, Currys, PC World and more and will be available online at www.samsungtradeinoffer.co.uk.

For more information on the exclusive promotion as well as terms and conditions please visit: www.samsungtradeinoffer.co.uk

[1] Purchase the Samsung Galaxy S22, Z Flip 3, S21FE 5G or S20FE 5G between 12 July and 31 October 2022 and claim a bonus payment of £150 by 14 November 2022 when you trade in an eligible smartphone.  T&Cs apply.  See www.samsungtradeinoffer.co.uk for more detail.

[2] The Dynamic AMOLED 2X display with Vision Booster on Galaxy S22 and S22+ received a certification from VDE Germany for 100 percent Mobile Colour Volume in the DCI-P3 colour range, which means your images aren’t washed out and you’ll get unbelievably vivid colours regardless of differing levels of brightness. The display can achieve peak brightness of up to 1750 nits on Galaxy S22+ and 1300 nits on Galaxy S22 improving the contrast between dark and light aspects of digital content for a more brilliant picture quality, with a 3,000,000:1 contrast ratio on Galaxy S22+ and a 2,000,000:1 contrast ratio on Galaxy S22 to make your mobile experience more immersive.

“We’ve seen an incredible response to the Galaxy S21 Family, and are pleased to announce the Samsung Galaxy S21 FE, bringing our latest mobile innovations to even more people” said James Kitto, Vice President of Sales, Samsung Electronics UK & Ireland. “We’ve applied the same approach with S21 FE that we did to its predecessor, but have taken it to the next level by equipping it with the premium features that matter most to our loyal Galaxy fans, providing the latest mobile innovations that enable people to fully enjoy each day.”

More Ways for Users to Express Themselves

The S21 FE continues the Galaxy S21 legacy with a premium, signature design. It all starts with the iconic, fan-favourite Contour-Cut frame that seamlessly integrates with S21 FE’s camera housing for a stylish, unified look. Samsung is giving consumers even more ways to express themselves with four new, fashionable colour options — Graphite, Olive, Lavender or White — all of which include a stylish haze finish. And the S21 FE features a sleek and slim 7.9mm-thick body^[1], so it can easily slip into a pocket to keep up with any on-the-go lifestyle.

Power for When Fans Need It Most

Samsung users said power and display are critical to keeping up in today’s 24/7 world. That’s why S21 FE comes equipped with Galaxy’s latest, super-fast application processor – the same experience used in the S21 series. Dedicated gamers and streamers will be wowed by the S21 FE’s ultra-crisp, high-quality graphics and picture quality, and the S21 FE’s new 240Hz touch response rate takes all their favourite games to new heights with lightning-fast reaction capabilities^[2]. And those games will look incredibly smooth thanks to S21 FE’s 120Hz refresh rate, which provides high resolution on a Dynamic AMOLED 2X display.

Long-lasting batteries are also a top priority for busy, on-the-go Galaxy users, so S21 FE is outfitted with a powerful all-day battery built to last from work, to home, and everywhere in between^[3]. S21 FE’s battery is reinforced with 25W super-fast charging capabilities so you can charge your battery by more than 50% in just 30 minutes^[4], and enjoy the S21 FE’s brilliant high-speed performance without interruption.

Photo Favorites for the Galaxy Fan

The Galaxy S21 is renowned for its industry-leading camera, and S21 FE is equipped with the same pro-grade setup used to capture the world’s most vivid photos. Photography amateurs and pros alike can effortlessly edit, post, and share scroll-stopping content. It also includes an improved Night Mode setting compared to S20 FE. Now, users can enhance low-light shots while out with friends at night and capture super-clear photos in the darkest conditions. And when you want to get everyone in the shot, S21 FE provides Samsung’s best selfie experience yet, using S21 FE’s advanced 32MP front camera to snap a high-quality picture. Plus, with Dual Recording, you can stay on top of the action in front of and behind you — just start recording, and your camera captures views from both lenses at the same time.

A Truly Tailored and Secure Mobile Experience

Thanks to Samsung’s intuitive One UI 4, you can design your ideal mobile experience — one that’s uniquely suited to your needs and allows you to express who you are, securely. Packed with deeper customisation options and stronger privacy controls, you get to call the shots. With expanded capabilities, your home screens, icons, notifications, wallpapers, and more can all be reimagined. Take for instance, widgets, which have been redesigned and upgraded to offer deep personalisation options. Samsung believes a truly tailored experience goes beyond just look and feel. To ensure peace of mind, S21 FE is built with a new privacy dashboard that brings security and privacy controls into one convenient place, making the experience of One UI 4 on the Galaxy S21 FE as seamless as it is secure.

Availability

The Samsung Galaxy S21 FE 5G will be widely available from 11^th January through Samsung.com/uk and select partners. Priced at RRP £699 (128GB) and RRP £749 (256GB), UK customers can also receive a complimentary three month subscription of Disney+^[5].

[1] Depth refers to body of device only, not including camera

[2] Available in 120Hz display setting and in the Game Mode.

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,500mAh for Galaxy S21 FE. Actual battery life may vary depending on network environment, usage patterns and other factors.

[4] Charging with 25W Super-fast charger from 0 to 50%. Charger is sold separately.

^[5] Promoter: Samsung Electronics (UK) Limited. The Disney+ 3-month subscription offer is open to participants who purchase and activate a new Samsung Galaxy S21 FE. The offer is valid between 11/01/22 and 11/06/22 (23:59 BST). UK residents 18+ only. Participant must have a Samsung account and provide details and all other required information into their Samsung account to be eligible and access the offer on www.samsung.com/uk/boost. The Disney+ code must be redeemed by 11/6/2023 (23:59 BST). Subscription auto renews after 3-months at its then standard price (currently £7.99). Cancel anytime. See www.samsung.com/uk/boost/disneyplus for full terms and conditions. Subscription to the Disney+ service is governed by the Disney+ Subscriber Agreement and Privacy Policy available at www.disneyplus.com.